Technology and marketing: a multidisciplinary outlook

2020 ◽  
pp. 1-11
Author(s):  
Billi Sam
Keyword(s):  
Social Media ◽  
Autonomous Vehicles ◽  
Recommendation System ◽  
New Technologies ◽  
Cost Savings ◽  
Personalized Recommendation ◽  
The Internet ◽  
Service Firms ◽  
Labor Costs ◽  
Ride Sharing

New technologies have revolutionized nearly every aspect of human existence, including the ways that firms market products and services to consumers. Along with now familiar innovations like the Internet, greater computing capacity, mobile devices and applications, and social media, more radical innovations are emerging. Related to artificial intelligence (AI) (Davenport 2018), the Internet of things (IoT) (Hoffman and Novak 2018), and robotics (Mende et al. 2019), these technological advances are exerting profound effects on the practice of marketing. Thus, it should come as no surprise that firms across nearly every business sector (e.g., retailing, manufacturing, healthcare, financial) keep steadily increasing their technology spending, driven to reach various objectives. For example, many manufacturing firms seek cost savings through mechanized and robotic production processes, which both limit labor costs and increase production efficiencies. Retailers and service firms devote more spending to online, mobile, and social media platforms in attempts to better communicate and connect with customers (both current and potential), thereby increasing their revenues. Early adopters of each new technology change the rules of the game (e.g., Grewal 2019). Consider Amazon as an example: It leads the pack in adopting a host of technological innovations. Its fulfillment centers feature robotic technologies to assist workers, increase efficiencies, and drive down costs. Amazon is actively experimenting with drone delivery (a service it calls Prime Air). Furthermore, it is known for its predictive analytic capabilities, uses AI to establish and maintain its sophisticated personalized recommendation system, and has developed an innovative, patented, one-click ordering system. Ride-sharing firms like Uber and Lyft similarly have revolutionized traditional taxi and limousine industries, as well as providing novel work opportunities and greater customer control over their rides. Such groundbreaking shifts also depend heavily on the available technology, including geofencing and social media ratings capabilities. Newer options, such as autonomous vehicles, are on the horizon and likely to shake up the ride-sharing industry and ultimately the entire transportation industry. Waymo (Google’s self-driving vehicle), Tesla, and Volvo are all racing to introduce the first driverless test vehicles to create value for consumers and business customers.

Research on Intelligent Recommendation Method and its Application on Internet Bookstore

2010 ◽  
Vol 121-122 ◽  
pp. 447-452
Author(s):  
Qing Zhang Chen ◽  
Yu Jie Pei ◽  
Yan Jin ◽  
Li Yan Zhang
Keyword(s):  
Data Mining ◽  
Association Rules ◽  
Recommendation System ◽  
Recommendation Systems ◽  
Experimental Results ◽  
Personalized Recommendation ◽  
The Internet

As the current personalized recommendation systems of Internet bookstore are limited too much in function, this paper build a kind of Internet bookstore recommendation system based on “Strategic Data Mining”, which can provide personalized recommendations that they really want. It helps us to get the weight attribute of type of book by using AHP, the weight attributes spoken on behalf of its owner, and we add it in association rules. Then the method clusters the customer and type of book, and gives some strategies of personalized recommendation. Internet bookstore recommendation system is implemented with ASP.NET in this article. The experimental results indicate that the Internet bookstore recommendation system is feasible.

scholarly journals A User Preference Tree based Personalized Route Recommendation System for Constraint Tourism and Travel

2021 ◽  
Author(s):  
Kanimozhi U ◽  
Sannasi Ganapathy ◽  
Manjula D ◽  
Arputharaj Kannan
Keyword(s):  
Social Media ◽  
Recommendation System ◽  
Heterogeneous Data ◽  
User Preferences ◽  
Data Sources ◽  
Personalized Recommendation ◽  
Tourist Destination ◽  
Cost Constraints ◽  
Heterogeneous Data Sources ◽  
Route Recommendation

Abstract Personalized recommendation systems recommend the target destination based on user-generated data from social media and geo-tagged photos that are currently available as a most pertinent source. This paper proposes a tourism destination recommendation system which uses heterogeneous data sources that interprets both texts posted on social media and images of tourist places visited and shared by tourists. For this purpose, we propose an enhanced user profile that uses User-Location Vector with LDA and Jaccard Coefficients. Moreover, a new Tourist Destination tree is constructed using the posts extracted from TripAdvisor where each node of the destination tree consists of tourist destination data. Finally, we build a personalized recommendation system based on user preferences, A* algorithm and heuristic shortest path algorithm with cost optimization based on the backtracking based Travelling Salesman Problem solution, tourist destination tree and tree-based hybrid recommendations. Here, the 0/1 knapsack algorithm is used for recommending the best Tourist Destination travel route plans according to the travel time and cost constraints of the tourists. The experimental results obtained from this work depict that the proposed User Centric Personalized destination and travel route recommendation system is providing better recommendation of tourist places than the existing systems by handling multiple heterogeneous data sources efficiently for recommending optimal tour plans with minimum cost and time.

The Influence of New Technologies on the Social Withdrawal (Hikikomori Syndrome) Among Developed Communities, Including Poland

2018 ◽  
Vol 4 (1) ◽  
pp. 58-63 ◽  
Author(s):  
Dawid Adamski
Keyword(s):  
Social Media ◽  
Real World ◽  
Virtual World ◽  
Social Life ◽  
New Technologies ◽  
Social Withdrawal ◽  
The Internet ◽  
Human Relationships ◽  
The Social ◽  
Extreme Degree

Abstract Hikikomori social withdrawal syndrome was first diagnosed in Japan and means a person who has been isolated from society to an extreme degree. She/he does not attend school or go to work. They do not attend university, they constantly remain at home and most often keep contact with the outside world using new technologies. Hikikomori syndrome is most often recognized as a characteristic problem occurring among Asian societies. Meanwhile, the growing dependence on new technologies among Western societies, and in particular, on the Internet, has caused social withdrawal to become a global problem. Human relationships began to move from the real world to the virtual world, which nowadays is full of communication facilities and allows people to establish relationships with other people without leaving their homes with the help of social media, which are currently packed with advanced solutions connecting people of similar interests or views. All this means that nowadays it is easy to withdraw from physical social life without losing virtual contact with others.

THE USE OF NEW TECHNOLOGIES AS AN ELEMENT OF CREATING THE IMAGE OF A TOURISM COMPANY ON THE INTERNET

2019 ◽  
Vol 51 ◽  
pp. 105-120
Author(s):  
Krzysztof Borodako ◽  
Michał Rudnicki
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Tourism Industry ◽  
Mobile Technologies ◽  
The Internet ◽  
High Tendency ◽  
Media Research ◽  
Cross Tabulation ◽  
Practical Implications

Purpose. Analysis of opinions of Polish tourists staying in Krakow regarding the websites of tourist companies offering particular types of services. Method. To collect empirical material, surveys were conducted among Polish tourists staying in Krakow. The analytical part uses methods of analysis of structures and cross-tabulation showing the dependencies of the offer assessment of individual tourism companies on selected characteristics of respondents. Findings. The main conclusions obtained on the basis of the research were confirmation of the dominating role of accommodation and catering facilities in obtaining tourists’ opinions and a high tendency of tourists to share their opinions and memories via social media. Research and conclusions limitations. Among the main limitations that do not allow for the generalisation of results for all tourists in our country we may find the extent of data collection - of local nature. Moreover, the presented results show the online image of Kraków tourism companies perceived only by domestic tourists, which may be important for the objectivity of the obtained results. Practical implications. Among the practical implications, a clear signal should be given to selected tourism providers regarding the need to improve their image (e.g. by improving the visibility and availability of the offer). The obtained research results clearly confirm the necessity to use new technologies in the tourism industry, particularly, social media and mobile technologies, which have become the leading channels of communication and creating the image of companies on the Internet. Originality. Research in the field of evaluation concerning touristy company websites, with such a detailed breakdown into particular types of services, are not encountered in the literature. However, the issue of the image of companies on the Internet is a problem known and developed since the beginning of the 90s of the twentieth century. Type of paper. Research paper.

scholarly journals Beats and tweets: Social media in the careers of independent musicians

2017 ◽  
Vol 20 (5) ◽  
pp. 1973-1993 ◽  
Author(s):  
Jo Haynes ◽  
Lee Marshall
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Music Industry ◽  
Pilot Project ◽  
The Internet ◽  
Recording Industry ◽  
Internet Technologies ◽  
South West ◽  
Independent Musicians ◽  
The Impact

While mainstream accounts of the impact of internet technologies on the music industry have emphasised the crisis of the major-dominated mainstream recording industry, a more optimistic discourse has also been promoted, emphasising the opportunities that the Internet creates for independent musicians. These same new technologies, it is argued, enable artists to reach new global audiences and engage with them in ways that can facilitate more stable, financially self-sustaining independent careers. Little research has been conducted, however, on the effect of new Internet technologies on the careers and practices of independent musicians. This article, part of a pilot project on the working experiences of independent musicians, examines how musicians signed to small labels in the South-west of England use social media in their careers and discusses their understanding of its benefits and disadvantages. It concludes that social media use is an essential tool in the arsenal of an independent musician, and does provide advantages for them, but significant disadvantages have also emerged and thus the benefits of social media for independent musicians have likely been overstated.

Przyszłość „post-prawdziwego” społeczeństwa informacyjnego – utopia czy dystopia

2018 ◽  
Vol 19 (254) ◽  
Author(s):  
Bernard Szatkowski
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Information Society ◽  
New Technologies ◽  
Main Tool ◽  
The Internet ◽  
Political Discussion ◽  
Information Revolution ◽  
Direct Communication ◽  
The Way

Introducing new technologies is being slowly presented more and more as a dystopiarather than utopia. The information revolution is understood as the Internet and all furtherconsequences of its existence. It is obvious that social media are becoming the main tool ofpolitical communication and social and political activation. Direct communication with theelectorate using these means opens politicians to the unprecedented possibilities, but at thesame time it raises numerous controversies. ICT technologies have changed the way not onlyparties act, but also many groups, organizations and associations. The changes also influencemany apolitical areas of life, however there should be a political discussion about thepossibility of regulations. The examples presented in the text of the further going solutions issupposed to serve as a reflection on the issue of predictability of the consequences of humaninventiveness.Keywords: ITC technologies, information society, social media, artificial intelligence, utopiaand dystopia

Retail and Social Media Marketing

2014 ◽  
pp. 426-448
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

Retail and Social Media Marketing

2018 ◽  
pp. 1185-1208
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

Authoritarian states and internet social media: Instruments of democratisation or instruments of control?

Human Affairs ◽  
2011 ◽  
Vol 21 (1) ◽  
Author(s):  
Kalliopi Kyriakopoulou
Keyword(s):  
Social Media ◽  
New Technologies ◽  
The Internet ◽  
Governmental Control

AbstractInternet-enabled technologies are said to allow individuals to consume, create and distribute their own content without governmental control. They also provide opportunities for new forms of activism and mobilisation that can challenge repressive governments. Recent reports on citizens’ mobilisation in authoritarian states suggest that the Internet can generate new forms of opposition against totalitarian rules. The aim of this paper is to examine whether these new technologies can be regarded as vehicles of democracy or instruments of authoritarianism. Can Internet-enabled technologies promote values of openness and freedom that gradually and significantly act as anti-totalitarian tools?

Using a Nursing Productivity Committee to Achieve Cost Savings and Improve Staffing Levels and Staff Satisfaction

2011 ◽  
Vol 31 (6) ◽  
pp. 55-65 ◽  
Author(s):  
Erin McKenna ◽  
Kristina Clement ◽  
Elizabeth Thompson ◽  
Kathy Haas ◽  
William Weber ◽  
...  
Keyword(s):  
Nurse Managers ◽  
New Technologies ◽  
Cost Savings ◽  
Staff Satisfaction ◽  
Labor Costs ◽  
Frontline Staff ◽  
Staff Morale ◽  
Staffing Levels ◽  
Creative Solutions ◽  
Vacancy Rates

Challenged by rising costs, higher registered nurse vacancy rates and declining staff morale, a Nursing Productivity Committee was formed to analyze productive and nonproductive hours and seek improvements in our staffing models and scheduling processes. The changes implemented led to lower nurse to patient ratios, better control of labor costs, elimination of agency staff, greater staff satisfaction, and introduction of new technologies. Nurse managers, nursing supervisors, and frontline staff are now more knowledgeable and empowered to use creative solutions to manage their budgets and schedules in these times of fluctuating census and varying vacancy rates.

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