NOT NATURAL, NOR NEUTRAL: THE CULTURAL CONFIGURATIONS OF SOCIAL MEDIA AFFORDANCES WITHIN CHILEAN INFLUENCER INDUSTRY

2020 ◽  
Author(s):  
Arturo Arriagada ◽  
Ignacio Siles
Keyword(s):  
Social Media ◽  
Constitutive Relationship ◽  
Spatial Expansion ◽  
Cultural Contexts ◽  
Technological Frames ◽  
Global Norms ◽  
Temporal And Spatial ◽  
The One ◽  
Technological Frame

This paper explores the configurations of social media’s affordances within the Chilean influencer industry. Chile has a growing number of professional social media influencers who blur global norms and local markets, working with both local brands and international campaigns. We argue for situating affordances within a wider context in which the features of platforms acquire particular meanings. Our analysis focuses on two dynamics. On the one hand, we examine how the Chilean influencer industry is shaped by a technological frame (Bijker, 1995) that structures the valence of affordances. We show that affordances are not “naturally” or “neutrally” imagined by actors but rather culturally located within technological frames that shape the discourses, values, and practices from which they obtain cultural meaning. On the other hand, we analyze how affordances provide a material support for the temporal and spatial expansion of technological frames. Thus, cultural contexts and platforms’ features mutually constitute each other in ways that have not always been recognized in the scholarly literature about affordances. We situate negotiations about what it means to be an influencer in Chile, the role of intermediaries (e.g. branding agencies), communication with followers, and the global influencer industry as part of this mutually constitutive relationship.

Children’s cancer narratives on YouTube: Agency and entrepreneurship in Brazilian CarecaTV

2020 ◽  
pp. 204361062096701
Author(s):  
Lidia Marôpo ◽  
Raiana de Carvalho ◽  
Ana Jorge
Keyword(s):  
Social Media ◽  
Brain Cancer ◽  
The Other ◽  
Constructivist Approach ◽  
Cultural Contexts ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The One

This article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.

A Social Media Manifesto

2014 ◽  
Vol 20 (1) ◽  
Author(s):  
Peter J. Pitts
Keyword(s):  
Social Media ◽  
Los Angeles ◽  
Public Good ◽  
Bottom Line ◽  
The Public ◽  
The People ◽  
Healthcare Marketing ◽  
The One ◽  
Hard Place

The role of marketing communications is to advance the bottom line and the public good – and not necessarily in that order. Giving back is an integral part of the New Normal. And there has never been a better tool to accomplish this mission than social media.But healthcare marketing –and particularly of the regulated variety --is between a rock and a hard place. On the one hand, marketers understand the importance and opportunity in social media. It’s where the people are. It’s where the action is. But then there are all those pesky regulatory concerns.As Walter O’Malley –the man who moved the Brooklyn Dodgers to Los Angeles once commented, “The future is just one damn thing after another.”

scholarly journals Perceptions of Social Media

2015 ◽  
Vol 36 (2) ◽  
pp. 65-78 ◽  
Author(s):  
Signe Bock Segaard
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Critical Case ◽  
Political Mobilization ◽  
The Political ◽  
Technological Frames ◽  
Use Of Social Media ◽  
Communicative Role

AbstractWhile observers have focused on the political use of social media when exploring their democratic potential, we know little about users’ perceptions of these media. These perceptions could well be important to understanding the political use of social media. In exploring users’ perceptions, the article asks whether politicians and voters view social media in a similar way, and to what extent they consider social media to be an apt arena for political communication. Within a Norwegian context, which may prove useful as a critical case, and using the technological frames model, we find that although voters’ and politicians’ opinions are not that dissimilar overall, politicians are more likely to recognize the political communicative role of social media. However, social media do indeed have the potential to become arenas for political mobilization among groups that traditionally are less visible in political arenas.

What Is Urgent Publishing?

APRIA Journal ◽  
2021 ◽  
Vol 3 (3) ◽  
pp. 33-43
Author(s):  
Florian Cramer
Keyword(s):  
Social Media ◽  
The Other ◽  
Right Wing ◽  
Left Wing ◽  
Political Debate ◽  
New Form ◽  
The One ◽  
The Right

Publishing is increasingly being challenged through instantaneous social media publish- ing, even in the fields of scholarship and cultural, philosophical and political debate. Memetic self-publishers, such as the right-wing 'YouTube intellectual' Jordan Peterson and his left-wing counterpart Natalie Wynn, seem to tap into urgent needs that traditional publishing fails to identify and address. Does their practice amount to a new form of urgent publishing? How is it different from non-urgent publishing on the one hand and from propaganda on the other? Which urgencies can be addressed by urgent publishing? What is the role of artists and designers in it?

Social Media and Elections in Africa

2019 ◽  
Author(s):  
Iginio Gagliardone
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Fake News ◽  
Playing Field ◽  
The Past ◽  
Global North ◽  
The One ◽  
The Relationship

The analysis of the diffusion of social media in Africa and its relevance for politics has been caught in a paradox. On the one hand, social media have been saluted for their newness and for their ability, especially in connection with increasingly accessible portable tools such as mobile phones, to offer a level playing field for individuals to participate in politics and speak to power. On the other hand, this very enthusiasm has evoked relatively tired tropes used to frame the advent of other “new” technologies in the past, stressing what they could do to Africa, rather than exploring what they are doing in Africa. Early research on the relationship between social media and elections in Africa has tended to adopt normative frameworks adapted from the analysis of electoral contests in the Global North, presupposing unfettered citizens using social media to root for their leaders or demand accountability. A more recent wave of empirically grounded studies has embraced a greater conceptual and methodological pluralism, offering more space to analyze the contradictions in how social media are used and abused: how humor can be turned into a powerful tool to contest a type of power that appears overwhelming; or how armies of professional users have exploited people’s credulity of new media as “freer” from power to actually support partisan agenda. Interestingly, this latter approach has brought to light phenomena that have only recently caught global attention, such as the role of “fake news” and misinformation in electoral contests, but have played a determinant role in African politics for at least a decade.

scholarly journals Iman Kristen dan Perundungan di Era Disrupsi

2020 ◽  
Vol 1 (2) ◽  
pp. 149-163
Author(s):  
Yonatan Alex Arifianto ◽  
Joseph Christ Santo
Keyword(s):  
Social Media ◽  
Social Relationships ◽  
Qualitative Method ◽  
Christian Faith ◽  
Literature Study ◽  
Study Approach ◽  
The World ◽  
The Face ◽  
The One

Social media is actually used to improve social relationships and increase roles in various ways. However, on the one hand, social media is used as an arena for bullying to others and groups. The problem in this research is how the role of Christian faith. Using a descriptive qualitative method with a literature study approach, this research comes to the conclusion that believers must know the era of disruption in human social development, then understand the influence of social media on ethics, and examine how Christian faith views in the face of bullying. Holding on to the view that the Christian existence must be the salt and light of the world means that we must be prepared to live side by side with physical differences, ideas, and all other things.Persoalan yang terjadi dimana media sosial yang sejatinya digunakan untuk meningkatkan hubungan sosial dan meningkatkan peran dalam berbagai hal. Namun dalam satu sisi media sosial dijadikan ajang perundungan (bullying) kepada sesama maupun kelompok. Menggunakan metode kualitatif deskriptif dengan pendekatan studi literatur dapat dicapai tujuan penulisan dengan menyimpulkan bahwa iman Kristen dalam menghadapi perundungan di tengah disrupsi, dimana orang percaya harus mengetahui era disrupsi dalam perkembangan sosial manusia, lalu memahami adanya pengaruh media sosial dalam etika, dan mencermati bagaimana perundungan dalam pandangan iman Kristen untuk diterapkan dalam menghadapi penindasan. Sehingga ada peran orang percaya dalam menghadapi perundungan di era disrupsi. Orang percaya diharapkan mempunyai pandangan dalam menerima segala perbedaan baik fisik, ide, dan segala hal. Serta mau hidup berdampingan untuk terus menjadi garam dan terang seperti yang diinginkan Yesus dalam kehidupan kekristenan

scholarly journals ComDev in the Mediatized World

2012 ◽  
Vol 33 (Special-Issue) ◽  
pp. 229-237 ◽  
Author(s):  
Oscar Hemer ◽  
Thomas Tufte
Keyword(s):  
Social Media ◽  
Social Change ◽  
Change Processes ◽  
Common Denominator ◽  
Clear Cut ◽  
Communication For Development ◽  
The One ◽  
In The Beginning ◽  
Media And Communication

Abstract In late 2011 we are in the beginning of a revolution that may or may not turn out to be more far-reaching than the one unleashed in 1989. A common denominator in this resurging revolution is the mobilizing power of the so-called social media. Even if labels such as the Twitter or Facebook revolution are rightfully refuted, the on-going Arab Spring is a clear-cut example of an unprecedented communication power, largely out of the authorities’ control. While the crucial role of media and communication in processes of social change at last becomes evident, it is however not associated with the field of communication for development and social change. While that field historically has been about developing prescriptive recipes of communication for some development, it is time attention is refocused to the deliberative, non-institutional change processes that are emerging from a citizens’ profound and often desperate reaction to the global now.

scholarly journals Preko Ilirije do Evrope

2013 ◽  
Vol 8 (3) ◽  
pp. 805
Author(s):  
Vladimir V. Mihajlović
Keyword(s):  
Political Action ◽  
Classical Antiquity ◽  
Historical Narratives ◽  
Western Balkans ◽  
The Balkans ◽  
German Speaking ◽  
Temporal And Spatial ◽  
The One ◽  
The 19Th Century

Archaeology in Serbia was shaped as a discipline by the end of the 19th century. Its founders, mainly educated at the universities in the German-speaking lands, in the spirit of Altertumswissenschaft, have brought with them the corresponding attitude towards the Classical antiquity. In the process of transfer of the concepts a certain blurring occurred, but not absolute abandonment of the previous narratives about the ancient past, for example the one developed in the framework of Proto-Illyrism. From its inception in the humanistic histories of the 16th century, the Proto- Illyrian idea was the framework of political action, the pivotal point of identity construction, but as well the grounds for territorial aspirations. In these tendencies a major role was played by the Classical past. Through the usage of Classical ethnonyms and toponymes, political concepts and historical narratives, the advocates of Proto-Illyrism took part in the positioning of the Balkans in the temporal and spatial domain of the modern Europe. The paper points to the role of the Proto-Illyrian idea in the affirmation and/or legitimizing of various interests (individual, group), as well as in constructing various identities in the Western Balkans.

scholarly journals Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach

Religions ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 190 ◽  
Author(s):  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska ◽  
Iwona Leonowicz-Bukała
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Background ◽  
The Other ◽  
The Media ◽  
Use Of Social Media ◽  
The One ◽  
The Church

This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular conditions. The evangelising role of the Catholic media cannot be separated from the opinion-forming function. The main objective of the project is, firstly, to assess the marketing potential of social media used by the aforementioned weeklies and secondly, to complement the previously described online presence of religious entities in the context of the mediatization of religions. This paper—as the theoretical background of the research—presents the detailed interdisciplinary literature review on the issues crucial for the project, as well as the methodological introduction to our study.

scholarly journals City as Lens

Young ◽  
2017 ◽  
Vol 25 (3) ◽  
pp. 235-251 ◽  
Author(s):  
Alistair Fraser ◽  
Susan Batchelor ◽  
Leona Ngai Ling Li ◽  
Lisa Whittaker
Keyword(s):  
Research Council ◽  
Social Research ◽  
Research Grants ◽  
Cultural Contexts ◽  
Local Impacts ◽  
The One ◽  
The Impact ◽  
The City ◽  
Structure Of Everyday Life

In recent years, a paradox has emerged in the study of youth. On the one hand, in the context of the processes of globalization, neoliberalism and precarity, the patterning of leisure and work for young people is becoming increasingly convergent across time and space. On the other hand, it is clear that young people’s habits and dispositions remain deeply tied to local places, with global processes filtered and refracted through specific cultural contexts. Against this backdrop, drawing on an Economic and Social Research Council/Research Grants Council (ESRC/RGC)-funded study of contemporary youth in Glasgow and Hong Kong, this article seeks to explore the role of the city as a mediating lens between global forces and local impacts. Utilizing both historical and contemporary data, the article argues that despite parallels in the impact of global forces on the structure of everyday life and work, young people’s leisure habits remain rooted in the fates and fortunes of their respective cities.

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