A Study of the Role of Trust in Sharing Economy in the Tourism Industry

Author(s):  
Youngkeun Choi

The purpose of this study is to examine the antecedents of trust in sharing economy in the tourism industry which influences consumers' purchase intentions. By presenting the concept of consumers' trust in suppliers, the author develops a model that explores the effects that explain the consumers' trust in suppliers and their intention to purchase in sharing economy. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, first, consumers' perceive responsiveness of suppliers, the degree to which consumers confide the personal information of suppliers, and consumers' disposition to trust increase their trust in suppliers. Second, consumers' trust in suppliers increases their intention to purchase. Finally, consumers' perceive the responsiveness of suppliers and consumers' disposition to trust among the antecedents of consumer's trust in suppliers increase their intention to purchase through their trust in suppliers.

2019 ◽  
Vol 10 (2) ◽  
pp. 28-39 ◽  
Author(s):  
Abbas Strommen-Bakhtiar ◽  
Evgueni Vinogradov

Collaborative consumption facilitated by peer-to-peer platforms has witnessed a rapid expansion in the areas of hospitality and tourism. However, it is very unevenly distributed across countries, regions, cities and neighborhoods. The aim of this article is to investigate why collaborative consumption takes off early and continues flourishing in some regions, while remaining almost non-existent in other regions. The extant literature provides some insights into the effect of demand-side factors on sharing economy. However, this literature largely neglects the role of supply. Informed by the innovation adaption literature, the present study seeks to address this gap. The analysis reveals that regions with a) well-developed tourism industry, b) relatively large number of available properties, and c) situated near the main tourist attractions, tend to have relatively large supply of Airbnb listings and relatively many Airbnb tourists. An early adoption of Airbnb services is also associated with availability of properties to rent out.


2017 ◽  
Vol 9 (4) ◽  
pp. 464-470 ◽  
Author(s):  
Altaf Sovani ◽  
Chandana (Chandi) Jayawardena

Purpose This paper aims to answer two questions: What is the sharing economy? and How is the sharing economy affecting tourism in Canada? Design/methodology/approach The foundation of this paper was laid during a major industry event held in Ottawa in 2016 – the Ontario Tourism Summit, an annual industry conference organized by the Tourism Industry Association of Ontario (TIAO), attended by 650 industry participants. This paper is based on presentations made at the summit. The article provides key information on Airbnb and the role of TIAO in the context of shared economy. Findings Companies such as Airbnb, Uber and Turo have made the concept of sharing economies an everyday concept. As sharing economy is considered as a phenomenon that is here to stay, Canadian tourism and hospitality industries should embrace the disruption caused by it and ensure that this is done for mutual benefit of all stakeholders. Five key suggestions are made by the authors in their conclusions. Practical implications As this paper is mainly based on the authors’ viewpoints, prior to implementing their recommendations, further dialogue with all relevant stakeholders is needed. Originality/value This paper draws upon the authors’ experience working with Canadian tourism companies and incorporates their thoughts for practical solutions.


2018 ◽  
Vol 43 (5) ◽  
pp. 888-916 ◽  
Author(s):  
Christopher L. Cummings ◽  
Agnes S. F. Chuah ◽  
Shirley S. Ho

The development and use of nanotechnology in the food industry (nanofood) have grown steadily. While visions for nanofood suggest that the applications will improve quality and safety, they are also controversial for several reasons including potential health risks coupled with difficulty in assessing low-dosage nanoparticle risks as well as values-based objections. In recent years, debate over nanofoods has sparked inquiry into factors that predict public attitudes and purchase intentions. Such studies have investigated the roles of demographics and sociographics, value predispositions toward science and technology, preferences for natural products, trust in regulatory agencies, scientific knowledge, and media attention. This study assesses the role of each of these factors in shaping public attitudes toward nanofood and improves the predictive models by evaluating concepts from protection motivation theory. We find that incorporating threat and coping appraisals provides the best predictive models of public attitudes and intention to purchase nanofood products.


2017 ◽  
Vol 72 (2) ◽  
pp. 156-170 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Hasliza Hassan ◽  
Aahad Osman-Gani ◽  
Fadi Abdel Muniem Abdel Fattah ◽  
Md. Aftab Anwar

PurposeThe purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approachThe study is based on an empirical examination with applying multivariate data analysis. The data were collected through survey questionnaires and analysed by using structural equation modelling procedure. FindingsThe survey result discovered that the relationship between perceived service quality and edu-tourist’s satisfaction was significant and positive. The relationship between edu-tourist’s satisfaction and intention to purchase was also significant and positive. Meanwhile, edu-tourist’s satisfaction partially mediates the relationship between their perceived service quality and intention to purchase. Nevertheless, this research also explored that the edu-tourist’s satisfaction plays a significant mediating effect in between the relationship of perception and intention to purchase. Research limitations/implicationsThis empirical study will contribute in understanding the behaviour of international students to construct the theoretical knowledge on the edu-tourism industry, which has been neglected in tourism research. Originality/valueThe paper will be of use to the management and policymakers in the higher education sector in understanding the customer’s expectation for the edu-tourism destination. This study contributes to the growing literature on education travel destination, where the researchers investigated the role of tourist’s satisfaction by using perception and perceived service quality towards their intention to visit a destination for education tourism. In addition, understanding the role satisfaction on the relationship between perception and perceived service quality towards the purchase intention will make both scientific and practical contributions for the decision-makers.


2021 ◽  
Vol 7 (2) ◽  
pp. 285-316
Author(s):  
Syayyidah M. Jannah ◽  
Hasan Al-Banna

The objective of this paper is to analyse the role of halal awareness, employing variables that can be both influential (determinant) and influenced (output). The study examines two perspectives, namely those from consumers and business actors. From a consumer perspective, this relates to the influence of halal awareness on the intention to purchase a halal product. Meanwhile, from the perspective of business actors, it considers how halal awareness affects the halal traceability of products. Halal traceability is also analysed from the consumers’ perspective as a moderating variable in the relationship between halal awareness and consumer purchase intentions. Questionnaires were distributed online and data were collected from 176 consumers and 95 entrepreneurs. SEM-PLS was then applied to analyse the data. The results show that halal awareness influences the consumers’ purchase intention and the halal traceability of the business actors. While the consumers’ halal awareness was determined by knowledge and halal certification. In contrast, religiosity has an insignificant influence on the consumers’ halal awareness. Meanwhile, the halal awareness of the business actors was influenced by knowledge, halal certification and religiosity. Halal traceability failed to moderate the relationship between halal awareness and consumer purchase intentions.


Author(s):  
Abbas Strommen-Bakhtiar ◽  
Evgueni Vinogradov

Collaborative consumption facilitated by peer-to-peer platforms has witnessed a rapid expansion in the areas of hospitality and tourism. However, it is very unevenly distributed across countries, regions, cities and neighborhoods. The aim of this article is to investigate why collaborative consumption takes off early and continues flourishing in some regions, while remaining almost non-existent in other regions. The extant literature provides some insights into the effect of demand-side factors on sharing economy. However, this literature largely neglects the role of supply. Informed by the innovation adaption literature, the present study seeks to address this gap. The analysis reveals that regions with a) well-developed tourism industry, b) relatively large number of available properties, and c) situated near the main tourist attractions, tend to have relatively large supply of Airbnb listings and relatively many Airbnb tourists. An early adoption of Airbnb services is also associated with availability of properties to rent out.


2019 ◽  
Vol 2019 (1) ◽  
pp. 71-89 ◽  
Author(s):  
Viki Katsoni ◽  
Marina Sheresheva

The article discusses the role of sharing economy in hospitality and tourism sector. The paper argues that sharing economy business models are perceived as sustaining innovations at the time of their emergence. To date they demonstrate the features of disruptive innovations, exerting a growing and ambiguous influence on all key elements of tourism industry structure. The example of Greece discussed in the article shows the opportunities and threats for new business models in hospitality and tourism, as well as the need for existing market players to adapt to new conditions and to improve legal framework and mechanisms for their implementation. All these will help to mitigate possible negative effects of sharing economy development and to create conditions for realizing the benefits of sharing economy for business, government and society.


2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.


2020 ◽  
Vol 3 (11) ◽  
pp. 1100-1104
Author(s):  
Hussein Naeem Aldhaheri ◽  
Ihsan Edan AlSaimary ◽  
Murtadha Mohammed ALMusafer

      The Aim of this study was to determine Immunogenetic expression of  Toll-like receptor gene clusters related to prostatitis, to give acknowledge about Role of TLR in prostatitis immunity in men from Basrah and Maysan provinces. A case–control study included 135 confirmed prostatitis patients And 50 persons as a control group. Data about age, marital status, working, infertility, family history and personal information like (Infection, Allergy, Steroid therapy, Residency, Smoking, Alcohol Drinking, Blood group, Body max index (BMI) and the clinical finding for all patients of Prostatitis were collected. This study shows the effect of PSA level in patients with prostatitis and control group, with P-value <0.0001 therefore the study shows a positive significant between elevated PSA levels and Prostatitis.


2020 ◽  
Vol 2 (3) ◽  
pp. 70-78
Author(s):  
Aziza Karimova ◽  
◽  
Shaxzoda Sobirova

This article discusses the role of the tourism industry in the development of the country's economy and the problems associated with the sources of financing for this activity. There are also proposals, the introduction of which would contribute to the solution of existing problems.


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