Impact of Brand Awareness on Customer E-loyalty, in Online Banking of Sri Lanka: With the Mediating Effect of Emotional Attachment with Reference to Western Province of Sri Lanka

A cluster randomized controlled trial was conducted to change diet, physical activity, smoking and alcohol consumption among participants through funeral societies in the Western Province. Twenty one administrative subdivisions in the Ragama area were randomized into intervention and control groups. Ten administrative subdivisions in the North Western Province were selected as an additional control group. The primary outcome was change in the proportion of individuals who consumed 5 servings or more of fruits and vegetables per day. The study showed only a modest, not significant increase in the proportion of people consuming 5 servings of fruits and vegetables or more per day. Of the secondary outcomes assessed, their intake of green leaves and mean MET minutes spent on leisure activities increased significantly more in the intervention group than in the control groups, but the differences were small. To effectively reduce non-communicable diseases (NCD) in Sri Lanka, community-based organizations could be utilized to deliver prevention programs.

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Leadership and School Performance in Central Colleges in the Western Province of Sri Lanka: An Exploratory Study

International Journal of Learning and Teaching ◽

10.18178/ijlt.6.2.111-118 ◽

2020 ◽

pp. 111-118

Author(s):

R. Lalitha S. Fernando ◽

◽

H. D. M. Kaushalya Geethamali ◽

E. Achini Indrachapa Kularathna

Keyword(s):

Sri Lanka ◽

School Leadership ◽

School Performance ◽

Leadership Style ◽

External Environment ◽

Negative Attitudes ◽

Western Province ◽

Political Interference ◽

Policy Measures ◽

Transformational Leadership Style

This study explores the most effective leadership style in school performances of Central Colleges in Sri Lanka and identifies problems and difficulties faced by the principles of the selected schools. This study revealed that the transformational leadership style is the most effective as it leads higher school performances. Some principals of the Central Colleges were not successful due to the lack of resources, negative attitudes of the stakeholders, inefficient government officers, unfavorable external environment and the unnecessary political interference. Policy measures are proposed towards better performance of the Central Colleges of Sri Lanka. Findings of this study will help the governing bodies to design and update policies for improving performance of the Central Colleges specifically, and school leadership of Sri Lanka in generally.

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Relationship Among NAGase Enzyme Activity, CMT Score and Somatic Cell Count in Milk of Crossbred Dairy Cows with Sub-Clinical Mastitis in North-Western Province of Sri Lanka

Tropical Agricultural Research ◽

10.4038/tar.v31i4.8418 ◽

2020 ◽

Vol 31 (4) ◽

pp. 26

Author(s):

R. Rahularaj ◽

R. M. C. Deshapriya ◽

R. M. S. B. K. Ranasinghe

Keyword(s):

Enzyme Activity ◽

Sri Lanka ◽

Dairy Cows ◽

Somatic Cell ◽

Cell Count ◽

Somatic Cell Count ◽

Clinical Mastitis ◽

Western Province ◽

North Western

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Solid waste management of local governments in the Western Province of Sri Lanka: An implementation analysis

Waste Management ◽

10.1016/j.wasman.2018.11.030 ◽

2019 ◽

Vol 84 ◽

pp. 194-203 ◽

Cited By ~ 13

Author(s):

R. Lalitha S. Fernando

Keyword(s):

Sri Lanka ◽

Waste Management ◽

Solid Waste ◽

Local Governments ◽

Solid Waste Management ◽

Western Province ◽

Implementation Analysis

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Examining the Antecedents of Brand Engagement of Tourists Based on the Theory of Value Co-Creation

Sustainability ◽

10.3390/su12051958 ◽

2020 ◽

Vol 12 (5) ◽

pp. 1958 ◽

Cited By ~ 1

Author(s):

Feng Xu ◽

Yuli Bai ◽

Shuaishuai Li

Keyword(s):

Brand Equity ◽

Brand Image ◽

Mediating Effect ◽

Total Effect ◽

Brand Awareness ◽

Brand Value ◽

Brand Trust ◽

Brand Engagement ◽

Brand Quality ◽

Theory Of Value

Tourist engagement in marketing activities for destinations has been seen as a new driving force for the sustainable development of such destinations and as an effective way to improve their brand equity. Based on the theory of value co-creation and the theory of consumer-based brand equity for destinations, this paper examines the antecedents of brand engagement and the causal paths among them and compares the estimated values of different paths with brand image, brand awareness, and brand quality as the independent variables; brand value and brand trust as the mediating variables; and brand engagement as the dependent variable, taking Shandong Province as an example. The final results show that brand image, brand awareness, and brand quality are all key antecedents of brand engagement; however, they play different roles. The total effect of brand quality is the largest, the total effect of brand awareness follows, and the total effect of brand image is the smallest. Furthermore, the mediating effect of brand value is larger than the mediating effect of brand trust. The results provide empirical support for promoting the management of brand equity for similar destinations and encouraging tourists to participate in value co-creation activities.

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