scholarly journals Viral Marketing dan Motivasi Wisatawan dalam Meningkatkan Minat Berkunjung pada Destinasi Wisata di Kabupaten Bima

2020 ◽  
Vol 9 (2) ◽  
pp. 195
Author(s):  
Sri Ernawati
Keyword(s):  
Quantitative Methods ◽  
Tourism Industry ◽  
Viral Marketing ◽  
Standard Of Living ◽  
Linear Regression Method ◽  
Validity And Reliability ◽  
Tourism Destination ◽  
Rapid Economic Growth ◽  
The Social ◽  
Tourism Destinations

<em>Tourism is one of the new style industries, so it needs a special attention. The tourism industry is able to provide rapid economic growth in terms of employment opportunities, income, standard of living, and in activating other production sectors. This study aims to analyze and test the effects of viral marketing and tourist motivation both partially and simultaneously in increasing interest in visiting tourism destination in Bima District, Nusa Tenggara Barat, Indonesia. This research used quantitative methods by distributing questionnaires to 96 people who had visited tourism destinations in Bima District. The questionnaires would be tested for validity and reliability first, and then processed with SPSS version 20.0. Data analysis in this research used multiple linear regression method with SPSS </em>(<em>S</em><em>tatistical Package for the Social Sciences</em>) <em>20.0. The results showed that viral marketing and tourits motivation have an effect on tourism destination and it will positively influence the visiting interest to Bima District, respectively. Simultaneously, viral marketing and tourist motivation are able to raise visiting interest to Bima District’s tourism destinations.</em>

E-Tourism Image

2011 ◽  
pp. 1050-1068
Author(s):  
Lluís Prats-Planagumà ◽  
Raquel Camprubí
Keyword(s):  
Web Sites ◽  
Daily Basis ◽  
Competitive Advantages ◽  
Tourism Destination ◽  
Tourism Promotion ◽  
Tourism Product ◽  
The Social ◽  
Tourism Resources ◽  
Tourism Destinations ◽  
Tourism Image

The competitiveness of tourism destinations is a relevant issue for tourism studies, moreso, is a key element on the daily basis of tourism destinations. In this sense, the management of tourism destinations is essential to maintain competitive advantages. In this chapter tourism destination is considered as a relational network, where interaction and cooperation is needed among tourism agents, to achieve major levels of competitive advantage and a more effective destination management system. In addition, the perceptions of tourists are obtained from two main sources. The first one is the social construction of a tourism destination previous to the visit and the second one is obtained from the interaction between tourists and tourism destination agents during the visit. In this sense, the management of tourism destination to emit a homogenous and collective image is a factor that can reduce the gap if dissatisfaction from the previous and real tourist perception. The authors specifically discuss the importance of a common agreement of tourism agents on virtual tourism images projected through official Web sites, considering that the literature focused mainly in how to promote and sell destinations trough Internet but not in terms of exploiting a destination joint image. Finally, in order to analyze the integration of a tourism product and determine their consequences in tourism promotion an empirical research has been done, using the case of Girona’s province. The main findings determine that, although interactions among tourism agents can improve destination competitiveness, little cooperation in tourism promotion on Web sites is achieved, as well as a few uses of technological resources in the Web sites to facilitate to tourists a better understanding of tourism resources in the area.

scholarly journals Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism?

2021 ◽  
Vol 16 (1) ◽  
pp. 69-85
Author(s):  
Kristian Suhartadi Widi Nugraha ◽  
Ika Barokah Suryaningsih ◽  
Ira Dwi Cahyanti
Keyword(s):  
Word Of Mouth ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Tourism Experience ◽  
Tourism Destinations ◽  
Satisfaction Theory

Abstract The development of tourism industry includes the development of rural tourism based on Edu-Tourism. The biggest challenge of this industry is the lack of interest of the tourists to return to the rural tourism or Edu-Tourism destinations. The objectives of the study are to see the influence of destination quality, experience involvement, and memorable tourism experience towards clients’ satisfaction and to establish word of mouth of the rural tourism. Questionnaire were distributed to 200 respondents as the sample of the study. The result of the study showed that destination quality significantly affected tourists’ satisfaction and word of mouth; whereas experience involvement affected memorable tourism experience and tourists’ satisfaction. Furthermore, memorable tourism experience has significant impact on tourists’ satisfaction and word of mouth; and the tourists’ satisfaction significantly influenced word of mouth. The research is unfortunately limited the concept of satisfaction theory, memorable tourism experience and word of mouth theory to the rural tourism destination only rather than other tourism destinations.

Does the perception of halal tourism destination matter for non-Muslim tourists’ WOM? The moderating role of religious faith

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Khalilur Rahman ◽  
Md Sohel Rana ◽  
Mohd Nazari Ismail ◽  
Mohd Zulkifli Muhammad ◽  
Muhammad Nazmul Hoque ◽  
...  
Keyword(s):  
Significant Influence ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Capital City ◽  
Research Approach ◽  
Kuala Lumpur ◽  
Tourism Destination ◽  
Content Type ◽  
Tourism Destinations

Purpose Tourists often travel to different tourism destinations in advancing the knowledge of diverse cultures, environments, history and social aspects. The purpose of this study is to explore tourists’ perception of halal tourism and its impact on word-of-mouth towards halal tourism destinations. Design/methodology/approach A quantitative research approach was applied in this study. Data were collected via 375 survey questionnaires and were analysed using partial least square method. Data were collected from Malaysia’s capital city and tourist spots in Kuala Lumpur, the administrative capital city in Putrajaya, and several cities in Selangor, the richest state in the country. Findings The findings revealed that trip quality has a higher significant impact on satisfaction and trip value. The perception of a halal tourism destination is found to have a significant influence on satisfaction and trip value. Trip value is significantly related to satisfaction but not associated with word-of-mouth (WOM). Satisfaction of tourists has a significant impact on WOM towards travel destinations. Research limitations/implications This study comes up with a novel understanding of the theory of tourism practices by estimating non-Muslim tourists’ perception and its significant influence of WOM towards tourism destinations. The results of this study are significant to industry practitioners, policymakers and marketers in promoting halal tourism. The results of this study provide useful insights for Malaysia’s tourism industry, particularly for the tourism marketing in Kuala Lumpur and Putrajaya cities as tourist destinations. Practical implications This study comes up with a novel understanding of the theory of tourism practices by estimating non-Muslim tourists’ perception and the influence of WOM towards tourism destinations. The results of this study are significant to industry practitioners, policymakers and marketers in promoting halal tourism. Originality/value This study examined the potential impact of non-Muslim tourists’ perception of halal tourism destinations and their WOM for halal tourism destinations.

The Effect of Islamic Attributes and Destination Affective Image on the Reputation of the Halal Tourism Destination of Jakarta

2020 ◽  
Vol 11 (2) ◽  
pp. 299
Author(s):  
Yunni Indrani WIDJAJA ◽  
Gamal S. A. KHALIFA ◽  
Abuelhassan Elshazly ABUELHASSAN
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Sem Analysis ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Price Ratio ◽  
Cultural Resources ◽  
Tourism Destination ◽  
Unit Of Analysis ◽  
Tourism Destinations

Tourism industry recognizes the growing interest in Halal tourism from both the perspectives of practitioners and researchers. Indonesia was chosen as the world's best halal tourism destination this year according to the 2019 Global Muslim Travel Index (GMTI) and outperformed 130 destinations from around the world. Among the 10 most favorite halal tourism destinations, Jakarta has the most unique characteristics compared to the other nine provinces. Related to this background, this study aims to examine the effect of Islamic attributes and destination affective image on the reputation of the halal tourism destination of Jakarta. The research design outlines the use of quantitative research approaches. The unit of analysis and observation is International Muslim tourists who visited Jakarta. The Central Statistics Bureau (BPS) recorded the number of foreign visitors arriving DKI Jakarta amounted to 2,313,742 people at 2013. Hair et al. (1992) suggest the minimum sample size for SEM analysis is 100 to 200. So based on this opinion, this study will take a sample of 200, in accordance with the terms of use of SEM (Structural Equation Modeling) as analytic tools to test the hypotheses. The study was conducted in the cross-section period of 2019. The results showed that the Islamic Attributes and Destination Affective Image affect the Destination Reputation. Destination reputation is more dominantly built by destination affective image compared to Islamic attributes. This finding has implications for related stakeholders that the development of destination affective image needs to be prioritized to support Jakarta's destination reputation as one of the halal tourism destinations in Indonesia. It mainly concerns on the aspects of natural and cultural resources, security, night life and entertainment, accessibility, and quality / price ratio.

E-Tourism Image

2010 ◽  
pp. 184-202 ◽  
Author(s):  
Lluís Prats-Planagumà ◽  
Raquel Camprubí
Keyword(s):  
Web Sites ◽  
Daily Basis ◽  
Competitive Advantages ◽  
Tourism Destination ◽  
Tourism Promotion ◽  
Tourism Product ◽  
The Social ◽  
Tourism Resources ◽  
Tourism Destinations ◽  
Tourism Image

The competitiveness of tourism destinations is a relevant issue for tourism studies, moreso, is a key element on the daily basis of tourism destinations. In this sense, the management of tourism destinations is essential to maintain competitive advantages. In this chapter tourism destination is considered as a relational network, where interaction and cooperation is needed among tourism agents, to achieve major levels of competitive advantage and a more effective destination management system. In addition, the perceptions of tourists are obtained from two main sources. The first one is the social construction of a tourism destination previous to the visit and the second one is obtained from the interaction between tourists and tourism destination agents during the visit. In this sense, the management of tourism destination to emit a homogenous and collective image is a factor that can reduce the gap if dissatisfaction from the previous and real tourist perception. The authors specifically discuss the importance of a common agreement of tourism agents on virtual tourism images projected through official Web sites, considering that the literature focused mainly in how to promote and sell destinations trough Internet but not in terms of exploiting a destination joint image. Finally, in order to analyze the integration of a tourism product and determine their consequences in tourism promotion an empirical research has been done, using the case of Girona’s province. The main findings determine that, although interactions among tourism agents can improve destination competitiveness, little cooperation in tourism promotion on Web sites is achieved, as well as a few uses of technological resources in the Web sites to facilitate to tourists a better understanding of tourism resources in the area.

scholarly journals Ranking of Sustainable Medical Tourism Destinations in Iran: An Integrated Approach Using Fuzzy SWARA-PROMETHEE

2021 ◽  
Vol 13 (2) ◽  
pp. 683
Author(s):  
Peiman Ghasemi ◽  
Amir Mehdiabadi ◽  
Cristi Spulbar ◽  
Ramona Birau
Keyword(s):  
Evaluation Method ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Information And Communications Technology ◽  
Preference Ranking ◽  
Analysis Tool ◽  
Marketing Capability ◽  
Tourism Destination ◽  
Average Performance ◽  
Tourism Destinations

Today, medical tourism is one of the fastest growing sectors of the tourism industry around the world. Medical tourism can contribute to the sustainable development and economic dynamism of countries. Therefore, in this study, we prioritize the world’s leading countries in medical tourism for Iranians. First, five main criteria and 20 sub-criteria were selected, which are the reasons for choosing a country as a medical tourism destination. In this paper a combined fuzzy SWARA-PROMETHEE approach was used to prioritize tourism destinations. The acronym PROMETHEE stands for Preference Ranking Organization Method for Enrichment Evaluation method and represents an useful MCDA (Multi-Criteria Decision Analysis) tool. On the other hand, SWARA acronym means Step-wise Weight Assessment Ratio Analysis. The criteria were weighted using the fuzzy SWARA approach. In the following, using the PROMETHEE approach, we prioritized eight countries as tourism destinations, then we identified criteria related to sustainability of medical tourism destinations and prioritized medical tourism destinations using these criteria as the contributions of this paper. The weights obtained for criteria “Abilities of skilled staff,” “Applied medical equipment,” “Marketing capability,” “Type of service provided,” and “Application of information and communications technology” were 0.176, 0.232, 0.108, 0.395, and 0.089, respectively. The results show that medical tourism destination priorities for Iranians are India (Phi = 0.1396), Malaysia (Phi = 0.1128), Panama (Phi = 0.0976), Mexico (Phi = 0.0790), Singapore (Phi = 0.0096), Taiwan (Phi = −0.0442), Brazil (Phi = −0.1747), and Costa Rica (Phi = −0.2196), respectively. Negative Phi values indicate below average performance of those countries and positive Phi values indicate above average performance of those criteria. The results indicate that countries with negative Phi values should be strengthened relative to the improvement of some criteria.

scholarly journals Strategic Management and Branding Panacea for Surviving in Volatile Environments: Case of Zimbabwe Tourism Industry

2015 ◽  
Vol 3 (2) ◽  
pp. 24 ◽  
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Strategic Management ◽  
Tourism Industry ◽  
Brand Name ◽  
Tourism Destination ◽  
Qualitative Approaches ◽  
Strategic Model ◽  
Key Stakeholders ◽  
Strategic Factors ◽  
Tourism Destinations

The Zimbabwe tourism destination has been rebranded three times between the years 1980 and 2011. It started with the brand name “Discover Zimbabwe” after independence in 1980, to “Africa Paradise” in 1996, then “Zimbabwe a World of Wonders” in 2011. The change was done as an effort to strategically position the country’s tourism destination through an attractive brand. The first two brands failed to change the perceptions of tourists towards Zimbabwe. This study sought to explore strategic factors that might have affected the tourism destination. The research applied both quantitative and qualitative approaches to extract data. The results showed that the majority of tourism players in Zimbabwe used the branding concept separately from strategic management. The study discovered that the failure of the tourism industry is attributed to the failure by the authorities to strategically consult key stakeholders in the formulation of the brand. The study therefore, recommended a brand-strategic model suitable for tourism destinations emphasising on combining branding and strategic management.

Characterizing Tourism Destination and Policies Forward: The Case in Bantayan Island, Philippines

2020 ◽  
Vol 24 (2) ◽  
pp. 143-165
Author(s):  
Kafferine D. Yamagishi ◽  
Ann Myril C. Tiu ◽  
Reciel Ann B. Tanaid ◽  
Maria Esther F. Medalla ◽  
Eula Margareth Y. Jabilles ◽  
...  
Keyword(s):  
Developing Countries ◽  
Life Cycle ◽  
Carrying Capacity ◽  
Social Impact ◽  
Energy Use ◽  
Tourism Industry ◽  
Waste Generation ◽  
Tourism Destination ◽  
Marketing Analytics ◽  
Tourism Destinations

This work reports a holistic tourism destination assessment of Bantayan Island (Philippines) using an expanded tourism area life cycle (TALC) model. The expanded TALC contains five evaluation areas: destination characteristics, marketing response, economic impact, social impact, and environmental impact. Using various sources of evidence, findings suggest that Bantayan Island is positioned in the involvement stage of the TALC model. However, specific areas yield different results as the island is in the development–consolidation stage for destination characteristics, involvement–development for marketing response, involvement for economic impacts, development for social impacts, and involvement for environmental impacts. With these findings, various policy insights for destination management are offered, such as establishing carrying capacity, embracing a proactive marketing content and marketing analytics, managing resiliency of the locals and the tourism industry, integrating local culture in tourism packages, and reducing material and energy use and waste generation. These insights can be extended to other tourism destinations with similar conditions, particularly in developing countries.

scholarly journals Penggunaan Instagram Terhadap Citra Diri Mahasiswa

2020 ◽  
Vol 4 (2) ◽  
pp. 105-116
Author(s):  
Sri Rejeki ◽  
Euis Komalawati ◽  
Poppy Indriyanti
Keyword(s):  
Quantitative Methods ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Validity And Reliability ◽  
Communication Management ◽  
Self Image ◽  
The Social ◽  
Independent Variable ◽  
Management Students

Instagram is one of the social media that has the concept of visual interaction. Various photo and video content on Instagram sometimes triggers and influences people to form a different self-image to their lives in the real world. The purpose of this study was to find out the effect of Instagram use on student self-image. The independent variable is Instagram Usage, and the dependent variable is Self-image. This research uses quantitative methods, with data collection techniques using questionnaires, documentation, and literature studies. The data analysis method uses a validity and reliability test, product-moment, correlation coefficient, determination coefficient, hypothesis test, and simple linear regression test. Data processing using SPSS program version 25.00. The number of respondents was 93 people out of 1230 Communication Management students of the STIAMI Institute. Sampling technique using simple random sampling with Slovin formula. Based on Dramaturgy Theory about self-image, the results also showed in the T-test hypothesis was accepted, and the product-moment correlation test stated there is a significant positive relationship between Instagram use and self-image. The confines determination test results showed that Instagram's effect on self-image has a fairly high percentage. R Square value is 0.638 or 63.8%. With a high percentage value, Instagram users, especially students, should be smarter and wiser to use Instagram. With a positive motive of use, it will not cause a bad self-image of a person.

scholarly journals CHALLENGES OF SMART TOURISM IN MALAYSIA ECO-TOURISM DESTINATIONS

2020 ◽  
Vol 18 (14) ◽  
Author(s):  
Syakir Amir Ab. Rahman ◽  
Nur’Hidayah Dura ◽  
Muhamad Asrah Yusof ◽  
Hitoshi Nakamura ◽  
Rahmat Abu Nong
Keyword(s):  
Real Time ◽  
Questionnaire Survey ◽  
Tourism Industry ◽  
Security And Privacy ◽  
Tourism Destination ◽  
Chi Square ◽  
Chi Square Test ◽  
Tourism Destinations ◽  
Comprehensive Framework ◽  
Smart Tourism

Smartness helps in transferring and sharing information to facilitate tourism industry optimizing performance and competitiveness, generating solution for asset evaluation and shaping tourism products and services in a real-time. In Malaysia, tourism industry is moving forwards to acknowledge smart tourism concept as Malaysia Smart Tourism 4.0 initiatives is launched recently. Therefore, this study aims to identify challenges of smart tourism application in Malaysia. 400 respondents among domestic and international tourists were recruited for the study, using questionnaire survey in two eco-tourism destination, Pulau Langkawi and Cameron Highland. Chi-square test was used to assess the challenges. Awareness, security and privacy, and implementation mechanism of smart tourism are among the highest challenges were observed. This study extends for a new establishment of proper and comprehensive framework of smart tourism in Malaysia.

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