scholarly journals INFLUENCERS AND MEDIA: INFLUENCER-GENERATED CONTENT ON SOCIAL MEDIA PLATFORMS AS A JOURNALISTIC SOURCE

2021 ◽  
Vol 3 (1) ◽  
pp. 59-73
Author(s):  
Aleksa Anđelić
Keyword(s):  
Social Media ◽  
Social Network ◽  
Role Models ◽  
Social Network Sites ◽  
Online Communication ◽  
Daily Newspapers ◽  
Soft News ◽  
Social Media Platforms ◽  
The Media ◽  
Source Of Information

The growing popularity of social media platforms, especially YouTube, Facebook, Twitter and Instagram, has enabled online influencers to appear in addition to previously known celebrities, representing a new global phenomenon and new role models for young people. Biran and his associates in the paper “Detecting influencers in written online conversations” state that influencers are the participants in online communication who have credibility in the group, who persevere in order to convince others and who introduce ideas that others accept or support (Biran et al., 2012: 38-39). Research on journalistic sources, especially research on content created by influencers on social media services, is a significant contribution to research in the field of media pluralism. Research on social network platforms as a source of information in Serbian literature is rare, which contributes to the significance of this research. The purposes of the research are to determine whether the content created and published by influencers on social network platforms in Serbia is a source of information for online editions of Serbian daily newspapers, the type of content in question, as well as whether the media gain new audiences that follow influencers. Qualitative-quantitative content analysis and web surveys were used for the research. Based on the qualitative-quantitative analysis of domestic daily newspapers (Danas, Politika, Večernje novosti, Blic, Kurir, Alo, Telegraf, Informer), we can conclude that the media use the profile content that influencers publish on social network sites as a source for texts which are soft news. According to the web survey in which 175 respondents participated, we can conclude that texts about influencers in the media are followed by 38 respondents and that the media are gaining new audiences who follow influencers on social network sites.

Is Snapchat Discover really a news platform? News snacking from social media and users’ knowledge of current affairs

2021 ◽  
Vol 00 (00) ◽  
pp. 1-23
Author(s):  
Jayeon Lee
Keyword(s):  
Social Media ◽  
Negative Relationship ◽  
The United States ◽  
Journalism Studies ◽  
Soft News ◽  
Current Affairs ◽  
Social Media Platforms ◽  
The Media ◽  
The Impact ◽  
Negative Predictor

The role of the media in informing the public has long been a central topic in journalism studies. Given that social media platforms have become today’s major source of news, it is important to understand the impact of social media use on citizens’ knowledge of current affairs. While people get news from multiple platforms throughout the day, most research treats social media as a single entity or examines only one or two major platforms ignoring newer social media platforms. Drawing on news snacking framework, this study investigates how using some of today’s most popular social media platforms predicts users’ current affairs knowledge, with particular attention to Snapchat and its news section Discover. A survey conducted in the United States (N=417) demonstrated that each of the platforms is distinct: Twitter is a strongly positive predictor of knowledge, Facebook a marginally significant negative predictor, Reddit a significantly negative predictor and Instagram not a significant predictor. Overall Snapchat use has no significant association with users’ knowledge of current affairs, whereas Discover use has a negative relationship. Further analysis revealed that mere exposure to Snapchat is positively related to soft-news knowledge and attention to Discover is negatively related to hard-news knowledge.

scholarly journals THE CONCEPT OF ‘SHARING’ IN CHINESE SOCIAL MEDIA

2019 ◽  
Vol 2019 ◽  
Author(s):  
Luolin Zhao ◽  
Nicholas John
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Sites ◽  
The State ◽  
Discursive Construction ◽  
Social Media Platforms ◽  
Micro Level ◽  
Changes Over Time ◽  
Over Time ◽  
Chinese Social Media

In this paper we analyze the concepts of fenxiang and gongxiang—the Mandarin words for ‘sharing’—in the context of Chinese social media. Drawing on earlier work on ‘sharing’, and based on analyses of four corpuses and changes over time to the homepages of 32 Chinese social network sites (accessed through the Wayback Machine), we find that the concepts of fenxiang and gongxiang offer a heuristic for understanding Chinese social media, while also pointing to an important facet of the discursive construction of Chinese social media. Although seeming to refer to the same activities as ‘sharing’, analysis of the language of fenxiang and gongxiang in Chinese social media reveals the entanglement of a new individualistic self with a self that remains socially embedded in pre-existing relationships; it shows how micro-level harmony (fenxiang) and macro-level harmony (gongxiang) cohere with each other; while also reflecting the interplay among social media platforms, users, and the state.

scholarly journals How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

2012 ◽  
Vol 10 (2) ◽  
pp. 171-183 ◽  
Author(s):  
Eran Fisher
Keyword(s):  
Social Media ◽  
Political Economy ◽  
Social Network ◽  
Mass Media ◽  
Social Network Sites ◽  
Active Role ◽  
The Media ◽  
A Site

Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of paradigmatic transformations in the media environment – particularly the emergence of Web 2.0 and social network sites – there has been a renewed interest in such analysis, and a reexamination of audience exploitation. Focusing on Facebook as a case-study, this article examines audience labour on social network sites along two Marxist themes – exploitation and alienation. It argues for a historical shift in the link between exploitation and alienation of audience labour, concurrent with the shift from mass media to social media. In the mass media, the capacity for exploitation of audience labour was quite limited while the alienation that such work created was high. In contrast, social media allows for the expansion and intensification of exploitation. Simultaneously, audience labour on social media – because it involves communication and sociability – also ameliorates alienation by allowing self-expression, authenticity, and relations with others. Moreover, the article argues that the political economy of social network sites is founded on a dialectical link between exploitation and alienation: in order to be de-alienated, Facebook users must communicate and socialize, thus exacerbating their exploitation. And vice-versa, in order for Facebook to exploit the work of its users, it must contribute to their de-alienation.

Social Network Sites (SNS) and Their Irrepressible Popularity

2020 ◽  
pp. 234-263
Author(s):  
Tuğba Koç ◽  
Adem Akbıyık
Keyword(s):  
Social Media ◽  
Social Network ◽  
Literature Review ◽  
Social Network Sites ◽  
Behavioral Addiction ◽  
The Internet ◽  
Addictive Behaviors ◽  
Social Media Platforms ◽  
E Mail ◽  
Day By Day

Popularity of social media is increasing day by day and there are thousands of social media platforms on the internet with different features. This chapter discusses the term social media in general and examines its evolution in detail from the beginning of the first e-mail to today. Authors explore the terms pertaining to the domain of Social Network Sites (SNS) which are considered as one of the most used forms of social media. Authors present a discussion about a popular topic “SNS addiction” and examine its characteristics with a brief literature review. Accordingly, despite the fact that excessive use of social network sites cannot be formally accepted as a behavioral addiction; shy and young, extroverted, and neurotic women with no relationship are more likely to develop addictive behaviors towards social media.

scholarly journals How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

2012 ◽  
Vol 10 (2) ◽  
pp. 171-183
Author(s):  
Eran Fisher
Keyword(s):  
Social Media ◽  
Political Economy ◽  
Social Network ◽  
Mass Media ◽  
Social Network Sites ◽  
Active Role ◽  
The Media ◽  
A Site

Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of paradigmatic transformations in the media environment – particularly the emergence of Web 2.0 and social network sites – there has been a renewed interest in such analysis, and a reexamination of audience exploitation. Focusing on Facebook as a case-study, this article examines audience labour on social network sites along two Marxist themes – exploitation and alienation. It argues for a historical shift in the link between exploitation and alienation of audience labour, concurrent with the shift from mass media to social media. In the mass media, the capacity for exploitation of audience labour was quite limited while the alienation that such work created was high. In contrast, social media allows for the expansion and intensification of exploitation. Simultaneously, audience labour on social media – because it involves communication and sociability – also ameliorates alienation by allowing self-expression, authenticity, and relations with others. Moreover, the article argues that the political economy of social network sites is founded on a dialectical link between exploitation and alienation: in order to be de-alienated, Facebook users must communicate and socialize, thus exacerbating their exploitation. And vice-versa, in order for Facebook to exploit the work of its users, it must contribute to their de-alienation.

scholarly journals Prevalence of Use of Social Network Sites among Adolescent Secondary School Students, Lilongwe, Malawi

2020 ◽  
Vol 2 (6) ◽  
pp. 55-63
Author(s):  
John Kuyokwa ◽  
Howard Bowa
Keyword(s):  
Social Media ◽  
Social Network ◽  
Secondary School ◽  
Secondary Schools ◽  
Low Income ◽  
Social Network Sites ◽  
Data Generation ◽  
School Students ◽  
Cross Sectional ◽  
Social Media Platforms

The purpose of this study was to determine the prevalence of use of social network sites among adolescent students in secondary schools.  A cross-sectional study design was done and simple random sampling technique was used. Quantitative research methodologies were used in data generation and analysis. Data was collected in April (2019), n=59 students were involved. SPSSv26 and Excel were used in quantitative data analysis. N=59 participants involved; Females (54%) and Males (46%). Aged between 10-19 years; attending year 1 to 4 of secondary school education.  Gadgets used for social networking were smartphones (88%), personal computers (8%) and iPads (4%). The social network sites that were used were Facebook, YouTube, LinkedIn, Twitter and WhatsApp. The study further observed that some students are bullied on social media platforms. The purpose for use of these social network sites was for the following reasons; entertainment (45%), keep in contact with old friends (39%), make new friends (10%) and academic purposes (9%). Adolescents are using social network sites in secondary schools. If the use of social media platforms can be well utilized, it may result in improved education among learners in low income settings like Malawi.

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

scholarly journals The Nested Precarities of Creative Labor on Social Media

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Brooke Erin Duffy ◽  
Annika Pinch ◽  
Shruti Sannon ◽  
Megan Sawey
Keyword(s):  
Social Media ◽  
Cultural Production ◽  
Ecological Model ◽  
Creative Economy ◽  
Cultural Industries ◽  
Professional Success ◽  
Social Media Platforms ◽  
The Media ◽  
Depth Interviews

While metrics have long played an important, albeit fraught, role in the media and cultural industries, quantified indices of online visibility—likes, favorites, subscribers, and shares—have been indelibly cast as routes to professional success and status in the digital creative economy. Against this backdrop, this study sought to examine how creative laborers’ pursuit of social media visibility impacts their processes and products. Drawing upon in-depth interviews with 30 aspiring and professional content creators on a range of social media platforms—Instagram, YouTube, TikTok, Pinterest, and Twitter—we contend that their experiences are not only shaped by the promise of visibility, but also by its precarity. As such, we present a framework for assessing the volatile nature of visibility in platformized creative labor, which includes unpredictability across three levels: (1) markets, (2) industries, and (3) platform features and algorithms. After mapping out this ecological model of the nested precarities of visibility, we conclude by addressing both continuities with—and departures from—the earlier modes of instability that characterized cultural production, with a focus on the guiding logic of platform capitalism.

scholarly journals ‘Rival visions of reality’: An analysis of the framing of Boko Haram in Nigerian newspapers and Twitter

2018 ◽  
Vol 11 (4) ◽  
pp. 392-406 ◽  
Author(s):  
Mercy Ette ◽  
Sarah Joe
Keyword(s):  
Social Media ◽  
Reliability And Validity ◽  
Research Tool ◽  
Terrorist Group ◽  
Framing Analysis ◽  
Boko Haram ◽  
Media Space ◽  
Social Media Platforms ◽  
The Media

This article focuses on the framing of Boko Haram, a transnational terrorist group, in legacy and social media platforms. The discussion is predicated on the understanding that in spite of its popularity as a research tool, the concept of framing is still problematic. One area of contention has been the reliability and validity of framing analysis. Drawing on Robert Entman’s seminal definition, this study investigates the viability of two innovative framing approaches and explores the intersection of the framing of Boko Haram in four Nigerian newspapers and Twitter. The authors argue that, while newspapers continue to dominate the media space, it is important to acknowledge the growing relevance of social media in shaping and influencing the opinion of their users. The study’s findings support the viability of these approaches and come to the conclusion that exploring the differences between the platforms can unearth different versions of reality.

scholarly journals Sustainable Tourism Empowered by Social Network Analysis to Gain a Competitive Edge at a Historic Site

2021 ◽  
Vol 2 (4) ◽  
pp. 332-346
Author(s):  
Cathrine Linnes ◽  
Holly Itoga ◽  
Jerome Agrusa ◽  
Joseph Lema
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Strategic Direction ◽  
Social Media Platforms ◽  
Hospitality And Tourism Industry ◽  
Effective Use

Social media has had a strong presence in many people’s lives over the last decade. In addition, social media platforms have allowed people to share opinions, provide advice on numerous factors, including where to visit, as well as to stay connected and maintain friendships. The hospitality and tourism industry, however, can make effective use of these powerful tools for marketing purposes, collaboration and information sharing, and service offerings. Reviewing social media followers’ behaviors and interests offers a wealth of information and valuable data for a variety of tourism organizations. This case study focuses on an analysis of the social networks applied to the fortified town of Fredrikstad in Norway. The data used in this research study were collected from the Facebook site of the tourist authority. The results of this research project demonstrate the strengths of applying a social network analysis to a dataset, which can aid in the strategic direction of a tourism destination. The conversations of the greatest interest can successfully be identified as well as the growth of the online network. This paper adds knowledge to the literature through the application of a social network analysis regarding the success of a tourism destination and its future potential.

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