Post-Socialist Producer: The Production Culture of a Small and Peripheral Media Industry

Author(s):  
I.V. Karpova

In the article the question of a new paradigm creating in training students on the course “Advertising and Public Relations”, focused on formation of competences and labour functions presented by professional standards is revealed. Media content as a didactic unit of educational process stipulates the necessity to develop additional abilities, media literacy, in particular. Media literacy is the basis of media competence. The specificity of the training course defines the choice of approaches to training: research training and electronic training.


Cultura ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 145-163
Author(s):  
Soochul KIM ◽  
Kyung Han YOU

This study examines the dynamics of cultural politics in reality television shows featuring North Korean resettlers (NKR2) in South Korea. As existing studies focus on the role of media representation reproducing a dominant ideology for the resettlers, this paper focuses on the specific media rituals of NKR2 programs, which can be seen as a product of the neoliberalist localization process of the global media industry. In doing so, this paper demonstrates how NKR2 programs interrupt the current dynamics of emotions in regard to North Korean resettlers in South Korea. We argue that in shaping civic identity as an effect of the NKR2 show, cultural politics of citizenship in South Korea on North Korean resettlers serve the formation of relatively conservative and sexist civic identity.


2004 ◽  
Author(s):  
Wallace Beard ◽  
Jean Benfer ◽  
Joseph Bohr ◽  
Robert Castellvi ◽  
Jill Chambers ◽  
...  
Keyword(s):  

2017 ◽  
Vol 35 (2) ◽  
pp. 307
Author(s):  
Farida Rachmawati

<p>This paper aimed to discusses the activity of preaching (dakwah) as being part of the imaging world. The phenomenon is about dai as the advertisement representative from moslem fashion in media. The existence of media behind preaching makes it as a part of media industry. Therefore, consumerism appears as the excesses of capitalism intangible in a spectacle which no longer serves as a guide. This paper employs hyperreality theory of Jean Baudrillard to examine media constructions of reality beyond media. Media act as the bridge of communication in viewing the reality to bring the popular culture, consumerism, and consider it as significant image. We also compare the movement of preaching in media from uswah hasanah concept. However, the activity of preaching in the advancement of technology always faced with challenges, so its movement would be changing and should be adjusted without separated from the Islamic dakwah ethics. Therefore, dai as an actor in preaching does not be predominance by advertisement. Beside that, the important thing, that be supposed to give attention from dai and mad’u, is Islamic substantial not Islamic symbol.</p><p align="center"><strong>***</strong></p><p>Tulisan ini membahas tentang aktivitas dakwah yang menjadi bagian dari dunia pencitraan. Yakni tentang keberadaan dai sebagai agen atau bintang iklan sebuah busana muslim. Dengan adanya media yang berada di balik layar dakwah menjadikan dakwah bagian dari industri media. Sehingga tampak konsumerisme sebagai ekses kapitalisme yang berwujud pada tontonan yang tak lagi menjadi tuntunan. Teori hyperrealitas Jean Baudrillard digunakan untuk membaca konstruksi media terhadap realitas di luar media. Media mempunyai peran sebagai jembatan komunikasi dalam melihat realitas, sehingga mampu memunculkan budaya populer, sikap konsumerisme, dan menganggap penting citra. Di sini juga digunakan konsep uswah hasanah sebagai salah satu cara pandang terhadap fenomena dai media. Sebab bagaimanapun, aktivitas dakwah pada perkembangan teknologi sekarang ini selalu dihadapkan dengan berbagai perubahan, namun perubahan tersebut harus tetap disesuaikan dengan etika dakwah. Oleh karena itu, dai sebagai ujung tombak aktifitas dakwah jangan sampai didominasi oleh iklan. Selain itu juga diperlukan kesadaran baik dari dai ataupun mad’u agar tidak hanya mementingkan simbol Islam seperti formalisasi jilbab, tetapi juga memperhatikan substansi dari ajaran Islam. </p>


Author(s):  
Liana MacDonald ◽  
Adreanne Ormond

Racism in the Aotearoa New Zealand media is the subject of scholarly debate that examines how Māori (Indigenous Peoples of New Zealand) are broadcast in a negative and demeaning light. Literature demonstrates evolving understandings of how the industry places Pākehā (New Zealanders primarily of European descent) interests at the heart of broadcasting. We offer new insights by arguing that the media industry propagates a racial discourse of silencing that sustains widespread ignorance of the ways that Pākehā sensibilities mediate society. We draw attention to a silencing discourse through one televised story in 2018. On-screen interactions reproduce and safeguard a harmonious narrative of settler–Indigenous relations that support ignorance and denial of the structuring force of colonisation, and the Television Code of Broadcasting Practice upholds colour-blind perceptions of discrimination and injustice through liberal rhetoric. These processes ensure that the media industry is complicit in racism and the ongoing oppression of Indigenous peoples.


2021 ◽  
pp. 216747952199839
Author(s):  
Dustin Hahn

Evolving media landscapes toward increasingly diverse and competitive environments in both traditional and new media requires producers regularly examine the quality of their productions. One growing line of research identifies the increasing presence and significance of statistics in sports media programming. This experiment measures the effect of statistics on enjoyment and perceived credibility by sport consumers while considering level of fanship, media source, and variations in placement within Instagram posts. Results uncover evidence that validates previous observations about statistics in media while contradicting others. Specifically, findings reveal that statistics enhance enjoyment and improve perceived credibility. Observations were consistent across fanship level. However, additional findings also suggest media source and placement of statistics influences both enjoyment and credibility as well. For both dependent variables, statistics in both the Instagram caption and image yielded significantly greater enjoyment and credibility than some other conditions including posts without statistics at all. The impact of these and other findings on sports media industry and scholarship, along with limitations and directions for future research, are discussed.


Author(s):  
Godwin Iretomiwa Simon

This article examines the contextual challenges that characterize the video on demand (VOD) market in Africa. It provides critical analysis of the creative strategies employed by Nigeria-based streaming services to navigate the peculiar business environment on the continent. This research is on the background of the poor Internet infrastructure and economic divides in many African countries including Nigeria. Streaming services operating in these markets must understand a context where Internet access is complicated on the levels of availability and/or affordability, including significant lack of confidence in e-payment facilities. All these, together with epileptic power supply and poor standard of living, indicate that streaming services must innovate to capture subscribers within the continent. Despite the harsh operational environment, streaming services in Nigeria have continued to increase in number within the past 5 years. This is attributed to the transnational reach of the streaming services as they are patronized by Africans in diaspora across the globe, while they also enjoy popularity within African countries. This article specifically focuses on the innovative strategies employed by Nigerian streaming services to operate within their African markets in the context of their peculiar challenges. In so doing, it extends extant scholarship about Internet-distributed video using the African context. This article is situated within the Media Industry Studies framework and draws from semi-structured interviews with 7 streaming executives in Nigeria and 10 creative professionals in the Nigerian Video Film Industry (Nollywood). It also relies on desk research of press reports, industry publications, as well as the interfaces of streaming portals. This article underscores the necessity of contextualized research with the digital turn in video distribution. Through contextualized analysis of VOD market realities in a less studied terrain like Africa, it aligns with scholarly call to expand theories of Internet-distributed video to marginal contexts.


2021 ◽  
pp. 016344372110298
Author(s):  
Ida Willig

Media agencies have become one of the key actors in the contemporary media industry: by channelling marketing budgets to some media and some platforms and not to others, media agencies play an important role in creating the digital media infrastructure and laying the tracks of the public sphere. Yet we know very little about these commercial middlemen between advertisers and audiences, what they do, and how we should understand their role in the digital media ecology. This article discusses the role of media agencies in relation to platformization with a focus on the news media sector. Based on interviews, publicly available material and trade journals, the article depicts an industry deeply engaged in digitizing, tracking and commodifying media audiences, while at the same time aware of ethical challenges of the digital media infrastructure. This leads to a call for more political attention and critical research on the democratic implications of the new value chains between platforms, advertisers, audiences, media agencies and news media as well as the many tech companies providing derived digital services and products.


Adaptation ◽  
2020 ◽  
Vol 13 (2) ◽  
pp. 210-223
Author(s):  
Eduard Cuelenaere

Abstract This article argues that, after decades of pointing towards the importance of including production and reception research into the study of film remakes, we should actually start addressing production and reception methodologies and investigate why this is necessary for the sustainability and future development of the field. I argue that a lot can be learned from the insights coming from the existing methodologies that are being used in, that is, format studies, (critical) media industry studies, (audiovisual) translation studies, and more recently the study of cultural transduction. The first section of the article mainly deals with the importance of investigating the different cultural mediators that take part in the production lifecycle of the film remake. It is contended that the analysis of film remakes should start examining the different individuals or institutions that mediate or intervene between the production of cultural artefacts and the generation of consumer preferences. The second part of the article points towards the importance of investigating the reception, experience, and interpretation of film remakes. It is shown that crucial questions like ‘(why) do audiences prefer the domestic remake over the foreign film?’, ‘how do audiences experience, interpret, and explain differences and similarities between source films and remakes?’, but also ‘how do audiences define and assess film remakes?’ remain yet to be asked. The article concludes that if the field of remake studies wishes to break out of its disciplinary boundaries, adopting a multi-methodological approach will help to further brush off its dusty character of textual analysis.


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