scholarly journals Green Marketing and Green Brand Image on Users-Attitudes of The Body Shop Indonesia

2021 ◽  
Vol 2 (6) ◽  
pp. 1995-2004
Author(s):  
Ida Lestari ◽  
Dinda Rakhma Fitriani
Keyword(s):  
Sampling Method ◽  
Brand Image ◽  
The Body ◽  
Green Marketing ◽  
Analysis Method ◽  
Body Shop ◽  
Independent Variables ◽  
User Attitudes ◽  
The Body Shop ◽  
Two Independent Variables

This study aims to determine the effect of Green Marketing and Green Brand Image on users attitudes of The Body Shop Indonesia products empirically, either partially or simultaneously. The population in this study are followers of the Instagram account @thebodyshopindo who have purchased The Body Shop products and used them. This study used a sample of 100 respondents where the questionnaire was distributed using google form through social media Instagram. Sampling using purposive sampling method. The data analysis method used multiple linear regression, with partial and simultaneous hypothesis testing and processed using SPSS version 25 for Windows. The results showed that the two independent variables, namely Green Marketing and Green Brand Image, had a positive and significant effect either partially or simultaneously on the dependent variable of user attitudes. In addition, this study explains that user attitudes are influenced by 68.5% by Green Marketing and Green Brand Image, the remaining 31.5% is influenced by other factors.

scholarly journals PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN

2019 ◽  
Vol 8 (8) ◽  
pp. 5267
Author(s):  
I Gusti Ayu Tara Diani Sawitri ◽  
Gede Bayu Rahanatha
Keyword(s):  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
The Body ◽  
Green Marketing ◽  
Improve Quality ◽  
Body Shop ◽  
Purposive Sampling ◽  
The Body Shop ◽  
Positive Effect

The study was conducted at The Body Shop in Denpasar City with a population of customers who have made repeated purchases of The Body Shop products in Denpasar City. With a sample of 100 respondents using a purposive sampling method. The results of the analysis show that the green marketing variable has a positive effect on customer loyalty and the brand image has a positive effect on customer loyalty. Suggestions that can be given to The Body Shop in Denpasar City should be to campaign more aggressively on The Body Shop program, which is bring back our bottle or recycle products so that consumers participate in maintaining the environment and are motivated to follow The Body Shop culture and improve quality that can increase high perceptions in the eyes of customers about the value and benefits derived from brand use and their satisfaction. Keywords: green marketing, brand image, customer loyalty

scholarly journals How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop

2019 ◽  
Vol 23 (2) ◽  
pp. 321
Author(s):  
Siti Sarah Chairunnisa, Idqan Fahmi, Siti Jahroh
Keyword(s):  
Consumer Satisfaction ◽  
Structural Equation ◽  
Marketing Mix ◽  
The Body ◽  
Green Marketing ◽  
Equation Modeling ◽  
Analysis Method ◽  
Body Shop ◽  
Marketing Activities ◽  
The Body Shop

The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively. The Body Shop is one of the pioneer in cosmetic companies implementing the green marketing mix. The purpose of this study to analyze the effect of green marketing mix towards consumer satisfaction and loyalty. Selected respondents are the consumer who visit the store at least two times within the last six months and above 17 years old. The analysis method used is Structural Equation Modeling (SEM) by SMART PLS software. The result of this study indicate that green marketing mix’s effect towards loyalty through consumer satisfaction is higher than green marketing mix’s effect towards loyalty directly.

scholarly journals PENGARUH AWARENESS OF GREEN PRODUCT, PRICE, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT THE BODY SHOP DI KOTA PADANG

2020 ◽  
Vol 22 (1) ◽  
Author(s):  
Florentia Farahrozi ◽  
Verinita Verinita
Keyword(s):  
Brand Image ◽  
Positive Impact ◽  
The Body ◽  
Green Marketing ◽  
Purchase Decision ◽  
Green Product ◽  
Product Price ◽  
Body Shop ◽  
Spss Software ◽  
The Body Shop

Abstract: Consumer’s green marketing awareness is cognition from consumer about the green marketing by the companies has a positive impact on the environment. Consumer’s green marketing awareness can be seen from three aspect: awareness of green product, green price, and brand image. This researched aimed to measure the effects of awareness of green product, price, and brand image toward purchase decision of green product The Body Shop in Padang. The type of research is causality research. A sample of 130 respondents were taken using purposive sampling with criteria : woman that know, interested, has bought The Body Shop’s products who lived in Padang. The data collection method is a questionnaire. The analysis used is multiple regression analysis with data processing using SPSS software. The results showed that awareness of green product, price and brand image have positive and significant influence to the purchasing decision of green product. Keyword: green marketing awareness, green product, green price, brand image, purchase decision

scholarly journals THE GREEN MARKETING MIX: A REVIEW OF CUSTOMERS’ BODY SHOP PURCHASE INTENTION

2019 ◽  
Vol 3 (2) ◽  
pp. 400
Author(s):  
Genoveva Genoveva ◽  
Lyliana Levina
Keyword(s):  
Marketing Strategy ◽  
Purchase Intention ◽  
Action Plan ◽  
Marketing Mix ◽  
Environmental Issue ◽  
The Body ◽  
Green Marketing ◽  
Body Shop ◽  
Purposive Sampling ◽  
The Body Shop

Industri kosmetik dan perawatan menyadari bahwa sebagian besar bahan baku dan kemasan produk terdapat kandungan bahan kimia yang dapat mencemari lingkungan.  Limbah ini berbahaya dan tidak mudah terurai, sehingga dapat mengancam keanekaragaman hayati. Permasalahan lingkungan ini telah menciptakan permintaan produk ramah lingkungan. The Body Shop adalah salah satu perusahaan yang berhasil menangkap peluang tersebut dan menerapkan strategi pemasaran ramah lingkungan untuk memenuhi harapan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran ramah lingkungan dari The Body Shop® terhadap niat pembelian konsumen. Peneliti menggunakan metode kuantitatif dengan SPSS versi 25 sebagai alat analisis regresi berganda untuk mengetahui signifikansi hubungan antar variabel. Populasi terbatas responden yang berusia 18-24 tahun dan pernah membeli dan menggunakan produk The Body Shop® dari saluran distribusi di Jakarta dalam 1 tahun terakhir. Jumlah sampel dalam penelitian ini adalah 155 responden yang diambil dengan metode purposive sampling non-probabilitas melalui kuesioner online. Para peneliti menemukan bahwa ada pengaruh yang signifikan dari aspek bauran pemasaran ramah lingkungan terhadap niat pembelian konsumen, di mana harga memainkan peran dominan dalam hubungan ini. Bauran pemasaran ramah lingkungan itu sendiri, secara keseluruhan, juga memiliki pengaruh simultan yang signifikan terhadap niat pembelian konsumen. Studi ini menghasilkan informasi yang berguna bagi The Body Shop®, pembaca, dan penelitian di masa depan untuk lebih sadar tentang masalah lingkungan dan penerapan bauran pemasaran ramah lingkungan, juga menyediakan rencana aksi untuk melaksanakan strategi pemasaran ramah lingkungan ini. Cosmetics and personal care industry is aware that most of their products’ materials, mainly the chemicals content and packaging are polluting the environment. These wastes are hazardous and not easily decomposed, thus it may threaten the biodiversity. Consequently, this environmental issue has created the demand of the enviromental friendly products. The Body Shop®  is one of the company who has successfully captured this demand and applied green marketing strategy to fulfill the consumers’ expectations. This research intended to find out the influence of green marketing mix of The Body Shop  towards consumers’ purchase intention. The researcher will use quantitative method with SPSS version 25 as the tool for analysis of multiple regression analysis to reveal the significance relationship between variables. The population will be limited to those who are 18-24 years old and have ever bought and use the The Body Shop® products from Jakarta stores in the past 1 year. The sample size 155 respondends which were drawn with non-probability purposive sampling method through online questionnaire. Researchers found that there is a significant influence of green marketing mix aspects towards consumers’ purchase intention, in which green price is playing dominant role in this relationship. The green marketing mix itrself, as a whole, also having a significant simultaneous influence towards consumers’ purchase intention. This study resulted in a useful information for The Body Shop®, readers, and future research to be more aware about the environmental issue and the implementation of green marketing mix, also providing an action plan to execute this green marketing strategy.

scholarly journals Peran Mediasi Brand Image Pada Green Promotion, Environmental Consciousness, Information Credibility Terhadap Purchase Decision

2021 ◽  
Vol 5 (1) ◽  
pp. 61-68
Author(s):  
Qisthi Larasati ◽  
Wisnalmawati Wisnalmawati ◽  
Dyah Sugandini
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
The Body ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Environmental Consciousness ◽  
Body Shop ◽  
Diverse Range ◽  
Information Credibility ◽  
The Body Shop

ABSTRACTThis study aims to analyze the effect of green promotion, environmental consciousness, information credibility on purchase decisions mediated by brand image on environmentally-friendly cosmetic products The Body Shop in Yogyakarta. The variables used in this study are green promotion (X1), environmental consciousness (X2), information credibility (X3) purchase decision (Y), and brand image (Z). The population in this study are consumers who use The Body Shop products in Yogyakarta. The total sample in this study was 100 respondents using the convenience sampling technique or also known as accidental sampling and the data collection method using a questionnaire. The data analysis used was SEM (Structural Equation Model) analysis with the SMART PLS 3.2.7 program. By testing the hypothesis, the results of the analysis show that green promotion, environmental consciousness, information credibility has a positive effect on purchase decisions on The Body Shop products in Yogyakarta, and brand image can mediate the variables of green promotion, environmental consciousness, information credibility on purchase decisions. The suggestions for further researchers are because in this study there are still limitations so that further researchers are expected to be able to research with other variables and need to use a wider and more diverse range of respondents to obtain more varied results that can affect purchasing decisions. Keywords: Brand Image, Environmental Consciousness, Green Promotion, , Information Credibility, Purchase Decision.

scholarly journals The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image

2020 ◽  
Vol 9 (2) ◽  
pp. 211-220
Author(s):  
Ina Rizqiyana ◽  
Wahyono Wahyono
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Brand Image ◽  
Environmental Concern ◽  
Sampling Technique ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Analysis Method ◽  
High Level

The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior. 

scholarly journals The role of perceived green marketing and brand equity on green purchasing decision

2018 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
Hasna Sanidewi ◽  
Eristia Lidia Paramita
Keyword(s):  
Brand Equity ◽  
Negative Impact ◽  
The Body ◽  
Green Marketing ◽  
Primary Data ◽  
Body Shop ◽  
Purchasing Decision ◽  
Green Purchasing ◽  
The Body Shop

The purpose of this study is to describe the role of perceived green marketing and brand equity on  customers green purchasing decision in Indonesia. We conducted qualitative research using five informants who are customers of The Body Shop Indonesia, one of the companies implementing green marketing. The primary data was collected through the interviews, observations, and supported documents, as triangulation. The collected data was filtered and categorized to have a clear analysis. The results were shown that the informants perceived The Body Shop’s green marketing as a respectable action to reduce the negative impact of the firms’ business activities. Green marketing has developed and influenced The Body Shop brand positively. It leads the informants to insert their environmental consideration in their purchasing decision.

scholarly journals BRAND IMAGE, USABILITY APLIKASI DAN PROMOSI TERHADAP REORDER CUSTOMER GRAB DI KOTA SOLO

2020 ◽  
Vol 5 (1) ◽  
pp. 18
Author(s):  
Wahid Ali Imron ◽  
Sudarwati Sudarwati ◽  
Istiqomah Istiqomah
Keyword(s):  
Data Analysis ◽  
Quantitative Method ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Analysis ◽  
Research Data ◽  
Analysis Method ◽  
Independent Variables ◽  
The City ◽  
Simultaneous Influence

Reorder is the most important thing in corporate marketing, Reorder itself can be influenced by several things. This study aims to determine the simultaneous and partial influence of the variables Brand Image, Application Usability, and Promotion on Reorder on Grab Customer in Solo. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing Reorder on Grab Customer in Solo City. The method used is descriptive quantitative method. The population is all Grab customers in the city of Solo. The sample used was 100 people with purposive sampling method. The research data analysis method is multiple linear analysis. The result is that the independent variables simultaneously influence the dependent variable having a siginfikansi 0.000

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