Social Network Sites (SNS) and Their Irrepressible Popularity

2020 ◽  
pp. 234-263
Author(s):  
Tuğba Koç ◽  
Adem Akbıyık
Keyword(s):  
Social Media ◽  
Social Network ◽  
Literature Review ◽  
Social Network Sites ◽  
Behavioral Addiction ◽  
The Internet ◽  
Addictive Behaviors ◽  
Social Media Platforms ◽  
E Mail ◽  
Day By Day

Popularity of social media is increasing day by day and there are thousands of social media platforms on the internet with different features. This chapter discusses the term social media in general and examines its evolution in detail from the beginning of the first e-mail to today. Authors explore the terms pertaining to the domain of Social Network Sites (SNS) which are considered as one of the most used forms of social media. Authors present a discussion about a popular topic “SNS addiction” and examine its characteristics with a brief literature review. Accordingly, despite the fact that excessive use of social network sites cannot be formally accepted as a behavioral addiction; shy and young, extroverted, and neurotic women with no relationship are more likely to develop addictive behaviors towards social media.

scholarly journals THE CONCEPT OF ‘SHARING’ IN CHINESE SOCIAL MEDIA

2019 ◽  
Vol 2019 ◽  
Author(s):  
Luolin Zhao ◽  
Nicholas John
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Sites ◽  
The State ◽  
Discursive Construction ◽  
Social Media Platforms ◽  
Micro Level ◽  
Changes Over Time ◽  
Over Time ◽  
Chinese Social Media

In this paper we analyze the concepts of fenxiang and gongxiang—the Mandarin words for ‘sharing’—in the context of Chinese social media. Drawing on earlier work on ‘sharing’, and based on analyses of four corpuses and changes over time to the homepages of 32 Chinese social network sites (accessed through the Wayback Machine), we find that the concepts of fenxiang and gongxiang offer a heuristic for understanding Chinese social media, while also pointing to an important facet of the discursive construction of Chinese social media. Although seeming to refer to the same activities as ‘sharing’, analysis of the language of fenxiang and gongxiang in Chinese social media reveals the entanglement of a new individualistic self with a self that remains socially embedded in pre-existing relationships; it shows how micro-level harmony (fenxiang) and macro-level harmony (gongxiang) cohere with each other; while also reflecting the interplay among social media platforms, users, and the state.

Social Network Sites

2011 ◽  
pp. 248-265 ◽  
Author(s):  
Pedro Isaías ◽  
Sara Pífano ◽  
Paula Miranda
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Sites ◽  
The Internet ◽  
The Novel ◽  
Corporate Sector ◽  
Social Technologies ◽  
Consumer Relationships ◽  
New Consumer ◽  
New Strategies

The internet and the emergence of social technologies and platforms are at the origin of new consumer trends. The growing empowerment of customers is having a restructuring impact in business-consumer relationships and it is pressing businesses to uncover new strategies to engage their clients. This chapter argues that the presence of the corporate sector in Social Network Sites (SNSs) presents a successful method of building proficient relationships with customers that are more compliant with the new facets of consumers’ profile and behaviour. This research crosses classical academic literature with case studies available in social media to gather a compilation of challenges and potential solutions to the application of SNSs to business-consumer relationships. This compilation is preceded by an introductory section, which explores the definition and possible applications of SNSs in business, and a section dedicated to an overview of the novel consumer trends.

scholarly journals INFLUENCERS AND MEDIA: INFLUENCER-GENERATED CONTENT ON SOCIAL MEDIA PLATFORMS AS A JOURNALISTIC SOURCE

2021 ◽  
Vol 3 (1) ◽  
pp. 59-73
Author(s):  
Aleksa Anđelić
Keyword(s):  
Social Media ◽  
Social Network ◽  
Role Models ◽  
Social Network Sites ◽  
Online Communication ◽  
Daily Newspapers ◽  
Soft News ◽  
Social Media Platforms ◽  
The Media ◽  
Source Of Information

The growing popularity of social media platforms, especially YouTube, Facebook, Twitter and Instagram, has enabled online influencers to appear in addition to previously known celebrities, representing a new global phenomenon and new role models for young people. Biran and his associates in the paper “Detecting influencers in written online conversations” state that influencers are the participants in online communication who have credibility in the group, who persevere in order to convince others and who introduce ideas that others accept or support (Biran et al., 2012: 38-39). Research on journalistic sources, especially research on content created by influencers on social media services, is a significant contribution to research in the field of media pluralism. Research on social network platforms as a source of information in Serbian literature is rare, which contributes to the significance of this research. The purposes of the research are to determine whether the content created and published by influencers on social network platforms in Serbia is a source of information for online editions of Serbian daily newspapers, the type of content in question, as well as whether the media gain new audiences that follow influencers. Qualitative-quantitative content analysis and web surveys were used for the research. Based on the qualitative-quantitative analysis of domestic daily newspapers (Danas, Politika, Večernje novosti, Blic, Kurir, Alo, Telegraf, Informer), we can conclude that the media use the profile content that influencers publish on social network sites as a source for texts which are soft news. According to the web survey in which 175 respondents participated, we can conclude that texts about influencers in the media are followed by 38 respondents and that the media are gaining new audiences who follow influencers on social network sites.

scholarly journals Remediating Participation and Citizenship Practices on Social Network Sites

MedienJournal ◽  
2017 ◽  
Vol 34 (3) ◽  
pp. 22-35
Author(s):  
Giovanna Mascheroni
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Digital Literacy ◽  
Social Network Sites ◽  
Discussion Groups ◽  
Media Ecology ◽  
The Internet ◽  
Lifestyle Choices ◽  
Networked Individualism

Being mainstream places where a variety of online practices converge and are integrated, social network sites have also witnessed the emergence of grassroots and topdown political uses: from candidates’ and parties’ profiles, to single-issues campaigns’ discussion groups, to petitions and forms of ‘political fandom’, political content is now a constant presence in social media. Since social network sites are pervasive in young people’s everyday lives, questions of the efficacy of the internet in engaging disaffected youth and expanding the opportunities for participation are under debate. This paper discusses the findings of a qualitative study aimed at investigating political uses of social network sites and emerging practices of online participation among Italian youth. Participatory uses of social network sites are unevenly distributed among young people: political content tends often to be incorporated as identity marker, while other young people actively engage in citizenship practices online. Therefore, it is argued, civic and political uses of social media have to be contextualised in young people’s every day lives, especially in their ‘civic cultures’ and in the particular ‘convergent media ecology’ in which they are immersed. Depending on the civic cultures young people form and shape, and the digital literacy they develop, political uses are either a further outcome of networked individualism or the signal of new modes of participation which is mainly grassroots, non conventional and concerning identity and lifestyle choices.

Social Media and Events

2021 ◽  
pp. 139-155
Author(s):  
Gulser Yavuz ◽  
Kemal Enes
Keyword(s):  
Social Media ◽  
The Internet ◽  
Event Management ◽  
Event Marketing ◽  
The Social ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Day By Day ◽  
Event Managers ◽  
Internet And Social Media

Globally, the number of the internet and social media users is increasing day by day. The event industry has been affected by that popularity of social media and so event management and event marketing activities have changed radically. In this research, the importance of the social media in the events, management of the event, and finding how to take advantage of the social media by the marketing of the event are explored. Using of the social media in events was examined in these three parts: before, during, and after the events. Today it is regarded as an important tool used by the event managers of social media platforms and so social media has become an indispensable part of the events.

scholarly journals Prevalence of Use of Social Network Sites among Adolescent Secondary School Students, Lilongwe, Malawi

2020 ◽  
Vol 2 (6) ◽  
pp. 55-63
Author(s):  
John Kuyokwa ◽  
Howard Bowa
Keyword(s):  
Social Media ◽  
Social Network ◽  
Secondary School ◽  
Secondary Schools ◽  
Low Income ◽  
Social Network Sites ◽  
Data Generation ◽  
School Students ◽  
Cross Sectional ◽  
Social Media Platforms

The purpose of this study was to determine the prevalence of use of social network sites among adolescent students in secondary schools.  A cross-sectional study design was done and simple random sampling technique was used. Quantitative research methodologies were used in data generation and analysis. Data was collected in April (2019), n=59 students were involved. SPSSv26 and Excel were used in quantitative data analysis. N=59 participants involved; Females (54%) and Males (46%). Aged between 10-19 years; attending year 1 to 4 of secondary school education.  Gadgets used for social networking were smartphones (88%), personal computers (8%) and iPads (4%). The social network sites that were used were Facebook, YouTube, LinkedIn, Twitter and WhatsApp. The study further observed that some students are bullied on social media platforms. The purpose for use of these social network sites was for the following reasons; entertainment (45%), keep in contact with old friends (39%), make new friends (10%) and academic purposes (9%). Adolescents are using social network sites in secondary schools. If the use of social media platforms can be well utilized, it may result in improved education among learners in low income settings like Malawi.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

scholarly journals Digital detox: An effective solution in the smartphone era? A systematic literature review

2021 ◽  
pp. 205015792110286
Author(s):  
Theda Radtke ◽  
Theresa Apel ◽  
Konstantin Schenkel ◽  
Jan Keller ◽  
Eike von Lindern
Keyword(s):  
Social Network ◽  
Literature Review ◽  
Social Relationships ◽  
Instant Messaging ◽  
Social Network Sites ◽  
Well Being ◽  
Self Control ◽  
Smartphone Use ◽  
Health And Well Being ◽  
Digital Detox

Smartphone use, e.g., on social network sites or instant messaging, can impair well-being and is related to clinical phenomena, like depression. Digital detox interventions have been suggested as a solution to reduce negative impacts from smartphone use on outcomes like well-being or social relationships. Digital detox is defined as timeouts from using electronic devices (e.g., smartphones), either completely or for specific subsets of smartphone use. However, until now, it has been unclear whether digital detox interventions are effective at promoting a healthy way of life in the digital era. This systematic literature review aimed to answer the question of whether digital detox interventions are effective at improving outcomes like health and well-being, social relationships, self-control or performance. Systematic searches of seven databases were carried out according to PRISMA guidelines, and intervention studies were extracted that examined timeouts from smartphone use and/or smartphone-related use of social network sites and instant messaging. The review yielded k = 21 extracted studies (total N = 3,625 participants). The studies included interventions in the field, from which 12 were identified as randomized controlled trials. The results showed that the effects from digital detox interventions varied across studies on health and well-being, social relationships, self-control, or performance. For example, some studies found positive intervention effects, whereas others found no effect or even negative consequences for well-being. Reasons for these mixed findings are discussed. Research is needed to examine mechanisms of change to derive implications for the development of successful digital detox interventions.

Relationship 2.0: A systematic review of associations between the use of social network sites and attachment style

2020 ◽  
pp. 026540752098267
Author(s):  
Lynne Marie Stöven ◽  
Philipp Yorck Herzberg
Keyword(s):  
Systematic Review ◽  
Social Network ◽  
Attachment Style ◽  
Private Information ◽  
Attachment Styles ◽  
Social Network Sites ◽  
Anxiety Reduction ◽  
Personal Relationships ◽  
Addictive Behaviors ◽  
Comprehensive Overview

Today, Social Network Sites (SNSs) offer a wide variety of functions for initiating and maintaining personal relationships (i.e. sharing private information, messaging, commenting, liking or viewing others profiles). According to the uses and gratifications approach, individuals chose how they use media in order to satisfy given needs. Regarding personal relationships, attachment style is associated with distinct needs and behaviors. Thus, SNS use should differ with distinct attachment styles. This review aims to answer the question, how attachment style is related to SNS usage pattern and provide a comprehensive overview, by identifying and integrating associations with different facets of SNS use. Results were based on a systematic review of 17 studies. Measures of SNS use could be attributed to the facets of three categories: (1) Quantitative use (i.e. time spent on SNSs, number of friends/followers), (2) qualitative use (social use, parasocial use, self-presentation, monitoring) and (3) SNS motive (anxiety reduction, avoiding closeness). Especially insecure attached individuals strive to satisfy attachment needs through SNS use. While anxious individuals aim to reduce anxiety i.e. by seeking feedback via online social interaction, avoidant users can feel connected browsing others’ profiles without facing the threat of closeness. Insecure attachment was associated with negative outcomes related to SNS use, such as addictive behaviors. Limitations and implications of the findings are discussed.

Video Advertising: Connection and differences between consumers?

2021 ◽  
Vol 3 (1) ◽  
pp. 14-25
Author(s):  
Sónia Ferreira ◽  
Sara Santos ◽  
Pedro Espírito Santo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Conceptual Model ◽  
The Internet ◽  
Internet Search ◽  
Video Advertising ◽  
Social Media Engagement

The internet search trend has caused that online users are looking for more and more enriched information. The evolution of social media has been huge and users relate to social networks differently than they did before. Currently, there are more than 4 billion active users on social networks and brands are looking to showcase their products and services. Our research found the following factors that influence social media engagement: informativeness, self-connection and advertising stimulation. Through literature review, we propose a conceptual model that has been tested in the PLS-SEM. Data were collected from 237 consumers and our survey found that engagement in social media is explained by the variables identified by our model. Important contributions to brand theory and management will be found in this investigation.

Sign in / Sign up

Export Citation Format

Share Document