DIGITAL RUBLE ISSUE

The state economies of our time are faced with the urgent task of developing innovative campaigns to address issues of digital financial asset management. This trend is caused by the development of technological systems for providing financial services and products on the world market. The proposed instrument for regulating digital banking is the integration into the domestic economy of a new form of money - the digital currency of the central bank (digital ruble). The purpose of the study is to form an idea about the issue of digital financial assets and, as a result, to develop an effective way to introduce digital financial assets "digital ruble" into the domestic financial infrastructure. The shortcomings of the existing domestic legislation regarding the regulation of exchange processes and regulation of the turnover of digital financial assets are revealed. The concepts of "issue of digital financial assets", "digital ruble" are disclosed. The processes of issuing the digital ruble, the planned turnover in the domestic financial system, the possibility of converting digital financial assets being introduced into cash and non-cash money are considered. The position of the digital ruble in the structure of the domestic money supply is determined. Potential problems in the economic system in the process of integrating the digital ruble into it are noted. The processes of pricing and fixing the value of digital financial assets are considered. The analysis of the issue of digital financial assets showed a technical flaw and a general limitation in the functionality of the digital ruble, which is supposed to be integrated.

TOURISM INDUSTRY AND THE COVID-19 PANDEMIC: IMPACT AND CONSEQUENCES

The study aims to explore the relationship between the pandemic and the tourism industry. The emergence of infectious diseases is one of the consequences of tourism and mobility of citizens. The article examines the scientific research of foreign authors on the impact of epidemiological diseases on the tourism industry. The pricing strategies of travel companies caused by the policy of curbing the spread of coronavirus infection are analyzed. The authors cite some forms of adaptation of the tourism industry to the conditions of the COVID-19 pandemic (in such countries as Costa Rica, Jamaica, the Republic of Fiji, Finland, Greece, Iceland, Israel, Japan, the UAE, China). A statistical analysis of the tourism development in the Russian Federation (the number of incoming and outgoing tourists, the number of hotels and similar accommodation facilities) was carried out. The COVID-19 pandemic has reoriented the outbound tourist flow to domestic destinations. The advantages of developing domestic trips in comparison with international ones regarding their role in the economic development of regions are presented. The pandemic has led to an inevitable surge in the use of digital technologies due to the norms of social distancing and nationwide restrictions. One of the most popular forms of technological applications in the tourism industry is virtual reality. The use of virtual reality can contribute to the creation of a new, more sustainable model of tourism. The article presents four scenarios for the recovery of world tourism, developed by the McKinsey Global Institute and the Oxford Institute of Economic Policy (Oxford Economics). The authors identified priority areas of transformation of the tourism industry in the post-pandemic period, including at the technological level.

ECONOMIC CONDITIONS OF FUNCTIONING AND DEVELOPMENT OF ENGINEERING EDUCATION IN RUSSIA

The article investigates the economic aspects of the functioning and development of engineering education in Russia. The relevance of this issue is determined by the active innovative development of our society, in accordance with global trends, as well as the requirements for graduates of engineering specialties. Innovative development is impossible without modernization of engineering education as one of the main components of innovation processes. All this has a significant impact on the economic development of the country and its position on the world market. In this regard, the purpose of this research is to study functioning conditions of engineering education in Russia. The analysis has shown the relevance of a comprehensive study of the engineering education development, which is confirmed by the geography of scientific publications. In the course of the study, the authors identified the following development areas of engineering education in Russia: using the knowledge and experience of the old school personnel to update educational programs, expanding the area of interests of engineering education in the country, focusing on retaining scientific and practical personnel in the country and, as a result, forming a personnel reserve, expanding student exchange programs and using existing laboratories and centers to exchange experience and use it in practical tasks to improve the quality of the educational process.

CLASSIFICATION OF RISKS AND THREATS AS ONE OF THE DETERMINANTS OF ENSURING THE ECONOMIC SECURITY OF ENTERPRISES

The emergence of new global challenges of economic development actualizes the problem of creat-ing an effective system of economic security of enterprises. In this regard, the classification and assessment of the materiality level of risks and threats to economic security become the fundamen-tal condition for the successful functioning and development of economic entities. Thus, the aim of the study is to develop a unified approach to the decomposition of various social, environmental and managerial factors that affect (can influence) the economic security of enterprises in various sectors of the economy in a non-linear economic environment.

72 THE ECONOMY OF IMPRESSIONS IN DIGITAL TRANSFORMATION

The relevance of the research is determined by the need to generalize the nature and content of the impression economy, which, in the conditions of digitalization of social and economic development, acquires the features of the resource nature of reproduction. It is emphasized that the economy of expectations and the economy of impressions in the digital age have a different content nature, an impression in the literal sense of this concept cannot be called a product or service, reviews and impressions are intangible. The provisions of the influence of impressions and reviews on the activities of business structures in the context of digital transformation are summarized. Specific features of managing the experience of digital interaction with business structures in ideal conditions are revealed, taking into account the assessment of impressions, the enlarged qualitative differences in the nature of impressions in the conditions of analog and digital economy are analyzed. Structuring is given and the features of impressions and reviews in the conditions of analog and digital economy are analyzed (speed of distribution, breadth and depth of coverage, involvement in the process, satisfaction). The content and specific socio-economic nature of reviews and impressions in the digital economy are considered. The importance of studying impressions and reviews of goods, works and services to ensure sustainable and cost-effective activities of enterprises is emphasized.

ON THE ISSUE OF THE RISK FUNCTION OF FINANCIAL MANAGEMENT IN MODERN CONDITIONS

The article considers types of financial risks and their impact on the performance of organizations, justifies the need to introduce a risk function among the functions of financial management, reveals its content and role in financial management of commercial organizations forced to lack financial and credit resources in the conditions of recovery from the economic crisis.

PLATFORM ECONOMY AS THE CORE OF THE DIGITAL ECONOMY: REVIEW OF SCIENTIFIC SCHOOLS AND RANKING OF ITS SUBJECTS

This article raises the topical issue of determining the place and relationship of the digital and platform economies. Every year, new research institutes, initiatives, and ratings appear that explore platform companies and their platform business model. The main research directions of foreign and Russian research centers, initiatives that devote their research to the platform economy, platforms and platform business models are considered and systematized. The author solves the task of analyzing the works devoted to the platform economy, determining the formation level of theoretical understanding and explaining the legality of considering the analyzed term as a definition of a system of relationships and a component of a digital economy. The review and critical evaluation of international ratings of the platform economy subjects – platform companies. The instrumental and methodological apparatus of the research is based on the use of qualitative analysis with the application of observation and measurement, a systematic approach, methods and methods of grouping, generalization of theoretical and factual material, modeling and tools for graphical interpretation of conceptual dependencies.

EXPERIENCE IN CALCULATING THE CONSUMER PRICE INDEX IN FRANCE: STATISTICS AND POLICY

The article investigates the experience of forming the methodology for calculating the consumer price index (CPI) in France from the 1910s to the present. The peculiarities of the index functioning in France are determined by two factors: following the general trends in the development of the indicator methodology and the critical assessment by society of its role. In the first situation, the generalization of historical development is relevant in the light of the accumulation of experience in the formation of sample populations of settlements, points of sale and goods and services, that is necessary to improve the methodology of CPI calculation in other countries. The second situation of discussing the index functioning as an object of political manipulation in France is of scientific interest in order to study the significance of the indicator for society and transfer this experience to the socio-economic systems of other countries. The generalization of materials on data collection and computing techniques was carried out on the basis of dividing the CPI calculation into stages proposed by Rosstat and considered as standard within the framework of the international standard. The political context of the CPI development in France is presented in a separate part of the article on the basis of combining with methodology data for calculating the indicator.

PROGRAM FOR THE DEVELOPMENT OF A FRANCHISE BUSINESS NETWORK ON THE MARKET

The franchise model is currently the most profitable, fast-growing business format that ensures the economic growth of the regional and Russian economy. The subject of the study was the program for the development of a franchise business network in the market. The purpose of this study is to develop effective management measures to expand the use of franchise relations in business networks. The use of the author's approach allowed to build a step-by-step program for scaling a ready-made partner business and increase the level of transparency of franchise relations. The practical significance lies in the development of a set of practical steps within the framework of the implementation of the action program to enhance the use of franchising in the Russian economy, which will increase the number of new participants in franchise systems.

EVOLUTIONARILY STABLE STRATEGIES OF ECONOMIC BEHAVIOR

Modern science proceeds from the fact that the basis of economic behavior is volitional «controllability», i.e. awareness of the possible consequences of one's action/inaction by a person, on the basis of which the most effective behavioral models, common in a particular socio-cultural community, are formed from the position of satisfying one's needs. This article analyzes the theoretical and practical properties of understanding evolutionarily stable strategies of economic behavior, which at a subconscious level determine the further development of economic relations.