INNOVATIVE TECHNOLOGIES IN THE ADVERTISING ACTIVITIES OF THE COMPANY

2021 ◽  
Vol 83 (4) ◽  
pp. 94-99
Author(s):  
Sh. Torgayeva ◽  
Keyword(s):  
Market Orientation ◽  
Return On Investment ◽  
New Technologies ◽  
Direct Impact ◽  
Innovative Technologies ◽  
Key Players ◽  
Internal Management ◽  
Board Level ◽  
Manage Innovation

This article presents the reports how new technologies are acting as a key component of change, forcing firms to adapt to new processes, which in turn are disrupting existing hierarchies. The unfavorable conditions of these components create opportunities for marketers who have not been considered as key players at the board level. Thus, it creates conditions for a wide release of innovations and a quick return on investment. To successfully manage innovation, marketing must not only focus on internal management and facilitation, but also enable enterprise-wide market orientation to become the dominant tool of the firm. The article describes their methodological features. The article describes their methodological features, which are aimed at their direct impact on the effectiveness of innovation.

Service Innovation Capability in Social and Health Care SMEs: The Impact of Market Orientation and Technology Orientation

2021 ◽  
Vol 29 (03) ◽  
pp. 183-206
Author(s):  
Sanna Joensuu-Salo ◽  
Emilia Kangas ◽  
Jutta Mäkipelkola
Keyword(s):  
Health Care ◽  
Market Orientation ◽  
New Technologies ◽  
Service Innovation ◽  
Important Variable ◽  
Innovation Capability ◽  
Mixed Methods Design ◽  
Long Run ◽  
Technology Orientation ◽  
The Impact

Developing new services is vital for a service-based company to succeed in the long run. This requires both innovation capability and understanding customer needs. Previous research has shown that if a firm wishes to develop an innovation superior to the competition, it must have both a strong technology orientation and a strong market orientation. The objective of this study was to examine the effect of market orientation and technology orientation on service innovation capability in SMEs operating in the field of social and health care. In addition, this study examined the obstacles to using digitalization and new technologies in service innovations. Mixed methods design was applied so both quantitative and qualitative data was used. The results from the quantitative part of this study show that both technology orientation and market orientation have a positive and statistically significant effect on service innovation capability in SMEs operating in the field of social and health care. Furthermore, market orientation is the most important variable in the model. The results from the qualitative element again show that some of the hindering factors of using digitalization and new technologies arise from practices and attitudes of social and health care actors but others arise from the digitalization and new technologies themselves.

ICT Mediated Value Chain for Managing Weavers’ Livelihoods

2013 ◽  
pp. 526-562
Author(s):  
Harekrishna Misra
Keyword(s):  
Market Orientation ◽  
Information And Communication Technologies ◽  
Value Chain ◽  
Small And Medium Enterprises ◽  
Communication Technologies ◽  
Essential Information ◽  
Information And Communication ◽  
Medium Enterprises ◽  
Returns On Investment ◽  
Manage Innovation

Value chain practices focus on market orientation of products and services. Products and services highly rely on processes included in the supply chain in order to contribute to the value chain. Globalization, competition, and high cost of production influence the value chain imperatives. Thus, organizations involved in the value chain are challenged with creation of innovative designs and establishing lean production scenarios. This challenge is more serious in the cases of Small and Medium Enterprises (SMEs). The rugs industry in India is one example of such market behavior, and various SMEs are involved in this sector. Besides, the sector demands market orientation and customer retention for which continuous innovative practices are essential. Information and Communication Technologies (ICTs) have played a crucial role in supporting these SMEs in India in rolling out innovative designs through customer engagements in the entire production life cycle. There are also efforts to use ICT as a tool to innovate processes, products, and services to harness better returns on investment and to sustain business. In this case, Jaipur Rugs Company (JRC) strives to manage innovation cycles to ensure development oriented value chain for the weavers and ICT applications have been intrinsic to realize these efforts.

scholarly journals Innovative Technologies for District Heating and Cooling: InDeal Project

Proceedings ◽  
2019 ◽  
Vol 5 (1) ◽  
pp. 1 ◽  
Author(s):  
Serafeim Moustakidis ◽  
Ioannis Meintanis ◽  
Nicos Karkanias ◽  
George Halikias ◽  
Elise Saoutieff ◽  
...  
Keyword(s):  
Energy Demand ◽  
Social Impact ◽  
New Technologies ◽  
District Heating ◽  
Interdisciplinary Approach ◽  
Production Costs ◽  
Plant Production ◽  
Insulation Material ◽  
Innovative Technologies ◽  
Heating And Cooling

The paper discusses the outcomes of the conference organized by the InDeal project. The conference took place on 12 December 2018 in Montpellier as part of the EnerGaia energy forum 2018. A holistic interdisciplinary approach for district heating and cooling (DHC) networks is presented that integrates heterogeneous innovative technologies from various scientific sectors. The solution is based on a multi-layer control and modelling framework that has been designed to minimize the total plant production costs and optimize heating/cooling distribution. Artificial intelligence tools are employed to model uncertainties associated with weather and energy demand forecasts, as well as quantify the energy storage capacity. Smart metering devices are utilized to collect information about all the crucial heat substations’ parameters, whereas a web-based platform offers a unique user environment for network operators. Three new technologies have been further developed to improve the efficiency of pipe design of DHC systems: (i) A new sustainable insulation material for reducing heat losses, (ii) a new quick-fit joint for an easy installation, and (iii) a new coating for reducing pressure head losses. The results of a study on the development and optimization of two energy harvesting systems are also provided. The assessment of the environmental, economic and social impact of the proposed holistic approach is performed through a life cycle analysis. The validation methodology of the integrated solution is also described, whereas conclusions and future work are finally given.

Application of Innovative Technologies for a Continuous Commissioning Case Study

2007 ◽  
Author(s):  
Guopeng Liu ◽  
Mingsheng Liu
Keyword(s):  
Static Pressure ◽  
New Technologies ◽  
Pressure Control ◽  
Energy Costs ◽  
Commercial Building ◽  
Monitoring Period ◽  
Innovative Technologies ◽  
Monthly Average ◽  
Building Operation

This paper demonstrates the implementation of new innovative technologies during continuous commissioning (CC) practices to improve building operations and reduce energy costs. A 46-year-old typical commercial building with a floor area of about 216,000 square feet was used as a case study building. The new technologies include a fan airflow measurement method for building pressure control and duct static pressure reset, and a recently developed pump water flow station for secondary pump control. The results show that these technologies improve building operation and maintenance and significantly reduce energy costs. The monthly average electricity savings for HVAC is more than 70% per month for the three months of the monitoring period. The total building electricity savings is 36.7% on average. The gas savings is about 48% for the two months of the monitoring period.

scholarly journals Stakeholders’ attitudes to outdoor residual spraying technique for dengue control in Malaysia: A PLS-SEM approach

2021 ◽  
Vol 15 (6) ◽  
pp. e0009493
Author(s):  
Ahmad Firdhaus Arham ◽  
Latifah Amin ◽  
Muhammad Adzran Che Mustapa ◽  
Zurina Mahadi ◽  
Mashitoh Yaacob ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Social Acceptance ◽  
New Technologies ◽  
Preventive Measure ◽  
Positive Attitudes ◽  
Perceived Benefit ◽  
Key Players ◽  
Dengue Control ◽  
High Level ◽  
High Degree

Outdoor Residual Spraying (ORS) technique is a complementary preventive measure for dengue. The alarming number of dengue cases in Malaysia requires an alternative method to control dengue besides the traditional method such as fogging. However, the introduction of new technologies depends on social acceptance. Therefore, this study was important to determine the factors that influence stakeholders’ attitudes towards the ORS and the moderating factor. A validated instrument was used to randomly interview 399 respondents representing two stakeholder groups which consist of scientists, and the public in Klang Valley, Malaysia. The findings revealed that the stakeholders claimed to have a high degree of religiosity, a high level of trust in the key players, perceived ORS as having high benefits, and displayed highly positive attitudes towards the ORS. The attitudes model towards the ORS model was developed using the SmartPLS software version. The perceived benefit was endorsed as the most important direct predictor of attitudes towards the ORS (ß = 0.618, P<0.001), followed by trust in the key players (ß = 0.151, P<0.001). It is also interesting to note that religiosity served as a moderator for the association between perceived benefit (ß = 0.075, P = 0.024) and perceived risk (ß = 0.114, P = 0.006) with attitudes towards the ORS. The identified predictor factors of stakeholders’ attitudes toward the ORS and the moderating factor can serve as indicators for social acceptance of ORS in developing countries. These indicators can help the policymakers in decision making to implement this technique.

scholarly journals Design and technologies for implementing a smart educational building: Case study

2016 ◽  
Vol 29 (3) ◽  
pp. 325-338 ◽  
Author(s):  
Ionut Cardei ◽  
Borko Furht ◽  
Luis Bradley
Keyword(s):  
New Technologies ◽  
State Of The Art ◽  
Energy Requirements ◽  
Engineering Faculty ◽  
Innovative Technologies ◽  
Smart Building ◽  
Florida Atlantic University

In this paper we describe the design of an educational smart building and the innovative technologies that were implemented. In January of 2011, Florida Atlantic University opened its new LEED Platinum-Certified ?Engineering East? building. The building was designed as both a model of how new technologies can drastically decrease the energy requirements of a large university building and for providing a ?living laboratory? so that students and faculty may actually see how these systems work and interrelate. Engineering faculty was involved in providing inputs to the builder in creating state-of-the-art engineering laboratories.

Physics-to-Technology Partnerships in the Semiconductor Industry

2020 ◽  
Author(s):  
Robert Doering
Keyword(s):  
Return On Investment ◽  
New Technologies ◽  
Scientific Discovery ◽  
Semiconductor Industry ◽  
International Markets ◽  
Government Policies ◽  
Journal Articles ◽  
The Past ◽  
Complex Process ◽  
Technology Partnerships

The development of physics over the past few centuries has increasingly enabled the development of numerous technologies that have revolutionized society. In the 17th century, Newton built on the results of Galileo and Descartes to start the quantitative science of mechanics. The fields of thermodynamics and electromagnetism were developed more gradually in the 18th and 19th centuries. Of the big physics breakthroughs in the 20th century, quantum mechanics has most clearly led to the widest range of new technologies. New scientific discovery and its conversion to technology, enabling new products, is typically a complex process. From an industry perspective, it is addressed through various R&D strategies, particularly those focused on optimization of return on investment (ROI) and the associated risk management. The evolution of such strategies has been driven by many diverse factors and related trends, including international markets, government policies, and scientific breakthroughs. As a result, many technology-creation initiatives have been based on various types of partnerships between industry, academia, and/or governments. Specific strategies guiding such partnerships are best understood in terms of how they have been developed and implemented within a particular industry. As a consequence, it is useful to consider case studies of strategic R&D partnerships involving the semiconductor industry, which provides a number of instructive examples illustrating strategies that have been successful over decades. There is a large quantity of literature on this subject, in books, journal articles, and online.

Blockchain and Bitcoin

2019 ◽  
Vol 1 (1) ◽  
pp. 27-37
Author(s):  
Hayden Covington ◽  
Young B. Choi
Keyword(s):  
New Technologies ◽  
Innovative Technologies ◽  
The Impact

Bitcoin and blockchain are two new and innovative technologies that may be confusing. This purpose of this paper is to differentiate these two new technologies and explain their functionalities. The concept of Bitcoin “mining” will be addressed, as well as the impact it has had on the hardware market. Finally, the benefits and concerns of implementing blockchain and Bitcoin will be provided. Despite the concerns, both blockchain and Bitcoin provide a plethora of possible new technological advanced, both in the terms of digital currencies as well as other avenues.

Ubiquitous Computing, Contactless Points, and Distributed Stores

2019 ◽  
pp. 1211-1221 ◽  
Author(s):  
Marco Savastano ◽  
Eleonora Pantano ◽  
Saverino Verteramo
Keyword(s):  
Ubiquitous Computing ◽  
Business Model ◽  
New Technologies ◽  
Physical Space ◽  
Customer Behavior ◽  
Huge Number ◽  
Promising Direction ◽  
Innovative Technologies ◽  
Ubiquitous Access ◽  
Comprehensive Framework

The new technologies modify both customer behavior and corporate approach to the retail process by changing both the way consumers access and consumption of information. In this scenario, a huge number of “contactless technologies” are emerging as the most promising direction for supporting automatic payment and self-checkout. Similarly, ubiquitous retailing is acquiring importance in the current competitive scenario, based on ubiquitous computing (or ubiquitous access to information). As a consequence, these innovations are removing the boundaries of the physical space and pushing retailers to redefine the traditional business model and practices. The aim of this chapter is to provide a comprehensive framework of this new competitive scenario, starting from the most innovative technologies in retail domain with emphasis on the new ubiquitous ones, and sheds lights on the future of the (technology-enriched) places of shopping.

Role of Communication Technologies for Smart Applications in IoT

2019 ◽  
pp. 300-313
Author(s):  
Garima Singh ◽  
Gurjit Kaur
Keyword(s):  
New Technologies ◽  
Communication Technologies ◽  
Information And Communications Technologies ◽  
Application Development ◽  
Sensors And Actuators ◽  
Industrial Grade ◽  
Communications Technologies ◽  
Key Players ◽  
Long Life

New technologies like ICTs (information and communications technologies) are recognized as key players in building smart applications for IoT. The use of sensors and actuators can efficiently control the whole communication system and will provide application-based solutions for smart applications. ICT provides industry-leading cellular machine-to-machine (M2M) technologies including industrial-grade embedded modules with cloud platforms, long life spans, expert application development assistance, and more. ICT M2M connectivity helps utilities to lower down the operating costs by eliminating the need to deploy and maintain communications infrastructure separately.

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