Research on Recreationist Segmentation of Islet in River Based on Environmental Attitude Perspective
The environment of islet in river is vulnerable and the recreationists behavior is important for its sustainable development. The paper aims to classify the recreationists of islet in river by the standard of recreationists environmental attitude and describe the different recreationists behaviors. The result showed that the recreationists attitudes of islet in river included four dimensions: environmental responsibility, environmental emotion, environmental moral and environmental behavior intention. Based on the standard of environmental attitude, the recreationists can be classified 3 types: recreationist of ignoring environment, recreationist of dominant environmental attitude and recreationist of dominant environmental behavior. The three types of recreationists of islet in river have different demographic characters and environmental behaviors.