scholarly journals Perceptions of Social Media

2015 ◽  
Vol 36 (2) ◽  
pp. 65-78 ◽  
Author(s):  
Signe Bock Segaard

AbstractWhile observers have focused on the political use of social media when exploring their democratic potential, we know little about users’ perceptions of these media. These perceptions could well be important to understanding the political use of social media. In exploring users’ perceptions, the article asks whether politicians and voters view social media in a similar way, and to what extent they consider social media to be an apt arena for political communication. Within a Norwegian context, which may prove useful as a critical case, and using the technological frames model, we find that although voters’ and politicians’ opinions are not that dissimilar overall, politicians are more likely to recognize the political communicative role of social media. However, social media do indeed have the potential to become arenas for political mobilization among groups that traditionally are less visible in political arenas.

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Aminah Aminah

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election


2021 ◽  
Vol 4 (2) ◽  
pp. 441-453
Author(s):  
Ashari Sakti Alim ◽  
Dian Eka Rahmawati

Abstract This paper wants to analyze how Anies Baswedan conveyed his political communication on Twitter social media. In this contemporary era, one of the most dominant political communications is social media, where political communication plays an important role because it can have an impact on political participation, political socialization. In the political field the role of social media is very important because it contributes as openness and transparency, Anies Baswedan is one of the political actors who play social media Twitter to convey political communication while increasing its popularity. In accordance with its previous political promises of integrated transportation and ok oce program. Anies is not uncommon to convey and show the development of political promises that have been running on his Twitter social media. in disseminating information through social media Twitter has proven to be very effective because many users around the world. This study uses descriptive qualitative research methods and analyzes using the help of NVIVO12 Plus software applications. The results of this study revealed that Anies Baswedan's political communication on Twitter social media was very focused on public services in DKI Jakarta. Political communication from Anies Baswedan also received a lot of responses from his followers on his Twitter account. This can be seen from the number of retweets and mentions done to Anies Baswedan. Anies Baswedan was also quite active in conveying his political communication through Twitter social media such as notifying work programs, political branding, giving political talks that were light in nature and also related to public services in DKI Jakarta. Keywords : Political Communication, Anies Baswedan, Social Media, Twitter Abstrak Tulisan ini ingin menganalisis bagaimana Anies Baswedan dalam menyampaikan komunikasi politiknya di sosial media Twitter. Pada era kontemporer ini salah satu komunikasi politik yang paling dominan adalah media sosial, dimana komunikasi politik sangat memegang peranan penting karena bisa berdampak untuk partisipasi politik, sosialisasi politik. Dalam bidang politik peran media sosial media sangat penting karena berkontribusi sebagai keterbukaan dan transparansi, Anies Baswedan adalah salah satu aktor politik yang bermain sosial media Twitter untuk menyampaikan komunikasi politik sekaligus menaikan popularitasnya. Sesuai dengan janji politiknya terdahulu yaitu transportasi terintegrasi dan program oke oce. Anies tak jarang menyampaikan dan memperlihatkan perkembangan janji politiknya yang telah berjalan di sosial media Twitter miliknya. dalam penyebaran informasi melalui sosial media Twitter sudah terbukti sangat efektif karena banyak penggunanya diseluruh dunia. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan melakukan analisis dengan menggunakan bantuan aplikasi perangkat lunak NVIVO12 Plus. Hasil dari ini penelitian ini mengungkapkan bahwa komunikasi politik Anies Baswedan di sosial media Twitter sangat befokus pada pelayanan publik di DKI Jakarta. Komunikasi politik dari Anies Baswedan juga mendapatkan banyak respon dari pengikutnya di akun Twitter hal ini dapat dilihat dari jumlah Retweet dan mentions yng dilakukan kepada Anies Baswedan. Anies Baswedan juga cukup aktif dalam menyampaikan komunikasi politiknya melalui sosial media Twitter seperti memberitahukan program kerja, Branding politik, memberikan perbincangan politik yang sifatnya ringan dan juga terkait dengan pelayanan publik di DKI Jakarta. Kata Kunci : Komunikasi Politik, Anies Baswedan, Sosial Media, Twitter


ARISTO ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 228 ◽  
Author(s):  
Kokom Komariah ◽  
Dede Sri Kartini

Social media nowadays has been crutial part of human being life particularly for the genarations those are so called millenial. The massive use of social media is not merely functioned for the social purpose such as information sharing among them but also has been used for business and economic or even political purposes. The local election of the Jawa Barat province in the year of 2018 is a moment where the millineal generation functioned the social media such as facebook and whattsap for the political purposes. This article discusses the phenomenon of using internet-based social media as an instrument in political communication and campaigning in the local election of West Java Province in 2018 as well as discussing the effectiveness of the media contents in shaping the pattern of millennial generation political behavior. The research adopts is qualitative approach by taking the object of research on political communication, as well as culture and political behavior. The main informants from this study were beginner voters who also catogerisaed as the group of the millennial generation. This study found that social media contents in general became an important instrument in shaping the pattern of political behavior of the millennial generation. The roles of the media for instance are indicated that current life of the millennial generation that cannot be separated from such media, social media contents provides political knowledges about profiles of candidates in local election, social media content provided political education both related to the technical implementation of the election and also the vision and mission of the candidates and, millennial generation have their respective communities which they make as a forum for discussion about the social media contents.


2020 ◽  
Vol 22 (2) ◽  
pp. 145-159
Author(s):  
Nihar Amoncar

Purpose The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective of “co-creation of value”, this paper aims to explore the manner in which consumers of political communications in a specific region have created user generated value via setting up Facebook forums to manage the risk created by fake news and the trust deficit between citizens and mainstream media (MSM). Design/methodology/approach The paper adopts a “netnographic” approach to investigation and the data is analysed manual coding (Kozinets, 2015). Facebook groups form the virtual research field in in the context of this study. This approach is adopted because in a social media environment, netnography capitalises over a growing virtual and online communities and allows researchers to study the richness of these online communities (Mkono and Markwell, 2014). Findings The study provides insights on how administrators and moderators of Facebook groups create value for other users by identifying and communicating the risks emerging from social media-based political communication. The study finds that such citizen-led initiatives act as online social aggregators. The value that such groups offer its users/members resides within a well-bound, controlled and moderated online medium that encourages users to counter fake news and misinformation – thereby solving a key problem within the user market i.e. citizen-media trust deficit. Research limitations/implications The study uses a qualitative, netnographic approach and the emerging insights cannot be generalised. The emergent findings are specific to the context of this study and researchers are encouraged to further test the propositions emerging from this research in varied contexts. Practical implications The study extends the application of EM in political contexts using the seven dimensions of EM, which will provide impetus for future political campaigns in terms of unique value creation for publics. The paper also emerges with the role citizen-initiated forums can play in the effective dissemination of digital political communication as user generated content is aiding political debate. Social implications The study helps highlight the role Facebook forums can play in informing the political discourse within a region. The general distrust amongst the citizens over information produced by MSM has meant vocal critics have taken to Facebook to provide their subjective opinions. Although the findings of this study show that such forums can help identify “fake news” and help citizens discuss and debate the truth, it can also become an avenue to manage propaganda amongst the “unaware” citizens. This paper flags up the issues and benefits of using Facebook forums and in conclusion relates them to similar occurrences of the past to make society aware of the pitfalls of managed propaganda. Originality/value The paper takes initiative in investigating the use of social media in politics from the citizens’ perspective, which is comparatively marginalised against the number of studies taking place, which investigate the political party end use of social media for political marketing.


Author(s):  
Atika Aisyarahmi Munzir

<pre><em>The presence of the internet as a communication and information technology that continues to innovate can give birth to a variety of social media that can be used by an individual for various purposes. Aside from being a means of communicating in cyberspace, social media classified as new media can be used as an effort to present one's self-image including politicians. Now social media can not be separated from the daily life of an individual. Not only as a social need, but the use of social media was able to give influence in the political world. Fast, inexpensive, and effective making social media the most important communication tool in politics. This article aims to discuss the various roles of social media in the political world in Indonesia. The method used is quantitative by identifying the text. The author will use the framing analysis method by taking three research results that explain the various roles of social media in the political world. The results of article writing explain that the role of social media in the political world in Indonesia is as a media campaign, the development of political literacy, and increased voter participation.</em></pre>


2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Aminah Aminah

This research aims to explain about to examine about the role of social media in introducingbilled candidate ahead of the legislative election 2019 in the district of Aceh Jaya and theadvantages and disadvantages in the use of social media by every political actors of Aceh Jaya.The data that is required in writing is obtained through library research and field. Libraryresearch done with how to read text books, legislation, and other reading material related tothis research. While field research done by interviewing informants. The results of the studyshowed that social media has an important role in introducing the embryo candidate forlegislative members. Through social media particularly Facebook, the embryo candidate forlegislative members can promote itself faster, right and would not eat a large amount of moneyin campaigning. In addition, social media users there is no limits in campaigning. Anytime andanywhere during can still be reachable by internet network, so everyone can take advantage ofit. But despite this, social media also has a shortage of displays the existence of the party who isnot responsible to take photos to be made as a mock materials or arranged by these accountscrowd and distributed so that they can execute the popularity and elektabilitas from billedcandidate for legislative members.Key Words: The Role, Media, Political Communication and Legislative Election


2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Endang Dwi Sulistyoningsih

Victory is the primary goal for eligible participants in legislative, regent, governor, and presidential elections. The use of social media became a means of garnering support from the public, but on the other hand openly getting attacks from supporters of the opposing camp. Mutual news "hoax" that spread on social media is a problem that has not been resolved until now. Social media becomes a force as well as a threat because it is transformed into a digital world that does not recognize the boundaries of state sovereignty as well as the political and social structure of society. Students are members of the community of social media users who are critical of the development of virtual social relationships that are transformed into a space of political communication. This study used qualitative research methods. The purpose of this study is to analyze the meaning of students of social media users and analyze social media influence on the political participation of its users. Social media has the following meanings; First, social media is interpreted as a form of public opinion. Second, social media as the most democratic media. Third, social media as a driver of change. Fourth, social media as a two-way communication media. Fifth, social media as an opponent's surveillance tool. The implication of this research is expected to be more critical, hopefully, the political communicator is more professional and wise in conveying their political message. The goal of winning or just the opposite is that society becomes less sympathetic, and undermines the self-image of political participants.


2021 ◽  
Vol 55 (3) ◽  
pp. 1078-1109
Author(s):  
Neven Obradović ◽  
Siniša Atlagić

In this paper, the authors present the research results about the attitudes of the student population in Serbia regarding the use of social media tools as instruments of political engagement. The text presents a segment of a broader study of political communication of young people in Serbia, conducted within the benefit concept. The research results show that social media tools do not contribute to the political engagement of young people in online sphere. The authors interpret the results in the context of political communication and power, indicating the absence of efforts by young people in Serbia to acquire political subjectivity and persuasive action in the environment.


2014 ◽  
Vol 1 (2) ◽  
pp. 97-125 ◽  
Author(s):  
Sandrine Roginsky

This article’s objective is to explore the interrelations between social media technology and users in order to assess whether and how actors drive innovation. I am interested in understanding how social media technology configure users, how users reconfigure technologies to meet their needs and what users do with social media technology. The mainstream perspective on politicians who use social media has been based on the premise that social media technology is, by nature, an innovative tool and that politicians are not using it to its full potential. However I argue that technology is not innovative by nature and further that emerging practices are actually accompanying the use of social media by political actors but that those practices are related to the collaborative production of speech and rearrangement of editorial rules in political communication. Thus the bulk of the paper is devoted to showing that, through the use of social media technology, media and political communication are converging. The article builds upon examples from the use of social media technology by Members of the European Parliament (MEPs). I provide empirical insights into how Members of the European Parliament and their staff adapt to social media technology while using it in a creative way and how uses contribute to changes in the technology itself. This article is empirically grounded and aims at providing examples to highlight the role of actors in defining and developing innovation in the field of media technology. The argument of the paper is that innovation in media technology takes place at the level of practices. Yet new and old practices are interfering as more established practices meet social media technology, challenging the notion of newness and pointing out to the role and influence of the institutional context on innovation. This article finally outlines some of the existing claims made for the innovative potential of social media regarding politics and lays out a number of issues and questions that should lead us to be wary about celebratory accounts.


2020 ◽  
Vol 8 (1) ◽  
pp. 539-549
Author(s):  
Fitria Widiyani Roosinda ◽  
Ariyan Alfraita

Purpose of the study: This study aims to analyze one of the phenomena that happened on Indonesia election 2019, usage of internet meme for political campaign to boost some candidates popularity, but the concentration of this study is memes of unique community that make declaration to support political campaign president candidate from number 01, Jokowi - Ma’ruf Amin. Methodology: This study uses an Expreslanatical case study method using a qualitative approach. This study highlighted the political meme "nyeleneh community" in the 2019 presidential election. In content analysis, qualitative media of all types of data or documents analyzed are often referred to as "text" although not always in written form, but can also be images, moving images, music, articles, and others. Main Findings: The results show that the use of social media is very important during the 2019 General Election campaign, the existence of social media is considered as a "sexy" communication media to get the votes, as a medium to communicate or delivery the candidates’ vision and mission and also as media to interact with their supporters. Applications of this study: Memes of a unique community called “Nyeleneh Community” that make the declaration to support political campaign president candidate from number 01, Jokowi - Ma’ruf Amin. Novelty/Originality of this study: Meme presidential election 2019 circulates on social media more than a regular meme. Through visual images as well as words, packed with satire style creates a humorous atmosphere that becomes catharsis amid the contestations of presidential election 2019. The level of creativity in making memes increases rapidly which indicates a growing interest in the participation of public elections. Political communication activities on social media in Indonesia have spread to the wider community and need a serious review to understand the map which provides references to stakeholders to create a policy.


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