scholarly journals Determinants of visitor spending: The Wacky Wine Festival as a case study

2009 ◽  
Vol 3 (2) ◽  
pp. 153-170 ◽  
Author(s):  
Melville Saayman ◽  
Waldo Krugell
Keyword(s):  
South Africa ◽  
Factor Analysis ◽  
Marketing Strategies ◽  
Economic Effects ◽  
Independent Variables ◽  
Behavioural Determinants ◽  
Place Of Origin ◽  
First Time ◽  
Repeat Visits

The Wacky Wine Festival in Robertson, South Africa, is one of the country’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route where 48 wine farms actively participate in the event. Events such as these have long been used to promote a destination or region and its products in order to generate revenue and grow tourism. This paper presents the results of a survey that was conducted during the festival in June 2009 in which 420 questionnaires were completed by visitors to the festival. The aim was to identify the determinants of visitors’ spending at the festival. Factor analysis was applied to differentiate three types of wine tourists: Festinos, Epicureans and Social Adventurists. Consequently, these three groupings and other sociodemographic and behavioural attributes of festival attendees were regressed as independent variables against expenditure in an attempt to refine future marketing strategies. It was the first time that this type of research was conducted at a wine festival in South Africa, and the findings indicated that determinants of visitor spending differ from event to event. Results also showed that a variety of socio-demographic and behavioural determinants influence spending. These include age, days spent at the festival, place of origin and repeat visits. The study also identified the high spending market (“epicureans”) that could assist marketers and event organisers in increasing the economic effects of the event.

From the Madrasah to the Museum: The Social Life of the “Kietaabs” of Cape Town

2011 ◽  
Vol 38 ◽  
pp. 369-399 ◽  
Author(s):  
Saarah Jappie
Keyword(s):  
South Africa ◽  
Social Life ◽  
Living Room ◽  
Family Tree ◽  
Personal Journey ◽  
The Social ◽  
Arabic Script ◽  
Two Generations ◽  
Place Of Origin ◽  
First Time

Ebrahiem Manuel sits opposite me, about to embark upon his story. His living room is filled with material manifestations of his research: boxes overflowing with books and papers cover his entire sofa, newspapers and articles line the floor, and collages of images and texts hang on the walls and sit in the cabinets. It is clear that he is consumed by his passion for heritage, and his personal journey of discovery. He speaks in an animated, almost theatrical tone, raising and lowering his voice, stressing certain syllables, alive as he tells his story of “the ancient kietaabs.”The journey began in 1997, when Ebrahiem returned to South Africa after years at sea, working as a cook on shipping vessels. Upon his return, he began a quest to learn about his personal heritage, inspired by a dream he had had about his grandfather. This search led him to an oldkietaab, given to him by an elderly aunt. This was not the first time he had come across the old book; he remembered seeing it as a child, amongst other kietaabs, stored out of reach of the children, on top of his grandfather's wardrobe. It was inside this book that a possible key to his ancestors was to be found.This significant find was a range of hand-written inscriptions inside the book, in Arabic, English, and an unknown script. The Arabic script and its corresponding English transliteration read “Imaam Abdul Karriem, son of Imaam Abdul Jaliel, son of Imaam Ismail of Sumbawa.” Here was his family tree, starting from his great-grandfather and leading to two generations before him and, it seemed, their place of origin, the island of Sumbawa in eastern Indonesia. Ebrahiem then decided to go to Indonesia to solve what had become the mystery of “the ancient kietaab.”

scholarly journals Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™

2010 ◽  
Vol 50 (1) ◽  
pp. 118-132
Author(s):  
Monika Piątkowska ◽  
Jolanta Żyśko
Keyword(s):  
South Africa ◽  
Marketing Strategies ◽  
World Cup ◽  
Great Opportunity ◽  
Fifa World Cup ◽  
Ambush Marketing ◽  
Global Companies ◽  
Sport Events ◽  
Marketing Methods

Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing option for different kind of companies.The aim of ambush marketing is to obtain more of the gains associated with an official event sponsorship but without incurring the same extent of its costs. "Ambushers" are becoming increasingly astute at developing ways to circumvent legal attempts to control non-sponsor marketing strategies.Therefore, the aim of the paper is to introduce and categorize various ambush marketing methods and counter-ambushing strategies. As ambush marketing has shifted over time from broadcast sponsorship campaigns and venue surrounding advertising to more off-site venue marketing, it is also important to analyze how the organizers of major sport event prevent the event itself, the sponsorship rights and how they deal with ambush marketing issue. The case of 2010 FIFA World Cup South Africa has been studied.

scholarly journals Construct validation of Joubert's value oriëntation measure

1998 ◽  
Vol 24 (1) ◽  
Author(s):  
C. N. Hoelson ◽  
G. B. Stead
Keyword(s):  
South Africa ◽  
Factor Analysis ◽  
Construct Validity ◽  
Value Orientation ◽  
Principal Factor ◽  
Value Orientations ◽  
Validation Sample ◽  
Varimax Rotation ◽  
Disadvantaged Communities ◽  
First Time

The purpose of this research was to determine empirically the construct validity of Joubert's typology of value orientations in the rapidly changing social context in South Africa. The validation sample consisted of students from historically disadvantaged communities in South Africa who had registered for fulltime degree studies at a multi-campus university in South Africa for the first time. The construct validity of the typology was examined through submitting the items of each scale to a test of internal consistency. All of the 16 scales had alpha coefficients less than .43. Therefore, Joubert's theoretically derived Value Orientation measure had insufficient support for its construct validity in the sample used. A principal factor analysis with varimax rotation was performed and squared multiple correlations were employed as the initial communality estimates which were then iterated. The factor analysis produced only 4 correlations exceeding .30 and this fact in conjunction with the low squared multiple correlations suggested that the factors were not well defined. Opsomming Die doel van hierdie navorsing was om empirics die konstrukgeldigheid van Joubert se waarde orientasie tipologie in die vinnig veranderende Suid-Afrikaanse sosiale konteks te bepaal. Die geldigheid is getoets op 'n steekproef studente vanaf historiesafgeblewene gemeenskappe in Suid-Afrika wat vir die eerste keer vir voltydse graadstudies geregistreer het by 'n multikampus Universiteit in Suid-Afrika. Die konstrukgeldigheid van die tipologie is ondersoek deur die items van eike skaal te onderwerp aan 'n toets van interne konsekwentheid. Al 16 skale is gekenmerk deur alpha koeffisiente van minder as .43. Dus het Joubert se teoreties ontwikkelde Waarde Orientasie-instrument ongenoegsame konstrukgeldigheid getoon vir die huidige steekproef. 'n Hooffaktoranalise met varimaxrotasie is uitgevoer en gekwadreerde veelvuldige korrelasies is gebruik as die aanvanklike gemeenskaplike beramings wat daarna in die iterasies gebruik is. Die faktoranalise het slegs 4 korrelasies gelewer wat .30 oorskry het, en die feit met inagneming van die lae gekwadreerde veelvuldige korrelasies, suggereer dat die faktore nie goed gedefinieer is nie.

scholarly journals Genetic and Phylogeographic Structures of the Symbiotic Fungus Tuber magnatum

2005 ◽  
Vol 71 (11) ◽  
pp. 6584-6589 ◽  
Author(s):  
Andrea Rubini ◽  
Francesco Paolocci ◽  
Claudia Riccioni ◽  
Giovanni G. Vendramin ◽  
Sergio Arcioni
Keyword(s):  
Market Price ◽  
Geographic Origin ◽  
Natural Populations ◽  
Practical Interest ◽  
Marketing Strategies ◽  
Phylogeographic Structure ◽  
Tuber Magnatum ◽  
Expansion Pattern ◽  
Place Of Origin ◽  
First Time

ABSTRACT The quality and market price of truffles vary with the species and, traditionally, the place of origin. The premium species Tuber magnatum produces white truffles and has a patchy distribution restricted to Italy and some Balkan areas. We used polymorphic microsatellites to evaluate 316 specimens grouped into 26 populations sampled across the species' geographic range to determine if natural populations of T. magnatum are genetically differentiated. We found that the southernmost and the northwesternmost populations were significantly differentiated from the rest of the populations. The simple sequence repeat data also could be used to make inferences about the postglacial T. magnatum expansion pattern. This study is the first to identify a genetic and phylogeographic structure in T. magnatum. The presence of a genetic structure can be of practical interest in tracing truffle populations according to their geographic origin for marketing strategies. Evidence for extensive outcrossing in field populations of T. magnatum also is provided for the first time.

The Economic Impact on an Urban and Industrial Complex of Mineral Pollution in the Water Supply – A Case Study

1982 ◽  
Vol 14 (4-5) ◽  
pp. 381-395 ◽  
Author(s):  
J J C Heynike ◽  
S F McCulloch
Keyword(s):  
South Africa ◽  
Water Quality ◽  
Mathematical Modelling ◽  
Water System ◽  
Water Source ◽  
Economic Effects ◽  
Industrial Complex ◽  
The Republic ◽  
Mineral Pollution

The only water source available to the most dense urban industrial and mining territory in the Republic of South Africa is subjected to increasing mineral pollution. Investigations of the causes and effects are referred to as well as to the mathematical modelling of the water system that could lead to improved water quality. The economic effects and costs to the Community as a whole are described and quantified.

scholarly journals Evaluating the adequacy of reserves in the Tembe–Tshanini Complex: a case study in Maputaland, South Africa

Oryx ◽  
2010 ◽  
Vol 44 (3) ◽  
pp. 399-410 ◽  
Author(s):  
J. Y. Gaugris ◽  
M. W. Van Rooyen
Keyword(s):  
South Africa ◽  
Vegetation Types ◽  
Conservation Areas ◽  
Minimum Area ◽  
Conservation Area ◽  
Kwazulu Natal ◽  
Sand Forest ◽  
First Time ◽  
Plant Endemism

AbstractThe aim of this study was to determine the minimum conservation area needed to conserve vegetation types and their landscape and to apply it to an area in KwaZulu-Natal, South Africa, which is within the Maputaland Centre of Plant Endemism and part of the Maputaland–Pondoland–Albany biodiversity hotspot. Outside conservation areas this Centre of Plant Endemism is under threat from human utilization. We used a method initially designed to determine minimum conservation areas for rare plant species, which we adapted from its original country and context, to determine minimum conservation areas for landscape species in Maputaland’s little-documented environment. The minimum area required for conservation was established for the Sand Forest and Woodland vegetation types in the region. We found that sufficient habitat is presently conserved to preserve the Sand Forest but not the Woodlands. The method holds promise to provide answers to critical conservation issues in lesser-known environments and, although relatively difficult to establish for the first time, is an efficient and easy to use tool that can be refined once more knowledge becomes available.

scholarly journals Implementation Of Marketing Strategies In Increasing Sales Volume

2021 ◽  
Vol 2 (5) ◽  
pp. 1449-1459
Author(s):  
Andi Haslindah ◽  
Aminuddin Hamdat ◽  
Mora ◽  
Hafidz Hanafiah
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Case Study Research ◽  
Marketing Strategies ◽  
Manufacturing Companies ◽  
Service Companies ◽  
Strategic Factor ◽  
Analysis Technique

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

Social Design for Services Framework

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Melanie SARANTOU ◽  
Satu MIETTINEN
Keyword(s):  
South Africa ◽  
Sustainable Development ◽  
Research Group ◽  
Design Research ◽  
Service Design ◽  
Social Design ◽  
Practical Action ◽  
The Social ◽  
The World

This paper addresses the fields of social and service design in development contexts, practice-based and constructive design research. A framework for social design for services will be explored through the survey of existing literature, specifically by drawing on eight doctoral theses that were produced by the World Design research group. The work of World Design researcher-designers was guided by a strong ethos of social and service design for development in marginalised communities. The paper also draws on a case study in Namibia and South Africa titled ‘My Dream World’. This case study presents a good example of how the social design for services framework functions in practice during experimentation and research in the field. The social design for services framework transfers the World Design group’s research results into practical action, providing a tool for the facilitation of design and research processes for sustainable development in marginal contexts.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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