scholarly journals A Comparative Analysis of Japanese, Mexican and English Marketing Practices: Examining the Influence of Culture on Marketing

2021 ◽  
Vol 10 (3) ◽  
Author(s):  
Stephanie Nelson ◽  
Travis Smith
Keyword(s):  
Comparative Analysis ◽  
Great Britain ◽  
Consumer Behavior ◽  
Cultural Differences ◽  
World Wide ◽  
International Markets ◽  
Marketing Strategies ◽  
Cross Cultural ◽  
Cultural Marketing ◽  
Economic Outlook

This research paper examines how the distinct cultures of Japan, Mexico and Great Britain influence companies’ respective marketing strategies. These three countries were chosen specifically because of their vast cultural differences and their location on three different continents. First, the paper will compare each country’s economic outlook in order to more thoroughly understand each country’s market and consumer behavior. Next, each country’s culture will be explored through several distinguishing aspects such as religion, family structure, gender roles, society, etc. A summary of each country’s consumer behavior and consumer ethics will be given. Next, specific examples of companies that have led successful marketing campaigns in each country will be analyzed in order to determine how they used cross-cultural marketing. The companies used were Coca-Cola for Mexico, Kit-Kat and Louis Vuitton for Japan and Five-Guys for Great Britain. These results can help companies which are trying to launch their products in international markets understand different consumer behavior and markets world-wide.

The Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization

10.12737/2497 ◽  
2014 ◽  
Vol 2 (3) ◽  
pp. 54-58 ◽  
Author(s):  
Щепеткова ◽  
D. Shchepetkova
Keyword(s):  
Marketing Research ◽  
New Product ◽  
International Markets ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Foreign Products ◽  
International Marketing Strategy ◽  
Cultural Marketing ◽  
A Company

Nowadays most of the companies successfully sell goods by crossing the borders of the domestic country. However international corporations often face problems, connected with cultural differences in consumer behavior as well as distinctions in their perception of foreign products. Thus, for achieving the success on the international markets, a company should take precise actions before launching a new product, selecting appropriate marketing strategies and carrying out cross-cultural marketing research.

Product syntax and cross‐cultural marketing strategies

2001 ◽  
Vol 35 (11/12) ◽  
pp. 1301-1320 ◽  
Author(s):  
Simon Ulrik Kragh ◽  
Malene Djursaa
Keyword(s):  
Marketing Strategies ◽  
Cross Cultural ◽  
Cultural Marketing

scholarly journals Lessons Learned in Afghanistan: A Multi-national Military Mental Health Perspective

10.18060/1880 ◽  
2012 ◽  
Vol 13 (1) ◽  
pp. 98-111 ◽  
Author(s):  
Randall C. Nedegaard ◽  
Rachel E. Foster ◽  
Mercy Yeboah-Ampadu ◽  
Andrew J. Stubbs
Keyword(s):  
Mental Health ◽  
Great Britain ◽  
Cultural Differences ◽  
North Atlantic ◽  
The United States ◽  
Cross Cultural ◽  
Lessons Learned ◽  
Cross Cultural Differences ◽  
Military Mental Health ◽  
The World

America has been at war for almost 10 years. Because of this, continuing missions in the Middle East require the support and cooperation of our allied North Atlantic Treaty Organization (NATO) forces from around the world. In this paper we provide an overview of the mission at Kandahar Air Field (KAF) and the Multi-National Role 3 hospital located at KAF. Next, we explain the mental health capabilities and unique perspectives among our teammates from Canada, Great Britain, and the United States to include a discussion of the relevant cross-cultural differences between us. Within this framework we also provide an overview of the mental health clientele seen at KAF during the period of April 2009 through September 2009. Finally, we discuss the successes, limitations, and lessons learned during our deployment to Kandahar, Afghanistan.

New media marketing as a driver of enterprise country of origin (COO) offer in international markets

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Demetris Vrontis ◽  
Gianpaolo Basile
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
New Media ◽  
Web 2.0 ◽  
International Marketing ◽  
Country Of Origin ◽  
International Markets ◽  
Marketing Strategies ◽  
Content Type

PurposeThe paper aims to highlight the role of Web 2.0 in international marketing, shedding light on the relationships existing between the country of origin effect and consumer behavior.Design/methodology/approachThe current study, drawn on the country of the origin (COO)W literature and Web 2.0 diffusion data, investigates the relationships between country of origin – seen as an idiosyncratic entrepreneurial offer – and the consumer, within an international marketing framework. Specifically, the paper focuses on the increasing role of Web 2.0 and social media as tools enabling enterprises to create and maintain adaptive and networking capabilities and to implement international marketing strategies.FindingsThe findings presented here reveal that international marketing is becoming increasingly similar to domestic marketing because of social media development. In other words, it is becoming more and more difficult for international products to contain themselves within single markets as local issues seldom remain local.Originality/valueThis paper fills a gap in the international marketing literature focusing on how social media, particularly in a pandemic era, can improve and enhance relationships between the product of origin and consumer behavior both in the assessment and in the actual purchase of products.

scholarly journals Impact of Cultural Differences in Marketing on Buying Behaviour

2021 ◽  
Vol 11 (3) ◽  
Author(s):  
Anushka Naik ◽  
Avantika Sharma
Keyword(s):  
Decision Making ◽  
International Trade ◽  
Cultural Differences ◽  
Market Research ◽  
Marketing Strategies ◽  
Global Marketing ◽  
Decision Making Factors ◽  
Buying Behaviour ◽  
Cultural Marketing ◽  
A Company

Culture and differences in culture across the globe form an important aspect of marketing. One of the biggest factors that is taken into consideration by both marketing analysts and consumers is culture. Cultural Marketing, therefore, has gained importance as a way of marketing and market research. Especially when it comes to international trade and global marketing. The volatile nature of cultures as a concept makes it very difficult to predict the success or failure of a product or service. Cultural differences in marketing, therefore form the fundamental decision-making factors in the international marketing arena. This paper studies the consumers’ perception towards marketing strategies that align with their culture and the subsequent decisions they are likely to take based on these factions. Understanding this psychology is crucial to ensuring that a company can get a good return on its market investments while still generating a profit. Hence understanding the culture of a particular region before entering it is crucial and can play a huge role in the success of the company in that region.

scholarly journals Service Marketing Analysis Of Movies As Unique Service-Products

2020 ◽  
Vol 4 (2) ◽  
pp. 44-55
Author(s):  
Ádám Horváth ◽  
Balázs Gyenge
Keyword(s):  
Consumer Behavior ◽  
Film Industry ◽  
Service Marketing ◽  
Logical Structure ◽  
Marketing Strategies ◽  
Economic Effects ◽  
Film Production ◽  
Media Environment ◽  
Marketing Analysis ◽  
Cultural Marketing

One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is that the sale of cinema products today is impossible without a marketing system. The application of different marketing strategies depending on the specific tasks allows a differentiated approach to each project and achieve the goals both from the standpoint of contribution to the development of culture and in terms of obtaining economic effects from the film industry. The main purpose of the study is to substantiate and determine the features of the use of marketing tools in the film industry. The study of marketing services for film production was carried out in accordance with the logical structure of the concept of “7P” (product, promotion, location, price, staff, physical environment, and the process of providing services). Recommendations for the marketing of services in the film industry: first, the choice of methods for watching movies depends on the type of media environment (traditional, digital), secondly, the choice of ways to obtain movies depending on their genre and subject, thirdly, in order to effective promotion of content and perception of the film identified the basic requirements for its trailer. The article proves that the marketing of services in the film industry is aimed not only at meeting the socio-cultural needs of the population but also at the commercialization of the industry, ensuring audience access to films, as well as creating market conditions for its sustainable development. The research materials are the basis for further research on current issues of modern film practice, integration of film production and film consumption. Keywords: movie consumption, service marketing, consumer behavior, cultural marketing.

Cross cultural marketing strategies

2020 ◽  
pp. 300-323
Author(s):  
Robin Lowe ◽  
Isobel Doole ◽  
Felicity Mendoza
Keyword(s):  
Marketing Strategies ◽  
Cross Cultural ◽  
Cultural Marketing
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