scholarly journals PENGARUH BRAND EXTENSION DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ENDURO MATIC-G MELALUI CITRA MEREK (Survey Pada Konsumen Pengguna Enduro Matic-G di Kota Serang)

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Agus Sulaiman ◽  
Djasuro Surya ◽  
Daenulhay Kamsin
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Brand Extension ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Purchasing Decisions ◽  
Purchasing Decision

New product marketing through brand extension strategies that are supported by product quality which said to be successful if the extension products are acceptable and make better consumer decisions. This study aims to determine the direct or indirect influence of brand extension and product quality on customer purchasing decisions through brand image Enduro Matic G. Research using survey method conducted on 110 customers Enduro Matic G in Serang City. Data analysis using Structural Equation Model of Partial Least Square (SEM PLS) with the result of research obtained 1) brand extension have a positive and significant effect on purchasing decision; 2) product quality has a positive and significant effect on purchasing decision; 3) brand extension has no effect on brand image; 4) product quality has a positive and significant effect on brand image and 5) brand image has no effect on customer purchasing decision of Enduro Matic-G. Brand extensions and good product quality are proven to make better customer purchasing decisions, but can not make the Enduro Matic G brand image better in the eyes of its customers.

scholarly journals The Relationship Between Sensory Marketing, Packaging, and Purchasing Decisions (a Study of Coffesia’s Coffee Product)

2021 ◽  
Author(s):  
Gladys Greselda Gosal ◽  
Timotius F. C. W. Sutrisno ◽  
Vincent Filbert
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Purchasing Decisions ◽  
Sensory Marketing ◽  
Two Factors ◽  
The Relationship ◽  
Positive Effect

Demand for coffee is growing, so it is not surprising that sensory marketing is often used to attract the consumer’s attention. This study aimed to determine the relationship between sensory marketing, packaging, and purchasing decisions of Coffesia’s coffee products, where sensory marketing focused on two factors: visual and touch. A survey method was used with 60 questionnaires distributed in the Surabaya region, but only 45 questionnaires were returned and processed. The Structural Equation Model - Partial Least Square (SEM-PLS) was used for data analysis. First, sensory marketing had a positive effect on purchasing decisions, which means it encouraged buyers to make purchasing decisions. Second, sensory marketing had a positive effect on packaging when buyers wanted to buy products with attractive packaging. Third, packaging had a positive effect on purchasing decisions. Finally, sensory marketing had a positive effect on purchasing decisions through packaging as a mediating variable. Keywords: sensory marketing, visual, touch, packaging, purchasing decision

scholarly journals The Effect of Promotion Mix on the Purchasing Decisions of Kaluna Living Pillows with Brand Awareness as an Intervening Variable

2021 ◽  
Author(s):  
Yustika Astary ◽  
David Sukardi Kodrat
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Dependent Variables ◽  
Independent Variable

The purpose of this study was to determine the effect of the promotion mix on the decision to purchase Kaluna Living pillows with brand awareness as an intervening variable. The sample in this study was 96 Kaluna Living consumers, where the non-probability technique used in this study was purposive sampling. The independent variable was the promotion mix, while the dependent variables were brand awareness and purchasing decisions. Data collection was conducted using a questionnaire. The data were analyzed using the Partial Least Square-Structural Equation Model (SEM) with partial least square (PLS) path analysis using the Smart PLS 3.0 software. The results showed that the promotion mix had a positive and significant effect on brand awareness; brand awareness had a positive and significant effect on purchasing decisions; the promotion mix had a positive and significant effect on purchasing decisions; and brand awareness was able to mediate part of the influence of the promotion mix on the purchasing decisions with a VAF value of 30.3%. Keywords: promotion mix, brand awareness, purchase decisions, accessories home, creative industries

From hindrance to challenge

2019 ◽  
Vol 33 (1) ◽  
pp. 191-213 ◽  
Author(s):  
Ying Li ◽  
Ting Pan ◽  
Nan (Andy) Zhang
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Security Policies ◽  
Job Resources ◽  
Survey Method ◽  
Psychological Resources ◽  
Content Type ◽  
Hypothetical Scenario

Purpose This paper is to investigate how employees respond to information security policies (ISPs) when they view the policies as a challenge rather than a hindrance to work. Specifically, the authors examine the roles of challenge security demands (i.e. continuity and mandatory) and psychological resources (i.e. personal and job resources) in influencing employees’ ISP non-compliance. Design/methodology/approach Applying a hypothetical scenario-based survey method, the authors tested our proposed model in six typical ISPs violation scenarios. In sum, 347 responses were collected from a global company. The data were analyzed using partial least square-based structural equation model. Findings Findings indicated that continuity and mandatory demands increased employees’ level of perseverance of effort, which, in turn, decreased their ISPs non-compliance intention. In addition, job resources, such as the trust enhancement gained from co-workers and the opportunities for professional development, enhanced the perseverance of effort. Practical implications The findings offer implications to practice by suggesting that organizations should design training programs to persuade employees to understand the ISPs in a positive way. Meanwhile, organizations should encourage employees to invest more personal resources by creating a trusting atmosphere and providing them opportunities to learn security knowledge and skills. Originality/value This study is among the few to empirically explore how employees respond and behave when they view the security policies as challenge stressors. The paper also provides a novel understanding of how psychological resources contribute to buffering ISP non-compliance.

scholarly journals PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE NOKIA DENGAN CITRA MEREK SEBAGAI PEMEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 1374
Author(s):  
Kadek Ayuk Riska Oktavenia ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Mobile Phone ◽  
Product Quality ◽  
Brand Image ◽  
Spare Parts ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine the effect of product quality on Nokia mobile phone purchase decision  with brand image as mediator. This  research was conducted in Denpasar  City. The  number of samples taken is 99 samples with  nonprobability sampling method, especially Accidental sampling or convenience sampling. The data were collected through questionnaires with Likert scale 1-5. The analysis technique used is Partial Least Square (PLS) analysis. The results of the study found that product quality has a significant positive effect on purchasing decision, brand  image hasa significant positive effect on purchasing  decision, product quality has a significant positive effect on brand image and brand image mediating the effect of product quality on purchasing decision. Companies should conduct market research to make the product or product specifications suitable and suitable to be incorporated in Nokia mobile phone products. In the service, the company must work together with various vendors of Nokia mobile phones both sales and service spare parts, service, and guarantees by multiplying the cooperation with them, with these consumers will easily obtain the services needed.

scholarly journals The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users).

2021 ◽  
Vol 19 (2) ◽  
pp. 33
Author(s):  
Melitina Tecoalu ◽  
Soegeng Wahyoedi ◽  
Edward Kustiawan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Data Collection Process

This study aims to determine the effect of ease of transaction and service quality on customer satisfaction in purchasing decision making. In this study using a sample of 100 respondents using convience sampling non profitability. Data obtained through questionnaires, the data collection process in this study is Structural Equation Modeling (SEM) with the SmartPLS (Partial Least Square) 3.0 program to determine the relationship between the effect of Ease of Transaction, Service Quality on Purchasing Decisions and Consumer Satisfaction as a mediating variable.The results of the hypothesis that there are 4 accepted and 3 rejected after being tested by hypothesis testing is done using the probability value and the t statistic. So in the hypothesis acceptance criteria t-statistic> t-table. Ease of transaction affects customer satisfaction, so the hypothesis is accepted. Service quality affects customer satisfaction, so the hypothesis is accepted. Ease of transaction affects purchasing decisions, so the hypothesis is accepted. Service quality affects purchasing decisions, so the hypothesis is accepted. Consumer satisfaction has no effect on purchasing decisions, so the hypothesis is rejected. The service quality on purchasing decisions is not mediated by consumer satisfaction well so that the hypothesis is rejected. Ease of transaction on purchasing decisions is not mediated in consumer satisfaction well, so the hypothesis is rejected. In this study, it is explained that the purchasing decision is not well mediated by consumer satisfaction so that consumers who do not reach their expectations feel dissatisfied, which leads to not making purchasing decisions on Okeped.

scholarly journals Integritas Pemoderasi Pengaruh Profesionalisme Auditor Terhadap Kualitas Audit Pada Kantor Akuntan Publik Kota Medan

2021 ◽  
Vol 22 (1) ◽  
pp. 20-39
Author(s):  
Agus Tina ◽  
Eka Nurmala Sari
Keyword(s):  
Structural Equation Model ◽  
Quantitative Study ◽  
Structural Equation ◽  
Audit Quality ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Public Accounting ◽  
Accounting Firm

This study aims to test and  prove empirically about the effect of professionalism to audit quality wich is moderated by integrity. This study is quantitative study with associative approach. Survey method was used by giving questionnaires to the auditors who work in public accounting firm in Medan. Probability sampling was chosen to by 60 persons as sample. The Data was analyzed by structural equation model partial least square (SEM-PLS).  The results showed that the competence has no effect on audit quality.  Professionalism has no effect on audit quality.  But integrity could moderated the effect of professionalism to audit quality

scholarly journals How Brand Equity Can Saves Its Company? A Study of One of the Largest E-Commerce in Indonesia

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Siti Kulsum ◽  
◽  
Dwi Sunu Kanto ◽  
Noverdi Bross
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Structural Equation ◽  
Quantitative Research ◽  
Brand Image ◽  
Partial Least Square ◽  
Online Marketing ◽  
Least Square ◽  
Equation Modeling ◽  
The Relationship

Marketing management is an activity that is planned and organized including the distribution of goods, pricing and monitoring of policies that have been made which aim to gain a place in the market so that the objectives of marketing can be achieved. Online marketing media in the digital era seems to be the prima donna of solving solutions, therefore business actor’s flock to take advantage of online marketing media as a driving force for the wheels of their business. The type of research used in this study was quantitative research. In this study, data processing and analysis used the Partial Least Square (PLS) approach. PLS is a component-based or variant-based Structural Equation Modeling (SEM) equation model. The data analysis in this research is the Outer Model Analysis, Inner Model, and Hypothesis Testing. This research results that the price has an effect on Brand Image. Product Quality has an effect on Brand Image. Service Quality affects Brand Image. Price affects Promotion. Product Quality affects Promotion. Quality of Service affects Promotion. Promotion affects Brand Image. Promotion moderates the relationship between Price and Brand Image. Promotion moderates the relationship between Product Quality and Brand Image. Promotion can moderate the relationship between service quality and brand image.

scholarly journals PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI FLAMINGGO COLLECTION

2021 ◽  
Vol 5 (2) ◽  
pp. 709
Author(s):  
Azalia Calvina Octavia
Keyword(s):  
Product Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purchasing Decision ◽  
Clothing Store

The purpose of this study is to determine the effect of consumer trust, product quality, and price perceptions on purchasing decisions at the Flaminggo Collection. The Analysis technique of this research was conducted using component-based SEM method using Partial Least Square approach. The basis used for hypothesis testing on PLS is resampling with bootest strapping developed by Geisser and Stone. The variable are Consumer trust (X1), Product quality (X2), Price perception (X3), and Purchase Decision (Y). The primary data in this study was by distributing questionnaires to flaminggo collection consumers. It involved 60 respondents with aged 16-33 years. Secondary data used in this study is data obtained from Flaminggo Collection for the last 6 years (2014-2020). The results of the analysis show that Consumer Trust can play an important role in Purchasing Decisions at the Flaminggo Collection because the higher consumer trust, the higher the purchasing decision at the clothing store. Product quality can play an important role in the Flaminggo Collection because the higher the quality of the product, the higher the purchasing decision at the clothing shop. Price perception can play an important role in purchasing decisions at the Flaminggo Collection because the higher the price perception, the higher the purchasing decision at the clothing store. Keywords: consumer trust, product quality, price perception, and purchase decision.

The Effects of Service Quality, Competitive Prices and Product Quality on Customer Satisfaction

2019 ◽  
Vol 9 (6) ◽  
pp. 1165 ◽  
Author(s):  
FEBRYANTO FEBRYANTO ◽  
Innocentius BERNARTO
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Survey Method ◽  
Competitive Advantages ◽  
Competitive Prices

As time goes by, restaurant businesses increase significantly in such a way that they encourage businessmen to be aware of improving the competitive advantages to compete tightly. The purpose of this study is to determine whether service quality, competitive prices, and product quality have positive and significant influences on customer satisfaction in the KYF Restaurant, Tangerang, Indonesia. In this study, the data were collected by using the questionnaires. The method used in this study was the survey method. The population in this study refered to the customers of the KYF Restaurant. The samples in this study consisted of 100 respondents and convenience sampling was chosen. The statistical analysis that was used in this study was the PLS-SEM (Partial Least Square-Structural Equation Modeling) with the assistance of the SmartPLS 3.2.6 software. The research results have shown that service quality, prices, and product quality indicate positive and significant influences on customer satisfaction in the KYF Restaurant.

scholarly journals Ethics theory and theory of reasoned action in e-book piracy

2020 ◽  
Vol 9 (3) ◽  
pp. 114-122
Author(s):  
Izzatul Jannah ◽  
Muamar Nur Kholid
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Quantitative Research ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Accounting Students ◽  
Survey Method

This research was aimed to analyze the factors affecting accounting students’ intention in carrying out e-book piracy. This research integrated the theory of reasoned action and ethics theory. This was quantitative research with a survey method. Data in this research were collected from respondents who filled in questionnaires. The respondents in this research were accounting students of Universities in Yogyakarta, Indonesia. The data were analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM) supported by SmartPLS 3.0 software. The results of the analysis showed that attitude, subjective norm, perceived benefit, and moral obligation significantly affected the intention of carrying out E-book piracy. Meanwhile, the perceived risk significantly affected the attitude toward piracy. Furthermore, this research discussed both theoretical and practical impacts based on the results of data analysis.

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