scholarly journals Brexit means Brexit: a constructionist analysis

2019 ◽  
Vol 27 ◽  
pp. 1-37
Author(s):  
Jose A. Mompean ◽  
Javier Valenzuela Manzanares
Keyword(s):  
Discourse Analysis ◽  
Cultural Context ◽  
Cognitive Models ◽  
Linguistic Meaning ◽  
Full Understanding ◽  
Linguistic Form ◽  
Multimodal Discourse ◽  
The Social ◽  
Multimodal Corpus ◽  
Fluid Interaction

This paper presents a corpus-assisted discourse analysis of the Brexit means Brexit tautology from a constructionist perspective. A multimodal corpus of instances of the construction was compiled and analyzed, paying attention to the components of the construction such as its phonetic-phonological and gestural features as well as the idealized cognitive models underlying the use of the tautology in discourse. This study also addresses how different semantic-pragmatic uses have an impact on the linguistic form (e.g. prosody, gesture) and emphasizes the fluid interaction between linguistic meaning/form and the social and cultural context in which language is used. It is argued that a full understanding of any construction requires a multimodal, discourse-based analysis. 

scholarly journals Formal and Informal Russian Invitation: Context and Politeness Strategies

2019 ◽  
Vol 23 (4) ◽  
pp. 994-1013
Author(s):  
Gayane Rubenovna Vlasyan ◽  
Irina Vladimirovna Kozhukhova
Keyword(s):  
Discourse Analysis ◽  
Speech Acts ◽  
Cultural Context ◽  
Speech Act ◽  
Age Groups ◽  
Social Contexts ◽  
Politeness Theory ◽  
The Social ◽  
Politeness Strategies ◽  
The Impact

Invitation is a speech act which is perceived differently across cultures. Understanding the pragmatics of invitation requires knowledge of the notion of politeness and politeness strategies which comprise culture specific elements. Politeness is realized in various discourses, social contexts and speech acts. The purpose of the study is to identify politeness strategies in Russian invitation in formal and informal contexts in three age groups and see how they correspond to the understanding of politeness in Russian communicative culture. The empirical data for the study were obtained through discourse completion tests with 101 participants (issuers of the invitation) of different age and social status as well as through ethnographic observation. The research is based on Discourse Analysis and Politeness Theory (Brown & Levinson 1987; Larina2009, 2015; Locher 2006, 2013; Leech 2014; Mills 2003, 2017; Sifianou 1992; Terkourafi &Kadar 2017; Watts 2003, among others). We used discourse analysis to analyze the impact of the social and cultural context on the performance of invitation, the descriptive method which was used to analyze the pragmatic functions of invitation, as well as contextual interpretation of this speech act and the method of quantitative data processing. The study revealed some differences between a formal and informal invitation concerning politeness strategies and linguistic means of its expression. It also showed that in Russian culture issuing an invitation is not perceived as a face threatening speech act; in the analysed social contexts the preference is given to direct invitation, and the inviter’s imposition, as a rule, is perceived positively. The results contribute to a better understanding of Russian politeness and communicative style and can be implemented in intercultural pragmatics, intercultural communication and SL teaching.

Convention, Context, and Critical Discourse Analysis “Jim the Boatman” (1846) and the Early Fiction of Trinidad

2010 ◽  
Vol 84 (3-4) ◽  
pp. 253-268
Author(s):  
Renée Figuera
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Short Story ◽  
Cultural Context ◽  
Language Use ◽  
Critical Discourse ◽  
Power Structures ◽  
Anglophone Caribbean ◽  
Critical Observation ◽  
The Social

"Convention, Context and Critical Discourse Analysis: 'Jim The Boatman' and The Early Fiction of Trinidad" re-evaluates the claim of colored authorship which has been attributed to a short story published anonymously, in the Trinidad Spectator in 1846. This re-evaluation is significant since 'Jim the Boatman" has been cited as part of a collection of writing in the emerging literary tradition of nonwhite authors of nineteenth century Trinidad. A critical discourse approach to identifying the writer, in this essay, proposes an alternative paradigm to traditional "plantation power structures" which have been used for identifying writers of anonymous texts, as they may override the cultural context of literary discourse formation in complex Anglophone Caribbean societies like Trinidad. Critical Discourse Analysis focuses specifically on the ways in which writers’ discursive behavior is the result of external sociopolitical pressures, and the strategies they use for textualizing their worldview, in their cultural contexts. This alternative paradigm is based on the researcher’s critical observation of the social context, discourse conventions, and language use in relation to anonymous texts.

scholarly journals Determination of Prominent Representations of Domestic Products Advertisements in Kass TV on to Kipsigis Consumer in Belgut Sub-County, Kericho, Kenya

2020 ◽  
Vol 2 (1) ◽  
pp. 8-14
Author(s):  
Judith Chepchirchir
Keyword(s):  
Discourse Analysis ◽  
Consumer Choice ◽  
Cultural Context ◽  
Simple Random Sampling ◽  
Target Population ◽  
Sampled Data ◽  
Intended Meaning ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Domestic Products

Commercial advertising is part and parcel of our day to day lives which bears vast meanings, thus drawing a great discussion. This study, therefore, intended to study television (TV) advertisements. Television advertisements come in both visual and verbal modes of communication. Meaning is achieved by sounds and images which in turn influence the viewers’ choice. This study sought to investigate how adverts in Kass TV use music, textual and visual images to create meaning and its influence on Kipsigis consumers. The objective of this study was to: determine the prominent representations of domestic products by Kass TV to Kipsigis consumer in Belgut sub-county, Kericho, Kenya. To establish if the prominent representations of domestic products in Kass TV influence consumer choice within Belgut sub-county and to evaluate the extent to which the prominent representations of domestic products reflect the socio-cultural context of Kenya as far as Belgut Sub-County is considered. The study used Kress and van Leeuwen’s Multimodal Discourse Analysis theory, the theory of semiotics and information processing theory. ‘Multimodality’ typically refers to the use of both verbal and non-verbal modes of communication. This study, therefore, analysed the verbal and visual modes of communication in TV advertisements in order to determine their influence on Kipsigis consumers. A descriptive survey research design was adopted. The target population was Kass TV viewers in Belgut sub-county because it is among the Kass TV coverage areas and also due to the fact that a wide population in the sub-county is Kipsigis speakers. Simple random sampling was used to identify the respondents. A structured questionnaire which was self-administered to the Kass TV viewers and buyers of the advertised domestic products was used. 186 respondents were sampled. Data was analysed using content analysis with the use of Frith’s table for analysis of layers of meanings (surface meaning, advertiser’s intended meaning and cultural meaning) by employing descriptive statistics. The study was aimed at contributing to the studies of Multimodal Discourse Analysis (MDA) since it sought to analyse how information is presented in Kass TV advertisement of domestic products. It also aimed at shedding more light on letting consumers be aware of the multiple modes that TV producers of television advertisement use to influence their buying behaviour. Television adverts were found to blend visual and verbal modes of communication.

scholarly journals TRANSIVITY ON ELON MUSK’S ONLINE BIOGRAPHY:A SOCIAL ACTORS DISCOURSE ANALYSIS

JURNAL BASIS ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 13
Author(s):  
Anggihat Prasetyoaji
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Cultural Context ◽  
Data Sources ◽  
Social Actor ◽  
Context Analysis ◽  
Social Actors ◽  
The Social ◽  
Descriptive Qualitative

This research’s content is the analysis of biography texts about Elon Musk taken from four websites by combining SFL’s transitivity and Leeuwen’s social actor representation approach. The aims of this research are (1) to find the portrayal patterns of the social actor using social actor approach, (2) to find the linguistic evidences of the patterns using transitivity, (3) to explain the portrayal of the social actor based on the patterns found, and (4) to compare the results with the context and genre of biography. This research is categorized as a descriptive-qualitative research by using transitivity and Leeuwen’s social actor approach. Spradely’s method of domain, taxonomy, componential, and cultural context analysis is used to collect and analyze the data. The data sources for this research are four biography texts about Elon Musk taken from Britannica, BBC, Business Insider, and Investopedia. The research produced several results as follows: (1) various social actor representation patterns are used by the writer to convey their intention and stance in relation with the social actor, (2) the processes contained in the texts are identified by using transitivity, thus providing linguistic evidences, (3) representation patterns that are the most consistently occurring are: activation, passivation (subjection and beneficialization), determination, nomination, functionalisation, and instrumentalisation. These patterns can be deduced as the obligatory patterns in biography texts, and (4) the texts analyzed are relevant with the qualities of a biography text.

scholarly journals Observation and Reflection of English Intensive Reading Classroom from the Perspective of Multimodal Discourse Analysis

2020 ◽  
Vol 14 (1) ◽  
pp. 1248-1255
Author(s):  
Guo Zhe
Keyword(s):  
Discourse Analysis ◽  
Social Life ◽  
Cultural Context ◽  
North China ◽  
Teaching Practice ◽  
Language Teaching ◽  
Language Skills ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Intensive Reading

The application of Multimodal Discourse Analysis to language teaching classroom adapts to the requirements put forward by the multimodality environment in modern social life, since various multimodal teaching strategies are employed to enhance students' language skills. However, problems exist in the efficient collocation between various modes. Classroom observation is employed to collect the data, and the framework proposed by Zhang Delu (2016) is followed to conduct the Multimodal Discourse Analysis of the Intensive Reading class of the juniors of English majors in North China Electric Power University. Finally, the problems from the aspects of cultural context, contextual context, interactive context, modal and media are identified, and the suggestions to improve language teaching practice are raised accordingly in terms of teachers' employment of modality and the teaching design.

The selfie as a global discourse

2017 ◽  
Vol 29 (1) ◽  
pp. 86-103 ◽  
Author(s):  
Aslaug Veum ◽  
Linda Victoria Moland Undrum
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Visual Representations ◽  
Personal Communication ◽  
Critical Discourse ◽  
Linguistic Resources ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The Social ◽  
Global Discourse

This article presents a critical multimodal discourse analysis of how people make meaning through the semiotic practice of shooting digital self-portraits (selfies), adding captions and then sharing these texts on the social network site Instagram. Combining theories from social semiotics, critical discourse analysis and multimodal discourse analysis, the analysis focuses on the embedded ideological meaning in such digital communication. The analysis explores a data corpus of 100 selfies shared on Instagram. Despite the fact that digital texts shared on social media are generally regarded as personal communication, selfie makers seem to reproduce features of a commercial and global discourse. The typical way of representing oneself on Instagram appears to be surprisingly similar to visual representations in advertisements and image banks. The linguistic resources in use also appear globalized through a mix of languages combined with slang and abbreviations.

A Multimodal Discourse Analysis of a Propaganda Image—Taking the Official Homepage of One Belt and One Road Economic and Cultural Development Center as an Example

2017 ◽  
Vol 7 (12) ◽  
pp. 1261
Author(s):  
Qing Wang ◽  
Xiaorong Zhang
Keyword(s):  
Discourse Analysis ◽  
Cultural Context ◽  
Cultural Development ◽  
Main Mode ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Interactive Relationship ◽  
Angle Of View ◽  
Meaning System ◽  
Development Center

Nowadays, China is overwhelmed by the thoughts of “One Belt and One Road Economic and Cultural Development”, which was proposed by President Xi Jinping in 2013. That is the main reason why we choose the propaganda image of One Belt and One Road Economic and Cultural Development Center, an official homepage (http://www.oborecdc.org), as research target. And we call it “One Belt and One Road Multimodal Discourse” for convenience in this paper. This paper, applying Kress & van Leeuwen’s Visual Grammar theoretical framework, is studied with qualitative analysis from three aspects, which are representational function, interactive function and compositional function. Besides, based on the specific social and cultural context, the paper gives a specific analysis of how different semiotic resources work together to produce a integrated meaning system. It is founded that: 1) For representational function, “One Belt and One Road Multimodal Discourse” belongs to a conceptual image, which includes the classification process and symbolism process; 2) As for interactive function, the designer builds the interactive relationship with viewers by using frontal-horizontal angle of view; 3) In composing the whole image, due to the different value of information, the designer composes the image by using different location, size and color. Specifically speaking, the central writing system belongs to the main mode, while the other visual modes mainly complement or highlight it in order to effectively realize the total meaning of the whole image; 4) Based on specific social and cultural context, the designer combines the historical symbol-Silk Road and cultural symbol-Chinese Red with realistic Symbol-globalization, to realize the complete meaning of “One Belt and One Road Multimodal Discourse”. It is theoretically and practically significant to do this research. Theoretically speaking, it enriches the relative research on static multimodal discourse analysis. In practice, it helps viewers to understand the implied meaning of “One Belt and One Road Multimodal Discourse” better.

scholarly journals Role Relations in George Orwell’s 1984: Agency-Goal Analysis

The Batuk ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 88-101
Author(s):  
Prakash Paudel
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Power ◽  
Research Paper ◽  
Critical Discourse ◽  
Political Agency ◽  
Linguistic Form ◽  
Big Brother ◽  
The Social ◽  
Anthony Giddens

This research paper concentrates on George Orwell’s novel 1984, published in 1949. The novel explicates the ugly lifestyle of citizens under the rule of a powerful totalitarian ruler Big Brother. Being a ruler, the Big Brother has ultimate political power, and that is, in the narrative, linguistically asserted. This research paper examines how such political and social power of a character/person is imposed in the linguistic territory of a narrative in the light of Critical Discourse Analysis. Critical Discourse Analysis evaluates how the social and political agency of any person in any given discourse works in the linguistic form, theorists like Anthony Giddens elaborate on the role of agency in shaping the social structure. For the purpose of examining the agency in the narrative, with a particular focus on agency-patient role relation, this research brings in the role relations as the trope and, thus, concludes that totalitarian rulers drain out the agency of the citizens even in linguistic form, along with socio-political agency.

Linguistics: A Rhetor's Guide

1994 ◽  
Vol 12 (2) ◽  
pp. 211-226 ◽  
Author(s):  
Dick Leith
Keyword(s):  
Discourse Analysis ◽  
Academic Disciplines ◽  
Primary Concern ◽  
Social Formation ◽  
Text Linguistics ◽  
The Social ◽  
Language Study ◽  
Recent Trends ◽  
Linguistic Inquiry ◽  
Dominant Paradigm

Abstract: To non-specialists, academic disciplines invariably seem homogeneous, even monolithic. But even a relatively young discipline such as modem linguistics is more diverse in its procedures and concerns than might appear to those working in other fields. In this paper I attempt to show how certain kinds of linguistic inquiry might be relevant to those whose primary concern is rhetoric. I argue that these practices are often opposed to what I call the dominant paradigm in modern linguistics, with its commitment to abstraction and idealization. I discuss first those strands of linguistics, such as discourse analysis, text-linguistics, and stylistics, which tend to take the social formation for granted; I end by considering recent trends in so-called critical language study. Finally, I offer some thoughts on how linguistics may proceed in order to achieve a more programmatic rapprochement with rhetoric.

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