The Influence of Promotional Activities on the Success of Retail Business: A critical review

International Journal of Science and Management Studies (IJSMS) ◽

10.51386/25815946/ijsms-v4i3p113 ◽

2021 ◽

pp. 134-161

Author(s):

Okonkwo Jeremiah Chukwudi ◽

Abdoulraman Aljounaidi

Keyword(s):

Public Relations ◽

Critical Review ◽

Marketing Strategies ◽

Promotional Activity ◽

Strategic Resources ◽

Retail Business ◽

New Findings ◽

Production Period

Most businesses have recognized the value of effective promotional work. Throughout the production period, some business firms retained their manufacturing goods in the hope of trade. We believed that customers or consumers will purchase them if the commodity becomes available. But new findings have shown that the company obtains returns that impact the company's success to the benefit within the organization among the opposite strategic resources we have in marketing, but only a promoting operation that generated rapid sales. such as advertisement, personal sales, Sale promotion, and public relations. Enriched and improved marketing and private sales efforts are to be enforced by effective promotional activities, and in each manufacturer and consumer, they are promoted. Marketing strategies such as promotional activity need to be implemented as soon as the market is competitive in full, the terms "fittest" survival is applied and the competition within the enterprise, in an alternative to survival, most organizations follow wholesale live methods for attracting and maintaining clients, e.g. Since one company may not be the sole producer or the sole seller of a product, it is important that the company also exists in the market and updates its practices continuously based on customer request.

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The Strategic Resources and Competitive Performance of Family-Owned and Non-Family-Owned Firms in the Retail Business of Los Angeles

Journal of the Knowledge Economy ◽

10.1007/s13132-021-00860-4 ◽

2022 ◽

Author(s):

Chi Zhang ◽

Qingjun Zeng ◽

Charles Chen ◽

Stavros Sindakis ◽

Sakshi Aggarwal ◽

...

Keyword(s):

Los Angeles ◽

Competitive Performance ◽

Strategic Resources ◽

Retail Business

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The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940

Journal of Historical Research in Marketing ◽

10.1108/jhrm-01-2015-0004 ◽

2016 ◽

Vol 8 (2) ◽

pp. 238-262 ◽

Cited By ~ 1

Author(s):

James W. Martin

Keyword(s):

Public Relations ◽

Vertical Integration ◽

Marketing Strategies ◽

Primary Sources ◽

Annual Reports ◽

Original Research ◽

United Fruit Company ◽

Content Type ◽

Us Hegemony ◽

The Caribbean

Purpose This paper aims to examine the tourist business and marketing strategies of a US agribusiness giant, the United Fruit Company (UFCO), between its incorporation in 1899 and 1940. It considers how tourist marketing served the company’s public-relations interest and tourism’s broader connection to narratives of US ascendancy in the Caribbean Basin. Design/methodology/approach This study is based on original research in a series of published company materials, including annual reports and a wide variety of marketing materials, as well as a variety of rare primary sources documenting the experiences of US tourists on UFCO cruises. Findings From its incorporation in 1899, the UFCO developed a Caribbean cruise business as a vital part of its strategies of vertical integration and expansion around the region. Marketing tropical travel at a time when tropical disease dominated US perceptions of such places required a thorough conceptual makeover, and UFCO publicity played an important part in this process. The company advertised Caribbean destinations first for their therapeutic possibilities, but by the 1920s, a framework of anachronistic space and picturesque primitivism predominated in marketing campaigns. The structure of this narrative naturalized the company’s, and more broadly, US, hegemony in the region. While on cruises, tourists became witnesses to and participants in a series of spectacles and activities highlighting the company’s technological prowess and benevolence. Originality/value This analysis centers on a largely overlooked dimension of the famed banana company’s enterprise. It is grounded in a wide collection of primary sources largely untapped by researchers, a source base that brings tourist perception and experience into the story of this company’s marketing efforts. This research brings tourism and leisure into the historical discussion of US power in early-twentieth-century Latin America.

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PRHOLO

Handbook of Research on Human-Computer Interfaces, Developments, and Applications - Advances in Human and Social Aspects of Technology ◽

10.4018/978-1-5225-0435-1.ch007 ◽

2016 ◽

pp. 162-187 ◽

Cited By ~ 1

Author(s):

João Rodrigues ◽

Ricardo Alves ◽

Luís Sousa ◽

Aldric Negrier ◽

Jânio Monteiro ◽

...

Keyword(s):

Public Relations ◽

Marketing Strategies ◽

Sound Sources ◽

Heat Map ◽

Interaction Models ◽

The Right ◽

Globalized World ◽

First Contact ◽

Tracking And Recognition

In the globalized world, possessing good products may not be enough to reach potential clients unless creative marketing strategies are well delineated. In this context, public relations are also important when it comes to capture the client's attention, making the first contact between the clients and the company's products, while being persuasive enough to make them confident that the company has the right products to fit their needs. Three virtual public relations installations were purposed in this chapter, combining technology with a human like public relations ability, capable of interacting with potential clients located in front of the installation, at angles of up to 57º (degrees), 180º and 360º, respectively. From one to several Microsoft Kinects were used to develop the three interaction models, which allows tracking and recognition of users' gestures and positions (heat map), sound sources, voice commands and face and body extraction of the user interacting with the installation.

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Promoting Healthier Journalism

Media International Australia ◽

10.1177/1329878x0310800104 ◽

2003 ◽

Vol 108 (1) ◽

pp. 8-12 ◽

Cited By ~ 1

Author(s):

Melissa Sweet

Keyword(s):

Public Relations ◽

Media Coverage ◽

Research Evidence ◽

Marketing Strategies ◽

Opinion Leaders ◽

News Values ◽

Medical Opinion ◽

Medical Issues ◽

The Media ◽

Appropriate Education

The media are often not rigorous in their coverage of health and medical issues, and have a tendency towards uncritical amplification of the claims of researchers, doctors and others, including commercial interests. Many journalists are not skilled at evaluating studies and research claims, and news values tend to be driven by factors other than the validity of research evidence. Media coverage of medicines tends to be overly promotional, highlighting the positives and often failing to mention the negatives. Media and public relations activities are a high priority in pharmaceutical industry marketing strategies. Tactics include: using medical opinion leaders and experts to raise awareness of diseases or treatments; generation of ‘new’ medical conditions to expand product markets; sponsorship of conferences; and even funding of journalism prizes. Critical reporting of health, medical and scientific issues could be promoted through appropriate education and workplace training.

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The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

ENDLESS : International Journal of Future Studies ◽

10.54783/endless.v4i1.47 ◽

2021 ◽

Vol 4 (1) ◽

pp. 93-111

Author(s):

Edi Sugiono ◽

Andini Nurwulandari ◽

Fithri Khairina

Keyword(s):

Public Relations ◽

Customer Loyalty ◽

Positive Impact ◽

Employee Performance ◽

Personal Selling ◽

Sales Performance ◽

Marketing Strategies ◽

Digital Marketing ◽

High Level ◽

Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

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PRHOLO

Smart Technologies ◽

10.4018/978-1-5225-2589-9.ch007 ◽

2017 ◽

pp. 156-181

Author(s):

João Rodrigues ◽

Ricardo Alves ◽

Luís Sousa ◽

Aldric Negrier ◽

Jânio Monteiro ◽

...

Keyword(s):

Public Relations ◽

Marketing Strategies ◽

Sound Sources ◽

Heat Map ◽

Interaction Models ◽

The Right ◽

Globalized World ◽

First Contact ◽

Tracking And Recognition

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Retail Marketing Strategies and Brand Management

Brand Culture and Identity ◽

10.4018/978-1-5225-7116-2.ch076 ◽

2019 ◽

pp. 1412-1427 ◽

Cited By ~ 1

Author(s):

Kijpokin Kasemsap

Keyword(s):

Literature Review ◽

Critical Review ◽

Brand Management ◽

Marketing Strategies ◽

Retail Industry ◽

Brand Positioning ◽

Industry Sector ◽

Review Analysis ◽

Fashion Retail ◽

Retail Marketing

This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail industry; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector. The improved retail profits are within reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and delivering the brand. The literature review analysis provides both practitioners and researchers an important understanding about retail marketing strategies and brand management in the global retail industry.

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Deciding Where to Buy: Store Choice Behaviour of Indian Shoppers

Vikalpa The Journal for Decision Makers ◽

10.1177/0256090920020203 ◽

2002 ◽

Vol 27 (2) ◽

pp. 13-28 ◽

Cited By ~ 22

Author(s):

Piyush Kumar Sinha ◽

Arindam Banerjee ◽

Dwarika Prasad Uniyal

Keyword(s):

Marketing Strategies ◽

Future Research ◽

Store Choice ◽

Research Directions ◽

Logit Regression ◽

Multinomial Logit Regression ◽

Retail Business ◽

Choice Pattern ◽

Different Types ◽

Future Research Directions

Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers choose the store based on many aspects that could be classified as primary and image based. It is also found that the importance of each of these aspects changes with the kind of store the shopper wants to visit. In the Indian context where the shopper does not have much variety in store format, the type of store is recognized by the kind of product the store deals in. The paper is an attempt to understand this behaviour of the shopper. The shoppers are explored for the primary reasons for choosing a store. Then, using a factor analysis, the several image dimensions are classified. Further, using multinomial logit regression, the store choice pattern is studied across different types of store. Implications for the managers in the retail business are drawn and future research directions have been highlighted.

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