scholarly journals A Systematic Mapping Study of Digital Marketing and Large Manufacturing Firms: Perspective from Japan

2021 ◽  
Vol 4 (2) ◽  
pp. 11-20
Author(s):  
Yukio Y. Murakami ◽  
◽  
Natsuo Okasaki ◽  
Keyword(s):  
Digital Media ◽  
Rapid Development ◽  
Digital Marketing ◽  
Good Effect ◽  
Systematic Mapping Study ◽  
Business Practices ◽  
Manufacturing Companies ◽  
Systematic Mapping ◽  
Effective Manner ◽  
Trade Shows

The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in consumer behavior in shopping. Business people need to know the proper use of digital marketing in order to effectively target appropriate consumers. Digital marketing describes the use of technology in marketing efforts and business practices by marketing goods, services, information, and ideas via the internet, cell phones, display advertisements, and other electronic media. Data-driven marketing uncovers a variety of tactics to approach, attract, resuscitate, delight, and drive customers to online marketing. Digital marketing facilitates many-to-many communications because of the high level of connectivity and is usually used to promote products or services in a timely, relevant, more personal, and cost-effective manner. Marketing activities are carried out intensively using digital media, from promotions or product offers to product sales. Today, a website is arguably the most crucial element of your entire marketing strategy. Even a simple site without a lead capturing process or sales page will be consulted as a digital business card before a deal is struck or a purchase is made. For this reason, overhauling outdated designs to keep up with industry standards is a no-brainer. Traditional advertising is not completely dead yet. Manufacturers still use formal events like trade shows to good effect, and often spend on TV spots, magazines, and other traditional media forms. Based on the available literature, the old method of print advertising and radio ads still work but they are becoming less effective as people look to online sources for their shopping. Manufacturing companies still use these old school methods like networking events and trade shows and they still produce results. Keywords: Systematic mapping, Digital Marketing, Manufacturing, Industrial Revolution.

scholarly journals The use of crowdfunding and its impact on entrepreneurship in the city of Ambato - Ecuador

Minerva ◽  
2021 ◽  
Vol 2 (6) ◽  
pp. 13-22
Author(s):  
Diego Acosta ◽  
Maira Horna ◽  
Cristina Caiza
Keyword(s):  
Agricultural Economics ◽  
Digital Marketing ◽  
Systematic Mapping Study ◽  
Mapping Study ◽  
Systematic Mapping ◽  
Chi Square ◽  
Advantages And Disadvantages ◽  
The Subject ◽  
The City ◽  
Financing Option

Crowdfunding and its impact on entrepreneurship in the city of Ambato are studied, according to several authors the variables are associated quite well when undertaking an idea and seeking financing. Within this process, the advantages and disadvantages of using crowdfunding are highlighted, as well as the process to undertake and finance projects. The results express that there is still the wrong thinking that financing is a limitation to undertake and they do not look for options in the market that can satisfy their needs. The results to entrepreneurs show that there is ignorance about crowdfunding but there is a real interest in learning about the subject and using it; also that the first financing option is banking. Finally, through the chi square the hypothesis is verified, accepting that crowdfunding does impact the enterprises of the city of Ambato. Keywords: Crowdfunding, Entrepreneurship, Investments, Financing, Economic performance. References [1]R. Abdurrahman, M. Erna amd M. Anang, «Digital Marketing and SMEs: A Systematic Mapping Study,» Library Philosophy and Practice (e-journal), 2 Agosto 2021. [2]Ley Orgániza de Emprendimiento e Innovación, 2020. [3]Crowdfunding ORG, «Crowdfunding una nueva forma de recaudar dinero para los proyectos,» 2020. [4]M. García and J. Saiz, «Concepto de emprendimiento, teorías y nuevos enfoques. Crowdfunding y nuevas formas de financiamiento,» Handbook of Science and Technology, 2017. [5]P. Moina, L. Morales and A. Córdoba, «El crowdfunding un nuevo mecanismo de impulsar la economía en el Ecuador,» Revista de Ciencias de la Administración y Economía, 2020. [6]A. Briones, «Concepto de Crowdfunding,» IEPS, p. 22, 2019. [7]E. Flores, «Diseño de un Centro para Emprendedores en una Escuela Profesional de Ingeniería aplicando el Modelo Lean Canvas,» Perú, http://dx.doi.org/10.4067/S0718-50062019000600151, 2019. [8]A. Kritiko, «Emprendedores y su impacto en el empleo y el crecimiento económico,» DIW Berlin, University of Potsdam, and IZA, Germany, 2019. [9]J. Gallestegui, «Franquicias regionales,» Emprender Revista, México, 2006. [10]E. Tenori, «Jóvenes emprendedores,» IEPS, p. 14, 2017. [11]A. Marin, «Procesos de analisis de emprendimientos y negocios,» USFQ, pp. 35-63, 2017. [12]D. Ricardo, «Emprender en la nueva era,» Emprendedores LATAM, 2017. [13]T. Trang, «Emprendimiento, autoempleo y creación de empleo en Vietnam,» Agricultural Economics and Management-Master's Programme, 2019. [14]A. Villamar, G. Zambrano and A. Regalado, «Medios digitales en el posicionamiento de marca,» Espíritu Emprendedor TES, p. 1, 2019. [15]L. Jiménez and S. Acosta, «El crowdfunding como alternativa para el emprendedor del siglo XXI,» 2019.

scholarly journals Collaborative Governance for Poverty Alleviation: A Systematic Mapping Study

2021 ◽  
Vol 8 (1) ◽  
pp. 20-36
Author(s):  
Muh Azis Muslim ◽  
Eko Prasojo ◽  
Lina M. Jannah
Keyword(s):  
Poverty Alleviation ◽  
Poverty Reduction ◽  
Social Issues ◽  
Rapid Development ◽  
Collaborative Governance ◽  
Active Role ◽  
Systematic Mapping Study ◽  
Mapping Study ◽  
Systematic Mapping ◽  
The Government

The study of poverty reduction is very relevant in the 21st century. The rapid development of technology has proven to improve various quality of life but has not been able to solve the problem of poverty in a total scale. On the other hand, the development of public administration science, especially regarding collaborative governance, provides hope for poverty reduction through the active role of various parties. Many experts explain that poverty is a complex problem. Poverty reduction efforts must be carried out in a holistic and participatory manner. Furthermore, there needs to be an active contribution from various parties, namely the government, the private sector and the community. This requires researchers to conduct further studies on how Collaborative Governance can be an alternative solution to solving the problem of poverty. This study aims to delineate the development of Collaborative Governance studies through the Systematic Mapping Study and associate it to the poverty alleviation to obtain the current research position. The study shows that research on Collaborative Governance for Poverty Reduction is included in Social Issues in Community concentration and it has the lowest percentage. The most widely used method in the research concentrated on Collaborative Governance is qualitative, and the publication trend shows a very significant development, especially in 2014-2018. Therefore, research on collaborative governance for poverty alleviation is still very limited and the opportunity to produce variety of renewals is very large.

The Challenge of Evaluating Virtual Communities of Practice: A Systematic Mapping Study

10.28945/4505 ◽  
2020 ◽  
Vol 15 ◽  
pp. 039-064
Author(s):  
Rogerio Ferreira da Silva ◽  
Itana Maria de Souza Gimenes ◽  
José Carlos Maldonado
Keyword(s):  
Communities Of Practice ◽  
Virtual Communities ◽  
Evaluation Process ◽  
Evaluation Methods ◽  
Systematic Mapping Study ◽  
Research Gaps ◽  
Systematic Mapping ◽  
Research Questions ◽  
Virtual Communities Of Practice ◽  
Selection Of

Aim/Purpose: This paper presents a study of Virtual Communities of Practice (VCoP) evaluation methods that aims to identify their current status and impact on knowledge sharing. The purposes of the study are as follows: (i) to identify trends and research gaps in VCoP evaluation methods; and, (ii) to assist researchers to position new research activities in this domain. Background: VCoP have become a popular knowledge sharing mechanism for both individuals and organizations. Their evaluation process is complex; however, it is recognized as an essential means to provide evidences of community effectiveness. Moreover, VCoP have introduced additional features to face to face Communities of Practice (CoP) that need to be taken into account in evaluation processes, such as geographical dispersion. The fact that VCoP rely on Information and Communication Technologies (ICT) to execute their practices as well as storing artifacts virtually makes more consistent data analysis possible; thus, the evaluation process can apply automatic data gathering and analysis. Methodology: A systematic mapping study, based on five research questions, was carried out in order to analyze existing studies about VCoP evaluation methods and frameworks. The mapping included searching five research databases resulting in the selection of 1,417 papers over which a formal analysis process was applied. This process led to the preliminary selection of 39 primary studies for complete reading. After reading them, we select 28 relevant primary studies from which data was extracted and synthesized to answer the proposed research questions. Contribution: The authors of the primary studies analyzed along this systematic mapping propose a set of methods and strategies for evaluating VCoP, such as frameworks, processes and maturity models. Our main contribution is the identification of some research gaps present in the body of studies, in order to stimulate projects that can improve VCoP evaluation methods and support its important role in social learning. Findings: The systematic mapping led to the conclusion that most of the approaches for VCoP evaluation do not consider the combination of data structured and unstructured metrics. In addition, there is a lack of guidelines to support community operators’ actions based on evaluation metrics.

scholarly journals Test Smell Detection Tools: A Systematic Mapping Study

2021 ◽  
Author(s):  
Wajdi Aljedaani ◽  
Anthony Peruma ◽  
Ahmed Aljohani ◽  
Mazen Alotaibi ◽  
Mohamed Wiem Mkaouer ◽  
...  
Keyword(s):  
Systematic Mapping Study ◽  
Mapping Study ◽  
Systematic Mapping

scholarly journals Global and Latin American female participation in evidence-based software engineering: a systematic mapping study

2021 ◽  
Vol 27 (1) ◽  
Author(s):  
Katia Romero Felizardo ◽  
Amanda Möhring Ramos ◽  
Claudia de O. Melo ◽  
Érica Ferreira de Souza ◽  
Nandamudi L. Vijaykumar ◽  
...  
Keyword(s):  
Software Engineering ◽  
Latin American ◽  
Gender Issue ◽  
Research Area ◽  
Systematic Mapping Study ◽  
Evidence Based ◽  
Mapping Study ◽  
Systematic Mapping ◽  
Participation Of Women ◽  
New Generation

Abstract Context While the digital economy requires a new generation of technology for scientists and practitioners, the software engineering (SE) field faces a gender crisis. SE research is a global enterprise that requires the participation of both genders for the advancement of science and evidence-based practice. However, women across the world tend to be significantly underrepresented in such research, receiving less funding and less participation, frequently, than men as authors in research publications. Data about this phenomenon is still sparse and incomplete; particularly in evidence-based software engineering (EBSE), there are no studies that analyze the participation of women in this research area. Objective The objective of this work is to present the results of a systematic mapping study (SM) conducted to collect and evaluate evidence on female researchers who have contributed to the area of EBSE. Method Our SM was performed by manually searching studies in the major conferences and journals of EBSE. We identified 981 studies and 183 were authored/co-authored by women and, therefore, included. Results Contributions from women in secondary studies have globally increased over the years, but it is still concentrated in European countries. Additionally, collaboration among research groups is still fragile, based on a few women as a bridge. Latin American researchers contribute a great deal to the field, despite they do not collaborate as much within their region. Conclusions The findings from this study are expected to be aggregated to the existing knowledge with respect to women’s contribution to the EBSE area. We expect that our results bring up a reflection on the gender issue and motivate actions and policies to attract female researchers to this area.

IoT-based botnet attacks systematic mapping study of literature

2021 ◽  
Author(s):  
Habiba Hamid ◽  
Rafidah Md Noor ◽  
Syaril Nizam Omar ◽  
Ismail Ahmedy ◽  
Shaik Shabana Anjum ◽  
...  
Keyword(s):  
Systematic Mapping Study ◽  
Mapping Study ◽  
Systematic Mapping

scholarly journals Technology-enhanced and game based learning for children with special needs: a systematic mapping study

2021 ◽  
Author(s):  
Jose A. Gallud ◽  
Monica Carreño ◽  
Ricardo Tesoriero ◽  
Andrés Sandoval ◽  
María D. Lozano ◽  
...  
Keyword(s):  
Special Needs ◽  
State Of The Art ◽  
Research Community ◽  
Systematic Mapping Study ◽  
Children With Special Needs ◽  
Game Based Learning ◽  
Mapping Study ◽  
Systematic Mapping ◽  
Wide Range ◽  
Research Questions

AbstractTechnology-based education of children with special needs has become the focus of many research works in recent years. The wide range of different disabilities that are encompassed by the term “special needs”, together with the educational requirements of the children affected, represent an enormous multidisciplinary challenge for the research community. In this article, we present a systematic literature review of technology-enhanced and game-based learning systems and methods applied on children with special needs. The article analyzes the state-of-the-art of the research in this field by selecting a group of primary studies and answering a set of research questions. Although there are some previous systematic reviews, it is still not clear what the best tools, games or academic subjects (with technology-enhanced, game-based learning) are, out of those that have obtained good results with children with special needs. The 18 articles selected (carefully filtered out of 614 contributions) have been used to reveal the most frequent disabilities, the different technologies used in the prototypes, the number of learning subjects, and the kind of learning games used. The article also summarizes research opportunities identified in the primary studies.

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