scholarly journals Impact of Deceptive Advertising on Women Buying Behavior: A Study on Cosmetics Industry of Bangladesh

2021 ◽  
Vol 8 (2) ◽  
pp. 21
Author(s):  
Md. Muzahidul Islam

Deceptive advertisements harm consumers by causing them to have false beliefs about the nature of the products being advertised and thereby causing them to make different purchasing decisions than they would have made otherwise. This is particularly evident in the cosmetics industry in Bangladesh where recently, various forms of advertising techniques deceptive in nature are urgently and increasingly adopted to enhance sales figure and to establish a strong market share. In this quantitative research, the study estimates the relationship of women response against deceptive advertising. The researcher has reported the results of a questionnaire survey of 227 women of this industry using convenience sampling from four different areas in Dhaka city. The findings acquired through using basic statistical tools like descriptive analysis, factor analysis and following multiple linear regression model to provide new insights into deceptive advertising. The impact of deceptive advertising on women buying behavior is highly significant across most of the social and health impact variables like affecting lifestyle, stereotype role, social class, several side effects, fail to give promised services, consequences of cosmetics products.

Author(s):  
Muhammad Abu-Bakr Ali ◽  
Shameel Ahmed Zubairi

Analysis of consumer behavior needs to be studied in a more holistic way to understand what factors lead consumers to buy on impulse. The primary aim of this study was to determine the influence of demographic factors on the Impulse Buying Behavior (IBB) of the consumers of supermarkets. It was aimed to study the impact of demographic factors (age, gender, and income), on the type of IBB (reminder, pure, suggestion and planned IBB). In this research the quantitative research method was used for analysis and getting the results.  The population of this study comprised of consumers in supermarkets situated in Karachi. The samples in this study were those who were shopping at the selected supermarkets in Karachi.  Convenience sampling was used to gather the information from 300 respondents. Descriptive analysis, reliability analysis, and regression analysis were executed using SPSS for testing the stated hypothesis of the study.  The questionnaire was used as a tool for collecting primary data. The results of the study indicated that the Demographic factors significantly influence pure impulse buying behavior and suggestion impulse buying behavior.


Author(s):  
Eva Spiritus-Beerden ◽  
An Verelst ◽  
Ines Devlieger ◽  
Nina Langer Primdahl ◽  
Fábio Botelho Guedes ◽  
...  

The COVID-19 pandemic is a defining global health crisis of our time. While the impact of COVID-19, including its mental health impact, is increasingly being documented, there remain important gaps regarding the specific consequences of the pandemic on particular population groups, including refugees and migrants. This study aims to uncover the impact of the COVID-19 pandemic on the mental health of refugees and migrants worldwide, disentangling the possible role of social and daily stressors, i.e., experiences of discrimination and daily living conditions. Descriptive analysis and structural equation modeling were used to analyze the responses of N = 20,742 refugees and migrants on the self-reporting global ApartTogether survey. Survey findings indicated that the mental health of refugees and migrants during the COVID-19 pandemic was significantly impacted, particularly for certain subgroups, (i.e., insecure housing situation and residence status, older respondents, and females) who reported experiencing higher levels of increased discrimination and increases in daily life stressors. There is a need to recognize the detrimental mental health impact of the COVID-19 pandemic on particular refugee and migrant groups and to develop interventions that target their unique needs.


Author(s):  
Simin Zou ◽  
Xuhui He

The unprecedented COVID-19 pandemic has caused a traffic tie-up across the world. In addition to home quarantine orders and travel bans, the social distance guideline of about six feet was enacted to reduce the risk of contagion. However, with recent life gradually returning to normal, the crisis is not over. In this research, a moving train test and a Gaussian puff model were employed to investigate the impact of wind raised by a train running on the transmission and dispersion of SARS-CoV-2 from infected individuals. Our findings suggest that the 2 m social distance guideline may not be enough; under train-induced wind action, human respiratory disease-carrier droplets may travel to unexpected places. However, there are deficiencies in passenger safety guidelines and it is necessary to improve the quantitative research in the relationship between train-induced wind and virus transmission. All these findings could provide a fresh insight to contain the spread of COVID-19 and provide a basis for preventing and controlling the pandemic virus, and probe into strategies for control of the disease in the future.


2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Abdul Rahim , Dr. Adil Zaman Kasi

This research paper discusses the reciprocal relationship of Pakistan and United States. Pakistan and United States are engaged in transactional relationship for gaining the credibility of through securing their national interest which bought distractive approaches in bilateral relationship. Historically, Pakistan-United States have been supporting each other against the terrorism as had strong diplomatic alignment in countering terrorism, extremism and fundamentalism. The distrust prevailed and occupied which dismantle the international move to dismantle the terror. The uncertainty of relationship causes a cataclysmic events which provides distrust as well as dismantle the international coalition for the peace establishment. This paper includes the diplomatic ties between Pakistan and United States specially post 9/11. The diplomatic successful alignment for the international peace brought effective orientation thereafter the impact factors of diverse misunderstanding which were mismanaged diplomatically as cases of Raymond Davis, Salala Check post, nuclear proliferation, Osama Bin Laden, Drone Attacks, and Memogate. Their diplopic move is essential to be revamped for the social, economic and political factors which sources the regional peace of South and Central Asia.  


Author(s):  
ULVA NUR HIDAYAH ◽  
NIKE WIDURI ◽  
SYARIFAH MARYAM

The establishment of oil palm companies let impact on society.  The purpose of this study was to know the social and economic impact of  the establishment of oil palm company on the community. This research was conducted from May to July 2019 in Loleng Village, Kota Bangun District, Kutai Kartanegara District. Oil palm company exists in there namely PT. Prima Mitrajaya Mandiri.  Number of respondents was as many as 44 respondents divided into two parts, namely 22 respondents are residing close to the company and 22 respondents are living far away from the company. The method of data analysis that used was descriptive analysis. The research results showed that oil palm company let  positive impact on the community who live near to the company. The establishment of  company opens employment opportunities,  increases people's living standards, and opens business opportunities.   The company gives many help for community lives near the company such as financial assistance to orphans, school repair assistance, and road repair assistance. People who live far away from the company  did not have the positive impact.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Intan Hapsari Surya Putri ◽  
Imam Buchori ◽  
Wiwandari Handayani

Purpose This study aims to prove that land-use change plays a role in the occurrence of hydro-meteorological disasters in Central Java, especially in relation to its upstream and downstream. Design/methodology/approach The paper presents empirical findings from quantitative research using a spatial analysis and descriptive analysis. Findings The upstream and downstream area of Central Java is categorized as a rapid development area that results in changes in land use and land cover. The findings showed that there was an increasing number of hydrometeorological disasters such as floods and landslides as the impact of land-use change and rainfall conditions. Research limitations/implications Analysis of the relationship between rainfall and disaster events with more technical and specific analysis could be done in the further research. Originality/value In this study, more analysis in the context of river basin systems including upstream and downstream in different periods to examine the linkage between them have been considered and incorporated.


2018 ◽  
Vol 16 (3) ◽  
pp. 253-268
Author(s):  
Alex Opoku ◽  
Peter Guthrie

Purpose The social housing sector is under increasing pressure to do more with less and provide value for money as part of the UK Government’s public debt reduction strategy. This study aims to explore the current practices towards unlocking social value in the housing sector through the adoption of the Social Value Act 2012. The Social Value Act seeks to ensure that public sector procurement deliver added value in terms of social, economic and environmental outcomes. Design/methodology/approach The study adopts quantitative research methodology through a survey with 100 housing professionals charged with the delivery of social value outcomes in the social housing sector in England. Findings The results of the study reveal that there is a low level of understanding of the Social Value Act 2012 among the professionals in the social housing sector. Once again, most organisations in the social housing sector do not have social value strategies or policies and rarely consider social value outcomes during procurement. However, employment skills and training and crime and antisocial behaviour reduction are the most social value priority outcomes/needs identified with organisations currently promoting social value in the social housing sector. Social implications The issue of social value has importance towards the wider society, and the study provides an insight into current practices towards the realisation of social value outcomes in the housing sector. Originality/value The Social Value Act 2012 came into force in January 2013, and little has been written on the impact of the Act on the social housing sector in England. This study identifies current practices in the social housing sector towards the delivery of social value outcomes in the day-to-day business operations.


2014 ◽  
Vol 4 (2) ◽  
pp. 202 ◽  
Author(s):  
Adeel Meo ◽  
Muhammad Daniyal Abbas ◽  
Muhammad Nadeem Sajjad ◽  
Muhammad Rizwan ◽  
Sayed shahbaz hussain Bukhari ◽  
...  

The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.In total 180 Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS.  This research was done on different sales promotional techniques.Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.


2019 ◽  
Vol 20 (3) ◽  
pp. 168-178
Author(s):  
Magdalena Paul

Purpose The purpose of this paper is to present the methodological issues around developing a quantitative research instrument of the social impact of Polish public libraries. The results of the use of this instrument to survey users of Mazovian Province, Poland, are summarized as an example of its use. Design/methodology/approach The research focused on informational, educational and participatory aspects of social impact on the sidelines leaving cultural heritage issues. “Impact” and “social impact” were defined according to ISO 16439:2014. Information and documentation – methods and procedures for assessing the impact of libraries. The research instrument included questions both about the activities taken in libraries by its users and the benefits they gained. The questionnaire also contained questions which allowed to control the variables such as frequency of using libraries, socioeconomic factors and cultural practices. To describe dependencies, various statistical tests were applied. The study was conducted on the group of 1,098 users of 38 public libraries between February and June 2017. Findings Younger and people from smaller towns felt more benefits from using libraries. There are significant differences between types of benefits people of various age, financial status and household size experienced. People who went to libraries and other cultural institutions often experienced more benefits. The more a person performs activities in libraries, the more benefits he or she has. Some added value of particular activities is also visible. Research limitations/implications Despite the efforts and the size of the sample, it is not representative of the population of library users in the Mazovian Province (mainly due to the data collection method – auditory survey). Originality/value Studying the social impact of the libraries in Poland is still at its beginning. The presented research is, therefore, exploratory in terms of cognitive and methodological value.


Author(s):  
Marek Kazimierczak ◽  
Agata Dąbrowska ◽  
Katarzyna Adamczewska ◽  
Ewa Malchrowicz-Mośko

Despite the growing interest in extreme sports around the world, researchers have rarely investigated the complex factors that have led to a developed commitment to extreme sports in recent years. Precisely, the social identity of ultramarathoners remains a research niche. The aim of the article is to analyze the impact of a sports event on shaping social identity of ultramarathon runners on the example of Karkonosze Winter Ultramarathon (held in Poland). The qualitative method used in the article—interviews with runners—made it possible to examine the factors that create social identity, among which the motives for participation, sports subculture, and the authenticity of the experience play a key role. The first part of the article describes the theoretical aspects of social identity in sport. The second, empirical part presents the research results supplemented by the statements of the contestants. In this case, the subject of analysis is the motives for participation in a winter ultramarathon and their characteristics. Lastly, the article analyzes the subculture of ultramarathoners and the experience of contestants’ authenticity. The investigated winter ultramarathon created the perfect space for creation, deepening and celebrating the social identity of ultramarathoners assessed as a value in itself. The article enriches the present knowledge about the motivation of ultramarathoners because, unlike the results of quantitative research, it presents in-depth responses of runners who were not always concerned by existing research questionnaires.


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