DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area)

This study aims to analyze: 1) the effect of brand awareness on the purchase Intention of the customer CS Finance Tangerang area 2) the influence of brand awareness on perceived quality in customers CS Finance Tangerang area and 3) the influence of perceived quality on purchase decisition on CS Finance Tangerang area customers. This study uses a conclusive research design that is research designed to help decision making in determining, evaluating and choosing the best alternatives in solving research problems. The type of research that the author uses in the design of conclusive research is a type of descriptive research that is research that aims to explain the causal relationship between variables with the specification of a single cross-sectional design research technique in which data collection activities are carried out from one respondent for a particular moment. This research was analyzed with Structural Equation Modeling (SEM) analysis with Lisrel, a statistical modeling technique that is very cross-sectional, linear and general. Included in the Lisrel SEM is factor analysis, path analysis and regression. The study was conducted from February to August 2018. Respondents were 200 samples at CS Finance Tangerang area customers. The results of the study are: 1) the positive and significant influence of brand awareness on purchase intention on CS Finance Tangerang area customers 2) the positive and significant influence of brand awareness on perceived quality in consumers of CS Finance Tangerang area and 3) the influence positive and significant perceived quality of purchase intention in CS Finance Tangerang area consumers.

Download Full-text

THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v5i2.11443 ◽

2021 ◽

Vol 5 (2) ◽

pp. 297

Author(s):

Edy Kalme Haganta Sinulingga ◽

Jean Richard Jokhu

Keyword(s):

Significant Influence ◽

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Country Of Origin ◽

Perceived Quality ◽

Equation Model ◽

Brand Awareness ◽

Brand Association ◽

Convenience Sampling

Penelitian ini bertujuan untuk mengetahui: pengaruh negara asal terhadap dimensi ekuitas merek dan niat beli merek smartphone Cina yaitu Xiaomi. Variabel yang digunakan dalam penelitian ini adalah: negara asal, kesadaran merek, asosiasi merek, loyalitas merek, persepsi kualitas, dan niat beli. Penelitian ini menggunakan metode kuantitatif dengan metode convenience sampling. Pengumpulan data dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada 302 responden yang pernah menggunakan smartphone chines. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Model (SEM) dengan software SmartPLS 3.0. Berdasarkan analisis yang telah dilakukan, hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan dari negara asal terhadap kesadaran merek, asosiasi merek, loyalitas merek dan persepsi kualitas. (2) Terdapat pengaruh yang signifikan antara kesadaran merek, loyalitas merek, dan persepsi kualitas terhadap niat beli. (3) Tidak terdapat pengaruh yang signifikan antara negara asal dan asosiasi merek terhadap niat beli. This study aimed to find out: the influence of country of origin towards brand equity dimensions and purchase intention of Chinese smartphone brand which is Xiaomi. The variables that used in this study are: country of origin, brand awareness, brand association, brand loyalty, perceived quality, and purchase intention. This study used quantitative methods with convenience sampling method. Data collection in this study used primary data by distributing a questionnaire to 302 respondents who are ever use chines smartphone. The data analysis technique in this study used Structural Equation Model (SEM) with SmartPLS 3.0 software. Based on the analysis that has been done, the result of this study shows (1) there are significant influence of country of origin on brand awareness, brand association, brand loyalty and perceived quality. (2) There are significant influence of brand awareness, brand loyalty, and perceived quality towards purchase intention. (3) There are no significant influence of country of origin and brand association towards purchase intention.

Download Full-text

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v4i3.278 ◽

2019 ◽

Vol 4 (3) ◽

pp. 365-374

Author(s):

Edy Purwanto ◽

Aryo Wibisono

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Sampling Method ◽

Word Of Mouth ◽

Country Of Origin ◽

Digital Camera ◽

Perceived Quality ◽

Equation Modeling ◽

Country Of Origin Image ◽

Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention.

Download Full-text

PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

E-Jurnal Ekonomi dan Bisnis Universitas Udayana ◽

10.24843/eeb.2021.v10.i09.p02 ◽

2021 ◽

pp. 737

Author(s):

Ketut Dewi Kurnia Sari ◽

Osa Omar Sharif

Keyword(s):

Social Media ◽

Data Analysis ◽

Purchase Intention ◽

Structural Equation ◽

Sampling Technique ◽

Brand Attitude ◽

Equation Modeling ◽

Cross Sectional ◽

Multivariate Technique ◽

Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

Download Full-text

The Influence of Brand Equity Elements on Purchase Decision and Its Imlication on Customer Loyalty

10.31227/osf.io/vztdh ◽

2019 ◽

Author(s):

Lingga Binangkitsari ◽

Sulistiono

Keyword(s):

Brand Equity ◽

Customer Loyalty ◽

Significant Influence ◽

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Equation Modeling ◽

Purchase Decision ◽

P Value ◽

Brand Association

This research aims to determine how the influence of brand equity elements (brandawareness, brand association, perceived quality, and brand loyalty) to purchase decision andtheir impact on consumer loyalty PT. Garuda Indonesia in Bogor City. This research usedexogenous variables (brand awareness, brand association, perceived quality and brandloyalty) and endogenous variables (purchase decision and costumer loyalty). The samplemethod that used in this research was Roscoe. With 100 respondents selected are people whohave been used the inflight services of Garuda Indonesia. This research data is processedusing AMOS 22 for structural equation modeling analysis.The results of this research showsthat brand awareness has a positive and significant influence to purchase decision, brandassociation has a positive and significant impact to purchase decision, perceived quality hasa positive and significant influence to purchasie decision, brand loyalty has a positive andsignificant influence to purchase decision, and purchase decision has a positive andsignificant impact on customer loyalty. Because all variables show the result of t-count orCritical Ratio (C.R.) ≥ 1.96 or p value ≤ 0.05 which means the hypothesis is accepted.Keyword: Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty,Purchase Decision, Customer Loyalty

Download Full-text

KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v4i1.486 ◽

2011 ◽

Vol 4 (1) ◽

pp. 51

Author(s):

Dedi Hidayah

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Primary Data ◽

Equation Modeling ◽

Store Brand ◽

Retail Market

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketing costs. The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity. The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesis testing was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0. This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available. Keywords: Brand awareness, brand loyalty, perceived quality and brand image

Download Full-text

EFFECTS OF E-COMMERCE ON THE SHARIA HOTELS BRAND AWARENESS IN BANDUNG

Advances in Social Sciences Research Journal ◽

10.14738/assrj.510.5338 ◽

2018 ◽

Vol 5 (10) ◽

Author(s):

Muchyidin Natakusuma ◽

Ria Arifianti ◽

Iwan Sukoco

Keyword(s):

Structural Equation Modeling ◽

Significant Influence ◽

Structural Equation ◽

Internet Technology ◽

Brand Awareness ◽

Equation Modeling ◽

The Internet ◽

Boutique Hotel ◽

Complex Relationships ◽

A Company

Sharia has become global, including the development of Sharia Hotels. In addition, the development of internet technology in Indonesia can be seen with the existence of e-commerce which benefits in the form of business convenience because the internet is seen as an advertising media that is cheaper, more efficient and effective. Tight business competition has made brand as an important aspect that can be a benchmark for a company. Sharia hotel owners use e-commerce to build strong brands and make consumers acknowledge that their brands are well received by consumers. This study aims to find out how e-commerce influences brand awareness in Narapati Indah Sharia Boutique Hotel and Convention Bandung. Respondents in this study were sampled using the Structural Equation Modeling (SEM) method that allows testing a series of relatively complex relationships simultaneously. The results showed that respondents' responses regarding e-commerce and brand awareness at Narapati Indah Sharia Hotel were in the good category. In addition, there is a significant influence between e-commerce on brand awareness in Narapati Indah Sharia Hotel especially through their own website so that to depend on other parties are no longer needed.

Download Full-text

Identifying the Effective Factors on Brand Equity from Consumers Perspective Using Aaker Model: A Case of Tehran Dairy Products

International Journal of Business and Management ◽

10.5539/ijbm.v11n4p265 ◽

2016 ◽

Vol 11 (4) ◽

pp. 265 ◽

Cited By ~ 1

Author(s):

Jamshid Jafari Drabjerdi ◽

Masoud Arabi ◽

Maryam Haghighikhah

Keyword(s):

Brand Equity ◽

Dairy Products ◽

Structural Equation ◽

Perceived Quality ◽

Brand Awareness ◽

Equation Modeling ◽

Explanatory Role ◽

Effective Factors ◽

Brand Association ◽

Monetary Promotions

Brands are differentiating aspect of products. So, identifying the effective factors in creating brand value and evaluating the value is of great importance. The present study, using structural equation modeling, attempts at investigating and explaining effective factors on brand equity of dairy products with Aaker model. Participants are 381 consumers of Tehran dairy products and the variables of advertisement cost, attitude to advertisement, monetary promotions, non-monetary promotions, packaging and distribution span on perceived dimensions of brand equity including brand awareness, brand associations and the perceived quality were measured. The results showed that variable of brand awareness had the highest explanatory role. Also according to the results, the effects of attitude to advertising on perceived quality and brand awareness, packaging on brand awareness, advertising cost on brand association, non-monetary promotions on brand association and distribution spread on brand association were not supported.

Download Full-text

The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

Independent Journal of Management & Production ◽

10.14807/ijmp.v11i1.981 ◽

2020 ◽

Vol 11 (1) ◽

pp. 039

Author(s):

Etty Susilowati ◽

Agatha Novita Sari

Keyword(s):

Brand Loyalty ◽

Fast Food ◽

Structural Equation ◽

Perceived Quality ◽

Partial Least Square ◽

Least Square ◽

Brand Awareness ◽

Equation Modeling ◽

Brand Association ◽

Purchasing Intention

This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.

Download Full-text

Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i6.9792 ◽

2020 ◽

Vol 4 (6) ◽

pp. 270

Author(s):

Alexandra Fenetta ◽

Keni Keni

Keyword(s):

Brand Loyalty ◽

Structural Equation Modelling ◽

Purchase Intention ◽

Structural Equation ◽

Positive Impact ◽

Perceived Quality ◽

Brand Awareness ◽

Equation Modelling ◽

Convenience Sampling

The aim of this study are: first, to explore the effects of brand awareness, perceived quality and brand loyalty on purchase intention. Second, to explore the effects of brand awareness and perceived quality on brand loyalty. Third, to find out the effects of brand awareness and perceived quality on purchase intention if mediated by brand loyalty. The samples that are used in the research are 150 respondents in Jakarta conducted by convenience sampling. The data techniques are processed using structural equation modelling on software SmartPLS 3.2.8. The results of this research are: first, brand awareness and perceived quality do not have a positive impact on purchase intention, yet brand loyalty has a positive impact on purchase intention. Second, brand awareness and perceived quality have a positive on brand loyalty. Third, brand awareness and perceived quality have a positive impact on purchase intention if mediated by brand loyalty.

Download Full-text

Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Purchase Intention

Archives of Business Research ◽

10.14738/abr.912.11374 ◽

2021 ◽

Vol 9 (12) ◽

pp. 132-144

Author(s):

Wawan Prasetia ◽

Anas Hidayat

Keyword(s):

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Perceived Quality ◽

Positive Influence ◽

Partial Least Square ◽

Least Square ◽

Brand Awareness ◽

Brand Association ◽

Positive Effect

This research aims to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention, and the approach of the theory of planned behavior. Respondents in this research were consumers and potential consumers who had purchased cement. This research used quantitative approach by distributing questionnaires to 200 respondents. Data were analyzed using the Structural Equation Method (SEM) with Partial Least Square. The findings of this research showed that perceived quality had no impact on purchase intention, meanwhile brand awareness, brand association, and brand loyalty had positive effect on purchase intention. In addition, brand awareness, brand association, and perceived quality had positive influence on brand loyalty.

Download Full-text