Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research

2019 ◽  
pp. 232-260
Author(s):  
Melanie Tao Xue ◽  
Jaywant Singh
Keyword(s):  
Cross Cultural ◽  
Future Research ◽  
Consumer Responses ◽  
Cause Related Marketing

scholarly journals Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination

2019 ◽  
Vol 27 (1) ◽  
pp. 56-73 ◽  
Author(s):  
Maggie Wenjing Liu ◽  
Lijun Zhang ◽  
Hean Tat Keh
Keyword(s):  
Consumer Satisfaction ◽  
The United States ◽  
Cross Cultural ◽  
Future Research ◽  
Consumer Responses ◽  
High Service ◽  
Ulterior Motive ◽  
Self Construal ◽  
Interdependent Self ◽  
Managerial Implications

Although the literature generally indicates that service attentiveness can increase consumer satisfaction, providing extra care and attention in service encounters may backfire and lead to negative consumer outcomes. In addition, because of cross-cultural differences, the effects of high service attentiveness may vary across international markets. The authors conduct a qualitative study, a field experiment, and two laboratory experiments in three countries (Canada, the United States, and China) across various service contexts (hairdressing, telecommunications, and computer repair) to examine cross-cultural consumer responses toward high service attentiveness. Consumers’ negative responses toward high service attentiveness are mediated by their suspicion of ulterior motive, which varies according to their self-construal. Specifically, consumers with an interdependent self-construal (either chronic or primed) tend to have greater suspicion of and negative responses toward high service attentiveness. Furthermore, the effect of interdependent self-construal fostering greater suspicion is attributed to a sharper in-group (vs. out-group) distinction, which is mitigated when the service employee is perceived to be an in-group member. The authors conclude by discussing the theoretical and managerial implications and suggesting future research directions.

Cause-related marketing: a systematic review of the literature

2022 ◽  
Author(s):  
Hina Yaqub Bhatti ◽  
M. Mercedes Galan-Ladero ◽  
Clementina Galera-Casquet
Keyword(s):  
Cultural Analysis ◽  
Cross Cultural ◽  
Future Research ◽  
African Countries ◽  
Comprehensive Overview ◽  
Cause Related Marketing ◽  
Time Period ◽  
Sub Saharan ◽  
English Articles ◽  
Corporate Social

AbstractCause-Related Marketing (CRM) is one of the most versatile activities among the Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched, however, only a few authors have performed systematic literature reviews on CRM. Therefore, more systematic reviews of CRM are still needed to complete and bring together the more contributions, advances, and different existing research lines. Thus, this paper provides a comprehensive overview of the existing literature in CRM from the two keywords: “Cause-Related Marketing” and “Cause Marketing”, and the time period ranges from 1988 to 2020. In this study, rigorous protocol is used in synthesizing 344 English articles drawing upon e-journal database searches. These articles were categorized by time-wise development, country-wise development, methodological development, cross-cultural analysis, the role of journals. This study also carried out the Bibliometric Analyses. The review highlights that the concept of CRM has evolved from being considered a marketing mix tool (a promotion tool), to being considered as a CSR initiative, with a more strategic character. Our findings revealed that only a few journals published articles on CRM. Geographically, the CRM study was initiated in North America, followed by Europe and Oceania, and Asian and Sub-Saharan African countries. From the third decade, there was more collaboration in cross-cultural studies and the use of mixed-method (qualitative and quantitative studies) approach. Lastly, this study shows the most manifest research gaps in CRM that opens avenue for future research.

scholarly journals Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation

2020 ◽  
Vol 12 (20) ◽  
pp. 8338
Author(s):  
Anran Zhang ◽  
Alex Scodellaro ◽  
Bo Pang ◽  
Hui-Yi Lo ◽  
Zhengliang Xu
Keyword(s):  
Corporate Reputation ◽  
Consumer Attitudes ◽  
Consumer Perceptions ◽  
Future Research ◽  
Consumer Responses ◽  
Cause Related Marketing ◽  
Positive Attitudes ◽  
And Behavior ◽  
Moderating Role

In cause-related marketing (CRM) programs, the fit between the cause and brand is an important factor influencing consumer perceptions and behavior. However, the literature demonstrates that there is disagreement regarding the effect of cause–brand fit on consumer responses with varying corporate reputation. This study aims to examine the influence of cause–brand fit on consumer attitudes, attributed company motives, and the moderating role of corporate reputation. With a two (fit: high/low) by three (reputation: low/medium/high) experimental study, we reveal that consumers hold positive attitudes toward companies that engage in CRM campaigns. The effect of cause–brand fit on consumer-attributed company motives is moderated by corporate reputation. For low-reputation companies, a high cause–brand fit CRM campaign resulted in consumers attributing more negative motives to companies than low-fit campaigns. The opposite was true for medium-reputation companies. Meanwhile, high-reputation companies with a high cause–brand fit elicit greater value-driven attributed motives from consumers than other motives. Recommendations for implementing CRM programs and for future research are discussed.

Haunted by the past: transformations and daily challenges of China's prosthetics

2020 ◽  
Vol 10 (1) ◽  
pp. 115-124
Author(s):  
Chunchun Wang
Keyword(s):  
Design Methodology ◽  
Cross Cultural ◽  
Future Research ◽  
Institutional Pressures ◽  
Rehabilitation Center ◽  
Content Type ◽  
The Past ◽  
Daily Experiences ◽  
History Of ◽  
Depth Interviews

PurposeThe purpose of this paper is to examine the transformations of prosthetic practices in China, as well as the daily experiences and dilemmas arising from the everchanging practices since 1949. On the basis of materials, this paper explores an everyday perspective to review the history of technology.Design/methodology/approachEthnography was collected with the application of participant observations, informal interviews and in-depth interviews during a 13-months study at a rehabilitation center in Chengdu, China. The literature on prosthetic manufacturing was also reviewed for this paper.FindingsChina's prosthetic technology seems to evolve from traditional to modern. However, this progressive narrative – innovation-based timeline (Edgerton, 2006, xi) – has been challenged by daily practices. Due to institutional pressures, prosthetists are in a dilemma of selectively using their knowledge to create one kind of device for all prosthesis users with a certain kind of disability, thereby regulating the physical and social experiences of prosthesis users. Besides, prosthesis users are accustomed to prostheses made with old techniques, and must correct themselves from old experiences to the daily practices recognized by the selected techniques.Originality/valueThis paper provides a cross-cultural case to reexamine Edgerton's criticism of the progressive and orderly innovation-centric technological narrative. More importantly, it reviews the history and practices of China's prosthetics from daily experiences rather than Edgerton's concentration on technology; therefore, it provides an everyday perspective for future research on technological transformations.

Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences

2008 ◽  
Vol 16 (1) ◽  
pp. 72-97 ◽  
Author(s):  
Haksin Chan ◽  
Lisa C. Wan
Keyword(s):  
Interactive Effect ◽  
Cultural Influences ◽  
Cross Cultural ◽  
Repair Service ◽  
Theoretical Understanding ◽  
Preference Model ◽  
Consumer Responses ◽  
Service Failures ◽  
Process Failure ◽  
Resource Preference

This article highlights consumers’ preference for economic (versus social) resources in individualist (versus collectivist) cultures and demonstrates the multifaceted effects of culture on consumer responses to service failures. A cross-cultural study involving American and Chinese participants in the setting of a computer repair service confirms seven of eight hypotheses derived from the resource preference model. The results indicate that Americans (versus Chinese) are more dissatisfied with an outcome failure but less dissatisfied with a process failure. This interactive effect of culture and failure type seems to be driven by a corresponding pattern of attribution tendencies across cultures. Not only do Americans and Chinese differ in service dissatisfaction, but they also tend to express their dissatisfaction in different ways, preferring voice and private responses, respectively. Overall, the resource preference model enhances theoretical understanding of cross-cultural consumer behavior and provides culture-specific guidelines for managing the inevitable service failures.

Cultural Intelligence in Cross-Cultural Selling: Propositions and Directions for Future Research

2011 ◽  
Vol 31 (3) ◽  
pp. 243-254 ◽  
Author(s):  
John D. Hansen ◽  
Tanuja Singh ◽  
Dan C. Weilbaker ◽  
Rodrigo Guesalaga
Keyword(s):  
Cultural Intelligence ◽  
Cross Cultural ◽  
Future Research

scholarly journals Evidence for a Cultural Mindset: Combining Process Data, Theory, and Simulation

2020 ◽  
Author(s):  
LaTasha R Holden ◽  
Michelle LaMar ◽  
Malcolm Bauer
Keyword(s):  
Decision Making ◽  
Student Performance ◽  
Cognitive Modeling ◽  
Cross Cultural ◽  
Simulation Game ◽  
Future Research ◽  
Sequential Decision ◽  
Process Data ◽  
Cultural Contexts ◽  
And Behavior

The goal of the present work is to build a foundation for understanding cognition and decision-making processes in innovative assessment contexts. Specifically, we will assess students’ Cross-Cultural Competence (3C: see Thomas et al., 2008) through a social simulation game. The present work will use Mindset (i.e., individuals beliefs about whether ability is fixed or changeable, see Dweck, 2006) to ground the project in theory because it has been shown to be a powerful motivator for decision-making and behavior in learning and achievement (Dweck & Leggett; 1988; Dweck, 1999), and in cross-cultural contexts (Dweck, 2012). The novel contribution of this paper is to apply Mindset theory to social situations requiring 3C, thus proposing the notion of cultural mindsets—defined here as the set of beliefs including affect, cognition, and behavior people bring to cross-cultural contexts. In cultural mindset, affect and cognition govern the ease with which people adapt, learn, and update cultural information. Additionally, we argue that cultural mindsets are important mechanisms involved in navigating cross-cultural situations effectively and should be considered more in future research. In order to understand how cultural mindset affects student performance, we will apply a computational cognitive modeling approach using Markov decision process (MDP) models. The MDP approach is appropriate for sequential decision-making in non-deterministic environments—as actions are chosen as part of a plan to achieve goals with the knowledge that some action effects will be probabilistic.

scholarly journals TheChildLab.com A Video Chat Platform for Developmental Research

2018 ◽  
Author(s):  
Mark Sheskin ◽  
Frank Keil
Keyword(s):  
Large Scale ◽  
Longitudinal Research ◽  
Cross Cultural ◽  
Mechanical Turk ◽  
Future Research ◽  
Psychology Research ◽  
Developmental Research ◽  
The Past ◽  
Adult Participants ◽  
Amazon's Mechanical Turk

Over the past decade, the internet has become an important platform for many types of psychology research, especially research with adult participants on Amazon’s Mechanical Turk. More recently, developmental researchers have begun to explore how online studies might be conducted with infants and children. Here, we introduce a new platform for online developmental research that includes live interaction with a researcher, and use it to replicate classic results in the literature. We end by discussing future research, including the potential for large-scale cross-cultural and longitudinal research.

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