The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 93-111
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Fithri Khairina
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Employee Performance ◽  
Personal Selling ◽  
Sales Performance ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
High Level ◽  
Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

DO REALLY EMOTIONAL QUOTIENT AND SPIRITUAL QUOTIENT AFFECT ON EMPLOYEE PERFORMANCE?

2017 ◽  
Vol 1 (1) ◽  
pp. 33-37
Author(s):  
Shofia Amin ◽  
Nany Mawaddah
Keyword(s):  
Emotional Intelligence ◽  
Statistical Analysis ◽  
Least Squares ◽  
Work Performance ◽  
Employee Performance ◽  
Spiritual Intelligence ◽  
Path Modeling ◽  
Emotional Quotient ◽  
High Level ◽  
Positive Effect

The main purpose of this study is to examine the effect of emotional quotient on work performance, and the effect of spiritual quotient on work performance at BPMPPT of Jambi City. Using 68 employees as respondent, the data were collected by distributing questionnaire and analyzed by using partial least squares path modeling (PLS-SEM). The results of the analysis show that overall emotional intelligence and spiritual intelligence employee BPMPPT Jambi city is at a high level of quotient. While employee performance BPMPPT Jambi city is at a level of performance was enough. The statistical analysis shows that partially and simultantly emotional quotient and spiritual quotient has significant and positive effect on employee performance. Keywords: Emotional Quotient, Spiritual Quotient, Performance

Leadership Style, Work Discipline, and Compensation to Employee Performance through Job Satisfaction

2020 ◽  
Vol 3 (2) ◽  
pp. 47-63
Author(s):  
Edi Sugiono ◽  
Suryono Efendi ◽  
Yulianah
Keyword(s):  
Job Satisfaction ◽  
Leadership Style ◽  
Quantitative Research ◽  
Positive Impact ◽  
Employee Performance ◽  
Research Approach ◽  
Significant Positive Effect ◽  
Independent Variable ◽  
Positive Effect

The purpose of this thesis is to study the influence of leadership style, work discipline, compensation, job satisfaction and employee performance at PT. Sraya Dinamika Mandiri and to provide suggestions on how PT. Sraya Dinamika Mandiri can increase job satisfaction by improving employee performance that affects it. For the independent variable: leadership style (X1), work discipline (X2), compensation (X3), the dependent variable is employee performance (Y1), and the intervening variable is job satisfaction. The research approach is quantitative research by the questionnaire. The sample used was 150 respondents. This study indicates that each dimension of leadership style, work discipline, and compensation has a direct and significant positive effect on the performance of PT. Sraya Dinamika Mandiri employees. Job satisfaction directly has a positive and significant impact on employee performance. However, work discipline has no positive and significant effect on job satisfaction, and work discipline has no positive impact on employee performance through job satisfaction.

scholarly journals PENGARUH KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DENGAN KEDISIPLINAN KARYAWAN SEBAGAI VARIABEL INTERVENING (Studi Pada Karyawan Bagian Produksi Dan Galvanis di PT. Kurnia Adijaya Mandiri)

2017 ◽  
Vol 5 (1) ◽  
pp. 24-37
Author(s):  
MOKHAMMAD KHUKAIM BARKHOWA ◽  
Fitri Lukiastuti ◽  
Himawan Arif Sutanto
Keyword(s):  
Linear Regression ◽  
Sampling Method ◽  
Positive Impact ◽  
Fundamental Problem ◽  
Employee Performance ◽  
Simple Linear Regression ◽  
Linear Regression Models ◽  
Employee Discipline ◽  
Fierce Competition ◽  
Positive Effect

The decline in performance has become a serious problem for many companies; due to the low level of performance is a measure that can be used as an indication of a fundamental problem in the company. This has led to increasingly fierce competition between companies. Leadership is an important aspect that can affect the performance of employees with employee discipline as an intervening variable. The purpose of this study was to analyze the influence of leadership on the performance of employees with employee discipline as an intervening variable. Samples from this study are as many as 132 people out of a population of 132 employees. The sampling method using Census Sampling. Analysis of data using Simple Linear Regression, Multiple Linear Regression Models and Sobel Test. The results showed leadership and discipline positive impact and significant on employee performance, leadership positive effect and significant on employee discipline and leadership positive effect and significant on employee performance through employee discipline.  

scholarly journals Recent Trends in Digital Marketing to Develop the Marketing Strategies for Every Marketer

2020 ◽  
Vol 9 (1) ◽  
pp. 38-41
Author(s):  
U. Y. Memon ◽  
Yogesh Khandre
Keyword(s):  
Economic Development ◽  
Capita Income ◽  
Developing Economies ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
World Today ◽  
The World ◽  
Recent Trends ◽  
The Right

The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s market and over the years, it has emerge as one of the largest customer markets within the world. Today, the market for the developing economies is based totally on the right competition principle with the presence of both buyers and sellers. Therefore purpose of this paper is, first, to review and recognize standards of digital marketing secondly, to speak about various present day developments in digital advertising and marketing and, lastly, to talk about and summarize the destiny of digital advertising and marketing.

scholarly journals Analisis faktor penentu kinerja pegawai Rumah Sakit Umum Daerah Kabupaten Manokwari

Cassowary ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 101-111
Author(s):  
Sopia Manusawai ◽  
Jacob Manusawai ◽  
Anton S. Sinery
Keyword(s):  
Work Motivation ◽  
Positive Impact ◽  
Employee Performance ◽  
Cultural Organization ◽  
Staff Performance ◽  
The Impact ◽  
Positive Effect ◽  
Organisation Culture

The aims of this research is to study the defining factor of employee performance on RSUD Manokwari, spesifically the impact of leadership, cultural organization, and work motivation to the employee performance. The methods that is used in this research was descriptive methods with interview and obervation. The interview was conducted with the employee of RSUD Manokwari while observing the performance of them. The respondences of this research are 202 people who work in RSUD Manokwari, consisting of ASN staff and the honorary staff. The result shows that leadership take a positive effect on administration staff performance in RSUD Manokwari. Also, the organisation culture and work motivation have a positive impact on the Administration staff in RSUD Manokwari.

scholarly journals Discipline Analysis Of Work, Motivation And Loyalty Towards Employee Performance (Case Study At Gorontalo State University)

2021 ◽  
Vol 7 (2) ◽  
pp. 449
Author(s):  
Fandy Nugroho Hardiknasiono Musa ◽  
Altje Tumbel ◽  
Magdalena Wullur
Keyword(s):  
Significant Influence ◽  
Work Motivation ◽  
Positive Impact ◽  
Employee Performance ◽  
Strong Support ◽  
The State ◽  
State University ◽  
Employee Loyalty ◽  
University Environment ◽  
High Level

<p>This study aims to partially determine the positive and significant influence of work discipline, motivation and loyalty on employee performance at Gorontalo State University. The population in this study is the State Civil Apparatus at Gorontalo State University, amounting to 247 people. The data collection method uses a questionnaire that is by collecting data through a list of questions and distributing questionnaires to employees at Gorontalo State University. The research results obtained that there is a significant influence by work discipline on employee performance in the Gorontalo State University environment. The better the application of work discipline on employees will also improve employee performance. There is a significant influence by work motivation on employee performance in the State University of Gorontalo. The high level of motivation possessed by employees is one of the keys in improving employee performance. So the existence of programs that are motivating work must be intensified even more. There is a significant influence by loyalty on the performance of employees in the environment of Gorontalo State University. Employee loyalty is the reason why labor turn over is so low. This was also triggered by the university's commitment to opening opportunities for its employees including honorary employees in achieving good career paths. There is a significant influence by work discipline, motivation, and loyalty simultaneously on employee performance in Gorontalo State University. This indicates that work discipline alone is not enough to stimulate employee performance. The implementation of preventive policies to direct employee behavior to be disciplined must also be supported by the existence of programs that can motivate employee work. That way employee loyalty can also be created and enhanced. Synergy between the three variables will have a positive impact on improving employee performance so that it will also affect the overall university performance as an outcome of employee performance. All of these factors are needed considering the vision of the university as a leading university in the Southeast Asian region which certainly requires strong support and commitment as well as good performance from all elements in Gorontalo State University.</p>

scholarly journals Innovative outcome through exploration and exploitation – Enablers, barriers and industrial property

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nancy Vargas ◽  
M. Begoña Lloria ◽  
Addisson Salazar ◽  
Luis Vergara
Keyword(s):  
Positive Impact ◽  
Exploration And Exploitation ◽  
Economic Sectors ◽  
Industrial Property ◽  
Content Type ◽  
Close Relationship ◽  
Relationship Model ◽  
High Level ◽  
First Time ◽  
Positive Effect

PurposeThis research aims to study the effect of R&D (research and development) enablers and barriers as well as industrial property on exploration, their influence on exploitation and finally the possible impact on innovative outcome (IO) as a result variable. The IO can be defined as the orientation towards new or improved products, services and processes, as well as towards penetration and greater market share, which the company has obtained as a result of innovative processes.Design/methodology/approachFor this purpose, a new relationship model is defined, which is empirically contrasted in a quantitative study. We use a sample of large firms from different economic sectors with a high level of investment in R&D.FindingsThe results indicate a close relationship between exploration and exploitation processes, as well as a positive impact on the innovative outcome. Moreover, the type of relationship that R&D enablers and barriers have with exploration is demonstrated and the lack of a positive effect of industrial property on exploration.Practical implicationsThese results may lead to new markets opening up and the creation or improvement of new products, services or processes in diverse sectors of highly innovative firms.Originality/valueThis research aims to study the effect of R&D enablers and barriers and industrial property on learning flows and, finally, the possible impact on the innovative outcome. A new theoretical model of relationships is defined, and it is the first time that it is empirically tested.研究目的本研究旨在探討研究與開發的推動者、研發的障礙和工業產權對探索與開發的影響，並最終探究出其可能對作為結果變項的創新成果帶來的影響。創新成果可解釋為邁向新的或改良的產品，服務和流程的定向，以及邁向滲透和更大的市場份額的定向，而這更大的市場份額是企業的創新流程所帶來的。研究的設計/方法/理念為達研究目的，我們解說了一個新的關聯模型, 並使用於一項量化研究，進行以實驗為依據的對比。我們使用的樣本，包括來自不同經濟領域，並於研發投放高水平投資的大企業。研究結果研究結果顯示，探索與開發是兩個關係密切的流程；研究結果亦顯示對創新成果的影響是正面的。而且，結果展示了研發推動者、研發障礙兩者與探索的關聯，以及工業產權對探索是欠缺正面作用的。實際的意義研究結果或會帶來新市場的開拓，以及在不同領域、高度創新的企業內，帶來新的產品，服務與流程的創造和改良。研究的原創性和價值本研究旨在探討研發推動者，研發障礙和工業產權對學習心流的影響，並最終探究出其對創新成果可能帶來的影響。研究解說了一個新的、純理論的關聯模型，而這個模型於此是首次憑實驗而被測試的。

scholarly journals PERSEPSI NILAI PELANGGAN MEMEDIASI PENGARUH KEPERCAYAAN MEREK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN BERBELANJA ONLINE (STUDI KASUS PADA ZALORA ONLINE SHOP)

2018 ◽  
Vol 7 (5) ◽  
pp. 2353
Author(s):  
Dicka Puspita Ayu ◽  
Eka Sulistyawati
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Customer Loyalty ◽  
Customer Value ◽  
Positive Impact ◽  
Analytical Data ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Positive Effect

ABSTRACT The purpose of this study is the role of customer value perception mediate brand trust and quality of service on customer loyalty online shopping (case study on Zalora Online shop). This research was conducted in Zalora Online shop with analytical data path analysis technique. The number of samples obtained by using non-probability sampling method is 150 respondents. Based on the results of the analysis can be known brand trust has a significant positive effect on customer loyalty. Quality of service has a significant positive effect on customer loyalty. Brand trust has a significant positive effect on the perception of customer value. Quality of service has a significant positive effect on the perception of customer value. The perception of customer value has a significant positive effect on customer loyalty. Customer value perceptions mediate the positive impact of brand trust and service quality on customer loyalty shopping at Zalora Online shop.   Keywords: Customer value, brand trust, service quality, customer loyalty

Building Customer Loyalty

2017 ◽  
Vol 35 (3) ◽  
pp. 156-171 ◽  
Author(s):  
Sebastian Molinillo ◽  
Beatriz Gómez-Ortiz ◽  
Javier Pérez-Aranda ◽  
Antonio Navarro-García
Keyword(s):  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Positive Impact ◽  
Partial Least Squares Analysis ◽  
Degree Of Satisfaction ◽  
Behavior Theories ◽  
Affective Experiences ◽  
Online Consumer ◽  
Indirect Relationship ◽  
Positive Effect

Based on consumer behavior theories, the aim of this study is to provide a model supported by empirical evidence in order to improve knowledge of the antecedents of loyalty to online clothing retailers. The model has been verified through partial least squares analysis of the data obtained from a survey of a sample of 412 online clothing shoppers. The results show that, firstly, the affective and cognitive experiences have a positive effect on the degree of satisfaction, and the affective experiences also have a positive impact on trust. Secondly, it has been demonstrated that consumer satisfaction with online clothing retailers can be increased by both the hedonic and utilitarian values of shopping. Thirdly, an indirect relationship has been established between satisfaction and loyalty through trust and perceived value of service. These findings can improve our understanding of the determinants of online consumer loyalty. Discussion and implications are provided.

scholarly journals PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI

2019 ◽  
Author(s):  
melda salsabillah
Keyword(s):  
Job Satisfaction ◽  
Job Stress ◽  
Work Stress ◽  
Work Performance ◽  
Negative Impact ◽  
Positive Impact ◽  
Employee Performance ◽  
Time Stress ◽  
Positive Effect

The current performance of the organization is very low, so many employees cannot complete their work on time. stress and job satisfaction become very influential on employee performance. The purpose of this article is to determine work stress, and job satisfaction with the current performance of employees. The results of this article are: (1) Job Stress and job satisfaction directly have a significant effect on employee performance; (2) Job Stress negatively affects employee performance, which means that the higher the level of work stress the employee will have a negative impact in improving employee performance at this time; (3) Job satisfaction has a positive effect on employee performance meaning that the higher the level of job satisfaction will have a positive impact in improving employee performance. (4) employee performance (work performance) affects employees because it can measure the ability of employees

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