THE ROLE OF MASS COMMUNICATION IN THE SOCIALIZATION OF PEOPLE WITH DISABILITIES IN UKRAINE

2020 ◽  
Vol 11 (2) ◽  
pp. 158-169
Author(s):  
Anastasiia Bessarab ◽  
◽  
Tetiana Hyrina ◽  
Irina Antonenko ◽  
Yana Zoska ◽  
...  
Keyword(s):  
Social Workers ◽  
Mass Communication ◽  
People With Disabilities ◽  
Persons With Disabilities ◽  
Media Space ◽  
Information And Communication ◽  
The Media ◽  
Communication Needs ◽  
Media Audience

The purposeof the study is to formulate an overall picture of the role of mass communication in the socialization of people with disabilities through social communication project initiatives in Ukraine.The achievement ofthis goal included the fulfillment of the following tasks: analysis of sources on thistopic; questioning and establishing the primary information and communication needs of persons with disabilities as a media audience through an expert survey.Research methods and techniques. During the researchwhen elaborating the sources on the topic there were used the methods of analysis, synthesis, generalization, comparativeanddescriptive methods. The basis of the study is an expert survey. In order to identify the primary information and communication needs of this category of media audience, thesurvey was conducted among social workers who deal with people with disabilities in Dnipropetrovsk, Donetsk, Zaporizhia, Lviv and Khmelnitsky regions. Via online questionnaireservice «Google Forms»there were collected 66responses from January 20, 2020 tillFebruary 3, 2020. The comments which were received earlier or later the survey timelines were disregarded.Results. The results of the survey among social workers whose activities are related to people with disabilities in Dnepropetrovsk, Donetsk, Zaporizhzhya, Lviv and Khmelnitsky regions give grounds to state that for people with disabilities there are promising prospects of constructing an «elastic web» of inclusive social and communication mediaspace in a complex of contact and digital projects, especially initiated and implemented in the media sector. In particular, the experts highlighted the absolute need ofpeople with disabilities to enhance socialization by expanding their daily circle of communication.Conclusions.Within the framework of scientific discourse, the comprehension of this problem is promising in terms of the development of a model of communication relations establishment in moderninclusive poly-platform media space.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

scholarly journals Television from Digital Generation’s Perspective: Concerning the Problem of Media Consumption

2019 ◽  
pp. 374-385
Author(s):  
Marina Myasnikova
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Survey Method ◽  
Media Consumption ◽  
Qualitative Properties ◽  
Communication Processes ◽  
Digital Generation ◽  
The Media ◽  
Journalism Students ◽  
Media Audience

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.

scholarly journals The Effects of Mass-Media on Social Behavior, Emotions and Cognitions

2020 ◽  
Vol 6 (2) ◽  
pp. 32-37
Author(s):  
Antonio Sandu ◽  
◽  
Polixenia Nistor ◽  
◽  
Keyword(s):  
Social Behavior ◽  
Mass Media ◽  
Social Influence ◽  
Mass Communication ◽  
Window Of Opportunity ◽  
Social Constructs ◽  
Cognitive Dimension ◽  
The World ◽  
The Media

Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.

scholarly journals COVID-19 and Everyday ICT Use: The Discursive Construction of Old Age in German Media

2021 ◽  
Author(s):  
Hanna Köttl ◽  
Verena C Tatzer ◽  
Liat Ayalon
Keyword(s):  
Discursive Construction ◽  
Individual Level ◽  
Raising Awareness ◽  
Information And Communication ◽  
Active Lifestyles ◽  
The Media ◽  
Media Discourses ◽  
Design And Methods ◽  
German Newspapers

Abstract Background and Objectives Media discourses have the power to construct and perpetuate positive and negative aging images and influence public and individuals’ attitudes. This study aims to critically examine the media portrayal of older persons’ everyday information and communication technology (EICT) usage during the first and second waves of the coronavirus disease 2019 pandemic. Research Design and Methods A total of 51 articles published in 3 leading German newspapers between March 2020 and November 2020 were identified from the LexisNexis Academic database. Data were analyzed employing critical discourse and thematic analysis. Results EICT use was associated with youthful, consumption-orientated, and active lifestyles, while nonuse was constructed as failures on the policy or individual level. The pandemic seemed to have acted as an amplifier, further exacerbating and perpetuating stereotypical, dichotomous, but also empowering aging images. Discussion and Implications Neoliberal rational and binary distinctions of active users and nonusers opened and encouraged critical discussions on positive aging trends, the concept of the third and fourth ages, and aging-and-innovation discourses. Moreover, the crucial educative role of the media in raising awareness about power imbalances and reducing EICT-related ageism is stressed.

The Art of Bilingual Editing of Magazines

Babel ◽  
1996 ◽  
Vol 42 (2) ◽  
pp. 84-94 ◽  
Author(s):  
Maria C. Choy
Keyword(s):  
Hong Kong ◽  
Information Flow ◽  
Mass Communication ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Strategic Competence ◽  
Cross Cultural Communication ◽  
Intercultural Encounters ◽  
The Media

Abstract Mass communication has become a daily feature of our technological civilisation. This is as true of cross-cultural or intercultural encounters as it is of intra-cultural communication, and mass media have facilitated effective international information flow. Bilingual editing becomes an important medium of mass communication. The effectiveness of such communication rests upon the grammatical, lexical, sociolinguistic, socio-cultural, discourse and strategic competence of participants (editors, writers, translators and readers). It rests upon their ability to use creatively and to respond sensitively to language. In this dynamic process of communication, a bilingual editor not only plays the role of translator but also acts as a mediator; as Hatim and Mason (1990:223) suggest, s/he "has not only a bilingual ability but also a bi-cultural vision". In view of the diversity of usage of bilingual editing in the media, this research delves into the bilingual editing of magazines in Hong Kong. The study focuses on translation only from English and Chinese, or vice versa. Inasmuch as there is very little academic attention to bilingual editing and its nature, processes and techniques, or to the role of translation in bilingual editing, it is believed that this research will help facilitate cross-cultural communication between Westerners and Chinese. Résumé Dans notre civilisation, marquée par le seau de la technologie, la communication de masse relève du quotidien. Cette remarque est valable tant en ce qui concerne les rencontres interculturelles que la communication intraculturelle. De plus, la communication de masse favorise l'échange efficace des informations à l'échelon international. Les publications bilingues sont devenues un important support de la communication de masse. L'efficacité de cette communication repose sur le discours grammatical, lexical, socio-linguistique, socio-culturel et sur la compétence stratégique de ceux qui y participent (rédacteurs, écrivains, traducteurs et lecteurs). Elle repose sur leur faculté d'utiliser le langage avec créativité et d'y réagir avec sensibilité. Dans ce processus de communication dynamique, le rédacteur bilingue joue non seulement le rôle de traducteur mais aussi de médiateur, comme le suggèrent Hatim et Mason (1990:223): il ou elle "dispose non seulement d'une capacité de bilinguisme mais aussi d'une vision biculturelle". Au vu de la diversité d'emploi de la rédaction bilingue dans les médias, cette recherche fouille dans l'univers de l'édition de magazines bilingues à Hong Kong. L'étude se concentre uniquement sur la traduction de l'anglais et du chinois et vice-versa. Dans la mesure où dans les milieux académiques, on attache très peu d'importance à l'édition bilingue, à sa nature, à ses processus et techniques, ou au rôle de la traduction dans le monde de l'édition bilingue, l'auteur estime que cette recherche facilitera la communication interculturelle entre les Occidentaux et les Chinois.

Smartwatch as an Assistive Technology

2018 ◽  
Vol 9 (1) ◽  
pp. 23-34 ◽  
Author(s):  
Marin Vuković ◽  
Željka Car ◽  
Jasmina Ivšac Pavlisa ◽  
Lidija Mandić
Keyword(s):  
Assistive Technology ◽  
Mobile Devices ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Tracking System ◽  
Multidisciplinary Research ◽  
Persons With Disabilities ◽  
Complex Communication Needs ◽  
Information And Communication ◽  
Communication Needs

Wearables may have notable potential as an assistive technology for persons with various difficulties. Although quite popular, smartwatches' niches are still revealing. One of them is definitely in the domain of assistive technology due to their communication and location features. Positioning features enable parents or caregivers to know the whereabouts of child or persons with disabilities, thus increasing their safety. The paper presents smartwatch tracking system for people with complex communication needs with emphasis on detection of smartwatch wearer's common movement routes. The application is a result of multidisciplinary research performed in the area of information and communication technology, as an assistive technology aiming to explore the technological possibilities of connecting new generations of mobile devices and their technological supplements, or wearables, in order to establish a different communication and location aids.

The rights of people with disabilities

2020 ◽  
pp. 237-248
Author(s):  
Charles O’Mahony ◽  
Shivaun Quinlivan
Keyword(s):  
Social Policy ◽  
Policy Reform ◽  
People With Disabilities ◽  
Policy Reforms ◽  
Persons With Disabilities ◽  
Eu Policy ◽  
Law And Policy ◽  
The Eu

This chapter assesses the role of the UN Convention on the Rights of People with Disabilities (CRPD) in driving law and policy reform globally relating to the rights of people with disabilities. By ratifying the CRPD states promise to adopt proactive equality norms and provide positive supports for persons with disabilities. They are also required to involve people with disabilities in the enforcement and implementation of the CRPD. It is thus a valuable tool for those advocating for the realisation of the rights of persons with disabilities that they be treated on an equal basis with others and fully included in society. The potential of the CRPD as a tool for social policy reforms is illustrated with reference to its use to impact EU policy to accelerate the de-institutionalisation and de-segregation of persons with disabilities across the EU.

Corporate Culture and Employment of People With Disabilities: Role of Social Workers and Service Provider Organizations

2009 ◽  
Vol 8 (3-4) ◽  
pp. 171-188 ◽  
Author(s):  
Deepti Samant ◽  
Michal Soffer ◽  
Brigida Hernandez ◽  
Meera Adya ◽  
Omolara Akinpelu ◽  
...  
Keyword(s):  
Social Workers ◽  
Corporate Culture ◽  
Service Provider ◽  
People With Disabilities

scholarly journals Readers as the Subjects of Ukrainian Book Publishers’ Communication in the Modern Media Space

2018 ◽  
pp. 35-46 ◽  
Author(s):  
Tetiana Yezhyzhanska
Keyword(s):  
Book Publishing ◽  
Media Content ◽  
Communication Policy ◽  
Modern Media ◽  
Media Space ◽  
The Media ◽  
Publishing Houses ◽  
Book Publishers ◽  
Effective Source

The influence of readers on the communication of the publishing organization in the modern media space was analysed in this study. The main objective was to find out the role of readers in the communication of book publishers in Ukraine. To achieve the objective of the study, the author used the method of analysis of scientific sources and the method of scientific generalization. The author also applied the method of observation through polling the visitors of the Book Arsenal in Kyiv and the Book Forum in Lviv during 2016-2018. It was explored that among the visitors of the largest Ukrainian book publishing forums, one-third of the active media consumers were interested in the events of the book publishing market, they created and distributed media content by themselves. It was proved that active consumers became prosumers and effectively influenced the communication policy of the publishing houses. It was recommended to the publishers’ PR-managers to properly consider modern changes in the media space which influence the readership activity, to adopt a culture of interaction with the readers, to use them as an effective source of dissemination of information about book novelties, and to try turn them into promoters of the publishing houses’ brands.

scholarly journals ATTITUDES TOWARDS THE SPORT OF PERSONS WITH DISABILITIES, I. E.: IS THE SPORT IMPORTANT IN THE LIVES OF PEOPLE WITH DISABILITIES?

2020 ◽  
Vol 6 (1) ◽  
pp. 19-34
Author(s):  
Emese Balázs-Földi ◽  
Miklós Villás
Keyword(s):  
Media Coverage ◽  
Social Inclusion ◽  
People With Disabilities ◽  
Exploratory Research ◽  
Persons With Disabilities ◽  
Starting Point ◽  
The Social ◽  
The Media ◽  
Education And Employment ◽  
Sporting Activities

The equal opportunities approach of the second half of the 20th century emphasizes the social inclusion of disadvantaged groups, including persons with disabilities. Education and employment play a key role in achieving integration. Nevertheless, other fields such as leisure time and sporting activities also contribute positively to the social involvement of persons with disabilities. At present nearly 7,000 persons with disabilities are registered in Hungary who pursue sports competitively, of whom approximately 5,000 persons with intellectual disabilities (Regényi et.al, 2017). The study discloses the partial results of a research aimed at revealing the awareness of the Hungarian population regarding the sport of people with disabilities. As such research has never been carried out in Hungary before, it can fill in a niche. The results of our exploratory research may be the starting point for further investigations. The importance of the topic is given by the fact that thanks to the sport the focus is on the outstanding performance of the social group concerned rather than on their limitations and deficiencies, which therefore reinforces the positive and accepting attitude of citizens. Previous research findings have highlighted that the nature of disability-related knowledge influences the way the members of society think about persons with disabilities, i.e. when it is possible to provide information and gain experience focusing on the existing abilities and strengths of the above -mentioned group, attitudes become more positive as well.  The findings of the research reveal that respondents consider it important to pursue sport within an integrated framework, at the same time they feel it is justified to do segregated sports with a view to persons with disabilities. Based on the results we can state that the media coverage of achievements in sports competitions of persons with disabilities is perceived as low level, but apparently it is not considered to be a key area in the lives of persons with disabilities.

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