scholarly journals Determinants of Behavioural Intention Towards Travel Applications in an Emerging African Economy: A Perspective on the Hospitality Industry

2021 ◽  
Vol 10 (10(6)) ◽  
pp. 1882-1895
Author(s):  
Aobakwe Ledikwe
Keyword(s):  
South Africa ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Behavioural Intention ◽  
Primary Data ◽  
Online Questionnaire ◽  
Equation Modelling ◽  
Quantitative Design ◽  
Area Of Concern

This study is aimed at uncovering the determinants of behavioural intention towards travel applications in an emerging economy of South Africa. A descriptive and quantitative design was employed, and primary data (n=420) was gathered from participants using an online questionnaire. Structural equation modelling was applied to examine the theoretical connection between the dimensions of experiencescape, memorability, satisfaction, and behavioural intention. The results prove that the dimensions of experiencescape (entertainment, escapism, and aesthetics), memorability, satisfaction, and behavioural intention are positively and significantly related. Therefore, the promotion of experiencescape, memorability, and satisfaction is an important area of concern among hospitality providers in developing a consistent and enduring service experience that can stimulate behavioural intention towards travel applications.

Behavioral Intention towards E-Government in Malaysia

2015 ◽  
pp. 1951-1964 ◽  
Author(s):  
Ayankunle A. Taiwo ◽  
Alan G. Downe ◽  
Siew-Phaik Loke
Keyword(s):  
Behavioral Intention ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Behavioural Intention ◽  
Unified Theory ◽  
Policy Makers ◽  
Performance Expectancy ◽  
Equation Modelling ◽  
Use Of Technology ◽  
The People

This study examines an amplified unified theory of acceptance and use of technology (UTAUT) in the context of eGovernment to get a better understanding of users' behaviour towards eGovernment. Two hundred and six respondents (206) participated in the study and the data was analysed using structural equation modelling (SEM). The study revealed that Performance Expectancy, Risk Taking Propensity, Attitude towards Computer and Web Trust dimensions are essential precursor of behavioural intention of Malaysians towards eGovernment. The study further suggests that policy-makers can increase eGovernment usage by creating applications that meets expected demands and needs of the people with provision of trust facilitating environment and security conditioned systems.

scholarly journals Structural Equation Modelling applied to proposed Statistics Attitudes-Outcomes Model: A case of a University in South Africa

2016 ◽  
Vol 8 (5(J)) ◽  
pp. 222-239
Author(s):  
Bokang Ncube ◽  
Ntebogang Dinah Moroke
Keyword(s):  
South Africa ◽  
Undergraduate Students ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
First Year ◽  
Fit Indices ◽  
Expectancy Value ◽  
Equation Modelling ◽  
Significant Loading ◽  
Value Model

The purpose of the study is to investigate the structural relationships among constructs of the statistics attitudes-outcomes model (SA-OM) using exploratory structural equation modelling (ESEM) methodology. The sample consists of 583 first-year undergraduate students enrolled for statistics courses at the university in South Africa. ESEM reveal that all but two of the nine constructs have well to excellent reliability. To enhance the model, we deleted the eight variables. All other indicators have a significant loading into a construct. Congruency of the SA-OM and expectancy value model (EVM) is noted. The SRMR for all modified models are less than 0.10 suggesting that all these models have acceptable fit. Moreover, all the modified models have RMSE values within the ranges of adequate fit. On the contrary, all the models have unacceptable fit according to PCF, CFI, AGFI and PGFI statistics, i.e. according to all parsimony fit indices except the RMSE. The results also reveal that all incremental fit indices but the BBNFI approve the modified models as acceptable since most of these indices are almost equal to a cut-off point of 0.9. However, BBNNI disapprove the ML3 and ML5 models as being acceptable. A host of inconsistencies in fit indices are noted.

scholarly journals Analisis Strategi Pemasaran Dengan Media Sosial Produk Kuliner Usaha Kecil dan Menengah di Pekanbaru

2017 ◽  
Vol 8 (4) ◽  
Author(s):  
Sukri Sukri ◽  
Diki Arisandi
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Positive Influence ◽  
Media Analysis ◽  
Primary Data ◽  
Equation Modelling ◽  
Information Update ◽  
Medium Businesses

Abstract. Pekanbaru is a big city with many culinary businesses. To increase the sales income, enterprises utilize social media as their marketing strategy. This research was about a social media analysis for marketing culinary products in small and medium enterprises by using Structural Equation Modelling. Variables in this research are social media selection, information update, response to buyer, quality and price as variable x to culinary business marketing as variable y. The primary data were collected  from questionnaires filled by culinary entrepreneurs in Pekanbaru. The results show that the RMSEA = 0.08, AGFI = 0.705, CMIN / DF = 1.834, TLI = 0.813 and CFI = 0.843. From the results of these measurements, it can be concluded that there are six components of measurement values that are acceptable, so the final result in this study is all the variables X has a positive influence on the variable Y.Keywords: Social Media, Culinary Product, Small and Medium Businesses, Structural Equation Modelling Abstraks. Analisis Strategi Pemasaran Dengan Media Sosial Produk Kuliner Usaha Kecil dan Menengah di Pekanbaru. Pekanbaru merupakan kota besar yang banyak bisnis kulinernya. Untuk meningkatkan penjualan, pengusaha kuliner memanfaatkan media sosial sebagai strategi pemasarannya. Penelitian ini tentang analisis media sosial untuk pemasaran produk kuliner pada usaha kecil dan menengah dengan menggunakan metode pemodelan persamaan struktural. Variabel yang digunakan adalah pemilihan media sosial, update informasi, respon terhadap pembeli, kualitas dan harga sebagai variabel x terhadap pemasaran bisnis kuliner sebagai variabel y. Pengambilan data dari kuesioner yang diisi oleh pengusaha kuliner di Pekanbaru. Hasil penelitian menunjukkan bahwa nilai RMSEA=0,08, AGFI=0,705, CMIN / DF=1,834, TLI=0,813 dan CFI=0,843. Dari hasil pengukuran tersebut dapat disimpulkan bahwa ada enam komponen nilai pengukuran dapat dinyatakan dapat diterima, sehingga hasil akhir dalam penelitian ini adalah semua variabel X memiliki pengaruh positif terhadap variabel Y.Kata kunci: Media Sosial, Produk Kuliner, Usaha Kecil dan Menengah, Structural Equation Modelling

Civic engagement through restaurant review page in Facebook: a structural equation modelling approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
A.K.M. Zaidi Satter ◽  
Arif Mahmud ◽  
Ashikur Rahman ◽  
Imran Mahmud ◽  
Rozina Akter
Keyword(s):  
Young People ◽  
Civic Engagement ◽  
Social Presence ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
National Development ◽  
Young Generation ◽  
Online Questionnaire ◽  
Content Type ◽  
Equation Modelling

Purpose Existing literature affirms that almost half of the young generation has remained unemployed worldwide. On the contrary civic engagement can be a powerful tool in combating this problem. However, the influencing factors that encourage the active participation of young adults yet to be identified. The purpose of this paper is to fill the research gap by creating and validating a research model by including three motives social presence commitment and online offline civic engagement. Design/methodology/approach The study took a quantitative approach to conduct a cross-sectional study. In total, 214 data were collected from the member of a Facebook group of Bangladesh named Foodbank, a restaurant review page through the online questionnaire. After that structural equation modelling techniques have been used to analyse the data, test the model validity and hypothesis. Findings The result shows that both commitment and social presence influence offline and online civic engagement. Excitement motives have a higher effect than information and convenience motive. Besides, 8 out of 10 hypotheses have shown significant results, with only the convenience motive not having any positive influence and effect on social presence and commitment. Practical implications Almost 47.6 out of 158.5 million are young people who are incapable of contributing fully to national development due to a lack of civic engagement. The outcome of this study will be useful for the Government of Bangladesh, as well as for non-governmental organisations and decision-making authorities to form assessments and develop policy on how to engage the young generation in civic activities to achieve further socio-economic development in the country. Originality/value This study contributes to existing literature with newly developed relationships between social presence-civic engagement and commitment-civic engagement. These unique relationships have been empirically tested and resulted insignificant. The study also identifies that it is vital to engage young people more in social works and increase their participation in offline and online activities.

Relationship marketing and customer satisfaction in the Ghanaian hospitality industry

2019 ◽  
Vol 2 (4) ◽  
pp. 326-340 ◽  
Author(s):  
George Kofi Amoako ◽  
Emmanuel Kotey Neequaye ◽  
Solomon G. Kutu-Adu ◽  
Livingstone Divine Caesar ◽  
Kwame Simpe Ofori
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Business Practices ◽  
Content Type ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment and satisfaction for customers in the Ghanaian hospitality industry. Design/methodology/approach A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. The data collection questionnaire was administered to 167 guests of a 3-star hotel in the Accra Metropolis. Structural equation modelling was used to ascertain the significance of the relationship that exists between trust, commitment and customer satisfaction with respect to the relationship marketing practices of hoteliers in Ghana. Findings Study findings provide insight into the processes and practices of relationship marketing that is based on trust and commitment. The findings show a positive and significant relationship between trust, commitment and customer satisfaction. The study also revealed that commitment partially mediates the association between trust and customer satisfaction. Research limitations/implications While this study is limited to a single hospitality and tourism company in Ghana, the findings can have far reaching implications for managers in the hospitality industry in Ghana, it provides a vivid illustration of the impact that customer satisfaction can have on the fortunes of business and a genuine desire to develop trust and be committed to the welfare of business clients can lead to higher customer patronage. Practical implications Trust and commitment in the hospitality industry requires innovative business practices that makes the client value all the service experience that he or she may encounter. The findings indicate that customer satisfaction is influenced by trust and commitment in the hospitality industry. Originality/value Value to the authors’ knowledge, the relationship between trust and commitment in relationship marketing and customer satisfaction concepts has not previously been investigated using structural equation modelling analysis within the Ghanaian hospitality industry. This implies that both trust and commitment are necessary to attain customer satisfaction.

scholarly journals Factors Influencing Islamic Financial Inclusion in Indonesia: A Structural Equation Modelling Approach

ICR Journal ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 249-274
Author(s):  
Mohammad Mahbubi Ali ◽  
Abrista Devi ◽  
Hamzah Bustomi ◽  
Muhammad Rizky Prima Sakti ◽  
Hafas Furqani
Keyword(s):  
Financial Literacy ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Binary Logistic Regression ◽  
Financial Inclusion ◽  
Primary Data ◽  
Policy Recommendations ◽  
Demand And Supply ◽  
Equation Modelling ◽  
Modelling Approach

The study examines the determinants of Islamic financial inclusion in Indonesia by applying Structural Equation Modelling (SEM) and Binary Logistic Regression. Through a field survey across Indonesia’s five main islands, the study gathered responses from 291 primary data samples. The study discovered that Islamic financial inclusion in Indonesia is determined by both the demand and supply sides. Two most significant determinants of Islamic financial inclusion in Indonesia from the demand side are financial literacy and social influence  while on the supply side is human capital. The study also includes references and policy recommendations to help Indonesia’s financial regulators in formulating effective policies and strategies to foster the country’s Islamic financial inclusion agenda.    

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