Promoting Healthier Journalism

2003 ◽  
Vol 108 (1) ◽  
pp. 8-12 ◽  
Author(s):  
Melissa Sweet
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Research Evidence ◽  
Marketing Strategies ◽  
Opinion Leaders ◽  
News Values ◽  
Medical Opinion ◽  
Medical Issues ◽  
The Media ◽  
Appropriate Education

The media are often not rigorous in their coverage of health and medical issues, and have a tendency towards uncritical amplification of the claims of researchers, doctors and others, including commercial interests. Many journalists are not skilled at evaluating studies and research claims, and news values tend to be driven by factors other than the validity of research evidence. Media coverage of medicines tends to be overly promotional, highlighting the positives and often failing to mention the negatives. Media and public relations activities are a high priority in pharmaceutical industry marketing strategies. Tactics include: using medical opinion leaders and experts to raise awareness of diseases or treatments; generation of ‘new’ medical conditions to expand product markets; sponsorship of conferences; and even funding of journalism prizes. Critical reporting of health, medical and scientific issues could be promoted through appropriate education and workplace training.

Two tales of one crash: Intergovernmental media relations and agenda building during the Smolensk airplane crash

2019 ◽  
pp. 174804851985376 ◽  
Author(s):  
Barbara Myslik ◽  
Liudmila Khalitova ◽  
Tianduo Zhang ◽  
Sophia Tarasevich ◽  
Spiro Kiousis ◽  
...  
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Practical Knowledge ◽  
Future Research ◽  
Agenda Building ◽  
Russian Government ◽  
Plane Crash ◽  
Building Process ◽  
Political Public Relations ◽  
The Media

This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influence of Polish and Russian government messages from presidents and prime ministers regarding the Smolensk plane crash on media coverage in both counties. Newspapers were categorized by political profile representing pro-government, mainstream, or opposition profile. Nearly all of the hypotheses were fully supported for the first, second, and third level of agenda building. Results of this study demonstrate that political public relations’ success and agenda indexing can be affected by a medium’s political profile, particularly in the case of opposition media. Theoretical and practical implications are discussed along with areas of future research.

scholarly journals Narrative Framing of the Syrian Refugee Crisis in British Religious News

2019 ◽  
Vol 8 (2) ◽  
pp. 276-297
Author(s):  
Gregory Perreault ◽  
Newly Paul
Keyword(s):  
Media Coverage ◽  
Framing Theory ◽  
Syrian Refugees ◽  
Refugee Crisis ◽  
News Values ◽  
Syrian Refugee ◽  
News Organizations ◽  
The Media ◽  
The Uk ◽  
Syrian Refugee Crisis

This paper examines how religious news organizations in the UK covered the Syrian refugee crisis in Europe. Using narrative framing theory, this paper examines all coverage from 2015 and 2016 published in bbc Religion (a part of bbc News), The Muslim News, and Christian Today to examine shared and disparate narratives regarding Syrian refugees migrating to the UK. Four major frames emerged from our analysis of the media coverage in religious and mainstream publications: a humanizing frame, saviour frame, dehumanizing frame, and, redemption frame. The publications differed in their use of these frames as well as the use of sources, news values, and tone of coverage. We discuss each of these frames as well as the implications of the differing coverage.

From Newspaper to Parliament and Back? A Study of Media Attention as Source for and Result of the Dutch Question Hour

2016 ◽  
Vol 12 (2) ◽  
pp. 261-282 ◽  
Author(s):  
Peter Van Aelst ◽  
Rosa van Santen ◽  
Lotte Melenhorst ◽  
Luzia Helfer
Keyword(s):  
Content Analysis ◽  
Media Coverage ◽  
News Coverage ◽  
Media Influence ◽  
Press Coverage ◽  
News Values ◽  
Media Attention ◽  
Political Statement ◽  
The Media

AbstractThis study on the role of media attention for the Dutch question hour answers three questions: to what extent is media attention a source of inspiration for oral parliamentary questions? What explains the newsworthiness of these questions? And what explains the extent of media coverage for the questions posed during the question hour? To address this, we present a content analysis of oral parliamentary questions and related press coverage in five recent years. The results show first that oral questions are usually based on media attention for a topic. Concerns about media influence should however be nuanced: it is not necessarily the coverage itself, but also regularly a political statement that is the actual source of a parliamentary question. The media are thus an important “channel” for the interaction between politicians. Second, our analysis shows that oral questions do not receive media attention naturally. Several news values help to explain the amount of news coverage that questions receive. “Surfing the wave” of news attention for a topic in the days previous to the question hour seems to be the best way to generate media attention.

Marketing to the Big Middle: establishing Australian discount department stores

2016 ◽  
Vol 8 (3) ◽  
pp. 416-433 ◽  
Author(s):  
Matthew Bailey
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Large Population ◽  
Department Store ◽  
Marketing Strategies ◽  
Department Stores ◽  
Content Type ◽  
Retail Chain ◽  
Retail Formats ◽  
Gain Access

Purpose This study focuses on the marketing strategies of the two most successful discount department store chains in Australia between 1969 and the late 1980s when consumer acceptance of both brand and format were being determined. It examines how they approached marketing a new-format national retail chain to the Big Middle of the market and the ways in which brands were differentiated. Design/methodology/approach Archival sources and oral histories provide evidence about the marketing strategies of each firm. These are integrated with press coverage, advertising and promotional activity to analyze marketing programs. Consumer research from the time offers insights into the effectiveness of campaigns. Findings The Coles and Myer retailing firms pursued similar marketing strategies to encourage adoption of their Kmart and Target discount department store chains, educating consumers about the links between their operational efficiencies and lower prices. Both firms not only formulated national standardized marketing strategies but also differentiated their positioning to maximize their appeal to consumers. Originality/value This article expands understandings of the ways in which new national retail chains are developed and marketed. It explores the intersection between public relations material and media coverage and the ways in which existing brands can be leveraged to legitimize new formats and encourage adoption. More broadly, it contributes to a literature on the “Big Middle”, a space occupied by dominant, volume-oriented retailers. In doing so, it demonstrates that foreign adopters can draw on Big Middle retail formats to quickly gain access to large population segments in their home markets.

scholarly journals Risk Communication

Communication ◽  
2014 ◽  
Author(s):  
Georg Ruhrmann ◽  
Lars Guenther
Keyword(s):  
Public Relations ◽  
Risk Communication ◽  
Media Coverage ◽  
General Public ◽  
The United States ◽  
Social Consequences ◽  
Technological Innovations ◽  
Communication Research ◽  
Industrial Accidents ◽  
The Media

Many natural disasters and industrial accidents are not unforeseen; in many cases, scientists and other experts have conducted analyses and communicated the potential risks in advance. When a disaster does occur, journalists and the media react immediately. Politicians and administrators, spurred by this media coverage, then begin to work to change laws and regulations. Finally, representatives from the business sector not only change production processes and products but also invest in new research and public relations: this is done to shape media coverage in the event of another accident or disaster and to inform the public and reach acceptance of risks and uncertainty. A theory of risk communication, however, is only beginning to develop. The term risk communication appeared for the first time in the mid-1980s, as an interdisciplinary field bringing together a wide array of disciplines: economics, sociology, psychology, and communication research (Jungermann, et al. 1988; Lundgreen and McKaien 2013, cited under Communication about Risks). Analyses dealing with risk communication describe and explain (1) what persons communicate in what ways about risks, (2) how the mass media covers risks, and (3) what influences the way the general public receives, understands, and uses risk-related information. Based in the United States and beginning in the late 1960s—and supported by several major industrial accidents (e.g., the Bhopal gas leak and the Chernobyl [see Chernousenko 1991] and the Three Mile Island nuclear meltdowns)—a scientific and political controversy was ignited. Key issues were (1) how experts perceive and assess risks; (2) how journalists, the media, and the general public perceive and evaluate risks based on expert opinion; and (3) if a dialogue between experts and non-experts would result in more acceptance toward the undesirable but inevitable consequences of risks. Risk communication research explores the general public’s concerns regarding important scientific findings, technological innovations, and their social consequences, as well as the skepticism of experts, journalists, and information recipients toward uncertain consequences of technological innovations. These forces can be seen both in media coverage about science and in public-relations materials. Risk communication research emphasizes that basic research and innovations are associated with risks but that these risks are necessary to increase wealth and knowledge.

scholarly journals PEMANFAATAN MEDIA KOMUNIKASI HUMAS PARTAI KEADILAN SEJAHTERA (PKS) DKI JAKARTA DALAM MENINGKATKAN CITRA

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Saktisyahputra Saktisyahputra
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Public Relations ◽  
Media Coverage ◽  
Communication Media ◽  
Literature Study ◽  
Negative Stereotypes ◽  
Funding Sources ◽  
The Media ◽  
Digital Volunteers

AbstractThe roles and functions of Political Parties have been degraded lately due to negative stereotypes towards Political Parties, including the Partai Keadilan Sejahtera (PKS). It happened because some PKS cadres were caught by the Corruption Eradication Commission (KPK) in mass media coverage. Besides, the formation of Political Parties including the Partai Keadilan Sejahtera (PKS) as the birthplace of national leadership seems to be less than optimal. For this reason, researcher was interested in discussing the use of public relations communication media for PKS through the media in improving the image of the institution. Based on this context, this study aims to determine the utilization of PKS Communication Media in Improving the Image and analyze the factors that support PKS Communication Media Use. This study uses qualitative research methods with data collection techniques in the form of interviews, observation, documentation and literature study. Interviews were conducted on 4 (four) informants representing the PKS Public Relations Division at both the DKI Jakarta Province level and DPC PKS at the Pulogadung District level. The results showed that the utilization of the media for the use of communication media, especially social media by PKS public relations, among others were Photo PKS, TV PKS, Digital Volunteers, Literacy Volunteers, PKS Art, and the creation of short videos advertised. Factors supporting the use of communication media are solid HR PKS cadres and sufficient funding sources to support the use of communication media, especially social media, in reducing the negative stereotypes of the community towards PKS and improving the image of the Jakarta PKS. Abstrak Peran dan fungsi Partai Politik akhir-akhir ini telah terdegradasi karena adanya  stereotip negatif terhadap Partai Politk, termasuk Partai Keadilan Sejahtera (PKS). Hal ini karena beberapa kader PKS tertangkap Komisi Pemberantasan Korupsi (KPK) dalam pemberitaan media massa. Selain itu pengkaderan Partai Politik termasuk Partai Keadilan Sejahtera (PKS) sebagai tempat lahirnya kepemimpinan nasional terlihat kurang maksimal. Untuk itu peneliti tertarik membahas pemanfaatan media komunikasi humas Partai Keadilan Sejahtera (PKS) melalui media dalam meningkatkan citra lembaga. Berdasarkan konsteks tersebut, penelitian ini bertujuan untuk mengetahui Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta Dalam Meningkatkan Citra dan menganalisis  faktor-faktor yang mendukung Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dokumentasi dan studi kepustakaan. Wawancara dilakukan pada 4 (empat) orang informan mewakili Bagian Humas PKS baik di tingkat Provinsi DKI Jakarta dan DPC PKS tingkat Kecamatan Pulogadung.  Hasil penelitian menunjukkan bahwa pemanfaatan media Pemanfaatan Media Komunikasi terutama Media Sosial oleh Humas PKS antara lain yaitu PKS Foto, PKS TV, Relawan Digital, Relawan Literasi, PKS Art, dan pembuatan video pendek yang diiklankan. Faktor pendukung pemanfaatan media komunikasi yaitu SDM kader-kader PKS yang solid serta sumber dana yang mencukupi untuk menunjang pemanfaatan media komunikasi terutama media sosial dalam mengurangi stereotip negatif masyarakat terhadap PKS dan meningkatkan citra PKS DKI Jakarta.

An attributional analysis of corporate reporting in crisis situations

2014 ◽  
Vol 18 (4) ◽  
pp. 422-435 ◽  
Author(s):  
Falk Tennert
Keyword(s):  
Public Relations ◽  
Attribution Theory ◽  
Media Coverage ◽  
Long Term Effects ◽  
Communication Management ◽  
Content Type ◽  
Attributions Of Responsibility ◽  
Corporate Reporting ◽  
The Media ◽  
Crisis Situations

Purpose – The purpose of this paper is to use an attributional approach to examine press coverage in Germany dealing with Toyota’s 2010 global product recall due to purportedly defective brakes. The research focuses on the attributions of cause and responsibility and, thereby, the practices of media-brokered selection and interpretation of events. Design/methodology/approach – The methodology used is a quantitative content analysis of selected German print media. Corporate reporting is analysed with the help of attribution theory approaches from the field of psychology, which, when applied to public relations themes, thereby enables the identification of latent and manifest risk factors that emerge from the perceived responsibility of the media. Findings – Causal attributions are an essential aspect of coverage in acute crisis situations. The key findings show a dominance of internal attributions of responsibility in which the media interprets the crisis as self inflicted and ascribes a high level of fault on the company. Exonerating attributions according to a self-serving bias find little resonance in the coverage. The responsibility attributed to Toyota by the media coverage to a sustained damage to the company’s reputation. Originality/value – The study demonstrates that attribution theory can be productively applied to questions of communication management. This approach enables an analysis of attribution discourse as well as the potential long-term effects on the company’s reputation. Thus, the original value of this study lies in the psychological foundation of organisational risk and opportunity.

Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks

2017 ◽  
Vol 61 (6) ◽  
pp. 624-632 ◽  
Author(s):  
Xavier Ginesta ◽  
Enric Ordeix ◽  
Josep Rom
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Coverage ◽  
English Language ◽  
Cross Cultural ◽  
Social Dimension ◽  
Traditional Media ◽  
Mainstream Media ◽  
Starting Point ◽  
The Media

This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are the following: (a) the “message,” as the story based on organizational essentials, values and identity; (b) the publics in a media relations campaign: opinion leaders and opinion makers; (c) the social dimension and the agenda setting; (d) effectiveness versus excellence and vice versa; (e) role of the media: traditional media (or mainstream media) and new media; (f) trends and challenges for professionals. As we will see, new trends of communication are redirecting the media strategy in PR campaigns in terms of influencing other key publics that generates major engagement in institutional reputation. Hence, traditional media functions (setting agenda, transmitting values, and creating opinion) operate in a new digital context of mashup journalism where cross-cultural PR seeks to better align media agenda’s with public and political agenda’s in order to set frames of sociability and community engagement.

Down, Set, Frame: Second-Level Agenda Building and the NFL Network Carriage Dispute

2009 ◽  
Vol 2 (3) ◽  
pp. 340-359 ◽  
Author(s):  
Trent Seltzer ◽  
Stephen W. Dittmore
Keyword(s):  
Public Relations ◽  
Agenda Setting ◽  
Media Coverage ◽  
Media Framing ◽  
Agenda Building ◽  
Press Releases ◽  
The Media ◽  
Over Time

This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.

We too are Green: Public Relations, Symbolic Power and the Tasmanian Wilderness Conflict

2006 ◽  
Vol 121 (1) ◽  
pp. 52-64
Author(s):  
Libby Lester
Keyword(s):  
Public Relations ◽  
News Media ◽  
Textual Analysis ◽  
Historical Context ◽  
Marketing Strategies ◽  
Symbolic Power ◽  
Political Debate ◽  
Recent Developments ◽  
The Media

This paper asks how the incorporation of public relations and marketing strategies into political debate over Tasmanian wilderness, in particular the appropriation and deployment by industry and government of powerful symbols traditionally associated with the environment movement, challenges not only the always tenuously held power of the movement but also the power of the media. Drawing on textual analysis and interviews with journalists, activists and government and industry public relations specialists, it places recent developments into an historical context and is thus able to identify the nature and impacts of this ‘turn’ in the 30-year conflict. Specifically, it examines three key carriers of meaning for the environment movement — words, images and protest — and considers how their symbolic power can be harnessed by ‘authorities’ against both their traditional sponsors, the challenger groups, and their carriers, the news media.

Sign in / Sign up

Export Citation Format

Share Document