A Linguistic Comparative Approach to the Internal Language Structure of Advertising Discourse

2020 ◽  
Vol 28 (15) ◽  
pp. 190-210
Author(s):  
أ.د. ناصر بن فرحان الحريّص أ.د. ناصر بن فرحان الحريّص
Keyword(s):  
Comparative Approach ◽  
Text And Image ◽  
Intended Meaning ◽  
Linguistic Structure ◽  
Language Structure ◽  
Multiple Meanings ◽  
Advertising Discourse

within a theoretical and applied framework, the current study discusses the linguistic structure of advertising discourse in its linguistic pattern, explaining its most significant features in all its linguistic levels that reveal its ability to intensify linguistic itensity and its role in controlling the semantics of the iconic pattern, the second important component of advertising discourse. This controlling can be seen in two possible functions. (i) Anchorage – images are prone to multiple meanings and interpretations. Anchorage occurs when text is used to focus on one of these meanings, or at least to direct the viewer through the maze of possible meanings in some way. (ii) Relay – the text adds meaning and both text and image work together to convey intended meaning. Both functions pay attention to the role of linguistic pattern in identifying the semantic dimensions of image in the iconic pattern so that the message of advertising discourse is being successful.

Word Awareness, Reading and Development

1977 ◽  
Vol 44 (1) ◽  
pp. 203-206
Author(s):  
Marjorie H. Holden
Keyword(s):  
Early Childhood ◽  
First Grade ◽  
Conscious Awareness ◽  
Older Children ◽  
Cognitive Changes ◽  
Developmental Factors ◽  
Language Structure ◽  
Early School ◽  
Discrete Responses

Research on young children's word awareness, the ability to identify the lexical constituents of a meaningful utterance, has received different interpretations: Either word awareness is related to linguistic and cognitive changes associated with the early school years or is a concept that children can learn when appropriate techniques are employed. This study was devised to clarify the nature of variables influencing word awareness during early childhood by analyzing responses of 26 kindergarten and 24 first-grade children to the Homophones Test of Word Awareness. Responses were assigned to seven categories representing a continuum characterized as ranging from discrete to global. Older children made fewer errors, and they gave a higher proportion of discrete responses. Younger children gave more global responses. Memory was evidently not the source of the younger children's inability to perform as well as the older ones. Rather, the difficulty appeared to stem from the younger children's inability to divorce sound from meaning in spoken messages. The role of developmental factors in children's conscious awareness of language structure and lexical units is supported by these findings.

On the role of Ramsey quantifiers in first order arithmetic

1982 ◽  
Vol 47 (2) ◽  
pp. 423-435 ◽  
Author(s):  
James H. Schmerl ◽  
Stephen G. Simpson
Keyword(s):  
Formal System ◽  
Intended Meaning ◽  
Completeness Proof ◽  
First Order ◽  
Uncountable Cardinal ◽  
Consistent Extension ◽  
Witness Set ◽  
Order Arithmetic ◽  
Infinite Set

The purpose of this paper is to study a formal system PA(Q2) of first order Peano arithmetic, PA, augmented by a Ramsey quantifier Q2 which binds two free variables. The intended meaning of Q2xx′φ(x, x′) is that there exists an infinite set X of natural numbers such that φ(a, a′) holds for all a, a′ Є X such that a ≠ a′. Such an X is called a witness set for Q2xx′φ(x, x′). Our results would not be affected by the addition of further Ramsey quantifiers Q3, Q4, …, Here of course the intended meaning of Qkx1 … xkφ(x1,…xk) is that there exists an infinite set X such that φ(a1…, ak) holds for all k-element subsets {a1, … ak} of X.Ramsey quantifiers were first introduced in a general model theoretic setting by Magidor and Malitz [13]. The system PA{Q2), or rather, a system essentially equivalent to it, was first defined and studied by Macintyre [12]. Some of Macintyre's results were obtained independently by Morgenstern [15]. The present paper is essentially self-contained, but all of our results have been directly inspired by those of Macintyre [12].After some preliminaries in §1, we begin in §2 by giving a new completeness proof for PA(Q2). A by-product of our proof is that for every regular uncountable cardinal k, every consistent extension of PA(Q2) has a k-like model in which all classes are definable. (By a class we mean a subset of the universe of the model, every initial segment of which is finite in the sense of the model.)

scholarly journals The role of the secondary stress in teaching the English rhythm

2018 ◽  
Vol 7 (3) ◽  
pp. 101-106
Author(s):  
Metin Yurtbasi
Keyword(s):  
Stress Function ◽  
Secondary Stress ◽  
Function Words ◽  
Intended Meaning ◽  
Primary Stress ◽  
Or Groups ◽  
Keywords Stress

In the phonological literature in English, which is a stress-timed language, the existence of at least three levels of stress is usually taken for granted. Words, phrases, utterances or sentences have a prominent element in one of their syllables, which usually correlates with a partner in the same unit, called the secondary stress. It so happens that in multi-syllable words or groups bearing more than two content words, there is also a tertiary stress. Function words neighbouring the content words are usually not stressed or they are reduced. In standard writing, the primary stress is indicated by an acute accent, the secondary stress by a grave accent while the lack of stress is not marked at all. This article proposes that the distinction between primary and secondary stress should have more prevalence in the pronunciation teaching curricula, as they expose the rhythm of English and convey the intended meaning clearly.   Keywords: Stress-timed language, primary stress, secondary stress, tertiary stress, rhythm.  

scholarly journals The Role of Universities in Society Service in Extraordinary Unstable Conditions – Libya as a case study –: دور الجامعات الحكومية في خدمة المجتمع والبيئة أثناء الظروف "الاستثنائية" – دراسة حالة الجامعات الليبية –

2021 ◽  
Vol 5 (13) ◽  
pp. 89-70
Author(s):  
Fatma Abdusalam Erighib Fatma Abdusalam Erighib
Keyword(s):  
Community Participation ◽  
Community Service ◽  
The Other ◽  
Comparative Approach ◽  
Unstable Condition ◽  
Surrounding Environment ◽  
Serving Society ◽  
Local Levels

This study aimed at focusing on the role of universities in serving society and the surrounding environment during unstable (emergency) conditions, following the comparative approach with some models from western and Arab universities on one hand, and Libyan experience one the other hand, The approach of the case study is applying to Libyan universities during and after the February 17 revolution, This has a clear impact on all components of Libya society and universities, including the fact that, They are the most important and influential institutions in society in various settings at the international, regional and local levels. Also the study found that this role was generally weak, if any related to role was addressing the internal crises that universities are in between and lack of clear plans for universities Libyan universities in particular have been recommended to propose a strategy for activating the role of universities in community participation and contributing to the community participation and contributing to the community service of various institutions during unstable condition.

scholarly journals BEAR WITNESS: Dua Wacana Tentang Kesaksian Dan Kebenaran

2015 ◽  
Vol 14 (1) ◽  
pp. 60
Author(s):  
Karen Campbell Nelson
Keyword(s):  
Transitional Justice ◽  
Feminist Theology ◽  
Legal Discourse ◽  
Women's Experience ◽  
Judicial Discourse ◽  
History Of ◽  
Multiple Meanings ◽  
Christian Discourse ◽  
Bear Witness

The meaning of testimony and truth play an important role in both a legal/judicial discourse and a religious, particularly Christian discourse. I trace the history of testimony in legal discourse, beginning with the Hammurabi Code and its influence on ancient legal codes of Mesopotamia, including that found in the Pentateuch and continue with a discussion of multiple meanings of testimony in Augustine and French philosopher, Paul Ricœur that begin to lay the groundwork for bridging the two discourses. Contributions from feminist theology, particularly the validation of women’s experience as a source of theology, the role of immanence, and the shift from understandings of power as “power over” to “power with” as well as a transitional justice framework help make the case for dialog between these two discourses so they can enhance and strengthen each other. I include in sections of the article my own narrative to accent the theme of testimony. Keywords: Kesaksian, kebenaran, konteks hukum, pengadilan, konteks iman, hermeneutik.

scholarly journals Adad [Antonyms] and Its Impact on the Exegesis of Al-Samin in His Books (Al-Durr) And (Al-’Umda)

2021 ◽  
Vol 17 ◽  
pp. 144-158
Author(s):  
Dr. Ayman Ibrahim Yusuf Rayan
Keyword(s):  
Close Connection ◽  
Great Contribution ◽  
Intended Meaning ◽  
The Past ◽  
Linguistic Research ◽  
Holy Quran ◽  
The Holy Quran ◽  
The Subject

This research tackles the subject of the indication of antonyms and its impact on the exegesis of al-Samin in both his books “al-Durr al-Masun” (Preserved Pearls) and “‘Umdat al-Hufaz” (Reliance of the memorize-rs). In this research, I have combined between the language and tafsir (exegesis) and clarified the efforts exerted by al-Samin in serving the interpretation of the Quran. Moreover, I have introduced his great contribution to linguistic research and compiled the conclusions he has reached in both his books (al-Durr) and (al-’Umda) on antonyms. I have organized his ideas, studied his tangible effects in his exegesis of the holy Quran in addition to methodologically establishing the role of the language being one of the tools in the past and contemporary exegesis of the holy  Quran and clarified its multiple indications and various manners. I was also keen in highlighting the importance of the indication of antonyms and the extent of its impact on interpreting the noble Quran. Moreover, I have studied the points of contention among the scholars and exegists on the meaning of the Quranic statement and clarified the importance of the Quranic context in determining the exact meaning of the vocabularies and structures. Furthermore, I have highlighted the close connection between the developed indication of words and the intended meaning in the Quranic verse.

scholarly journals A comparative approach to understanding selection on extracellular secretion

2020 ◽  
Vol 2 (7A) ◽  
Author(s):  
Anna Dewar ◽  
Joshua Thomas ◽  
Melanie Ghoul ◽  
Ashleigh Griffin ◽  
Stuart West
Keyword(s):  
Bacterial Species ◽  
Mobile Elements ◽  
Tree Of Life ◽  
Gene Content ◽  
Comparative Approach ◽  
Cooperative Behaviour ◽  
Extracellular Secretion ◽  
Bacterial Genes

Many bacterial genes encode proteins that are secreted extracellularly. These proteins can be considered cooperative because all surrounding cells can benefit from their production. Therefore, it has been hypothesized that these cooperative genes would more frequently lie on mobile elements, such as plasmids, which can transfer to other cells. This could stabilise cooperation, leading to the prediction that plasmids should carry proportionally more cooperative genes than the less mobile chromosome. However, it is unknown whether this prediction holds across the bacterial tree of life. To address this, we analysed the gene content of the chromosome and plasmid(s) of 1620 genomes comprising 51 diverse bacterial species. We find that across species analysed, plasmids do not carry proportionally more cooperative genes than the chromosome. Contrary to prediction, the role of mobile elements in promoting cooperative behaviour is highly variable across bacterial species.

Perspectives on sociolinguistic variation (Review article)

1985 ◽  
Vol 14 (4) ◽  
pp. 515-526 ◽  
Author(s):  
Ralph W. Fasold
Keyword(s):  
Social Context ◽  
Review Article ◽  
Speech Community ◽  
Sociolinguistic Variation ◽  
Language Structure ◽  
The Social ◽  
General Linguistics

This chapter [of Sociolinguistic patterns – RWF] will deal with the study of language structure and evolution within the social context of the speech community. The linguistic topics to be considered here cover the area usually named “general linguistics,” dealing with phonology, morphology, syntax, and semantics (Labov 1972:184). Surely, this is too narrow a conception of the role of sociolinguistic research (Romaine 1982:6).

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