The impact of outdoor cultural festivals on the city image

2019 ◽  
pp. 86-104
Author(s):  
Aleksandra Kołtun
Keyword(s):  
City Image ◽  
Cultural Festivals ◽  
The Impact ◽  
The City

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

scholarly journals Gjirokastra’S Promotion as a Branding & Marketing City

2016 ◽  
Vol 6 (2) ◽  
pp. 290
Author(s):  
Jonida Avdulaj ◽  
Klodian Muço
Keyword(s):  
Fifteenth Century ◽  
Marketing Plan ◽  
Qualitative And Quantitative Analysis ◽  
City Image ◽  
Economic Sectors ◽  
The Sustainable Development ◽  
The Impact ◽  
The City ◽  
The Universe ◽  
Simple Economic

The sustainable development of the tourism phenomenon and the impact that it produces it is important not only for the enterprises receiving tourism but also for the economic sectors correlated with the structures above as handicrafts, trade and services, turning tourism in a primary factor for the economic development of a region or a country. To talk about tourism in a city very rich in "contrasts" such as Gjirokastra, is an issue that goes beyond simple economic aspect, generating significant consequences in terms of geography and especially in social level. This is because Gjirokastra is a city with a glorious history since the fifteenth century, rich in culture, archaeology, enogastronomia (Food and wine) and several endless natural beauties. Although is the capital of the most important cultural event, the national folk festival which perform the tradition through the art. Shortly, Gjirokastra is a genuine multidimensional brand; the promotion of it would increase the income, the employment, the consumption and most of all it would transform into in an international city. Certainly to promote this brand it is needed a coordination between decision-maker institutions and local businesses but above all is necessary an efficient and comprehensive marketing plan that promote "brand " pointing at the same time in the centre of the universe "tourist".Based on this affirmation, this paper requires just to give some modest idea on the development of the city image through qualitative and quantitative analysis of data obtained from a sample of tourists visiting various cities in the world and recently have visited the Gjirokastra.

The image impact of mega-sporting events perceived by international students and their behaviour intentions

2015 ◽  
Vol 16 (2) ◽  
pp. 22-36 ◽  
Author(s):  
Dongfeng Liu
Keyword(s):  
International Students ◽  
Negative Impact ◽  
Daily Life ◽  
Sporting Events ◽  
City Image ◽  
Mega Events ◽  
Leisure Facilities ◽  
Willingness To Recommend ◽  
The Impact ◽  
The City

Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city images as well as opportunities and convenience. International students tended to disagree that F1 would result in any crime and security problems and were unsure about any negative impact on environment and daily life. Some of the image factors were significantly related to intention to work in the city or the willingness to recommend the city.

scholarly journals Selected Aspects of the Residential Property Market in the Context of Creating a City Image (an Example from Rzeszów)

2020 ◽  
Vol 15 (1) ◽  
pp. 39-52
Author(s):  
Wiesława Kuźniar ◽  
Kazimierz Cyran
Keyword(s):  
Real Estate ◽  
Real Estate Market ◽  
City Image ◽  
Residential Real Estate ◽  
Property Market ◽  
Secondary Sources ◽  
Modern Development ◽  
High Dynamics ◽  
The Impact ◽  
The City

The main goal of the article is to evaluate the city’s real estate sub-product and identify the impact of perception of this urban sphere on the overall image of Rzeszów city among students. A thesis was accepted by the authors that the attractive image of Rzeszów determines the development of the residential real estate market, attracting especially young, educated people to the city. On the basis of a literature analysis of the subject, information obtained from secondary sources on the topic of Rzeszów, as well as surveys carried out in 2018 among students (n = 325), the thesis was confirmed. Thanks to the fast, modern development of the city and consistently implemented marketing activities, Rzeszów is perceived as an innovative city that is friendly to residents, investors and students. This contributes to the inflow of new, usually young, educated residents and investors, which in turn translates into high dynamics in the residential real estate market. Questionnaire surveys carried out among students have shown that they highly appreciate the current image of Rzeszów and, most after graduation, plan to stay in the city which in their opinion is an attractive place for everyday life.

Impact of Mega-Events on Uses of City Squares - Post-Occupancy Evaluation of Guangzhou Flower City Square

2013 ◽  
Vol 409-410 ◽  
pp. 933-940
Author(s):  
Yi Huang ◽  
Shuo Xian Wu
Keyword(s):  
City Image ◽  
Effective Measure ◽  
Mega Events ◽  
Sports Events ◽  
The North ◽  
The Media ◽  
Questionnaire Surveys ◽  
Opening And Closing ◽  
The Impact ◽  
The City

Lying to the north of the Haixinsha Island, where the Opening and Closing Ceremonies of 2010 Asian Games were hosted, the Flower City Square (the Square) by itself forms an integral part of the new Central Axis of Guangzhou. Thanks to the media publicity of the Asian Games, the Square has now become a household name in Guangzhou and China. Relating major sports events with city squares, as in this case, taking advantage of the Asian Games to foster a festival atmosphere on the Square and present a spectacular metropolitan view, is proven to be a very effective measure to brush up the city image. This paper, based on a two-year survey on the Square, the record of spatial annotation analysis on uses of the Square, and questionnaire surveys involving the randomly selected visitors on the Square, compares the uses of the Square during and 2 years after the 2010 Asian Games through the means of Frequency Analysis, probes into the visitors satisfaction degree on the Square and its evaluation factors with the Factor Analysis Method, and demonstrates the impact of mega-events on the city squares and its implications.

scholarly journals The dynamic nature of the city image

Tourism ◽  
2020 ◽  
Vol 68 (1) ◽  
pp. 83-99
Author(s):  
Manuela Guerreiro ◽  
Júlio Mendes ◽  
Carlos Fortuna ◽  
Patrícia Pinto
Keyword(s):  
Structural Equation ◽  
Destination Image ◽  
City Image ◽  
Dynamic Nature ◽  
Affective Component ◽  
Before And After ◽  
One Year ◽  
Tourist Behaviour ◽  
The Impact ◽  
The City

In this study, we propose that the city image is a multidimensional construct influenced by its image components which, together, affect tourist behaviour in a dynamic process. The general objective of this research is to understand the dynamic nature of a major tourism destination image and the relationships among its components from the tourists’ perspective. This study is exploratory and descriptive. Data was collected from tourists’ surveys applied in two different moments at Istanbul: before the launching of the European Capital of Culture (ECoC) (Moment 1), and one year later, during the ECoC (Moment 2). The proposed model was estimated and tested using structural equation modelling (SEM). The comparison of data from the two moments indicates different patterns of relationships. Findings contribute to a better understanding of the dynamic nature of a city image by investigating the relationships among different image components in two different moments, before and after a major cultural event. Future studies should investigate further the unique image construct given the importance of local identity in brand and event communication. Additionally, research should investigate the impact of events on the formation of the affective component of image and behavioural intentions among tourists

scholarly journals Future Housing Identities: Designing in Line with the Contemporary Sustainable Urban Lifestyle

Buildings ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 18
Author(s):  
Ana Nikezić ◽  
Jelena Ristić Trajković ◽  
Aleksandra Milovanović
Keyword(s):  
Public Space ◽  
Urban Areas ◽  
Urban Regeneration ◽  
Urban Housing ◽  
Place Identity ◽  
Sustainable Urban Development ◽  
City Image ◽  
City Center ◽  
The Impact ◽  
The City

Over the past decade, urban housing typologies have evolved from being a feature of modern life to an essential postmodern issue, questioning future housing identities. One of the ways in which architecture can become engaged in this ever-changing process of urban regeneration is to challenge the inherited traditional housing typologies with the newly recognized values of contemporary lifestyle. This paper presents research and design aimed at exploring contemporary sustainable urban lifestyles as a resource for positioning housing structures as cultural urban infrastructure. The main focus of this study is design principles and strategies for generating future housing identities in accordance with sustainable urban development and sustainability of life in urban areas. It is about finding housing conceptual models for an interaction between housing and identity as a response to the impact of increased cities, changed lifestyles in contemporary cities and the requirements for the preservation of the city image and the public space within the housing areas in the city center. The main goal of this study is to understand whether and how an architectural design can preserve a sustainability of life within the city center and become a valuable agent of place identity in the process of urban regeneration. The paper indicates that the contemporary development of society requires a new architectural paradigm, in which lifestyle and architecture create a unique elastic open-ended system with the ability to adapt and change over time and throughout the place.

ARCHITECTURAL COMPETITIONS AS INSTRUMENT OF SHAPING POST-INDUSTRIAL CITY IMAGE / ARCHITEKTŪRINIAI KONKURSAI KAIP PRIEMONĖ FORMUOJANT POINDUSTRINIŲ MIESTŲ ĮVAIZDĮ

2013 ◽  
Vol 37 (2) ◽  
pp. 82-89
Author(s):  
Vika Pranaitytė
Keyword(s):  
City Image ◽  
Image Reproduction ◽  
Industrial City ◽  
Foreign Countries ◽  
Architectural Competitions ◽  
Cultural Functions ◽  
Post Industrial ◽  
The Impact ◽  
The City

The main article theme – the concept of post-industrial city image and its changes. The most important stigma of such cities is analyzing - the lack of identity and inner city industrial areas. The new stage of “recycled” city is indicated. Here the city image reproduction is proceeded through cultural functions. Also the impact of the conversion to improve the city's image, is analyzing and architectural competitions are taken as benefit to reach the quality of converted terrtory. Examples of foreign countries are given systemically, as well as an overview of the situation in Lithuania, evaluating existing internal potential, and specific projects. Santrauka Straipsnyje nagrinėjama poindustrinio miesto įvaizdžio samprata ir jo kaita. Analizuojama svarbiausia stigma – identiteto stoka ir vidinės miesto pramoninės dykros. Išskiriamas miestų virsmo „perdirbtais“ miestais etapas, kuriame įvaizdžio reprodukcijos siekiama pasitelkiant kultūrines funkcijas. Aptariama pramoninių teritorijų konversijų įtaka gerinant miesto įvaizdį bei architektūrinių konkursų nauda kokybei jose pasiekti. Analizuojami ir sisteminami užsienio šalių pavyzdžiai, taip pat apžvelgiama situacija Lietuvoje, įvertinamas esamas vidinis potencialas bei konkretūs vykdomi projektai.

scholarly journals Residents’ Attitude toward Tourism—Do the Benefits Outweigh the Downsides? The Case of Constanta, Romania

2021 ◽  
Vol 13 (2) ◽  
pp. 882
Author(s):  
Andreea-Daniela Moraru ◽  
Cristina Duhnea ◽  
Alina Barbulescu ◽  
Mariana Juganaru ◽  
Ion-Danut Juganaru
Keyword(s):  
Sustainable Development ◽  
Economic Impact ◽  
Quantitative Research ◽  
City Image ◽  
City Development ◽  
Development Index ◽  
Positive Economic ◽  
Quality Of Life Index ◽  
The Impact ◽  
The City

While the positive economic impact of tourism cannot be denied, it has also a number of negative side effects. The article focuses on the residents’ perception regarding the tourist activity and on identifying the factors influencing their acceptance for the tourist activity, in Constanta (Romania). A questionnaire based quantitative research was employed, creating several indexes, subsequently included in econometric models in order to reveal the factors which determine residents’ acceptance and support for tourism. The results reveal that residents are highly in favour of tourism activity and support tourism expansion and further development. Most respondents considered that tourism contributed to the improvement of the city image and identified a fairly positive economic impact, while tourism was accountable for the increase in several negative phenomena. The impact of tourist activity on the sustainable development of the city was perceived as medium positive, while most respondents considered that the number of tourists should increase. The residents’ acceptability toward tourism was revealed to depend on several variables and computed indexes: city development index, impact on residents’ quality of life index, sustainable development index, and perceived intensity of contact with tourists.

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