scholarly journals The media marketing of the VOD platforms in Poland during the COVID-19 pandemic – an exploratory study

2021 ◽  
Vol 9 (3) ◽  
pp. 551-574
Author(s):  
Anna Jupowicz-Ginalska ◽  
Ksenia Wróblewska
Keyword(s):  
Content Analysis ◽  
Exploratory Study ◽  
Marketing Communication ◽  
Analysis Method ◽  
Cross Sectional ◽  
Research Perspective ◽  
Content Analysis Method ◽  
The Media

The article attempts to map and systematise the changes and reactions triggered by the first wave of the COVID-19 epidemic in media marketing (MM) of VOD platforms operating in Poland. The aim of the authors is to capture general trends and regularities that appear in the industry practices, as well as to indicate, firstly, the most meaningful elements of MM (the product offer, distribution, price, and marketing communication), and secondly – to identify the VOD platforms that excelled in these changes. The paper, using the content analysis method, is the first to present a cross-sectional research perspective on the MM-VOD-COVID-19 line, aiming not only to initially estimate the actual media modifications caused by the pandemic, but also to classify them in order to lay the foundation for further research in case this type of situation recurs.

Research on Corporate Sustainability

2021 ◽  
pp. 49-69
Author(s):  
H. Buluthan Cetintas
Keyword(s):  
Content Analysis ◽  
Research Methods ◽  
Exploratory Study ◽  
Corporate Sustainability ◽  
Brand Value ◽  
Analysis Method ◽  
Sustainability Research ◽  
Content Analysis Method ◽  
Subject Areas ◽  
Over Time

Corporate sustainability (CS) has many advantages such as enhancing brand value, providing reputation, and also focuses on gaining the trust of stakeholders. This is a qualitative exploratory study; its goal is to understand how CS research has changed over time. The most cited articles were selected from the journals indexed in SSCI (2000-2019). One hundred and two articles were selected and analyzed by content analysis method. Nature of typical samples, major themes, and research methods used were sought to investigate in CS research. Results showed that there was some scarcity in studies choosing a particular country as a sample. There were no articles in areas important for sustainability research. Besides, index types are barely used in articles. Some subject areas have attracted attention for years and haven't lost their popularity, but some remained in the background. The most used method was content analysis.

scholarly journals The Meaning of Water in Javanese Padusan and Japanese Misogi-Harai Rituals

2021 ◽  
Vol 317 ◽  
pp. 02023
Author(s):  
Dwiana Retno Yulianti ◽  
Sriwahyu Istana Trahutami ◽  
Reny Wiyatasari
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Analysis Method ◽  
Literature Study ◽  
Religious Rituals ◽  
Content Analysis Method ◽  
High Regard ◽  
The Media

Indonesia and Japan are two countries known for their high regard for culture and tradition, with no exception for those associated with religious rituals. In Japan, the Shinto religion is highly renowned for being the existing and believed ancestor religion. Meanwhile, in Indonesia, Islam is the largest religion that has indirectly influenced the cultures and traditions developed in society. Both Islam and the Shinto have a purification ritual with water as their medium, Padusan and Misogi-Harai, respectively. This study focuses on three things, i.e., the history, time of performance, and ritual procedure, to examine the corresponding meaning of the water as the media in both rituals. The method used to collect data is the literature study, and the data is then analyzed using the qualitative content analysis method. As a result of the three aspects studied, two similar meanings of water to the ritualistic purpose were discovered, i.e., purifying the soul from impurities/sin and returning the spirit to devotion to God.

scholarly journals Ekranisasi dan Nilai Religius Novel Wedding Agreement Karya Mia Chuz

2021 ◽  
Vol 3 (02) ◽  
pp. 197
Author(s):  
Noor Tsalis Yuni Kusumawati ◽  
Apsanti Djokosujanto ◽  
Bambang Sumadyo
Keyword(s):  
Content Analysis ◽  
Religious Values ◽  
The Novel ◽  
Analysis Method ◽  
Content Analysis Method ◽  
Qualitative Descriptive ◽  
The Media ◽  
Made In

<em>The purpose of this research is to show the ecranization and religious values used in Mia Chuz's <strong>Wedding Agreement</strong> novel.. This research is in the form of a qualitative descriptive with a content analysis method based on the objects obtained from the ecranization and religious values contained in the <strong>Wedding Agreement</strong> novel by Mia Chuz.</em> <em>The results of this study indicate that there are 118 ekranization processes that occur in the elements of the plot, character, and setting, namely the existence of shrinkage, addition, and variation change. The shrinking of the plot, characters, and settings occurs because the media used in making novels and films are different. The addition of the plot, characters, and settings in the film as a whole is still relevant to the story in the novel, it's just that the visualization in the film is made more interesting, while for the varied changes in plot, character, and setting made in the visualization to the form of the film as a whole it is not far from being depicted in the</em>

scholarly journals Tehrik e Taliban Pakistan (TTP) and Militancy in Pakistan

2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Surriya Shahab ◽  
Muhammad Idrees ◽  
Shaida Rasool ◽  
Samana Mehreen
Keyword(s):  
Content Analysis ◽  
Media Coverage ◽  
Design Methodology ◽  
English Language ◽  
Qualitative Content Analysis ◽  
Editorial Policy ◽  
Analysis Method ◽  
Content Analysis Method ◽  
The Media ◽  
Peace Negotiation

Purpose: Negotiations between two parties always have newsworthiness. Results of the negotiations can be strongly influenced by the media coverage. Pakistan’s government was also involved in peace negotiation with Tahrik e Taliban Pakistan (TTP) during January and February 2014. It was the most discussing issue in Pakistani media at that time. The aim of this research is to analyze the editorial policy of three Pakistani English language newspapers; Dawn, Nation and The News to check their favorable or unfavorable behavior regarding peace talks during January and February 2014. Design/Methodology/Approach: Agenda setting, priming and farming theories were used in this study. Qualitative content analysis method was used in this study to analyze the editorial policy of these three newspapers. Findings: The results revealed that all these three newspapers gave significant coverage to the peace talks issue but Nation gave more coverage to the issue. Findings also revealed that Dawn and The News, most of the time showed neutral behavior but tilted towards unfavorable position regarding peace talks. Nation showed strongly unfavorable behavior regarding peace talks. Implications/Originality/Value: So it is concluded that all these three newspapers were mostly against the peace talks and government and media were not on the same page on the issue of peace talks.

The Periods of Crisis in the Ownership of the Media of Large Enterprises in Turkey

2019 ◽  
pp. 276-315
Author(s):  
Basak Gezmen ◽  
Ihsan Eken
Keyword(s):  
Content Analysis ◽  
Time Interval ◽  
Media Industry ◽  
Analysis Method ◽  
News Reports ◽  
Content Analysis Method ◽  
The Media ◽  
Large Enterprises

Like every giant holding, large enterprises in the media may also face crisis in certain periods. This chapter will evaluate Dogan-Group and its publications in the context of the media industry in Turkey and will analyze the tax crisis the group in question experienced in 2009. In order to ensure an objective perspective in the research, the authors chose to examine the publications of newspapers which are thought to represent three different ideologies in Turkey. In this context, to ensure the objective approach in this study the 42 news reports published between February 2009 and September 2009, newspapers that are thought to have different viewpoints in Turkey, such as Sabah, Cumhuriyet, YeniSafak, and the so-called “flagship” of the group, Hurriyet Newspapers, have been investigated using content analysis. The time interval was chosen in accordance with the tax penalty. Content analysis method will be used in this study, and in this context, how much space the newspapers allocated to the crisis, their ways of handling the crisis, and the language they used when handling the crisis will be examined.

The Unregistered Drugs Coverage in the Media in Malaysia: Content Analysis of the Public Newspapers

2016 ◽  
Vol 2 (3) ◽  
pp. 196-200
Author(s):  
Nur Wahida Zulkifli ◽  
Noorizan Abd Aziz ◽  
Yahaya Hassan ◽  
Mohamed Azmi Hassali ◽  
Nur Liyana Zainal Bahrin
Keyword(s):  
Content Analysis ◽  
Pharmaceutical Products ◽  
Analysis Method ◽  
Contributing Factors ◽  
The Public ◽  
Content Analysis Method ◽  
Increasing Trend ◽  
The Media ◽  
Year 2000 ◽  
The Impact

Newspaper is the most common media that can be used as a reference to know the current issues that happened in the countries. Also, there are a lot of articles about unregistered drugs published in newspapers in Malaysia. The purpose of this research to explore the content of the unregistered drugs in Malaysia based on the interviewee statements in the articles or news in the selected newspapers. The two most popular newspapers online available chosen (Kosmo and Utusan Malaysia newspaper online). About 56 articles identified for the year 2000 until 2014. The selected data was analysed using content analysis method. The production of unregistered drugs articles are increasing trend since 2000 until 2014. The findings from the content analysis indicate that majority of the articles are finally sub-categorized to certain themes which are, contributing factors, the impact of unregistered drugs and management of the unregistered drugs. The limited of references in this scope made these findings as benchmark findings. This findings used as the problem statement in designing research for the future to combat unregistered drugs in order to achieve authorities’ aims which are to provide the quality, safety and effective pharmaceutical products to the public.

scholarly journals Phygitally Yours: Examination of Virtual Reality Experiences in Digital Sports and Recreational Games

2021 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Arif Yüce ◽  
Volkan Aydoğdu ◽  
Sevda Gökce Yüce ◽  
Hakan Katırcı
Keyword(s):  
Virtual Reality ◽  
Content Analysis ◽  
Digital Games ◽  
Marketing Communication ◽  
Analysis Method ◽  
Experiential Marketing ◽  
Content Analysis Method ◽  
Digital Sports ◽  
Depth Interviews ◽  
Day By Day

<em><span lang="EN-GB">The demand for, and investment in digital virtual reality (VR) games, both by companies and consumers, are increasing day by day. Accordingly, understanding the experiences created by VR within the scope of phygital marketing is important in terms of contributing to virtual experiential marketing, marketing communication, recreation and similar fields. The concept of phygital, expresses the integral wholeness of the digital and physical. And ‘Phygitally Yours’ refers to individuals who can live in their own phygital worlds in today's technologies. The aim of this study was to examine the experiences created by digital games involving sports and recreational content within the scope of phygital marketing. Eight individuals who did not have any prior VR experience played digital games with sports (Grand Turismo Sport) and recreational (VR Worlds) content using VR glasses. Subsequently, in-depth interviews were conducted. The data were analysed using the content analysis method, and thematic codes and concepts were revealed and interpreted. As a result of the research, it was determined that the participants' first VR experience of digital games involved the dimensions of sense, interaction, pleasure and flow, with the following codes emerging: perfect holistic effect, showroom feeling, understandable, competition, magic, gorgeous, dilemma, and place independent behaviour.</span></em>

scholarly journals Pakistani Newspapers on Peace Talks with Tahrik e Taliban Pakistan

2015 ◽  
Vol 1 (1) ◽  
pp. 47-60
Author(s):  
Muhammad Sohaib Subhani ◽  
Rooh ul Amin Khan, ◽  
Dr Khalid Sultan
Keyword(s):  
Content Analysis ◽  
Agenda Setting ◽  
Media Coverage ◽  
English Language ◽  
Qualitative Content Analysis ◽  
Editorial Policy ◽  
Analysis Method ◽  
Content Analysis Method ◽  
The Media ◽  
Peace Negotiation

Negotiations between two parties always have newsworthiness. Results of the negotiations can be strongly influenced by the media coverage. Pakistan's government was also involved in peace negotiation with Tahrik e Taliban Pakistan (TTP) during January and February 2014. It was the most discussing issue in Pakistani media at that time. The aim of this research is to analyze the editorial policy of three Pakistani English language newspapers; Dawn, Nation and The News to check their favorable or unfavorable behavior regarding peace talks during January and February 2014. Agenda setting, priming and farming theories were used in this study. Qualitative content analysis method was used in this study to analyze the editorial policy of these three newspapers. Findings revealed that all these three newspapers gave significant coverage to the peace talks issue but Nation gave more coverage to the issue. Findings also revealed that Dawn and The News, most of the time showed neutral behavior but tilted towards unfavorable position regarding peace talks. Nation showed strongly unfavorable behavior regarding peace talks. So it is concluded that all these three newspapers were mostly against the peace talks and government and media were not on the same page on the issue of peace talks.

scholarly journals Basında Yer Alan Namus Cinayetlerinin Sosyolojik Analizi /A Sociological Analysis of Honor Killings Reported by the Mass Media

2013 ◽  
Vol 2 (3) ◽  
pp. 282 ◽  
Author(s):  
Ülkü Hayriye İNCİ
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Violence Against Women ◽  
Analysis Method ◽  
Honor Killings ◽  
Patriarchal System ◽  
Content Analysis Method ◽  
The Social ◽  
National Media ◽  
The Media

Öz Erkek egemen toplumlarda kadına yönelik şiddetin kısmi bir kabul gördüğü bilinmektedir. Kadına yönelik şiddetin özel bir şekli de namus cinayetleridir. Son zamanlarda ulusal medyada kendisine oldukça fazla yer bulan namus cinayetleri, sosyolojik çalışmalarda da kendisine yer bulmaya başlamıştır. Bu çalışma, Türkiye’de son zamanlarda oldukça sık tartışılan namus cinayetlerinin sosyal ve kültürel hayattaki durumunu tartışmaya açmaktadır. Çalışma basında yer alan namus cinayetleri ile sınırlıdır. Çalışmada içerik analizi yöntemi kullanılmıştır. Bu bağlamda, Türkiye’de meydana gelen namus cinayetlerinin yoğun olarak ortaya çıktığı bölgelerdeki sosyal sorunlar, farklı bölgelerdeki sosyal yapının namus cinayetlerini nasıl etkilediği, toplumda nasıl yansıma bulduğu ve özellikle kadınlar tarafından nasıl algılandığı konusu, basına yansıyan haberlerin içerik çözümlemesiyle ortaya konulmaya çalışılmıştır. Abstract Violence against women is somewhat acceptable in societies which dominated by the patriarchal system. One of the aspects of violence against women is honor killings. Nowadays, honor killings take place pretty much in Turkish national media. This article discusses the social and cultural basis of honor killings debated quite often recently. The work is limited to honor killings reported by mass media. In the work the content analysis method was used. In this context, social problems and social structures of different regions of Turkey analyzed to determine the source of problem. Additionally, the place of the honor killings, how they come up, and their effects on women and society have been presented with the content analysis of the news on the media.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

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