Customers Acuity Towards Usage of E- Banking Services During COVID-19: A Study with Reference to Thane City
Rapid shift in technologies, increasing knowledge intensity and development in internet and telecommunications systems has brought lot of changes in almost all facets of life including banking sector. These advances have given bent to digital economy. E- banking has almost replaced the traditional banking system and act as a competent and viable means to create customer value. The covid outbreak has posed a serious threat to Indian economy. One virus has halted the entire nation. During the covid-19 situation the Government has announced a lockdown, thus allowing banks to function with limited staff. People cannot meet their regular needs for banking thereby diverting customers to opt for E-banking services. The need for E-banking has increased during the covid-19 situation. During lockdown banks were strenuous more on online banking providing better service and satisfaction of the customers. The present paper explores the major factors responsible for customers acuity towards e- banking during covid-19. Analysis of variance technique is employed to study the significant relationship between the selected variables and customer acuity towards usage of e-banking services during covid-19. The research substantiated to conceptual framework will help the bankers to understand the customers need in better way.