scholarly journals Chinese consumers’ purchase intention of fresh cherries: Modeling of relations between satisfaction and perceived quality

2021 ◽  
Vol 53 (2) ◽  
pp. 204-213
Author(s):  
Andrés Chiang ◽  
Mauricio Aguilera ◽  
Ricardo Cabana ◽  
Marcos Mora
Keyword(s):  
Significant Influence ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Chinese Consumers ◽  
Mediating Role ◽  
Intention To Purchase ◽  
Intrinsic Quality

The purpose of this study was to model Chinese consumers’ intention to purchase fresh cherries through direct and indirect relations and mediating role between perceived intrinsic quality, perceived extrinsic quality and satisfaction. The analytical method used was a structural equation modeling (SEM). Surveys were applied to 388 buyers in three traditional markets in Beijing, China. A confirmatory factor analysis was performed, which presented an adequate goodness of fit to accept the model, according to the literature, which confirmed the relations. The results showed, that perceived extrinsic quality and satisfaction are directly and significantly related to Chinese consumers’ intention to purchase fresh cherries. Additionally, an indirect and significant relationship was found between perceived intrinsic quality and purchase intention, through the mediating role of satisfaction. Highlights: Only the intrinsic perceived quality in fresh cherries is directly and significantly related to the satisfaction of Chinese consumers, generating indirect effects on the purchase intention through the mediating role of satisfaction, which is opposed to the results obtained in extrinsic perceived quality. The results obtained in this study determined that the intrinsic perceived quality does not present a direct and significant relationship with the purchase intention in fresh cherries, a result in conflict with that obtained in the extrinsic perceived quality. It was statistically demonstrated that intrinsic perceived quality has an indirect and significant influence on purchase intention through the mediating role of satisfaction; on the other hand, no indirect and significant influence was found between perceived extrinsic quality and purchase intention as a result of the mediating role of satisfaction. Satisfaction has a direct and significant relation on the purchase intention of Chinese consumers. The results of this research seem to be in line with the marketing initiatives developed by ASOEX, enhancing the attributes of intrinsic quality, color and size, and linking it to celebrations and traditions, through activities such as "Super Cherries days", "Chilean Cherries dance" and "Cherries from Chile", activities that have also been enhanced by public policies and agreements such as the free trade agreement between the two countries in force since 2005.

When is transparent packaging beneficial?

2020 ◽  
Vol 48 (8) ◽  
pp. 781-801 ◽  
Author(s):  
Ouidade Sabri ◽  
Hai Van Doan ◽  
Faten Malek ◽  
Hager Bachouche
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Product Category ◽  
Perceived Quality ◽  
Content Type ◽  
Mediating Role ◽  
High Level ◽  
Positive Effect ◽  
Moderating Role

PurposeThe purpose of this paper is to demonstrate that the positive effect of packaging transparency on purchase intention is moderated by product quality risk (PQR) associated with the product category.Design/methodology/approachTwo separate experiments were conducted. Study 1 was designed to test the mediating role of perceived quality to account for the positive effect of transparency on purchase intention. Two types of packaging (opaque vs transparent) for a product associated with a high level of PQR were examined. Study 2 extended the findings by introducing the moderating role of PQR. A 2 (type of packaging: opaque vs transparent)*2 (PQR: low vs high) between subjects design was used.FindingsThe moderating role of the product PQR level is established: transparent packaging improves the product perceived quality and brand purchase intention when the product is associated with a high PQR, whereas there is no such preference for transparent packaging when the product is associated with a low PQR.Practical implicationsThe results offer insights to better understand the potential gains from adopting transparent packaging. If a brand manager's main goals are to develop sales, costly investments in research and development of transparent packaging appear to be fruitful only for products associated with high PQR.Originality/valueThis paper contributes to packaging, cue utilisation and perceived risk literatures by evidencing the moderating role of PQR to explain the positive effect of transparency on purchase intention.

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

2017 ◽  
Vol 21 (4) ◽  
pp. 367-374 ◽  
Author(s):  
Tijo Thomas ◽  
Johney Johnson
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Advertising Effectiveness ◽  
Effectiveness Research ◽  
Mediating Role ◽  
Area Sampling ◽  
The Impact

The studies in the field of marketing have shown that characteristics of the source will influence persuasiveness of the advertisement. This study evaluates the effect of celebrity expertise on advertising effectiveness. Research participants ( N = 109) were selected based on area sampling method. The respondents completed a questionnaire that measured the respondent’s perception of celebrity’s expertise, celebrity brand fit, attitude towards advertisement, attitude towards brand and purchase intention. Path analysis was used to evaluate the hypothesis. The study found that celebrity expertise has got a very significant influence on purchase intention indicating that the practitioner should focus on celebrity’s field of expertise before deciding on the endorsement. The study also found that influence of celebrity brand fit on purchase intention is mediated by the attitude towards advertisement and attitude towards the brand.

scholarly journals Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall

2021 ◽  
pp. 81-87
Author(s):  
Shanta Banik ◽  
Sakhi Rani Dhar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Target Population ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Product Packaging ◽  
Mediating Role

Although advertisement is considered as an attention-grabbing tool, however, existing literature largely ignored whether such advertisement has any effect on children to recall the advertised products. This study thus aims to examine the effects of television advertisement on children’ purchase intention through the mediating role of advertisement recall in the Asian context. Since the target population is unknown, a non-probability sampling based convenient sampling approach was used to collect data. Data were collected from 245 parents of their 448 children in the context of confectionary products in Bangladesh. Partial least square based structural equation modeling was used to analyze the collected data. The results show that information, entertainment and product packaging displayed in advertisement significantly affect children’ advertisement recall. Advertisement recall is also found to have influence on children’ purchase intentions. Further, advertisement recall fully mediates in the relationships between information and purchase intentions; entertainment and purchase intentions; and packaging and purchase intentions. This study also offers significant theoretical and managerial implications.

scholarly journals Mediating Role of Perceived Value on the Relationship Among Perceived Risks, Perceived Quality, and Purchase Intention of Private Label Brands

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Meenu Mathur ◽  
Sanjeevni Gangwani
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Private Label ◽  
Equation Modeling ◽  
Convenience Sample ◽  
Perceived Risks ◽  
Private Label Brands ◽  
Risk Dimensions

In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with a brand. Consequently, retailers are introducing their own private label brands (PLBs), which also differentiate their products from competitors. The role of perceived value in the purchase behavior of PLBs and its relationship with quality and various risk dimensions has received scant consideration in the retailing literature. Our study suggests perceived value is a mediating part in associations amid perceived quality, perceived risks, and purchase intention of PLBs. A structural equation modeling approach was adopted to test the proposed hypotheses with a convenience sample of 458 consumers of retail department stores obtained via a cross-sectional survey. The results demonstrate that the role of perceived value is vital in strengthening the association of consumer-perceived quality and purchase intention of PLBs as well as minimizing the consumer’s risks as they intend to buy PLBs. Overall, the study contributes to the emerging retail and consumer behavior literature regarding the role of perceived value in purchase intention of PLBs.

The Effect of Religiosity, Bank Image, and Perceived Quality on Customer Purchase Intention towards Islamic Banking

2019 ◽  
Vol 2 (1) ◽  
pp. 27-35
Author(s):  
Abou Bakar ◽  
Abdul Hameed ◽  
Sana Ullah ◽  
Asad Ali
Keyword(s):  
Purchase Intention ◽  
Perceived Quality ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Economic Activities ◽  
Banking Services ◽  
Mediating Role ◽  
Complete Study ◽  
Customer Attitude

Islam is a religion that guides its followers in every aspect of life including economic activities. Islamic banks provide services to their customers on the basis of Islamic principles (Sharia) and guided by Islamic economics. Many factors influence customer Purchase Intention towards Islamic banking services. This study investigates the influence of Religiosity, Bank Image and Perceived Quality on Customer Purchase Intention towards Islamic Banking Services in Pakistan with the mediating role of Customer Attitude. Questionnaire (survey) was conducted to know the customer response about Islamic Banking. A sample of 250 bank customers was taken as respondents. A 5 point Likert scale was used to measure customer responses. Correlations and SEM tests are applied for complete study analysis by using IBM SPSS V21 and AMOS V 21.  The findings of the study indicate that Perceived Quality and Bank Image are more influencing factors in determining Customer Purchase Intention. Religiosity also has significant role in forming the customer Purchase Intention towards Islamic banking services. The results suggest that marketers at Islamic banks should adapt marketing strategies that enhance Bank Image and Perceived Quality.

Influencer marketing: purchase intention and its antecedents

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yi Li ◽  
Yangying Peng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Source Characteristics ◽  
Positive Attitudes

PurposeThis research explores the path that social media influencers affect target consumers to purchase a certain brand posted in their contents.Design/methodology/approachUsing a sample of 510 Weibo users in China, the conceptual model is tested by structural equation modeling (SEM) in Lisrel 8.8 statistical software.FindingsThis study examined that influencers' source characteristics stimulate consumers' positive attitudes (image satisfaction and/or advertising trust), in turn affect consumers' purchase intention. The expertise, originality and homophily of influencers positively affect two attitudes of consumers. The attractiveness only positively affects image satisfaction, and the interactivity only positively affects advertising trust. Besides that, this study also verified the mediating role of consumers' self-brand connection between the two attitudes and purchase intentions.Originality/valueBy distinguishing two different attitudes of consumers and incorporating consumers' self-brand connection, we proposed a complete theoretical framework for the overall mechanism of influence marketing based on communication–persuasion matrix.

scholarly journals The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Amina Merabet
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Mediating Role ◽  
Perceived Price ◽  
Country Of Origin Image ◽  
The Impact ◽  
The Relationship

This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

scholarly journals DISPARAGEMENT AS A PROCESSSING STIMULUS FOR HUMOR IN ADVERTISING

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Irfan Hameed
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Empirical Support ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Insight Into

Purpose - This research paper explores the mediating role of attitude towards the advertisement and attitude towards the brand in the relationships between disparagement as a processing stimulus for humor in advertising and purchase intention of the customer. Design/Methodology/Approach - Data has been collected from 202 individuals. Confirmatory factor analysis, structural equation modeling, moderation and mediation analysis have been applied and a good fit between the data and tested model was observed. As predicted, purchase intention was positively related with disparagement and full mediation effect has been found. The results of moderation analysis are quite interesting and have been presented with the help of a chart showing interaction effect. Findings - Findings provide media agencies with an insight into the audience emotional consequences in exposure to disparagement used in advertisements. Findings are particularly salient for national and multinational media agencies in Pakistan as well in the other parts of the world. Originality/Value - This is one of the first studies to provide empirical support for the relationships between disparagement and purchase intention in Western and non-Western (Pakistani) context.

scholarly journals DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area)

2020 ◽  
Vol 1 (2) ◽  
pp. 232-246
Author(s):  
M. Sivaram ◽  
Niknik Ahmad Munawar ◽  
Hapzi Ali
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Design Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Is Research

This study aims to analyze: 1) the effect of brand awareness on the purchase Intention of the customer CS Finance Tangerang area 2) the influence of brand awareness on perceived quality in customers CS Finance Tangerang area and 3) the influence of perceived quality on purchase decisition on CS Finance Tangerang area customers. This study uses a conclusive research design that is research designed to help decision making in determining, evaluating and choosing the best alternatives in solving research problems. The type of research that the author uses in the design of conclusive research is a type of descriptive research that is research that aims to explain the causal relationship between variables with the specification of a single cross-sectional design research technique in which data collection activities are carried out from one respondent for a particular moment. This research was analyzed with Structural Equation Modeling (SEM) analysis with Lisrel, a statistical modeling technique that is very cross-sectional, linear and general. Included in the Lisrel SEM is factor analysis, path analysis and regression. The study was conducted from February to August 2018.  Respondents were 200 samples at CS Finance Tangerang area customers. The results of the study are: 1) the positive and significant influence of brand awareness on purchase intention on CS Finance Tangerang area customers 2) the positive and significant influence of brand awareness on perceived quality in consumers of CS Finance Tangerang area and 3) the influence positive and significant perceived quality of purchase intention in CS Finance Tangerang area consumers. 

scholarly journals Investigating the Effects of Intrinsic Motivation and Emotional Appeals Into the Link Between Organic Appeals Advertisement and Purchase Intention Toward Organic Milk

2021 ◽  
Vol 12 ◽  
Author(s):  
Jianming Wang ◽  
Wilson Dang ◽  
Wang Hui ◽  
Zheng Muqiang ◽  
Wu Qi
Keyword(s):  
Intrinsic Motivation ◽  
Purchase Intention ◽  
Food Product ◽  
Milk Product ◽  
Organic Milk ◽  
Mediating Role ◽  
Intention To Purchase ◽  
Emotional Appeals ◽  
The Relationship

Consumers care about healthy food. Thus, several firms use organic appeals advertising to change consumer attitudes and persuade them to purchase organic food. Organic appeals advertisement often presents content that provides information and knowledge about organic elements of a food product (e.g., health, safety, a lack of chemicals, and rich nutrition). In contrast, non-organic appeals advertisement does not present information about organic elements of a food product. This study aims to clarify the effect of organic appeals advertisement on consumer motivations and behavior. It uses the stimuli-organism-response model and self-determination motivation theory to investigate the relationship between organic appeals advertisement and purchase intention toward organic milk considering the mediating role of intrinsic motivation and the moderating role of emotional appeals. Two experimental designs are used to test the hypotheses. Results show that consumers receiving organic appeals advertisement have a higher intention to purchase organic milk than those receiving non-organic appeals advertisement. Furthermore, intrinsic motivation is found to have a mediating role in the link between organic appeals advertisement and purchase intention. In other words, when consumers receive advertisements of an organic milk product, they have higher intrinsic motivation and hold higher intention to purchase organic milk products. Furthermore, emotional appeals have a moderating effect on the relationship between organic appeals advertisement and intrinsic motivation. The influence of organic appeals advertisement on intrinsic motivation is stronger when emotional appeals are positive and weaker when emotional appeals are negative.

Sign in / Sign up

Export Citation Format

Share Document