scholarly journals Evaluation of Social Media Impact on UN Agencies in Yemen

2021 ◽  
Vol 2 (2) ◽  
pp. 42-53
Author(s):  
Sabrin Al-Aghbari ◽  
Wail Alhakimi
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Advanced Technology ◽  
Daily Lives ◽  
Non Profit ◽  
Media Impact ◽  
Technology Advancement ◽  
Strategic Plans ◽  
Social Media Platforms ◽  
Use Of The Internet

Nowadays, the whole world is becoming a small village. Globalization is the fact of living everywhere. The use of the internet and advanced technology integrates with all different life angles and can never be neglected in our daily lives. As part of this technology advancement, social media has broken into our daily lives and you can find these platforms or at least one of them in every home. Social media is now part of any business everywhere, and all businesses now think of it as the first marketing option for all kind of services provided. Starting from the fact that social media is a critical tool for any business, this study analyzes how social media can affect the work of non-profit organizations. The study targets UN agencies in Yemen. To assess and evaluate this impact of social media on UN agencies in Yemen, a questionnaire of 25 questions was constructed and circulated among different people in these agencies. As in the case of other previous studies, the results of this study show that there is a great positive impact of social media on brand awareness, community engagement and organizations performance. Similar to other studies, fundraising is used as purpose of social media use, but it still needs more strategic plans in the future to be applied efficiently. UN agencies have to keep on more strategic plans to keep their social media platforms into their own targets.

Transformational Strategies and Implications for Digital Entrepreneurial Ecosystem

2021 ◽  
pp. 219-239
Author(s):  
Mustafa Yılmaz ◽  
Volkan Polat
Keyword(s):  
Social Media ◽  
Economic Development ◽  
Positive Impact ◽  
Digital Technologies ◽  
Internet Technology ◽  
The Internet ◽  
Social Media Platforms ◽  
Use Of The Internet ◽  
The Impact ◽  
Digital Entrepreneurship

Entrepreneurship has an effective position in the economic context. The positive impact of entrepreneurship on economic development, employment, and welfare in societies has increased the interest of different disciplines in the concept of entrepreneurship. The concept of digital entrepreneurship has emerged as a result of developments in digital technologies, especially internet technology. The increasing volume of electronic commerce has increased the interest in digital entrepreneurship because of the increased use of the internet and the impact of social media platforms. Digital entrepreneurship ecosystem encompasses all the elements that support the development of this field. In line with this information, the conceptual framework of digital entrepreneurship will be explained, and the technological applications within the digital entrepreneur ecosystem and how these applications support digital entrepreneurship will be explained.

EXPRESS: Complaint Publicization in Social Media

2021 ◽  
pp. 002224292110021
Author(s):  
Alireza Golmohammadi ◽  
Taha Havakhor ◽  
Dinesh K. Gauri ◽  
Johann Joseph Comprix
Keyword(s):  
Social Media ◽  
Firm Value ◽  
Positive Impact ◽  
Past Research ◽  
Response Strategy ◽  
Specific Response ◽  
Customer Care ◽  
Complaint Handling ◽  
Social Media Platforms ◽  
Firm Responses

Firms are increasingly turning to social media platforms for complaint handling. Past research and practitioners’ reports highlight the benefits of complaint handling on social media, urging firms to provide prompt and detailed responses to complaints. However, little research has explored the possible drawbacks of such practices, especially when responses inadvertently further publicize complaints. Utilizing two unique data sets in a series of observational and quasi-experimental analyses, this research provides the first evidence of complaint publicization in social media, a phenomenon in which firm responses to complaints on popular social media platforms increase the potential public exposure of complaints. This negative effect can outweigh any positive customer care-signaling impact from firm responses. The authors show that a response strategy that engenders a high level of complaint publicization – e.g., providing detailed responses through multiple communication exchanges with a complainant – could negatively impact perceived quality and firm value, diminish the positive impact of a firm’s own posts, and increase the volume of future complaints. Additional analyses reveal that these adverse impacts are stronger for firms that are targeted by retail investors. The authors also uncover specific response strategies and styles that could mitigate these effects.

scholarly journals Instagram Influencer Analysis for Top 5 Categories in Turkey

2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA
Keyword(s):  
Social Media ◽  
Digital Identity ◽  
Ordinary People ◽  
Daily Lives ◽  
Social Media Platforms ◽  
The Difference ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

scholarly journals Royal Shakespeare Company‘s #dream40

2021 ◽  
Vol 37 (1) ◽  
pp. 207-217
Author(s):  
Clara Matheus Nogueira
Keyword(s):  
Social Media ◽  
William Shakespeare ◽  
Social Networking ◽  
English Language ◽  
Daily Lives ◽  
Royal Shakespeare Company ◽  
Teachers And Students ◽  
Social Media Platforms ◽  
School Curricula

William Shakespeare is one of the greatest authors of the English language and is present in multiple school curricula. However, reading Shakespeare in classrooms can be a challenge for both teachers and students. In schools, adaptations from literature to social media platforms, such as #dream40, a production by the Royal Shakespeare Company, remain not fully explored. In this paper, this production is presented as a possible ally in the effort of bringing the English canon closer to the students’ reality, making the Bard more engaging and accessible, since this production uses mechanics that are part of most students’ daily lives on social networking platforms, such as the hashtag that appears in the title of this production; besides, #dream40 is closely aligned with our contemporary paradigm of worldview.

Is Anybody Out There?

2021 ◽  
pp. 989-1003
Author(s):  
Junior Tidal
Keyword(s):  
New York ◽  
Social Media ◽  
Case Studies ◽  
York City ◽  
Use Case ◽  
Media Impact ◽  
City College ◽  
College Of Technology ◽  
Social Media Platforms ◽  
Library Marketing

This chapter will explore how social media assessment is used for library marketing. It will build upon existing literature on how other libraries quantify social media impact in promoting their services. This includes methods on how libraries can gather native application statistics from popular platforms such as Facebook, Twitter, YouTube, and Instagram. An exploration into web analytics will also be explored as evidence of social media impact. The chapter will use case-studies of the Ursula C. Schwerin Library of the New York City College of Technology (City Tech), CUNY, and how social media platforms are used to advertise library events and disseminate news.

Deepening the Use of Social Media and Tourism Travel Behaviour

2020 ◽  
pp. 66-81 ◽  
Author(s):  
Cláudia Ribeiro de Almeida ◽  
Célia M.Q. Ramos ◽  
Maria del Mar Alonso Almeida ◽  
Paula Odete Fernandes ◽  
Lucas Estrada Gamarra
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Travel Behaviour ◽  
The Internet ◽  
Daily Lives ◽  
Social Media Platforms ◽  
Distribution Chain ◽  
Use Of Social Media ◽  
Travel Decision ◽  
Tourist Information

The Internet has transformed people's daily lives, not only in the search of information but above all giving the possibility of buying several products and services in a quick and easy way. Social networks have emerged as the quintessential medium for sharing experiences and communicating tourist information to all players in the tourism distribution chain. Today, we can sell, search, consume, connect, and share experiences related to our travel or services on different social media platforms and some online communities that share the same interests. The focus of this chapter is to point out the use of social media along the travel process in order to understand the behaviour of tourists before, during, and after trip. Having in mind the travel decision-making process the authors prepared a questionnaire with several questions spread through Facebook and answered by 95 people. The authors present the results and main conclusions in the chapter.

scholarly journals Sex Work and Social Media: Online Advocacy Strategies

2018 ◽  
Vol 10 (1) ◽  
Author(s):  
Emma E. Duke ◽  
Kathleen C. Sitter ◽  
Nicole Boggan
Keyword(s):  
Social Media ◽  
Sex Work ◽  
Sex Workers ◽  
Online Communication ◽  
Service Organizations ◽  
Non Profit ◽  
Safe Spaces ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Media Channels

Online communication continues to provide opportunities to connect, mobilize and disseminate information amongst direct service organizations. While the use of social media among non-profits continues to expand, there is a paucity of research that documents the extent to which online channels – particularly social media – are adopted and used amongst organizations that support sex workers. Online advocacy efforts have grown over the last decade, with sex workers and non-profit organizations at the forefront. This article evaluates the presence and social media strategies amongst organizations providing direct services for sex workers in Canada. Eighty-seven organizations operating in Canada were examined to assess both the types of social media channels used, and the online strategies employed. Results indicate there is a propensity for agencies to engage in multiple social media platforms with spaces for service users to post information in lieu of static sites that predominantly support one-way communication. Recommendations and best practices include integrating postings across platforms for efficiency, developing and maintaining safe spaces online, and focusing on channels that support multilogue communication.             Keywords:  Sex work, social media, knowledge

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals “It Got Likes, But I Don’t Think People Understood”: A Qualitative Study of Adolescent Experiences Discussing Type 1 Diabetes on Social Media

2020 ◽  
pp. 193229682096558
Author(s):  
Kristen Chalmers ◽  
Mia Smith ◽  
Megan Moreno ◽  
Faisal Malik
Keyword(s):  
Social Media ◽  
Type 1 Diabetes ◽  
Diabetes Management ◽  
Social Consequences ◽  
Structured Interviews ◽  
Daily Lives ◽  
Social Media Engagement ◽  
Social Media Platforms ◽  
Management Advice

Background: The majority of adolescents with type 1 diabetes (T1D) integrate social media engagement into their daily lives. The aim of this study was to explore adolescents’ experiences and perspectives discussing their T1D on social media. Methods: Semi-structured interviews with adolescents with T1D were conducted in person and via telephone. Questions focused on the participant’s experiences utilizing social media to discuss T1D and factors that informed the nature of T1D-related social media engagement. Open coding and thematic content analysis were used to identify emergent themes that aligned with accepted domains of social media affordances. Results: Participants included 35 adolescents with T1D. Adolescents’ experiences related to discussing T1D on social media aligned with four affordances of social media: identity, cognitive, emotional, and social. The identity affordances of social media platforms allowed adolescents to curate online personas that selectively included their diagnosis of T1D, while managing the potential negative emotional and social implications linked to the stigma of T1D. Adolescents who decided to discuss T1D on social media leveraged cognitive affordances by providing and receiving diabetes management advice, emotional affordances by obtaining affirmation from peers, and social affordances by extending their network to include other individuals with T1D. Conclusions: Adolescents with T1D flexibly leverage the affordances offered by social media to access emotional support, information, and identity affirmation resources while navigating stigma-based social consequences. Our findings highlight the value of developing tools to support adolescents with T1D in comfortably discussing and receiving appropriate support about T1D on social media.

scholarly journals Exploring the Roles of Social Participation in Mobile Social Media Learning: A Social Network Analysis

2015 ◽  
Vol 16 (4) ◽  
Author(s):  
Helmi Norman ◽  
Norazah Nordin ◽  
Rosseni Din ◽  
Mohamad Ally ◽  
Huseyin Dogan
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Social Participation ◽  
Future Research ◽  
Analysis Tool ◽  
Daily Lives ◽  
Social Media Platforms ◽  
Media Learning

<p class="BODYTEXT">Social media is increasingly becoming an essential platform for social connectivity in our daily lives. The availability of mobile technology has further fueled its importance – making it a ubiquitous tool for social interaction. An emerging mode of learning is the mobile social media learning where social media is used in the mobile learning mode. However, limited studies have been conducted to investigate roles of social participation in this field. Thus, the study investigates roles of social participation in mobile social media learning using the “ladder of participation and mastering”. Participants were students taking an educational technology course in a local university. The study was conducted in a four-month period. Data was collected from discussions while learning among the students using one of the mobile social media platforms, Facebook groups. The data was analyzed using a social network analysis tool, NodeXL. Data was analyzed based on egocentric networks, betweeness centrality, and closeness centrality. The findings revealed that there are four roles of social participation in mobile social media, which are: (i) lurkers; (ii) gradually mastering members/passive members; (iii) recognized members; and (iv) coaches. The findings also indicated that over the course of four months, learners can inter-change roles of social participation – becoming more central or less central in learning discussions. As a result, a <em>roles of social participation</em> scale for mobile social media learning is proposed. Future research could be conducted in other fields to investigate whether mobile social media could be used to promote learning. </p>

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