scholarly journals Impact of Cultural Differences in Marketing on Buying Behaviour

2021 ◽  
Vol 11 (3) ◽  
Author(s):  
Anushka Naik ◽  
Avantika Sharma
Keyword(s):  
Decision Making ◽  
International Trade ◽  
Cultural Differences ◽  
Market Research ◽  
Marketing Strategies ◽  
Global Marketing ◽  
Decision Making Factors ◽  
Buying Behaviour ◽  
Cultural Marketing ◽  
A Company

Culture and differences in culture across the globe form an important aspect of marketing. One of the biggest factors that is taken into consideration by both marketing analysts and consumers is culture. Cultural Marketing, therefore, has gained importance as a way of marketing and market research. Especially when it comes to international trade and global marketing. The volatile nature of cultures as a concept makes it very difficult to predict the success or failure of a product or service. Cultural differences in marketing, therefore form the fundamental decision-making factors in the international marketing arena. This paper studies the consumers’ perception towards marketing strategies that align with their culture and the subsequent decisions they are likely to take based on these factions. Understanding this psychology is crucial to ensuring that a company can get a good return on its market investments while still generating a profit. Hence understanding the culture of a particular region before entering it is crucial and can play a huge role in the success of the company in that region.

scholarly journals A Comparative Analysis of Japanese, Mexican and English Marketing Practices: Examining the Influence of Culture on Marketing

2021 ◽  
Vol 10 (3) ◽  
Author(s):  
Stephanie Nelson ◽  
Travis Smith
Keyword(s):  
Comparative Analysis ◽  
Great Britain ◽  
Consumer Behavior ◽  
Cultural Differences ◽  
World Wide ◽  
International Markets ◽  
Marketing Strategies ◽  
Cross Cultural ◽  
Cultural Marketing ◽  
Economic Outlook

This research paper examines how the distinct cultures of Japan, Mexico and Great Britain influence companies’ respective marketing strategies. These three countries were chosen specifically because of their vast cultural differences and their location on three different continents. First, the paper will compare each country’s economic outlook in order to more thoroughly understand each country’s market and consumer behavior. Next, each country’s culture will be explored through several distinguishing aspects such as religion, family structure, gender roles, society, etc. A summary of each country’s consumer behavior and consumer ethics will be given. Next, specific examples of companies that have led successful marketing campaigns in each country will be analyzed in order to determine how they used cross-cultural marketing. The companies used were Coca-Cola for Mexico, Kit-Kat and Louis Vuitton for Japan and Five-Guys for Great Britain. These results can help companies which are trying to launch their products in international markets understand different consumer behavior and markets world-wide.

scholarly journals Strategi Pemasaran Global di Pasar Indonesia

2013 ◽  
Vol 4 (1) ◽  
pp. 405-413
Author(s):  
Freddy Simbolon
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Market Research ◽  
Marketing Strategies ◽  
Global Marketing ◽  
Global Companies ◽  
Global Marketing Strategy ◽  
World Class

Globalization is a new challenge for companies in the implementation of marketing strategy. Due to globalization, companies are required to compete with world class companies that have large capital and higher quality products. Indonesia currently becomes the market target for global companies to enjoy huge profits, while the Indonesian companies lost the competition. This study aims to obtain global marketing strategy for Indonesian companies in Indonesian market. Research method used is descriptive analisys. Merger between adaptation of marketing strategies and standard marketing strategy is appropriate strategy in Indonesian market.

scholarly journals The Family Purchasing Decision: A Field Study On Monthly Grocery Expenses Of Turkish Families In Ankara, Turkey

2011 ◽  
Vol 4 (1) ◽  
Author(s):  
Elif Akagun Ergin ◽  
Handan Ozdemir ◽  
Bulent Ozsacmaci
Keyword(s):  
Market Research ◽  
Married Couples ◽  
Relevant Information ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Foreign Companies ◽  
The Family ◽  
Promotion Strategies ◽  
A Company

It is crucial for companies to find out relevant information about the purchasing agents within families since they play a great role in the shaping of marketing, sales and promotion strategies of a company. This article consists of two parts. In the theoretical part, information about consumer buying behavior and purchasing decisions of families, turkish in particular, is presented. In the applications part of the study, surveys are conducted to married couples living in 10 different districts in Ankara, Turkey to determine the purchasing agents for the monthly grocery expenses of these families. This article will provide turkish and foreign companies the opportunity to understand their target markets better and carry out specific market research and promotional activities aimed at them. In addition, these companies will be in a better position to predict how their consumers will respond to marketing strategies.

scholarly journals DECISION-MAKING FACTORS IN CONSUMER BEHAVIOUR ON THE MARKET WITH DECORATIVE COSMETICS

2021 ◽  
Vol 11 (2) ◽  
pp. 177-181
Author(s):  
VERONIKA MACHOVÁ ◽  
VERONIKA ŠANDEROVÁ ◽  
DOMINIKA MRKVIČKOVÁ
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
New Technologies ◽  
Rapid Development ◽  
Marketing Strategies ◽  
Structured Interviews ◽  
Decision Making Factors ◽  
Term Basis ◽  
Body Care

The article explores major decision-making factors in consumer behaviour when purchasing decorative cosmetics. The employed methods involve brainstorming and structured interviews. The most powerful internal stimuli are body care and looking good. On the other hand, a desire to try a new cosmetic product plays a rather subordinate role. The main external purchasing factors involve a recommendation from a friend or relative. On the contrary, aspects such as vegan composition of the product or its packaging do not attract much attention. However, research conclusions cannot apply on the long-term basis given to the rapid development of new technologies and marketing strategies in this branch. It is therefore imperative to monitor the current market trends.

Analyzing the Influence of Customer Relationship Management on Firm Performance

2018 ◽  
pp. 1590-1622
Author(s):  
Brijesh Kumar Yadav ◽  
Abhijeet Singh
Keyword(s):  
Organizational Performance ◽  
Customer Relationship Management ◽  
Hotel Industry ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Buying Behaviour ◽  
A Company ◽  
Indian Perspective

Today, companies have come to realize that customers are the foundation of a business and effective relationship management is indispensable for the success of an organisation. Hence, one of the most important objectives of a company is to satisfy its customers as they are the backbone and keep a business running. Moreover, it is being witnessed that customer's needs and buying behaviour have changed considerably. In order to meet ever changing demands, organisations need to adopt customer oriented marketing strategies to gain competitive advantage. Since customers nowadays are becoming more price sensitive and shift loyalty frequently in terms of selecting products and services of any company, it has become very difficult to retain them. As a result, emphasis on long term relationships with customers has gained momentum in businesses. The goal of the present study is to expand the study of customer relationship management (CRM) by investigating the association of dimensions of CRM and organizational performance. The study extends customer relationship management to the hotel industry context. It explores a set of CRM dimensions or constructs that are important for implementing CRM in hotel industry in Indian perspective.

Analyzing the Influence of Customer Relationship Management on Firm Performance

2014 ◽  
Vol 5 (3) ◽  
pp. 69-97 ◽  
Author(s):  
Brijesh Kumar Yadav ◽  
Abhijeet Singh
Keyword(s):  
Organizational Performance ◽  
Customer Relationship Management ◽  
Hotel Industry ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Buying Behaviour ◽  
A Company ◽  
Indian Perspective

Today, companies have come to realize that customers are the foundation of a business and effective relationship management is indispensible for the success of an organisation. Hence, one of the most important objectives of a company is to satisfy its customers as they are the backbone and keep a business running. Moreover, it is being witnessed that customer's needs and buying behaviour have changed considerably. In order to meet ever changing demands, organisations need to adopt customer oriented marketing strategies to gain competitive advantage. Since customers nowadays are becoming more price sensitive and shift loyalty frequently in terms of selecting products and services of any company, it has become very difficult to retain them. As a result, emphasis on long term relationships with customers has gained momentum in businesses. The goal of the present study is to expand the study of customer relationship management (CRM) by investigating the association of dimensions of CRM and organizational performance. The study extends customer relationship management to the hotel industry context. It explores a set of CRM dimensions or constructs that are important for implementing CRM in hotel industry in Indian perspective.

Dainik Bhaskar – Jaipur

2002 ◽  
Vol 06 (02) ◽  
pp. 167-204 ◽  
Author(s):  
Piyush Kumar Sinha ◽  
Kunjesh Pariher
Keyword(s):  
Market Research ◽  
Design Research ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Target Market ◽  
Growth Opportunities ◽  
Indian State ◽  
Short Time ◽  
First Time ◽  
A Company

Dainik Bhaskar, a Hindi newspaper, after achieving leadership in Madhya Pradesh, a central Indian State, is looking for growth opportunities. It is looking at the Hindi Belt and has identified Jaipur as the market to enter. Rajasthan Patrika dominates Jaipur with about 80% readership share. Dainik Bhaskar uses market research to understand and reach the readers and starts with a confirmed circulation. Within a very short time it has overhauled Rajasthan Patrika. The case addresses the issue of identifying opportunities for growth by a language newspaper. It is unique because never before had a Hindi newspaper, and for that matter any language newspaper, gone beyond its stronghold. The case is also valuable because it indicates the detail that a company needs to bring into its marketing plan when fighting a long established competitor in a "habit" based product. The case describes the process that Dainik Bhaskar adopted for analysing the potential in the identified markets and then choosing Jaipur as its target market. The innovative use of research to not only understand the readers but also lock them in for a long enough period to keep competition at bay is another aspect of the case. It is an instance where for the first time in India, a newspaper was launched with a confirmed circulation. The case is also unique in the sense that the launch was carried out without the support of the main daily, Rajasthan Patrika, as it was the main competitor. The case brings out the importance of following up a launch for sustaining leadership. The case is useful in discussing the development of marketing strategies when tackling a monopolistic situation. The case can be used in marketing classes for bringing out the issues of growth, competition, product design, research, and market identification.

Examining the significance of market research in the case of start-ups

2014 ◽  
Vol 5 (2) ◽  
pp. 181-190
Author(s):  
A. Matkó ◽  
E. Szűcs ◽  
T. Takács ◽  
S. Kovács
Keyword(s):  
Research Methods ◽  
Market Research ◽  
New Technologies ◽  
Start Ups ◽  
A Company

Today, companies have to face new challanges because of the globalization, new technologies, globalization of markets and increasing competition. In this accelerated world, it is essential that the companies adapt to the market, which is only available through the necessary information. The importance of market research is undoubted. In our study we would like to prove that in case of a beginner company — in this case a confectionery — it is important to perform a market research like for a company in any other segment. To perform it, the qualitative market research methods were used. Our questionnaire examines several aspects in order to provide an indication of the company’s founding.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BUAH MELON PT. SYAFINA NIAGA

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Iwan Kurniawan Subagja, SE., MM. ◽  
Slamet Istoto
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Sampling Methods ◽  
Marketing Mix ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Individual Activity ◽  
A Company ◽  
Melon Fruit

Decision making is an individual activity that is directly involved in obtaining and using the goods offered. Promotion is one of the variables in a marketing mix that is very important to be implemented by a company in marketing its products or services, thus influencing consumers to make purchasing decisions. The quality of the product can also affect consumers in making purchasing decisions. This study aims to analyze the effect of product quality and promotion on purchasing decision of Melon fruit. Population and sample of research is purchasing or buyer from consumer of PT. Syafina Niaga as many as 30 companies and sampling methods using saturated sampling techniques as well as analysis used with regression analysis. The results showed that there is a significant influence between product quality and promotion of purchasing decisions.

Sign in / Sign up

Export Citation Format

Share Document