scholarly journals EFFECT OF BRAND AMBASSADOR ENDORSEMENT AND SALES PERFORMANCE OF PEPSI-COLA IN NASARAWA STATE

2021 ◽  
Vol 2 (1) ◽  
pp. 33-58
Keyword(s):  
Survey Research ◽  
Research Design ◽  
Significant Relationship ◽  
Brand Image ◽  
Sales Performance ◽  
Significant Relationships ◽  
Study Population ◽  
Brand Promotion ◽  
Carbonated Drink

The study investigated effect of brand ambassador endorsement and sales performance of Pepsi-Cola in Nasarawa State. The study adopted survey research design, with a study population of 203 respondents. Data for the study was primarily sourced via a questionnaire, structured with open and close ended questions. Data collected were regressed and findings revealed that Brand Ambassador’s credibility, popularity, acceptance and integrity severally have significant relationships with sales performance of Pepsi Cola in Nasarawa State. The study therefore, recognises that Brand Ambassador’s credibility, popularity, acceptance and integrity have significant relationship with sales performance of Pepsi Cola in Nasarawa State. However, suggestions from the open ended section of the questionnaire led to a recommendation that Pepsi-Cola, a fairly underperforming firm in the carbonated drink industry should invest hugely on other promotional and advertising platforms that will root there product in the heart of the market, with minimal focus on brand ambassadorship, due to the expensive nature of the brand ambassadorship model of brand promotion. Keywords: Brand, Ambassador, Endorsement, Brand Image, Sales Performance

scholarly journals Perception of Women on Commercialisation of the Nigeria-Canada Indigenous Vegetables Project in Southwestern Nigeria

2021 ◽  
Vol 8 (1) ◽  
pp. 13-23
Author(s):  
Adijat Bola ADENIYI
Keyword(s):  
Survey Research ◽  
Research Design ◽  
Significant Relationship ◽  
Software Package ◽  
Full Scale ◽  
Positive Perception ◽  
Chi Square ◽  
Southwestern Nigeria ◽  
Market Prices ◽  
Indigenous Vegetables

The paper investigated the perception of women toward the commercialisation of the NICANVEG indigenous vegetables project. A survey research design was used for the study. Samples of 390 women (300 for quantitative and 90 for qualitative) were used for the study. The samples were selected from three out of the four states in Southwestern Nigeria where the project took place between 2011 and 2014. Two adapted instruments titled “Questionnaire on NICANVEG Project and Commercialisation (QNPC)” and “Interview on NICANVEG Project and Commercialisation” (INPC) were used to collect data. Data collected were analysed using percentages, relative significant index, chi-square and software package (Atlas ti) statistical analyses. The results showed that 182 (60.7%) of the women expressed a positive perception towards the commercialisation of the product. It was showed that the extent of involvement of women in the commercialisation indicated that 78.0% of the women participated in full-scale commercialisation of NICANVEG indigenous vegetables. Again, the result showed the major challenges facing commercialisation of the vegetables were expensive farm equipment ( = 3.57, RSI = 0.719), untimely fund ( = 3.53 RSI = 0.711) and poor market prices of vegetables ( = 3.32, RSI = 0.666). Above all, the result showed a significant relationship between levels of participation in the training on NICANVENG indigenous vegetables project and the extent of commercialization of the product (χ2 = 111.865, p < 0.05). The study concluded that positive perception of the participants had enhanced the commercialization of the indigenous vegetables.

IMPACT OF COMPENSATION ON EMPLOYEE’S PERFORMANCE: A STUDY OF NASCO FOODS

2020 ◽  
Vol 1 (1) ◽  
pp. 50-67
Keyword(s):  
Pilot Study ◽  
Linear Relationship ◽  
Survey Research ◽  
Research Design ◽  
Significant Relationship ◽  
Regression Method ◽  
Business Unit ◽  
Binary Regression ◽  
Strategic Business Unit ◽  
Structured Questionnaire

A pilot study prior to this study, revealed that compensation is an integral part of Nasco group of companies, in that packages have been instituted to enhance employees moral thereby enhancing their performance which should ripple on the general performance of the company yet, employees are observed not to perform as expected. This therefore inform this study. This study adopt a survey research design. The population of the study covers all staff of Nasco group of company but will be restricted to Nasco food Strategic Business Unit (SBU) which totals 84. The instrument employed for this study was structured questionnaire. The binary regression method was adopted to find out the linear relationship between Compensation and Employees Performance. The study showed that Bonuses has a significant relationship with Employee’s performance. As employees are constantly given bonuses, they are stimulated to perform. The bonuses accrued to employees is a major stimulant of performance in organizations. Secondly, it was observed from the analysis that commission has a significant relationship with Employee’s performance. The study thus recommends that in other to stimulate performance among its employees, Nasco Foods should maintain and keep reviewing there Bonus packages. Secondly, the management of Nasco Foods and SBUs of Nasco group should maintain and improve on their current commission package

scholarly journals Anonymity, Mutual Disclosure and Trust in Online Counselling Relationships among Students of Obafemi Awolowo University, Ile-Ife, Nigeria

2020 ◽  
Vol 9 (2) ◽  
pp. 90-109
Author(s):  
Oluwaseun Solomon Omotehinse ◽  
Olusegun Fatai Adebowale
Keyword(s):  
Survey Research ◽  
Research Design ◽  
Significant Influence ◽  
Significant Relationship ◽  
Moderate Level ◽  
Postgraduate Students ◽  
Online Counselling ◽  
Descriptive Survey

  The study examined the influence of anonymity and mutual disclosure on trust in online counselling relationships in Obafemi Awolowo University (OAU), Ile-Ife, Nigeria. The study adopted a descriptive survey research design. The population for the study comprised undergraduate and postgraduate students of Obafemi Awolowo University (OAU), Ile-Ife, Nigeria.  Findings revealed that majority of the students showed moderate level of trust. It was also revealed that anonymity (β = 0.310, p < 0.05) and mutual disclosure (β= 0.627, p < 0.05) had positive and significant influence on counsellor-client trust. Also, sex significantly and inversely influenced counsellor-client trust (β= -1.683, p < 0.05), while the type of concerns presented by students had no significant relationship with counsellor-client trust (F= 2.313, p > 0.05).   

Impact of Free Day Secondary Education Funding on Student Enrolment Kcse Academic Achievement in Gucha South Sub-County, Kenya

2019 ◽  
pp. 1-12
Author(s):  
Fredrick O. Maobe ◽  
Sorobea Bogonko ◽  
Benjamin Ondigi
Keyword(s):  
Academic Achievement ◽  
Secondary Education ◽  
Secondary Schools ◽  
Survey Research ◽  
Research Design ◽  
Student Enrollment ◽  
Education Funding ◽  
Study Population ◽  
Student Enrolment ◽  
Descriptive Survey

Aims: To determine the impact of subsidized Free Day Secondary Education funding on student enrolment and Kenya Certificate of Secondary Education (KCSE) academic achievement in Gucha South schools. Study Design: Descriptive survey research design. Place and Duration of Study: Public day secondary schools in Gucha South Sub-County, Kisii County, Kenya. Study was conducted during January 2016 to April 2016. Methodology: A descriptive survey research design was used to collect data from public day secondary schools in Gucha South Sub-County. Study population comprised of 323 subjects: 35 principals, 280 teachers, one Sub-County Director of Education and 7 Zonal Quality and Standards Officers (ZQASOs) in the Sub-County. 30% of the study population subjects were randomly sampled to give 11 principals, 84 teachers, 2 ZQASOS and one Sub-County Director of Education (SCDE) hence a total of 98 respondents. Structured questionnaires and Interview schedules were used to collect data from the sampled respondents. Qualitative data collected from interviews and open-ended questions were analysed using meanings and implications coming from respondents. Quantitative data was analysed using descriptive statistics in the form of frequency counts, means and percentages. Impact of the Free Day Secondary Education (FDSE) funding on academic achievement was measured in the KCSE grading whereby a lower to higher level reflected a positive impact. Results: Student enrollment rose from an average of 117 per school in 2008 to 212 in 2012. KCSE achievement improved over the years from a mean score of 3.25 in 2008 to 4.50 in 2012. Conclusion: FDSE policy is a worthy initiative for it enhanced access to education, increased student enrollment as well as improved the academic achievement of learners through a positive deviation of the mean in KCSE from lower to upper grades.  

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK DAN PERSEPSI HARGA PADA PT. HUMPUSS TRADING JAKARTA

INOVATOR ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 8
Author(s):  
Yulianingsih Yulianingsih ◽  
Tini Kartini ◽  
Dede Kurniawan
Keyword(s):  
Significant Relationship ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Correlational Approach ◽  
Study Population ◽  
The Relationship

<p><em>The research aims to analyze the relationship between brand image and price perception with purchasing decisions at PT. Humpuss Trading, Jakarta. The study population was 140 customers and the number of samples 104 respondents using proportional random sampling technique. The research method used was a survey with a correlational approach consisting of two independent variables namely brand image and price perception and one dependent variable, namely purchasing decisions. The results showed that there was a positive and significant relationship between brand image and purchase decision, there was a positive and significant relationship between price perception and purchase decision, there was a positive and significant relationship between brand image and price perception simultaneously with purchase decisions. Thus it can be concluded that purchasing decisions can be improved through brand image and price perception partially or simultaneously.</em></p>

scholarly journals Relationship between Emotional Intelligence, Emotion Regulation and Emotional Expressivity in Employees

2021 ◽  
Vol 10 (1) ◽  
pp. 361-366
Author(s):  
ASMA RASHID ◽  
MASUD AKHTAR ◽  
MUHAMMAD NAVEED RIAZ
Keyword(s):  
Emotional Intelligence ◽  
Emotion Regulation ◽  
Survey Research ◽  
Research Design ◽  
Significant Relationship ◽  
Emotional Regulation ◽  
Emotional Expressivity ◽  
Descriptive Research ◽  
The Relationship ◽  
Purposive Sample

The study examined the relationship between emotional intelligence, emotional regulation and emotional expressivity in employees. Present study was descriptive research based on survey research design conducted in various offices situated in Sargodha. Data from A purposive sample of employees (N =200) was collected using three scales. Results revealed significant relationship between emotional intelligence, emotional regulation and emotional expressivity in employees.: The finding has theoretical and applied significant in term of relationship between three interrelated constructs based on management of emotions at workplace. Keywords: Emotional Expressivity, Emotional Regulation, Emotional Intelligence, Employees.

Delegation of Responsibilities: A Leadership Tool for Subordinates’ Competence Development in Selected Organisations in Ibadan Metropolis

2015 ◽  
Vol 13 (1) ◽  
Author(s):  
Samuel Ayodeji Omolawal
Keyword(s):  
Data Collection ◽  
Survey Research ◽  
Research Design ◽  
Competence Development ◽  
P Value ◽  
Important Ingredient ◽  
Public And Private ◽  
Positive Effects ◽  
Organisational Climate ◽  
Qualitative Approaches

Delegation of responsibilities constitutes a very important ingredient of good leadership in organisations and is critical to competence development of workers. However, experience shows that many leaders are unwilling to delegate responsibilities to their subordinates for a number of reasons. This study was therefore designed to investigate delegation of responsibilities as a tool for competence development of subordinates in selected organisations in Ibadan metropolis. The study, anchored on Elkem’s model, was descriptive and adopted survey research design with a combination of both quantitative and qualitative approaches. It was conducted on 206 respondents randomly selected from 20 public and private organisations in Ibadan. Questionnaire and IDI were instruments of data collection, while the data collected were analysed using both quantitative and qualitative techniques. The study showed that respondents perceived delegation of responsibilities as a vital tool for developing, equipping and motivating subordinates; and that it had positive effects on subordinates’ performance (X2 = 11.14, p-value = 0.001). The study also revealed that lack of confidence in subordinates (79%), level of skill and competence (66%), organisational climate (68%) and bureaucracy (58%) were barriers to delegation of responsibilities. Delegation of responsibilities is a cost-free way of enhancing competence development of subordinates in organisations, and should therefore, be encouraged among leaders irrespective of their levels.

The Case of Shisong Hospital: Is Promotion the Reason for Employee Satisfaction, Commitment or Intention to Quit?

2021 ◽  
Vol 2 (5) ◽  
Author(s):  
Benard Berinyuy ◽  
Lema Catherine Forje
Keyword(s):  
Correlation Analysis ◽  
Significant Relationship ◽  
Employee Satisfaction ◽  
Employee Commitment ◽  
Strong Relationship ◽  
Health District ◽  
Intention To Quit ◽  
Significant Relationships ◽  
Northwest Region ◽  
Labour Turnover

The movement of professionals from one organisation to another in quest for satisfaction has been a matter of serious concern to health organisations especially Shisong hospital in Kumbo east health district, Bui Division of the Northwest Region of Cameroon. This hospital sought to reduce this labour turnover and increase employee satisfaction through promotion, which is one of its internal recruitment sources. The question has been whether the use of promotion will lead to employee satisfaction and commitment and reduce the urge to leave this organisation. An investigation has been done using a close ended questionnaire with 166 employees of this hospital to prove if significant relationships exist between promotion and employee satisfaction; employee satisfaction and employee commitment; and promotion and employee intention to quit the organisation. Correlation analysis concluded that there is a significantly strong relationship between promotion and employee satisfaction, a significantly very strong relationship between employee satisfaction and employee commitment and a negatively weak significant relationship between promotion and employee intention to quit this Hospital. Specially, it has been realised that even employees who have not experienced promotion in Shisong hospital are not willing to quit their job as a result of promotion. There will therefore be need to investigate the reason for this special result. Based on promotion alone, much is left to be desired from Shisong hospital.

scholarly journals The Academic Intrinsic Motivation and its Relationship with the Emotional Intelligence Level with a Sample of the Academic Overachievers and Underachievers of Najran University

2016 ◽  
Vol 6 (2) ◽  
pp. 119 ◽  
Author(s):  
Ibrahim Ragab Abbas Ibrahim ◽  
Weal Ameen AL-Ali
Keyword(s):  
Emotional Intelligence ◽  
Intrinsic Motivation ◽  
Significant Relationship ◽  
Female Students ◽  
Male And Female ◽  
First Semester ◽  
Academic Intrinsic Motivation ◽  
Study Population ◽  
The University ◽  
Academic Year

<p>The research tackled the academic intrinsic motivation and its relationship with the emotional intelligence with a sample of the academic overachievers and underachievers of Najran University. The study population consisted of the students of Najran University who are enrolled in the University academic year 2015/2016, during the first semester in the various colleges. The study sample consisted of (423) male and female students; and the study instruments included the emotional IQ which consisted of (54) items, and the academic intrinsic motivation questionnaire, which consisted of (36) items, to identify the overall emotional intelligence degree and the motivation with the students. The results showed that the academic intrinsic motivation and emotional intelligence degrees were high with the university students. Furthermore, the results showed a direct correlational, statistically significant relationship between the academic intrinsic motivation and the emotional intelligence; and there are statistically significant differences between the motivation and emotional intelligence among the academically outstanding and non-outstanding students.</p>

scholarly journals Autonomous responsibilities, abilities and behaviours: An appraisal of English-majored students

2020 ◽  
Vol 9 (2) ◽  
pp. 86-99
Author(s):  
Truong Minh Hoa
Keyword(s):  
Survey Research ◽  
Research Design ◽  
Language Education ◽  
Learner Autonomy ◽  
Descriptive Statistics ◽  
Item Questionnaire ◽  
And Behaviors

Learner autonomy has become the prevailing theme of language education for nearly four past decades, especially its three constructs such as responsibilities, abilities and behaviors. Thus, the current study embraced salient traits of a survey research design to scrutinize these constructs as appraised by the Vietnamese tertiary learners. The study recruited the participation of 80 English-majored students at Hung Vuong University, Vietnam. Their appraisal was elucidated by a quantitative instrument, that is, a 28-item questionnaire whose descriptive statistics were yielded by SPSS 22.0. The study found that a greater proportion of the informants ultimately recognized their autonomous responsibilities, acknowledged their autonomous abilities, and estimated some autonomous behaviors both inside and outside the classroom. Brief conclusion was made at the end of the paper.

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