Taking the Interpretive Turn: Qualitative Research of Television and other Electronic Media

Author(s):  
Thomas Lindlof ◽  
Timothy Meyer
2019 ◽  
Vol 6 (1) ◽  
Author(s):  
I’anatut Thoifah

The issuance of regulations and appeals to the way of electronic media communication language in several universities are driven by lecturers' complaints about the number of communication from students via telephone, SMS, email, Whatsapp which is less ethical, in this case language plays an important role, the wording in non-communication Verbal through electronic media provides opportunities for considerable discontinuity in the meaning of sentences, because without visible intonation and expression, so it does not rule out the possibility of multi language interpretations of lecturers and students. This problem is said to be the generation difference is the reason for the creation of communication language discontinuity. This study aims to determine how the discontinuity and how the discontinuity forms of electronic media communication between lecturers and students. With descriptive qualitative research methods, the methods of data collection analysis, data condensation, display, and verification to find the results of the formulation of this research problem. The results observed are discontinuities in the language of communication between students and lecturers found in ways of communication that are not following the descriptive ethics intended by lecturers of the Faculty of Islamic Religion. The form of language discontinuity in student and lecturer communication is in the choice of diction.


Author(s):  
Manoj Kumar Dash ◽  
Anil Kumar

Progressions in communication innovation have offered ascent to the development of another electronic manifestation of verbal spreading that is Viral Marketing (VM). VM is kind of marketing strategy that sways people to share a promoting message to everyone via web or other electronic media. As of now, Viral Marketing Communication (VMC) is still acknowledged being at an untimely period of improvement. In this way data about its conduct and extent has yet to be plainly set upon and decided. Also, constrained exploration has been carried out on shopper recognition and reaction to such prompting method. The objective of this study is to conduct an inquiry into consumer/buyer receptivity, perception and behavioural reaction to the discussed moderately new promoting technique via VM. With the use of in-depth interviews conducted with 15 people and small interviews with other 27 people, the study analysed their perception towards five methods through which Viral Marketing can be implemented, they are 1) E-mail, 2) Video 3) Blogs, 4) Facebook, Google+, Twitter-Social Media Portals and 5) Forums. Qualitative research has been conducted to analyse the assumptions/hypotheses and found valuable findings in regards to the way buyer/consumer behave to traditional word of mouth and e-W-o-M (Viral Marketing). The qualitative findings from the study show that VMC increases consumer's awareness but it does not have a vital impact on the buying decision, Consumers have different trust and credibility to five junctions of VM; “Forums” have highest trust and credibility among the discussed five junctions, Consumers do not take VM as spam messages, Service based VMC have higher impact than the product based VM, Negative VMC has a higher influence on consumer than the optimistic one, and Financial Benefit is not the strongest reason to spread the messages via VM. These findings will provide new bits of knowledge on VM as a marketing tool from a shopper's outlook and prove to be the first venture for further study on how VM can effectively connect, join & impact shoppers and sellers.


2017 ◽  
Vol 4 (1) ◽  
pp. 13
Author(s):  
Anna Kus Saparti ◽  
Adam Idris ◽  
Muhammad Jamal Amin

This study aimed to identify and analyze the strategies used by the PR of Bontang City Government in disseminating information on regional development in Guntung Subdistrict.  This research uses descriptive qualitative research methods, the data collections were done through interviews and documentation. Based on the research that has been done, it can be stated that the strategy of Bontang City Government PR in the dissemination of regional development information in Guntung is done through printed media which are newspapers, magazines, bulletins, banners, balihos, and leaflets; electronic media which are telelevision and radio broadcasts, and face to face communication media which is interactive dialogues between the city government and the community members. 


2020 ◽  
Vol 1 (2) ◽  
pp. 73-84
Author(s):  
Maryam Raza ◽  
Athar Tahir

The aim of this study is to explore the Jungian Electra complex in Kanza Javed’s Ashes, Wine and Dust. This is a qualitative research. Electronic media including reviews and interviews form the secondary source of this study. The researcher substantiates that Javed’s young protagonist Mariam Ameen is father-fixated for her beloved grandfather, who is simply known as Dadda. The concealed unconscious desire for her grandfather is unveiled by dint of establishing the fact that Dadda is the true father figure for Mariam. He overshadows the role of the biological father, taking up the position of an immediate father for Mariam. This accentuates the underlying Electra complex in Mariam’s heart. Moreover, the use of double roles is also deciphered as a leitmotif in Javed’s novel. Mariam serves as the doppelganger of Parakneeti which further aids the prevalence of the Electra complex. Dadda’s incessant influence in Mariam’s life even after his death and her self-imposed spinsterhood is discerned in terms of her infatuation for her grandfather. This study also analyses Mariam’s journey to the land of her grandfather as a metaphorical voyage of regression to the phallic stage which renders in a metaphysical union of the lover and the beloved. As a result, it is a journey of self-discovery in terms of love. The significance of this critical study is that it broadens the research horizons on Javed’s work as a psychoanalytic novel. It also enables the researchers to explore theories by other psychoanalysts, since only Freud and Jung share the limelight in the field of psychoanalytic research.


2018 ◽  
Vol 1 (1) ◽  
pp. 85-104
Author(s):  
Puji Lestari

This study uses a type of qualitative research (qualitative research), which aims.1), to determine the pattern of communication between parents and teachers in the moral development of students in SMA Negeri 2 Sukamaju District. Luwu Utara; 2) To find out the form of moral coaching of parents towards learning that is studying at SMA Negeri 2 Sukamaju district. Luwu Utara;3) to find out the form of moral coaching of students in schools conducted by the teacher; 4) to find out what is the teacher and teacher in the moral development of students. The results showed that 1) the pattern of communication and cooperation between parents and teachers in the moral coaching of students was good enough because there were parents and teachers in fostering the morality of students in SMA 2 Sukamaju; 2) There are several forms of parental moral coaching to students in SMA 2 Sukamaju; 3) Forms of Moral Coaching for Students in SMA 2 Sukamaju can be grouped into two forms of moral coaching, namely morality to humans, and the environment; 4) Constraints in the moral development of students are the family environment, association, and electronic media.


2021 ◽  
Vol 2 (2) ◽  
pp. 217
Author(s):  
Nandang Kusnandar

This research was conducted in Ujungberung sub-district. This research is a qualitative research that emphasizes the phenomenological aspects of Islamic religious extension agents in Ujungberung District, Bandung City. The research method in this research is descriptive qualitative. The experience of Islamic Religious Instructors in Ujungberung District in carrying out counseling on religious moderation with various joys and getting deep knowledge in the field when carrying out counseling and also there are still people who do not know about extensionists themselves. And in carrying out extension services in Ujungberung District, it is inseparable from the main duties and functions of extension workers to carry out and develop guidance activities with the function of extension personnel as informative and educational, consultative and advocacy The Islamic Religious Instructor in delivering da'wah messages through tabligh in Ujungberung District reviews several aspects including: First, in terms of the form of activities carried out by Islamic religious extension agents in Ujungberung District, in accordance with the informative and educational function of the form of extension activities carried out, consisting of Majlis Taklim, MTKD, Training, Friday Sermons and Lectures. Second, in terms of the type of message conveyed in accordance with the form of extension activities carried out. The types of messages conveyed in the activity of conveying da'wah messages through tabligh include messages of Aqidah, Morals, Fiqh, and Love for the Fatherland or in other languages ​​called Nationalism. Third, in terms of those used in conveying da'wah messages in extension activities. The media used by the extension agents consisted of print media, written media and electronic media. Ceta media consists of Al-Qur'an, Hadith books, religious books and other printed media such as leaflets or brochures.


Kelasa ◽  
2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Ratih Rahayu

The study of the role of mass media as one of the supporters of efforts to foster Indonesian language and literature needs to be done so that its role can be known and its success rate can be evaluated. The method used in this study is a qualitative research method with a descriptive approach. The data collection technique is indirect interviews with staff of twenty Kantor and Balai Bahasa in Indonesia. Of the twenty Kantor and Balai Bahasa that were recorded, it was found that only two Kantor Bahasa had not cooperated with any mass media. There are three Kantor and Balai Bahasa that have collaborated with print and electronic media, namely the Balai Bahasa Kalimantan Barat, Balai Bahasa Riau, and Kantor Bahasa Lampung. Of the twenty Balai and Kantor Bahasa, there are 14 Balai and Kantor Bahasa that have collaborated with radio, both RRI and other private radios. The role of mass media as one of the supporters of efforts to foster Indonesian language and literature has been felt by the community. AbstrakPengkajian peran media massa sebagai salah satu pendukung upaya pembinaan bahasa dan sastra Indonesia perlu dilakukan agar dapat diketahui bagaimana perannya serta dapat dievaluasi tingkat keberhasilannya. Metode yang digunakan dalam kajian ini adalah metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan datanya adalah wawancara tidak langsung dengan staf dua puluh balai dan kantor bahasa yang ada di Indonesia. Dari dua puluh balai dan kantor bahasa yang terdata diketahui hanya dua kantor bahasa yang belum menjalin kerja sama dengan media massa apa pun. Ada tiga balai dan kantor bahasa yang telah menjalin kerja sama dengan media cetak dan elektronik, yaitu Balai Bahasa Kalimantan Barat, Balai Bahasa Riau, dan Kantor Bahasa Lampung. Julah Kantor dan balai bahasa di Indonesia ada dua, tetapi hanya 14 balai dan kantor yang telah bekerja sama dengan radio, baik RRI maupun radio swasta lainnya. Peran media massa sebagai salah satu pendukung upaya pembinaan bahasa dan sastra Indonesia telah cukup dirasakan masyarakat. 


Author(s):  
Ahmad Qorib ◽  
M. Yoserizal Saragih

The scope of journalistic space usually revolves around journalistic work, news, and clarification of issues that are currently hot. The scope of this journalism applies not only in mass media, but also in electronic media such as radio and television broadcasts. Characters and its peculiarities include the aspects of the publishing philosophy, the technical dynamics of preparation and management, and the assumptions of the impact on the audience, listeners, or viewers. This chapter discusses some key aspects relating to journalism, namely the notion of journalism, at a glance the development of journalism, forms of journalism, journalistic products. The aim of this research is the activity of preparing, seeking, collecting, processing, presenting, and disseminating news through the media periodically to the widest possible audience. The research method is qualitative research.


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