RESEARCH OF APPROACHES TO THE ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY OF MEDIUM-SIZED BUSINESSES
With the increasing role assigned to the social mission of business in the formation of a positive image in front of the public, the problem of evaluating the activities in the field of corporate social responsibility (CSR) by organizations focused on successful development is becoming increasingly relevant. The article discusses the various approaches currently used in practice (including standards, sustainability indices, self-assessment models) that allow evaluating the activities of organizations in the field of CSR. Such a variety of evaluation methods is due to the fact that each of them has a number of limitations in its application, which should be considered. As a result of systematization of the approaches to CSR assessment considered in the framework of the study, their comparative analysis was carried out in key areas of CSR. A significant result of the presented scientific work is the determination of the most appropriate method for assessing the activities of mediumsized businesses in all areas of CSR (environmental, social, economic, stakeholders, neighborliness).