The Effect of New Ecological Paradigm on Pro-Environmental Behaviors: Mediating Role of Environmental Attitudes

2021 ◽  
Vol 1 (1) ◽  
pp. 43-50
Author(s):  
Kai-bin Zhao ◽  
Zheng Jin ◽  
Timothy Tamunang Tamutana ◽  
Yi-Ming Shi ◽  
Marina Kogay ◽  
...  
Keyword(s):  
Environmental Attitudes ◽  
New Ecological Paradigm ◽  
Environmental Behaviors ◽  
Mediating Role ◽  
Ecological Paradigm

The Mediating Role of New Ecological Paradigm between Value Orientations and Pro-Environmental Personal Norm in the Agricultural Context

2016 ◽  
Vol 28 (2) ◽  
Author(s):  
Kean Boon Chua ◽  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Rohaida Basiruddin
Keyword(s):  
Design Methodology ◽  
Value Orientation ◽  
Value Orientations ◽  
New Ecological Paradigm ◽  
Mediating Role ◽  
Personal Norm ◽  
Ecological Paradigm ◽  
The Relationship ◽  
Practical Implications

Purpose Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the present study aims to examine the relationships among value orientations, New Ecological Paradigm (NEP), and pro-environmental personal norm. Moreover, this research intends to investigate the mediating role of New Ecological Paradigm between value orientations and pro-environmental personal norm. Design/methodology/approach This study has utilized questionnaire survey among 277 paddy farmers at the Muda Agricultural Development Authority (MADA) area in Malaysia. Data was analyzed using Partial Least Squares technique in order to test study hypotheses. Partial Least Square technique was utilized to analyze the data to test the study hypotheses. Findings Results reveal that biospheric value, altruistic value and egoistic value positively and significantly affect NEP. It is also found that NEP positively and significantly affect pro-environmental personal norm. Data also supports the links between altruistic value and pro-environmental personal norm (PPN). However, the relationship between other two value-orientations (biospheric value and egoistic value) and PPN is not supported by the data. Additionally, NEP mediates the relationship between biospheric value and PPN as well as between egoistic value and PPN. Contrary to this, NEP does not mediate the relationship between altruistic value and PPN. Practical implications The findings of this study will guide the agrochemical industry to understand how to enhance consumers’ behavioural aspect towards the environmental welfare. As handling of agrochemical is hazardous to health and environment, the knowledge on the effect of value orientation, belief and norm holds the key to inculcate good agricultural practice. Originality/value The present study is among the pioneers to consider NEP as the mediator between three types of value orientation and personal norm. Additionally, this study examined the relationship between NEP and PPN as well as between value orientations and PPN which are comparatively new to the existing body of literature. Nevertheless, this study considers NEP as a multidimensional constructs which is relatively new. Last, but not the least, the findings elaborate the existing knowledge of individual’s environmental concern in the context of agrochemical purchase.

scholarly journals Effects of Culture on Green Purchase Intention, the Mediating Role of New Ecological Paradigm, Environmental Collective Efficacy and Environmental Knowledge

2019 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Muhammad Yawer Ansari ◽  
Danish Ahmed Siddique
Keyword(s):  
Collective Efficacy ◽  
Significant Influence ◽  
Purchase Intention ◽  
Uncertainty Avoidance ◽  
Environmental Knowledge ◽  
New Ecological Paradigm ◽  
Mediating Role ◽  
Ecological Paradigm

This study evaluated the effects of culture value dimension on green purchase intention and analyzed the mediating role of the New Ecological Paradigm, Environmental Collective Efficacy, and Environmental Knowledge. Even though previous studies have researched the effect of culture value dimension on green purchase intention but mediating role of NEP, ECF and EN were not focused. Therefore, we proposed a new theoretical frame of green purchase intention, modifying (Ghazali et al., 2017) model focusing on cultural aspects, and further on, including Pro-environmental behavioral factor based on (Lee, 2017). The empirical validity was established through a survey of more than 200 consumers using closed-ended Likert scale type questions. The study found that the New Ecological paradigm, Environmental Collective efficacy, and Environmental Knowledge have no significant influence on green purchase intention. However, Collectivism has a significant relationship with Environmental Collective Efficacy and the New Ecological Paradigm. No mediating role has been found in this study. However, four culture value dimensions that are Collectivism, Masculinity, Uncertainty Avoidance, and long-term orientation were directly analyzed with green purchase intention and results show that long-term orientation has a significant influence on green purchase intention, but collectivism, masculinity, and uncertainty avoidance have no influence on green purchase intention. The results reveal that Environmental Collective Efficacy and the New Ecological Paradigm are not significant predictors of green purchase intention, but Environmental Knowledge is an important predictor.

scholarly journals The New Ecological Paradigm, Pro-Environmental Behaviour, and the Moderating Effects of Locus of Control and Self-Construal

2020 ◽  
Vol 12 (18) ◽  
pp. 7728
Author(s):  
Lukasz Andrzej Derdowski ◽  
Åsa Helen Grahn ◽  
Håvard Hansen ◽  
Heidi Skeiseid
Keyword(s):  
Locus Of Control ◽  
Future Research ◽  
New Ecological Paradigm ◽  
Environmental Behaviour ◽  
Internal Locus Of Control ◽  
Self Construal ◽  
Ecological Paradigm ◽  
Purchasing Behaviour ◽  
The Relationship

Acquiring a better understanding of what drives pro-environmental and sustainable behaviour is important for both researchers and practitioners alike. The purpose of this paper is to explore the moderating role of locus of control and self-construal on the relationship between pro-environmental beliefs and pro-environmental consumer behaviour. We explicitly model the endorsement of the New Ecological Paradigm (NEP) as a predictor of three specific types of environmental behaviour—travel, purchasing and day to day activities. The results show a positive and significant association between the endorsement of NEP and a person’s pro-environmental traveling behaviour, purchasing behaviour and day to day activities. Moreover, we find that the effects are moderated by a person’s locus of control, specifically, it remains positive and significant only for people with an internal locus of control. However, we found no moderating effect of a person’s self-construal on the association between NEP and pro-environmental behaviour. The findings are important in the continuing work to understand what is limiting consumers to behave according to their beliefs. Practical and theoretical implications of the results as well as suggestions for future research are presented.

scholarly journals The Role of Curtailment Versus Efficiency on Spillovers Among Pro-Environmental Behaviors: Evidence from Two Towns in Granada, Spain

2020 ◽  
Vol 12 (3) ◽  
pp. 769
Author(s):  
Marta Suárez-Varela ◽  
Ariel Dinar
Keyword(s):  
Environmental Attitudes ◽  
Bottled Water ◽  
Behavioral Consistency ◽  
Environmental Behaviors ◽  
Cross Domain ◽  
Household Water ◽  
Two Cities ◽  
The Individual ◽  
Different Levels

In this paper we explore the existence of behavioral consistency between individuals’ pro-environmental attitudes and behaviors in related domains (cross-domain), distinguishing between the following two types of behaviors that the literature has identified as entailing different levels of sacrifice on the part of the individual: curtailment, i.e., implying the adoption of daily habits, and efficiency behaviors, i.e., installation of efficient devices. Using a dataset on bottled water demand from two cities in southern Spain, we find evidence of behavioral consistency between the undertaking of certain pro-environmental habits related to household water consumption and the decision to consume (or not) bottled water. These effects are found only when curtailment behaviors are considered, but not in relation to efficiency behaviors. Moreover, our results suggest that policies fostering pro-environmental habits could prove more successful than the ones promoting pro-environmental attitudes or awareness. These results have important implications for the design of environmental campaigns and rebate programs.

scholarly journals Spanish Version of the New Ecological Paradigm Scale for Children

2013 ◽  
Vol 16 ◽  
Author(s):  
José A. Corraliza ◽  
Silvia Collado ◽  
Lisbeth Bethelmy
Keyword(s):  
Factor Analysis ◽  
Rural Areas ◽  
Urban Areas ◽  
Environmental Attitudes ◽  
Demographic Variables ◽  
Spanish Version ◽  
New Ecological Paradigm ◽  
Confirmatory Factor ◽  
Ecological Paradigm ◽  
The Relationship

AbstractThe New Ecological Paradigm (NEP) scale has been extensively used to measure adults’ environmental attitudes. However, it has only recently been adapted for use with children. This paper presents a Spanish version of the NEP Scale for Children, examines children’s ecological beliefs according to socio-demographic variables as well as the relationship between children’s ecological beliefs and pro-environmental behavior. Exploratory factor analysis was conducted, followed by confirmatory factor analysis. In addition, the instrument’s internal consistency was studied and links between environmental attitudes, age, and ecological behavior in children were examined through correlation analyses. The results show that children’s ecological worldviews can be described by a dimension called “overall ecocentrism”. Analysis of variance demonstrated that children from rural areas exhibit a more ecocentric worldview than those from urban areas. The results also denote gender differences.

scholarly journals Validating the Scale of the New Ecological Paradigm (NEP) in Brazilian University Students

2021 ◽  
Vol 10 (4) ◽  
pp. e16410413947
Author(s):  
José Francisco dos Reis Neto ◽  
Celso Correia de Souza ◽  
Taner Douglas Alves Bitencourt ◽  
Cristiano Miranda Cupertino ◽  
Patrício Lauro de Melo Neto ◽  
...  
Keyword(s):  
Higher Education ◽  
University Students ◽  
Structural Model ◽  
Environmental Attitudes ◽  
Education Institution ◽  
Future Research ◽  
Higher Education Institution ◽  
New Ecological Paradigm ◽  
Convenience Sample ◽  
Ecological Paradigm

This article brings within two purposes. First it validated the scale of the New Ecological Paradigm (NEP) and then analyzed the ecocentrist and anthropocentric attitudes of university students from a Brazilian higher education institution. The original NPE scale of 15 items was used, in the form of a questionnaire and applied in a sample of 241 university students. Before the self-completion of the questionnaires, the university students did not receive the basic concepts of environmental attitudes. Confirmatory factor analysis techniques were used to test the structural model and statistical procedures to describe the sample as to its properties of similarities between the groups of students. The NEP was reduced to 13 items, proving to be reliable and valid to investigate structured and multidimensional environmental attitudes of university students. When analyzing the segmentation of university students, it was identified that women presented a more intense ecocentrist attitude than men. For the other segmentation groups in relation to age range, area of knowledge, semester in progress and course period, they did not present statistically significant differences. However, overall, the scores of university students indicated more ecocentrist than anthropocentrist attitudes. The convenience sample of part of the courses offered by the higher education institution may cause a bias in the research, considering as a limitation of this study. However, with the confirmation of the two-factor model, the results indicate consistency and guide future research to activities related to the environment, such as sustainable tourism, preservation against environmental impacts, among others.

scholarly journals A consumer behaviour approach to analyse the sustainability of food purchasing

2020 ◽  
Vol 20 (2) ◽  
pp. 73
Author(s):  
Laura Martinez-Carrasco Martínez ◽  
Margarita Brugarolas Mollá-Bauzá ◽  
Andrea Gascón Mora
Keyword(s):  
Young People ◽  
Consumer Behaviour ◽  
Environmental Attitudes ◽  
New Ecological Paradigm ◽  
Food Purchasing ◽  
Ecological Paradigm ◽  
Purchasing Behaviour ◽  
Behaviour Changes

<p><span lang="EN-GB">In this study, a survey has been carried out to analyse the purchase choice regarding several packaging options of four basic foods (water, milk, bread and meat). We conducted a segmentation by age to analyse whether the purchasing behaviour changes depending on this variable, and whether it is related to environmental attitudes measured on the New Ecological Paradigm (NEP) scale and to recycling behaviour. Among the results we found that, although young people seem to be slightly more environmentally aware, this does not translate into more sustainable purchases.</span></p>

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