scholarly journals GRAPHIC DESIGN IN THE AGE OF DIGITAL TRANSFORMATION

2022 ◽  
Vol 04 (01) ◽  
pp. 417-431
Author(s):  
Nsiyf Jassem MOHAMMED

In the midst of economic and consumer competition between companies and industrial ‎institutions, graphic design emerges as an active actor in the sustainability of the ‎advertising and media cycle alike, a role that would not have been important without the ‎tireless work carried out by designers in various design activities, especially after entering ‎into the digital experience. He benefited from it and kept pace with the new ‎developments of quality, and it is useful to point out that the motives of digital ‎development have reinforced the values that the design worked on, and today it is ‎witnessing many transformations in a digital world that is constantly evolving, ‎transformations related to the core of the designer’s work and what he offers in work ‎sites based on Decades of traditional experiences that designers have been working with, ‎and the trend towards traditions and modern digital frameworks that have been ‎reinforced by the increase in related digital applications and software in a remarkable ‎qualitative shift that indicates an important stage in the design process that extends to ‎centuries of work and technical development.‎ The current research explores some of the turning points of this procession with ‎important articulated transformations, based on the question that:‎ What is the status of graphic design in the age of digital transformation? The ‎importance of the research lies in the following:‎ ‎-Theoretical dimension: It can be useful in enhancing the theoretical framework of the ‎graphic design process and the transformations it has witnessed in the digital age.‎ ‎-Applied dimension: it can benefit those interested and working in the matter of graphic ‎design, and the research aims to: Identify the problems of graphic design in the age of ‎digital transformation. The theoretical framework includes the following topics:‎ ‎-What is digital transformation?‎ ‎-A brief history of graphic design ‎-Graphic design from traditional to digital The impact of digital technologies on graphic design.

2020 ◽  
Vol 63 (2) ◽  
pp. 123-143
Author(s):  
Elena I. Yaroslavtseva

The article examines the impact of digitalization on human life and intellectual experience. The development of computer technology demands an understanding of new aspects of human development and requires a capability to overcome not only external conditions but also ourselves. Entering a new level of development cannot imply a complete rejection of previous dispositions, but should be accompanied by reflection on personal experience and by the quest for new forms of interaction in society and with nature. Communicative and cognitive activity of a person has an ontological basis and relies on processes that actually evolve in nature. Therefore, the creation of new objects is always associated with the properties of natural material and gives rise to new points of support in the development of man. The more audacious his projects, the more important it is to preserve this connection to nature. It is always the human being who turns out to be the initiator who knows how to solve problems. The conformity of complex technical systems to nature is not only a goal but also a value of meaningful construction of development perspectives. The key to the nature orientation of the modern digital world is the human being himself, who keeps all the secrets of the culture of his natural development. Therefore, the proposed by the Russian philosopher V.S. Stepin post-non-classical approach, based on the principle of “human-sizedness,” is an important contribution to contemporary research because it draws attention to the “human – machine” communication, to the relationship between a person and technological systems he created. The article concludes that during digital transformation, a cultural conflict arises: in an effort to solve the problems of the future, a person equips his life with devices that are designed to support him, to expand his functionality, but at the same time, the boundaries of humanity become dissolved and the forms of human activity undergo simplification. Transhumanism engages society in the fight against fears of vulnerability and memory loss and ignores the flexibility and sustainability of natural foundation.


Electronics ◽  
2021 ◽  
Vol 10 (10) ◽  
pp. 1134
Author(s):  
Annabeth Aagaard ◽  
Mirko Presser ◽  
Tom Collins ◽  
Michail Beliatis ◽  
Anita Krogsøe Skou ◽  
...  

The use of digital technologies such as Internet of Things and advanced data analytics are central in digitally transforming manufacturing companies towards Industry 4.0. Success cases are frequently reported, and there is clear evidence of technology interventions conducted by industry. However, measuring the impact and effect of such interventions on digital maturity and on the organizational adoption can be challenging. Therefore, the research aim of this paper is to explore how the combination of the different methods of Industrial Internet Playground (IIP) pilots, Shadow Infrastructure (SI) and digital maturity assessment can assist in conducting and documenting the technical, as well as organisational, impact of digital interventions. Through an elaborate literature review of existing digital maturity assessment tools and key dimensions in digital transformation, we have developed a digital maturity assessment tool (DMAT), which is presented and applied in the paper to identify digital development areas and to evaluate and document the effects of digital interventions. Thus, the paper contributes with new knowledge of how the IIP pilot and SI combined with digital maturity assessment can support effective, transparent and documented digital transformation throughout an organisation, as explored through theory and a practice case.


2017 ◽  
Vol 6 (6) ◽  
pp. 8
Author(s):  
Asa B. Wilson

Background: Rural and Critical Access Hospitals (CAHs) have a history of operating challenges and closure-conversion threats. The history is reviewed including the supportive public policy provisions and administrative tactics designed to maintain a community’s hospital as the hub and access point for health services. Limited research indicates that rural facilities are not strategic in their responses to challenges. A question emerges regarding the enduring nature of operating difficulties for these facilities, i.e., no understanding with explanatory value.Objective: The author, as the CEO in six rural hospitals designated as turnaround facilities, used inductive participant-observer involvement to identify operating attributes characteristic of these organizations. An objective description of each facility is provided. While implementing a turnaround intervention, fifteen behaviors or outcomes were found to be consistent across all six entities. This information is used to posit factors associated with or accounting for identified performance weaknesses.Conclusions: It is conceptualization that observed organizational behaviors can be explained as remnants of an agrarian ideology. Such a mindset is focused on preserving the status quo despite challenges that would require strategic positioning of the organization. In addition, emerging studies on community types indicates that follow-up research is needed that assesses the impact of community attributes on rural hospital performance. Also, this study shows that a theory of the rural hospital firm based on neo-classical economics has no explanatory value. Thus, a theory of the firm can be developed that includes behavioral economic principles.


Author(s):  
Berta Barquero ◽  
Britta Eyrich Jessen

In this paper, we discuss how the adoption of a particular theoretical framework affects task design in the research field of modelling and applications. With this purpose, we start by referring to the existence of different reference epistemological models about mathematical modelling to analyse better the consequences they have for decision making concerning designing modelling tasks and their implementation. In particular, we present the analysis of three case studies, which have been selected as representatives of different theoretical perspectives to modelling. We discuss the impact of the chosen reference epistemological model on the task design process of mathematical modelling and the local ecologies suited for their implementation.


Author(s):  
Kseniya Alekseevna Rayter

The subject of this research is the digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The object of this research is the construction small and medium-sized enterprises in the conditions of modern digital economy and the global socioeconomic crisis caused by the COVID-19 pandemic. The goal of this article consists in the analysis of peculiarities of digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The research data was collected via he method of in-depth interviews with the representatives of Russian construction small and medium-sized enterprises, and analyzed using the method of thematic analysis. The hypotheses were advanced and proved on the the impact of digital transformation of marketing strategies of the construction small and medium-sized enterprises upon their competitiveness in the conditions of modern digital economy. The article indicates the growing role of digital transformation of the construction small and medium-sized enterprises in the conditions of modern digital economy and global socioeconomic crisis caused by the COVID-19 pandemic. As a result of research, the author obtained the key characteristics of digital transformation of the construction small and medium-sized enterprises, including the questions of awareness of the informants about digitalization, digital transformation marketing strategies and development strategies of the informant companies, level of digital literacy of the employees of the construction small and medium-sized enterprises, barriers and changes in the process of digitalization, forecasts for the future digital development of the construction small and medium-sized enterprises, and personal perception of digital transformation by the informants. The acquired data can be used by the construction small and medium-sized enterprises in development of the technology for creating digital strategy, formulation of the corresponding scientific-methodological and practical recommendations in the area of their innovation development.


Author(s):  
Irina P. Chernaya

В условиях распространения технологий и инноваций четвёртой промышленной революции вопросы формирования цифровой экономики в России приобретают важное значение. Оно определяется в том числе необходимостью повышения геоэкономической конкурентоспособности страны на мировых рынках. Поэтому в статье предпринята попытка переосмысления базовых положений геоэкономики в контексте усиления глобальной конкуренции и вызванного им стремлением развитых государств к инновационному перепозиционированию на основе развития цифрового потенциала. Рассматривая существующие подходы к оценке воздействия цифровой революции на глобальные процессы, автор выделяет геоэкономиче-ские особенности современного этапа глобализации как глобализации 4.0. Данный период глобализации связан с цифровизацией и цифровой трансформацией экономики и общества и имеет национальную, региональную, отраслевую и профессиональную специфику. Анализ геоэкономических вызовов цифровизации России на национальном и макрорегиональном уровне постсоветского пространства показывает сохранение страной статуса геоэкономического полюса силы. Угрозы и риски цифрового отставания РФ рассмотрены на основе данных докладов Всемирного банка «Конкуренция в цифровую эпоху: стратегические вызовы для России» и Евразийского банка развития – доклад «Цифровой потенциал стран – участниц ЕАБР». Это позволило сделать вывод, что для укрепления положения геоэкономического лидера в макрорегионе и повышения геоэкономической конкурентоспо-собности на глобальной арене РФ необходимо преодолеть противоречие между темпами цифровизации как процесса внедрения цифровых инноваций и уровнем и глубиной цифровой трансформации, обусловленной изменением образа мышления и деятельности всех субъектов цифрового общества. Данное противоречие носит характер ключевой проблемы для страны и может быть преодолено на основе реализации программ развития информационной компе-тентности населения России всех возрастов с принятием во внимание отраслевой и профессиональной специфики в регионах страны. In the context оf technological progress and innovations of the fourth industrial revolution, the issues of forming the digital economy in Russia are becoming im-portant being also determined by the need to improve the country's geoeconomic competitiveness in world markets. Therefore, the article attempts to rethink the basic principles of geoeconomics in the context of increased global competition and the striving of developed countries for innovative re-positioning based on the development of digital potential. The author considers the existing approaches to assessing the impact of the digital revolution on global processes and highlights the geoeconomic features of the modern stage of globalization as globalization 4.0. This period of globalization is associated with digitalization and the digital transformation of the economy and society and has national, regional, sectoral and professional characteristics. Analysis of the geoeconomic challenges of Russian digitalization at the national and macro-regional levels of the post-Soviet space shows that the country has retained the status of a geoeconomic pole of power. The threats and risks of Russia's digital lag are based on the data from the World Bank's "Competition in the Digital Age: Strategic Challenges for Russia" and the Eurasian Development Bank report “Digital Potential of EABR Member Countries”. This allowed us to conclude that in order to strengthen the position of the geoeconomic leader in the macroregion and increase geoeconomic competitiveness in the global arena of the Russian Federation, it is necessary to overcome the contradiction between the pace of digitalization as a process of introducing digital innovations and the level and depth of digital transformation due to a change in the way of thinking and activity of all subjects of the digital society. This contradiction is a key problem for the country and can be overcome through implementing the programs of developing informational competence of the Russian population of all ages, taking into account the industry and professional specifics in the country's regions.


Author(s):  
Mohammad Alsager Alzayed ◽  
Scarlett R. Miller ◽  
Jessica Menold ◽  
Jacquelyn Huff ◽  
Christopher McComb

Abstract Research on empathy has been surging in popularity in the engineering design community since empathy is known to help designers develop a deeper understanding of the users’ needs. Because of this, the design community has been invested in devising and assessing empathic design activities. However, research on empathy has been primarily limited to individuals, meaning we do not know how it impacts team performance, particularly in the concept generation and selection stages of the design process. Specifically, it is unknown how the empathic composition of teams, average (elevation) and standard deviation (diversity) of team members’ empathy, would impact design outcomes in the concept generation and selection stages of the design process. Therefore, the goal of the current study was to investigate the impact of team trait empathy on concept generation and selection in an engineering design student project. This was accomplished through a computational simulation of 13,482 teams of noninteracting brainstorming individuals generated by a statistical bootstrapping technique drawing upon a design repository of 806 ideas generated by first-year engineering students. The main findings from the study indicate that the elevation in team empathy positively impacted simulated teams’ unique idea generation and selection while the diversity in team empathy positively impacted teams’ generation of useful ideas. The results from this study can be used to guide team formation in engineering design.


2014 ◽  
Vol 62 (4) ◽  
pp. 880-897 ◽  
Author(s):  
Nick Couldry

This lecture reviews the history of how the status and authority of media institutions over the past century have been entangled with wider claims about social knowledge and the order of societies. It analyses those relations in terms of three successive and now overlapping myths: ‘the myth of the mediated centre’ which claims that media (traditional mass media institutions) are privileged access points to our centre of social values and social reality; the ‘myth of us’ which is now emerging around the supposedly natural collectivities that ‘we’ form on commercial social media platforms; and, from outside the media industries, the ‘myth of big data’ which proclaims big data techniques are generating an entirely new and better form of social knowledge. All these myths require deconstruction by a particular hermeneutic, but the case of the myth of big data is the most paradoxical, since its claims amount to an anti-hermeneutic, a refusal to interpret the social anymore as the resultant of processes of meaning-making. This third myth, it is argued, requires a hermeneutic of the anti-hermeneutic if it is to be deconstructed and previous conceptions of social knowledge (from Weber onwards), and the claims to possible justice and politics based upon them, are to be preserved.


1988 ◽  
Vol 30 (3) ◽  
pp. 534-549 ◽  
Author(s):  
Janet Thomas

In the last few years, work in social history and the history of women has centred on the transition to capitalism and the great bourgeois political revolutions—also variously described as industrialization, urbanisation, and modernisation. Throughout this work runs a steady debate about the improvement or deterioration brought about by these changes in the lives of women and working people. On the whole, sociologists of the 1960s and early 1970s and many recent historians have been optimistic about the changes in women's position, while feminist and Marxist scholars have taken a much more gloomy view.1 There has been little debate between the two sides, yet the same opposed arguments about the impact of capitalism on the status of women crop up not only in accounts of Britain from the seventeenth to the nineteenth century, but also in work on women in the Third World, and cry out for critical assessment.


2004 ◽  
Vol 23 (5) ◽  
pp. 285-299 ◽  
Author(s):  
Mildred S. Christian

This manuscript is one of two written to celebrate the 25th Anniversary of the American College of Toxicology (ACT). This history of ACT describes its evolution from an entrepreneurial, risk taking model to a conservative business model, fully accepted in the scientific community. ACT started with a small group of scientists who were dissatisfied with the relatively narrow approach to full membership then taken by the Society of Toxicology (SOT). They were excited by new research and collaborative opportunities resulting from an enhanced public awareness of the impact of chemicals on the environment and emerging new methodologies to evaluate human risks of exposure to be chemicals and pharmaceuticals. These toxicologists, many of whom were from industry and government, rather than academia, were tired of being considered socond class citizens and envisioned more open and cross-disciplined approaches. They favored balanced input by academia, industry and government in the overall toxicologic evaluation and risk assessment process. The history of the founding and early development of ACT, as well as the College’s growth and eventual acceptance into the scientific community, including its impact on the status quo during the Society’s first 25 years, are told by its successive presidents.


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