scholarly journals Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan

2021 ◽  
Vol 5 (4) ◽  
pp. 757-768
Author(s):  
Jassim Ahmad Al-Gasawneh ◽  
Abdullah Matar Al-Adamat ◽  
Marzouq Ayed Al-Qeed ◽  
Nawras M. Nusairat ◽  
Ala'eddin Ahmed ◽  
...  
Keyword(s):  
Young Adult ◽  
Online Shopping ◽  
Online Reviews ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Website Design ◽  
Unified Theory ◽  
Use Of Technology ◽  
Technological Advances ◽  
The Relationship

Although there have been unprecedented advances in technology worldwide, it is challenging for businesses and marketers to develop novel strategies of attracting consumers because the latter’s online shopping intentions have not changed according to the technological advances. Given these considerations, the present paper investigated how online shopping intention was influenced by website design and online reviews, how the relationship between website design and online shopping intention was moderated by online reviews, and how the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. To that end, the paper drew on the theoretical framework of the Unified Theory of Acceptance and Use of Technology. A sample of consumers from Jordan was used for data collection, with Smart Partial Least Squares being employed for the analysis of the 225 responses received. Based on the findings, online shopping intention was favorably influenced by website design and by online reviews, while the relationship between website design and online shopping intention was moderated by online reviews. Likewise, the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. Digital marketing agencies can use such findings to develop a marketing strategy targeting young adult consumers in Jordan.

scholarly journals Evaluasi Penerimaan End-User terhadap Aplikasi University Customer Care Center (UC3) Universitas Jember dengan Menggunakan Pendekatan Unified Theory of Acceptance and Use of Technology (UTAUT)

2019 ◽  
Vol 4 (2) ◽  
pp. 68
Author(s):  
Mitha Ariska ◽  
Diah Ayu Retnani Wulandari ◽  
Qurrota A’yuni Ar Ruhimat
Keyword(s):  
Care Center ◽  
Successful Implementation ◽  
Unified Theory ◽  
End User ◽  
Use Of Technology ◽  
Customer Care ◽  
Effort Expectancy ◽  
Use Behavior ◽  
The University ◽  
The Relationship

University Customer Care Center (UC3) is a complaint service system for active academic civitas of the University of Jember. Implementation of UC3 is expected to optimize complaints complaint related to performance evaluation at the University of Jember. One of the keys to the successful implementation of information technology, The purpose of the study is to know the factors that influence the acceptance of the academic civitas in using the UC3 application. This research will use the Unified Theory of Acceptance and Use of Technology (UTAUT) method by utilizing the Performance Expectancy (PE) variable, Effort Expectancy (EE), Social Influence (SI), and Facilitating Condition (FC) to see how it affects the intensity of application usage UC3 And the influence of moderator variables (Age and Experience) to the relationships of those variables. Based on the results of data analysis PLS-SEM known that the PE, EE, and SI variables have a positive and significant effect on the Behavioral Intention (BI) variables as well as the FC and BI variables significantly positive and significant to the Use Behavior (UB) variables. Age influences inter-variable relationships for ages 26-35 years, 36-45 years, and >45 years, while Experience influences the relationship between variables for usage intensity ≥3 times. Based on the results of the five hypotheses received can be interpreted that the UC3 application was accepted by the academic and the acceptance is still not fully.

scholarly journals Users’ Sentiment Analysis of Shopping Websites Based on Online Reviews

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Xiaohong Wang ◽  
Shuang Dong
Keyword(s):  
Sentiment Analysis ◽  
Text Analysis ◽  
Online Shopping ◽  
Rapid Development ◽  
Online Reviews ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Emotional Words ◽  
Fine Grained ◽  
The Relationship

AbstractWith the rapid development of online shopping, how to explore the value of online reviews, so as to give full play to their role in potential users’ purchasing decisions. Based on text mining and quantitative analysis, this paper studies the sentiment analysis of online reviews on B2C shopping website. The main attributes of commodity or service are extracted based on the order of word frequency in the online reviews. Text analysis method is used to judge the relationship between attributes of commodity or service and its emotional words. The fine-grained sentimental polarity and intensity of attributes are identified to analyze users’ concerns and preferences. The research shows that users pay more attention to the configuration and after-sales service of mobile, and have a positive sentimental orientation to most of attributes, especially unlocking function, hand feeling attribute and logistics service; and have a neutral sentimental orientation towards the attributes of battery and memory, and a negative sentimental orientation towards the membrane of mobile phone. The results can provide a reference for consumers to make purchasing decisions, for enterprises to improve product quality, and for shopping platform to optimize service.

scholarly journals Applying Control-Value Theory and Unified Theory of Acceptance and Use of Technology to Explore Pre-service Teachers’ Academic Emotions and Learning Satisfaction

2021 ◽  
Vol 12 ◽  
Author(s):  
Changcheng Wu ◽  
Xue Gong ◽  
Li Luo ◽  
Qingling Zhao ◽  
Shan Hu ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Value Theory ◽  
Learning Performance ◽  
Unified Theory ◽  
Learning Context ◽  
Academic Emotions ◽  
Control Value ◽  
Learning Satisfaction ◽  
Use Of Technology ◽  
The Relationship

Academic emotions refer to the emotions related to achievement activities or outcomes. Academic emotions are directly related to learning performance and have been recognized as critical to learners’ learning satisfaction and learning effectiveness in the online learning context. This study aimed to explore the relationship between academic emotions and learning satisfaction and their underlying mechanisms in massive open online courses (MOOCs) learning context using mediation models. This study adhered to the theoretical frameworks of the control-value theory (CVT) and the unified theory of acceptance and use of technology (UTAUT). Participants were 283 pre-service teachers who volunteered from a normal university in Southwestern China. Results revealed that: (a) academic emotions did not predict learning satisfaction; (b) learning interest and technology acceptance fully mediated the influence of academic emotions on learning satisfaction; (c) the four dimensions of technology acceptance did not mediate the relationship between academic emotions and learning satisfaction. This study integrated CVT and UTAUT models, and the results emphasized the importance of academic emotions and learning satisfaction in CVT and provision of additional support for UTAUT. Therefore, these findings have significant implications for improving the quality of MOOCs in the post-pandemic era.

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

2019 ◽  
Vol 26 (2) ◽  
pp. 149-165 ◽  
Author(s):  
Guy Assaker ◽  
Rob Hallak ◽  
Rania El-Haddad
Keyword(s):  
Structural Equation ◽  
Online Reviews ◽  
Equation Modeling ◽  
Unified Theory ◽  
Explanatory Variables ◽  
Use Of Technology ◽  
Online Travel Reviews ◽  
Facilitating Conditions ◽  
New Variables ◽  
Online Travel

The present study examines a comprehensive model of travelers’ use of online travel reviews as a form of user-generated content (UGC) through an expanded unified theory of acceptance and use of technology 2 (UTAUT2) framework. The UTAUT2, which includes Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions, Hedonic Motivation (HM), Price-Saving Orientation, and Habit, within this study incorporates two new variables: Trustworthiness and Homophily. We empirically examine the expanded model on a sample of 200 residents in the United Kingdom. The partial least squares–structural equation modeling analysis revealed that Homophily, PR, and Price-Saving Orientation are the strongest predictors of individual usage intentions’ of UGC. Moreover, the dimension of Habit, operationalized as a subjective measure of impulsive and automatic use of UGC, was found to be the strongest predictor of travelers’ actual UGC usage. This study enhances our understanding of the explanatory variables driving the usage of online reviews (e.g. contrary to prevalent knowledge from previous works, Trustworthiness in the present study was nonsignificant), thus providing far-reaching theoretical and practical recommendations for tourism researchers and practitioners.

scholarly journals Determinants of the Continued Intention of College Students in China to Use DiDi Mobile Car-Sharing Services

SAGE Open ◽  
2019 ◽  
Vol 9 (4) ◽  
pp. 215824401989369
Author(s):  
Isaac Kofi Mensah ◽  
Zhao Tianyu ◽  
Guohua Zeng ◽  
Luo Chuanyong
Keyword(s):  
College Students ◽  
Security And Privacy ◽  
The Internet ◽  
Intention To Use ◽  
Unified Theory ◽  
Car Sharing ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
The Relationship

This research paper examined the continued intention of college students to use DiDi mobile car-sharing services in China. The unified theory of acceptance and use of technology (UTAUT) was used as the theoretical framework while the data analysis was completed with SPSS. The results have demonstrated that performance expectancy, reliability, efficiency, and security and privacy were significant predictors of the continued intention to use mobile car-sharing services. Contrary to our expectations, effort expectancy was not a significant determinant of the continued intention to use mobile car-sharing services. In addition to these direct effects, the moderating impact of trust in the internet was also examined. The moderating analysis showed that trust in the internet showed no significant moderating impact on the relationship between performance expectancy, effort expectancy, reliability, efficiency, and security and privacy and the continued intention to use mobile car-sharing services. The implications of these findings are discussed.

scholarly journals Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

2014 ◽  
Vol 67 (11) ◽  
pp. 2282-2290 ◽  
Author(s):  
Kholoud Al-Qeisi ◽  
Charles Dennis ◽  
Eleftherios Alamanos ◽  
Chanaka Jayawardhena
Keyword(s):  
Website Design ◽  
Unified Theory ◽  
Design Quality ◽  
Use Of Technology ◽  
Usage Behavior

scholarly journals Factors that influence teachers’ use of GeoGebra for instruction

2016 ◽  
Vol 35 (1) ◽  
Author(s):  
Gerrit H. Stols ◽  
Stephan J. Venter ◽  
Elizabeth M. Louw
Keyword(s):  
Teaching And Learning ◽  
Intention To Use ◽  
Unified Theory ◽  
Software Training ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Actual Use ◽  
Facilitating Conditions ◽  
The Relationship ◽  
Mathematics Software

This study investigated factors that influence teachers’ use of mathematics software (in this case GeoGebra) for teaching and learning. Participants in the study were purposefully selected from a group of teachers that have received software training, have access to computers, and are familiar with the software. Seventy-five respondents completed the structured questionnaires. Multiple regressions were used to investigate the relationship between the four constructs of the Unified Theory of Acceptance and Use of Technology. These constructs are performance expectancy, effort expectancy, social influence, and facilitating conditions on teachers’ intention to use the mathematics software. This study found that the combination of the four above mentioned constructs explained 30% of the variance in respondents’ intention to use the software. Facilitating conditions were not found to directly influence whether or not people actually used the software because all of them have access to computers. Teachers’intention to use GeoGebra was found to predict the actual use of GeoGebra for teaching and learning.Keywords: mathematics; teachers; technology; ICT; software

scholarly journals Mirror, mirror on the wall: The factors that influence consumers’ behavioural intention to use smart mirrors in Canada

2021 ◽  
Author(s):  
Chelsea Heney
Keyword(s):  
Sem Analysis ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Unified Theory ◽  
Moderating Variables ◽  
Multigroup Analysis ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
The Relationship ◽  
Mirror Mirror

The retail industry is currently in a state of disruption and significant change. Successful retailers will be those that put their customers in the center of the shopping journey and create exceptional total retail experiences. Increasingly, retailers are turning to smart technology as a means of satisfying consumer demand for unique experiences and offerings. Adapting the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) this research seeks to explain the factors that influence Canadian consumers’ behavioural intention to use smart mirrors in a retail stores. Results from the PLS-SEM analysis suggest that perceived value (PV), performance expectancy (PE), hedonic motivation (HM) and social influence (SI) are significant. Interestingly, results of the multigroup analysis (MGA) technique suggest that the moderating variables of age, gender, and income are not significant and have no effect on the relationship between the primary constructs and behavioural intention.

STUDY OF RELATIONSHIP BETWEEN UTUAT FACTORS AND INTENTION TOWARDS USAGE E-MANAGEMENT IN LIBYAN PETROLEUM INDUSTRY

2017 ◽  
Vol 3 (2) ◽  
pp. 61-66 ◽  
Author(s):  
Bashir Abuzwida ◽  
Zulkiplie Abd Ghani ◽  
Faizal Bin Kasmani
Keyword(s):  
Conceptual Model ◽  
Behavioral Intention ◽  
Empirical Studies ◽  
Petroleum Industry ◽  
Mediating Effect ◽  
Decision Makers ◽  
Unified Theory ◽  
Related Literature ◽  
Use Of Technology ◽  
The Relationship

Purpose of study:The main aim of this study is to investigate the relationship between Unified theory of acceptance and use of technology (UTAUT) factors and intention towards usage of e-management in Libyan petroleum industry.Methodology:Aseries of appropriate literature is explored and a conceptual model is suggested and deliberated. A review of existing literature recommendsnumerousaspectsaffects behavioral intention of the users.Main findings: This model is set to help the managers and decision makers to understand the importance of e-management.Implications of study:Exploring the theoretical and empirical studies, thefuture study would be valuable and necessary to examine the relationship between expectancy and the overall job acceptance level of e-management including the mediating effect of perceived information quality.Originality/Novelty of study:The proposed conceptual model is both novel and different that is positivelycontributed towards the improvement of the related literature. 

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