scholarly journals PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI FLAMINGGO COLLECTION

2021 ◽  
Vol 5 (2) ◽  
pp. 709
Author(s):  
Azalia Calvina Octavia
Keyword(s):  
Product Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purchasing Decision ◽  
Clothing Store

The purpose of this study is to determine the effect of consumer trust, product quality, and price perceptions on purchasing decisions at the Flaminggo Collection. The Analysis technique of this research was conducted using component-based SEM method using Partial Least Square approach. The basis used for hypothesis testing on PLS is resampling with bootest strapping developed by Geisser and Stone. The variable are Consumer trust (X1), Product quality (X2), Price perception (X3), and Purchase Decision (Y). The primary data in this study was by distributing questionnaires to flaminggo collection consumers. It involved 60 respondents with aged 16-33 years. Secondary data used in this study is data obtained from Flaminggo Collection for the last 6 years (2014-2020). The results of the analysis show that Consumer Trust can play an important role in Purchasing Decisions at the Flaminggo Collection because the higher consumer trust, the higher the purchasing decision at the clothing store. Product quality can play an important role in the Flaminggo Collection because the higher the quality of the product, the higher the purchasing decision at the clothing shop. Price perception can play an important role in purchasing decisions at the Flaminggo Collection because the higher the price perception, the higher the purchasing decision at the clothing store. Keywords: consumer trust, product quality, price perception, and purchase decision.

scholarly journals The influence of trust on the online purchase decisions with buying interest on the social networking site Instagram: case study of online shop users on Instagram

2020 ◽  
Vol 9 (10) ◽  
pp. e8669109119
Author(s):  
Lidya Natalia Pasaribu ◽  
Kuras Purba
Keyword(s):  
Information Quality ◽  
Social Networking Site ◽  
Internet Technology ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Information ◽  
Purchasing Decision ◽  
Technology Improvement

Background of this study is the internet technology improvement through social media Instagram which has huge potential on online selling. It found the fraud case that occurs through Instagram it is causes purchasing decreases. Price, information quality and purchase interest as the main factors which causes someone to shopping via online. The research cases study implementing to an online shop which is engaged in the food sector. This research used 5 variables such as consumer trust, price, information quality as an independent variable, online purchasing decisions as a dependent variable, with purchasing interest as variable intervening. This research used SmartPLS 3.0. The research method that used is qualitative approach, the associative type research, data collection technique used questionnaire, and the type of data that used is primary data which obtained of 95 respondents which already shopping via online in Instagram. The result showed that consumer trust, price, and information quality on purchasing interest with consumer trust and purchasing interest on the purchasing decision which has positive effect and significant, while price and information quality has no effect on the purchasing decision. Purchase interest is able to mediate between consumer confidence in purchasing decisions, the price of the purchase decision, and the intention of buying is not able to mediate the quality of the information on the purchase decision.

scholarly journals PENGARUH BRAND EXTENSION DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ENDURO MATIC-G MELALUI CITRA MEREK (Survey Pada Konsumen Pengguna Enduro Matic-G di Kota Serang)

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Agus Sulaiman ◽  
Djasuro Surya ◽  
Daenulhay Kamsin
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Brand Extension ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Purchasing Decisions ◽  
Purchasing Decision

New product marketing through brand extension strategies that are supported by product quality which said to be successful if the extension products are acceptable and make better consumer decisions. This study aims to determine the direct or indirect influence of brand extension and product quality on customer purchasing decisions through brand image Enduro Matic G. Research using survey method conducted on 110 customers Enduro Matic G in Serang City. Data analysis using Structural Equation Model of Partial Least Square (SEM PLS) with the result of research obtained 1) brand extension have a positive and significant effect on purchasing decision; 2) product quality has a positive and significant effect on purchasing decision; 3) brand extension has no effect on brand image; 4) product quality has a positive and significant effect on brand image and 5) brand image has no effect on customer purchasing decision of Enduro Matic-G. Brand extensions and good product quality are proven to make better customer purchasing decisions, but can not make the Enduro Matic G brand image better in the eyes of its customers.

Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city

2021 ◽  
Vol 4 (1) ◽  
pp. 52-59
Author(s):  
Dika Setiagraha ◽  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Didik Susetyo
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Regression Analyses ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine whether or not there is an effect of word of mouth, price perception, and product quality on purchasing decisions for Pempek as the local culinary product in Palembang city, South Sumatra, Indonesia. The research results using IBM SPSS Statistics 25.0 software data were obtained from the primary data of 100 respondents. The results found that the variable word of mouth (X1) partially has a positive and significant effect on purchasing decisions, the price perception variable (X2) partially affects the purchase decision, and the product quality variable (X3) partially has a positive effect on purchasing decisions. Simultaneously, word of mouth, price perception, and product quality influence purchasing decisions on the culinary product of Pempek in Palembang City. From the results of data processing, it was found that the coefficient of determination was 77.7% which indicates that other factors influence the remaining 22, 3% as an influence on purchasing decisions. The analysis technique used in this study is to use multiple linear regression analyses.

scholarly journals The Effect Of Product Quality, Service Quality, Price On Product Purchasing Decisions On Consumer Satisfaction

2021 ◽  
Vol 2 (1) ◽  
pp. 61-70
Author(s):  
Satria Mulia Chaerudin ◽  
Afriapoll Syafarudin
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Medical Device ◽  
Consumer Satisfaction ◽  
Structural Model ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Quality Service ◽  
Purchasing Decisions

This study aims to provide empirical evidence regarding the influence of product quality, service quality, and price on the decision to purchase medical device products and their implications for consumer satisfaction. This study uses the PLS (Partial Least Square) analysis method. This study uses primary data in the form of a questionnaire and is distributed to 141 (one hundred and forty-one) respondents who are users of medical device products, namely apheresis machines. Based on the overall exposure of statistical calculations on structural model analysis and testing that partially, product quality is proven to have a positive and significant effect on purchasing decisions for medical device products, service quality is proven to have a positive and significant effect on purchasing decisions for medical device products, prices are proven to have a positive and significant effect. significant towards the decision-making of medical device product purchasing, product quality proved to have a positive and significant effect on consumer satisfaction of owned medical device products, service quality proved to have a positive and significant effect on consumer satisfaction of medical device products, price proved to have a positive and significant effect on consumer satisfaction of medical device products health. The purchase decision is proven to have a positive and significant effect on consumer satisfaction with medical device products.

scholarly journals The Influence Of Taste and Product Quality to Purchasing Decisions and Customer Satisfaction

2019 ◽  
Vol 1 (1) ◽  
pp. 106-110
Author(s):  
Feri Andrianto
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Significant Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique

This study is to analyze the influence of taste and product quality topurchasing decisions and customer satisfaction. Type of research is quantitive. The population of this study were 100respondents who bought Entrasol milk in Surabaya. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tested with SmartPLS 3.0 application. The results of this study indicate that taste, and product quality have a positiveand significant influence on purchasing decision and customer satisfaction. Andpurchasing decision has a positive and significant effect on customer satisfaction.

scholarly journals Influence Of Facility, Discount, Word Of Mouth To Purchasing Decisions And Customer Loyalty

2019 ◽  
Vol 1 (1) ◽  
pp. 201-207
Author(s):  
Etika Murti Purbasari ◽  
I Gede Arimbawa
Keyword(s):  
Customer Loyalty ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Inaccurate Data

This study aims to analyze the influence of marketing including facility, discount, and word of mouth to customer purchasing decision at NAV Family Karaoke Dr. Soetomo Surabaya, branch.The type of research is quantitative. The research data is primary data obtained from the sample with the number of 140 respondents who member in NAV Family Karaoke Dr. Soetomo Surabaya, branch. Sampling technique was done by using questionnaires. The data analysis used is Partial Least Square (PLS). Data processed using SmartPLS 3.The results showed that facility, discount, and word of mouth were affected significant simultaneously and partially to purchasing decision and customer loyaltyThe limitation in the exploration of independent variables which affect the level of consumer purchasing decisions for karaoke. In addition, the use of questionnaires as the technique of data collection occasionally provides inaccurate data to researchers.

scholarly journals FAKTOR BRAND AWARENESS DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU MEREK NIKE TIRUAN DI HOME INDUSTRY CIKUPA TANGERANG

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Ismayudin Yuliyzar
Keyword(s):  
Data Collection ◽  
Brand Awareness ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purchasing Decision ◽  
Analysis Technique

This study attempts to analyze the Brand Awareness Factor and PricePerception of Purchasing Decisions for Nike brand shoes at CikupaHome Industry Tangerang. The sample of this study was 75 customerrespondents from 300 customers. The method used is quantitativemethods. Primary data collection was obtained from questionnairecollection. The analysis technique used is multiple linear regressionanalysis using Vesri SPSS 22 software. The results show that the partialvariable of Brand Awareness (X1) is positively and significantly related tothe Purchase Decision (Y). Price Perception (X2) has a positive andsignificant effect on Purchasing Decisions (Y). Simultaneously the BrandAwareness variable (X1) and Price Perception (X2) considers positiveand significant towards the Purchasing Decision (Y).

scholarly journals Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Information ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 145
Author(s):  
Anas Hidayat ◽  
Tony Wijaya ◽  
Asmai Ishak ◽  
Putra Endi Catyanadika
Keyword(s):  
Questionnaire Survey ◽  
Service Providers ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Internet Users ◽  
Online Consumer

The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.

scholarly journals PENGARUH PERSEPSI GENERASI LANGGAS TENTANG KUALITAS DAN INOVASI BATIK TERHADAP KEPUTUSAN PEMBELIAN DI ERA DIGITAL

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Tisia Priskila
Keyword(s):  
Social Media ◽  
Product Quality ◽  
Product Innovation ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Moderator Variable ◽  
Domestic Products

<p>Indonesia is experiencing serious problems in the era of globalization. Since the era of free<br />trade, many imported products have flooded the national marketplace. Lack of domestic products‟<br />competition on its own country make business actors in Indonesia must understand about purchasing<br />decision of millennial generations that will become the next generations of the nation. Their purchasing<br />decision depends on the product quality perception and they want products that suit with their style.<br />Millennial generations outreach through social media marketing is believed to be necessary to influence<br />their purchasing decisions. The research objectives are to know the effect of the perception of modern<br />Batik product quality and product innovation on purchasing decisions with social media marketing as a<br />moderator variable. The analysis method used is Partial Least Square (PLS) with sample of 100<br />respondents. The research results show that the millennial generations‟ purchasing decisions are affected<br />by their perception of product quality and innovation. The perception of product quality and purchasing<br />decisions are weakened by social media marketing. The perception of product innovation and purchasing<br />decisions are not affected by social media marketing as moderator variable.<br />Keywords: perception, quality, innovation, marketing, purchasing decision</p>

scholarly journals PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE NOKIA DENGAN CITRA MEREK SEBAGAI PEMEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 1374
Author(s):  
Kadek Ayuk Riska Oktavenia ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Mobile Phone ◽  
Product Quality ◽  
Brand Image ◽  
Spare Parts ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine the effect of product quality on Nokia mobile phone purchase decision  with brand image as mediator. This  research was conducted in Denpasar  City. The  number of samples taken is 99 samples with  nonprobability sampling method, especially Accidental sampling or convenience sampling. The data were collected through questionnaires with Likert scale 1-5. The analysis technique used is Partial Least Square (PLS) analysis. The results of the study found that product quality has a significant positive effect on purchasing decision, brand  image hasa significant positive effect on purchasing  decision, product quality has a significant positive effect on brand image and brand image mediating the effect of product quality on purchasing decision. Companies should conduct market research to make the product or product specifications suitable and suitable to be incorporated in Nokia mobile phone products. In the service, the company must work together with various vendors of Nokia mobile phones both sales and service spare parts, service, and guarantees by multiplying the cooperation with them, with these consumers will easily obtain the services needed.

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