Researching microcelebrity: Methods, access and labour

First Monday ◽  
2016 ◽  
Author(s):  
Jonathan Mavroudis ◽  
Esther Milne
Keyword(s):  
Social Media ◽  
Los Angeles ◽  
Social Relations ◽  
Future Research ◽  
Social Media Analytics ◽  
Public Performance ◽  
Cultural Impact ◽  
Future Directions ◽  
Primary Focus ◽  
High Level

The term “microcelebrity” describes a broad range of practices, platforms and social relations that includes but is not limited to the increasing significance of public performance in everyday life, the monetisation of social media and the widening scope of what constitutes celebrity culture. While contemporary research on microcelebrity has introduced important ways of discussing the cultural impact of these new forms of visibility, the methodological focus has generally been on discourse analysis and social media analytics. In response, this paper reports on the early stages of a research project which involves interviewing microcelebrities living in Los Angeles about their profile creation on Instagram and YouTube. We argue there are significant issues at play in relation to gaining access to the interview subjects. The paper outlines the methods used and explores how the issue of access is negotiated by the interview subjects and the researcher. Since one of the authors, Jonathan Mavroudis, himself identifies as a microcelebrity with over 25,000 followers on Instagram he is in a unique position to interview these people. This high level of access to a specific cohort of microcelebrities has not been easy to gain for many academic researchers. Jonathan’s microcelebrity status opens up the possibility of conducting autoethnographic research and this is framed as a discussion of relational ethics. Although the primary focus of the paper is on method we also want to discuss early suggestive themes arising from the data including the obligations felt by these microcelebrities to enact a particular mode of identity and how this is experienced as labour. We highlight these initial topics in order to bring context to the discussion of method. Access enables and constrains certain forms of research to occur and in so doing raises questions of trust and friendship. With only 3 interviews conducted to date this is not, of course, representative of all microcelebrities. However it can function as a snapshot of early findings that we hope will inform future research methods and conceptual debates. The paper concludes with some suggestions for future directions of the field more generally.

scholarly journals Peer-Based Social Media Features in Behavior Change Interventions: Systematic Review (Preprint)

2017 ◽  
Author(s):  
Sheik Mohammad Roushdat Ally Elaheebocus ◽  
Mark Weal ◽  
Leanne Morrison ◽  
Lucy Yardley
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Behavior Change ◽  
Behavioral Interventions ◽  
Selection Process ◽  
Future Research ◽  
Behavioral Risk ◽  
Lack Of Information ◽  
Behavior Change Interventions ◽  
High Level

BACKGROUND Incorporating social media features into digital behavior change interventions (DBCIs) has the potential to contribute positively to their success. However, the lack of clear design principles to describe and guide the use of these features in behavioral interventions limits cross-study comparisons of their uses and effects. OBJECTIVE The aim of this study was to provide a systematic review of DBCIs targeting modifiable behavioral risk factors that have included social media features as part of their intervention infrastructure. A taxonomy of social media features is presented to inform the development, description, and evaluation of behavioral interventions. METHODS Search terms were used in 8 databases to identify DBCIs that incorporated social media features and targeted tobacco smoking, diet and nutrition, physical activities, or alcohol consumption. The screening and review process was performed by 2 independent researchers. RESULTS A total of 5264 articles were screened, and 143 articles describing a total of 134 studies were retained for full review. The majority of studies (70%) reported positive outcomes, followed by 28% finding no effects with regard to their respective objectives and hypothesis, and 2% of the studies found that their interventions had negative outcomes. Few studies reported on the association between the inclusion of social media features and intervention effect. A taxonomy of social media features used in behavioral interventions has been presented with 36 social media features organized under 7 high-level categories. The taxonomy has been used to guide the analysis of this review. CONCLUSIONS Although social media features are commonly included in DBCIs, there is an acute lack of information with respect to their effect on outcomes and a lack of clear guidance to inform the selection process based on the features’ suitability for the different behaviors. The proposed taxonomy along with the set of recommendations included in this review will support future research aimed at isolating and reporting the effects of social media features on DBCIs, cross-study comparisons, and evaluations.

An Evaluation of the Effects of Social Media on Client

2017 ◽  
Vol 7 (2) ◽  
pp. 23-41 ◽  
Author(s):  
Kristina Krasimirova Dimitrova ◽  
Steve MacKay
Keyword(s):  
Social Media ◽  
Future Research ◽  
Personal Network ◽  
Agency Relationships ◽  
Work Relationship ◽  
High Level ◽  
The Relationship ◽  
Informal Communications ◽  
Positive Work

High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been gaining increasing popularity in the business landscape. This paper examines the effects of social media on client – agency relationships with focus on Facebook as an example of personal network. The methodology combines primary and secondary research. The paper reviews literature on client – agency relationships and social media, which provide the foundation for primary research. The paper concludes that connecting on Facebook with a client or agency representative is a way of showing the relationship has moved beyond strictly a working one. However, connecting with a work contact on Facebook should not be done in order to make the work relationship stronger. The study offers recommendations for practitioners and direction for future research.

Research on IT in China: A Call for Greater Contextualization

2014 ◽  
Vol 29 (3) ◽  
pp. 208-222 ◽  
Author(s):  
Liang Li ◽  
Ping Gao ◽  
Ji-Ye Mao
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Information Technologies ◽  
Future Research ◽  
Future Directions ◽  
Research Issues ◽  
Chinese Context ◽  
Human Behaviors ◽  
Societal Issues ◽  
Is Management

Research on information technologies (IT) in China has gained increasing attention in the international information systems (IS) community. This study systematically reviews papers on IT in China published in the ‘Senior Scholars’ Basket of Journals’ from 2000 to 2013. We have two specific objectives: to identify key research issues and trends, and to propose future directions for research on IT in China. This paper categorizes the global distribution of authors and their research methods. Five research streams are identified, including human behaviors in IS adoption and use, IS management, e-Business, social media, digital collaborations and group support, and industry and societal issues in IS. While each stream is examined in detail, we specifically pay attention to the effect of the Chinese context in each paper and the approaches to contextualizing the research. On the basis of our findings from the literature review, we propose a focus on the Chinese context as guidance for future research.

scholarly journals Coronavirus Pandemic (COVID-19): A Survey of Analysis, Modeling and Recommendations

2020 ◽  
Author(s):  
Tehmina Amjad ◽  
Ali Daud ◽  
Malik Khizar Hayat ◽  
Muhammad Tanvir Afzal ◽  
Hussain Dawood
Keyword(s):  
Image Processing ◽  
Social Media ◽  
Social Media Analytics ◽  
Government Agencies ◽  
Health Organizations ◽  
Future Directions ◽  
Computing Technologies ◽  
The World ◽  
Single Industry ◽  
Prediction And Forecasting

COVID-19 has created anxiety not only in individuals but also in health organizations, and countries worldwide. Not a single industry is left un-influenced and loss is being estimated in billions of dollars. The widespread of this pandemic disease has challenged researchers all over the world. Some of the researchers are working to invent its cure while, others are applying computing technologies to stop its spread, by analyzing and identifying patterns for prediction and forecasting. This is by no doubt the hottest area of research for the last 100 years. This survey has targeted the research published in computing sub-domains to combat the pandemic. The survey has clustered the scientific efforts into logical groups: surveillance, metrological effects, social media analytics, image processing and business and economy, analysis and modeling. It will serve as a leading source for the followings: researchers who want to identify what has been achieved in different computing sub-domains, those who need fresh authenticated datasets openly accessible for different research contexts and what are future directions in this area of research. The findings of analysis and modeling can be also useful for government agencies who want to set priorities and formulate policies.

Off the Court: Examining Social Media Activity and Engagement in Women’s Professional Sport

2021 ◽  
pp. 1-10
Author(s):  
Megan C. Piché ◽  
Michael L. Naraine
Keyword(s):  
Social Media ◽  
National Basketball Association ◽  
Professional Sport ◽  
Future Research ◽  
Women's Sport ◽  
Starting Point ◽  
Women's National Basketball Association ◽  
Use Of Social Media ◽  
High Level ◽  
The Impact

Sports organizations’ use of social media (SM) has become a key strategy in the coverage and promotion of sport. Although research has been done on the success of digital marketing for men’s professional sport, little is known about the impact of such in women’s sport. This study aimed to examine the SM activity and engagement with fans of the Women’s National Basketball Association. All posts from Facebook, Instagram, and Twitter for the 2019 calendar year were collected from all 12 Women’s National Basketball Association teams and analyzed, in aggregate, for their SM metrics. Results indicated that there was a high level of interaction on SM during the in-season competition months, whereas engagement during the off-season period declined. Given these results, the Women’s National Basketball Association should create strategies to increase fan engagement when there is decreased interactivity to perpetually promote women’s sport. This research provides a starting point for future research on women’s sport involving SM metrics.

Netnography and Social Network Analysis: Centrality Actors Reopening Indonesia's Tourism Industry in a Transitional Era

2021 ◽  
Vol 37 (3) ◽  
pp. 256-273
Author(s):  
Pipit Fitriyah ◽  
◽  
Ismi Dwi Astuti Nurhaeni ◽  
Keyword(s):  
Social Media ◽  
Communication Networks ◽  
Social Relations ◽  
Tourism Industry ◽  
World Health ◽  
Digital Culture ◽  
Creative Economy ◽  
Twitter Account ◽  
Health Organization ◽  
High Level

The Covid-19 disease that the World Health Organization (WHO) stated as a pandemic on March 11, 2020 impacts negatively on the tourism industry. It causes the foreign exchange earnings from the tourism sector to decline, and it is the duty of the Ministry of Tourism and Creative Economy to resolve this problem . The implementation of physical distancing as a solution to minimize the spread of the Covid-19 disease has changed society to do more activities online which speeds up the development of digital culture. The researchers examine the structure of relationships between social entities on Twitter regarding the planning of reopening Indonesian tourism. The data collection is conducted from 19 to 23 June 2020, in the transition era. The subject is the official Twitter account of The Ministry of Tourism and Creative Economy, @kamenparekraf. The netnography method was applied to understand social relations in social networks and analyze the structure and patterns of the relations between community members called actors (nodes) and the relations between members called ties. The results showed that the network formed 5 large clusters that were the clusters of @kamenparekraf, @jokowi, @susipudjiastuti, @wishnutama, and @zenicman. The high level of communication intensity on the planning of reopening tourism during the Covid-19 pandemic indicated that the communication network used Twitter as the favorite social media and formed a digital culture in content using #SobatParekraf so that every actor involved indirectly made social relations and became a member of the Twitter social media community. Keywords: Communication networks, Covid-19 disaster, digital culture, netnography, tourism industry.

Social Media Analytics: Literature Review and Directions for Future Research

2017 ◽  
Vol 14 (4) ◽  
pp. 229-249 ◽  
Author(s):  
Ashish K. Rathore ◽  
Arpan K. Kar ◽  
P. Vigneswara Ilavarasan
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Future Research ◽  
Social Media Analytics

scholarly journals Dashboarding The Online Strategic Communications of Anti-slavery Organizations During COVID-19

2020 ◽  
Author(s):  
Benjamin Lucas ◽  
Liana Bravo-Balsa ◽  
Vicky Brotherton ◽  
Nicola Wright ◽  
Todd Landman
Keyword(s):  
Social Media ◽  
Preliminary Evidence ◽  
Future Research ◽  
Strategic Communications ◽  
Social Media Data ◽  
Working Paper ◽  
Modern Slavery ◽  
Use Of Social Media ◽  
High Level ◽  
Media Data

In this working paper, we investigate high-level changes in the online strategic communications of organizations engaged with SDG 8.7 (ending modern slavery) during the COVID-19 crisis. We present preliminary evidence of important semantic and thematic shifts based on data from Twitter during this time, with an emphasis on developing the SOLACE (Social Listening and Communications Engagement) dashboard, and with recommendations for important future research involving the use of social media data as a basis for distilling organizational-agenda proxies based on digital campaigns and activism during times of crisis.

The case for body positivity on social media: Perspectives on current advances and future directions

2020 ◽  
pp. 135910532091245 ◽  
Author(s):  
Rachel Cohen ◽  
Toby Newton-John ◽  
Amy Slater
Keyword(s):  
Social Media ◽  
The Body ◽  
Future Research ◽  
Future Directions ◽  
Early Evidence ◽  
Body Positive ◽  
Potential Benefits ◽  
Positive Content ◽  
Actual Health ◽  
Made In

In recent years, the body-positive movement has emerged on social media and has generated both support and criticism in pop-cultural discourse. We review the potential benefits and disadvantages of ‘body positivity’ on social media in light of theory and the available research. Based on the early evidence showing potential benefits of engaging with body-positive content on social media for positive body image, a case is made in support of this emerging content. Nevertheless, recommendations are made for future research with an emphasis on experimental and longitudinal investigations of actual health outcomes of engaging with body positivity on social media and clarification of the potential relationship between body positivity and objectification.

Applying Data Analytics to Social Media Advertising: A Twitter Advertising Campaign Case Study

2017 ◽  
Vol 21 (1) ◽  
pp. 26-32 ◽  
Author(s):  
Shanshan Lou
Keyword(s):  
Social Media ◽  
Data Analytics ◽  
Secondary Data ◽  
Research Direction ◽  
Future Research ◽  
Social Media Analytics ◽  
Advertising Campaign ◽  
Social Media Advertising

This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students' interview responses suggest that incorporating a project that requires social media analytics techniques in an advertising class can help them better understand the role of secondary research and database analysis in developing consumer profiles and making campaign decisions. The findings also suggest that students have a strong desire to work with secondary data in designing social media advertising campaigns. The advantages of data analytics should be further explored in advertising campaign classes to help students become successful campaign designers. Limitations and future research direction are also discussed.

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