scholarly journals Exploring New Ways of Communicating CSR to the Relevant Stakeholders: An Empirical Study

2020 ◽  
Vol 9 (2) ◽  
pp. 25
Author(s):  
Mohammad Abul Bashar

A flower must be pollinated properly to produce seeds as final outcome of next germination to create new flowers and so on. Accordingly Corporate Social Responsibility (CSR) actions and practices of an enterprise should be communicated with its stakeholders. CSR and CSR communication should go hand-by-hand. The recent business trend shows that businesses are becoming increasingly aware of CSR and CSR communication systems. Existing studies, firm’s case study and real world phenomenon also reveal that business houses and society are benefiting from CSR actions and communicating those with their stakeholders. This research explores CSR and CSR communicating strategies and finds that stakeholders have in-depth concerns about CSR. It’s interesting that popular CSR practices like charity and philanthropic actions have been replaced by environmental (carbon footprint, air and water pollution), legal    (complying regulatory imperatives) and ethical (promoting corporate ethics, norms and values) etc. Moreover, the study also shows that communicating CSR actions through CSR reporting, company annual reports or firm’s sustainability reports and advertising have become less fashionable means of exchanging CSR efforts while academic books (companies are cited as examples or extracted as referred case studies), newspaper, internet and third party (social, political, local government authorities) association have become more trusted ways of communicating CSR motives, practices and actions.

Think India ◽  
2018 ◽  
Vol 21 (3) ◽  
pp. 13-18
Author(s):  
Abhijit Ranjan Das ◽  
Subhadeep Mukherjee

Corporate Social Responsibility (CSR) is not a very new concept, it is an old concept. Earlier, in India it was optional to the company that they may contribute voluntarily towards CSR but after the Companies Act 2013, it was formally introduced in the business environment and was made mandatory for those companies whose net worth and profit cross a threshold limit. They should contribute 2% of the average net profit of just preceding three years profit. This paper primarily focuses on CSR practices of some selected public sector petroleum companies in India. The study has been conducted based on the Annual Reports of seven selected public sector companies. Five years of data on CSR spending from 2009–10 to 2014–15 were examined. Moreover, the pattern of expenses was also examined. Since petroleum companies are giants of the India economy and contribute significantly towards the Gross Domestic Product (GDP) of our country. Thus it is necessary to look into how these companies are contributing towards CSR. An attempt has been made to examine the early impact of Section 135 of the Companies Act.


2019 ◽  
Vol 11 (1) ◽  
pp. 237 ◽  
Author(s):  
Radka MacGregor Pelikánová

The commitment of the European Union (EU) to Corporate Social Responsibility (CSR) is projected into EU law about annual reporting by businesses. Since EU member states further develop this framework by their own domestic laws, annual reporting with CSR information is not unified and only partially mandatory in the EU. Do all European businesses report CSR information and what public declaration to society do they provide with it? The two main purposes of this paper are to identify the parameters of this annual reporting duty and to study the CSR information provided by the 10 largest Czech companies in their annual statements for 2013–2017. Based on legislative research and a teleological interpretation, the current EU legislative framework with Czech particularities is presented and, via a case study exploring 50 annual reports, the data about the type, extent and depth of CSR is dynamically and comparatively assessed. It appears that, at the minimum, large Czech businesses satisfy their legal duty and e-report on CSR to a similar extent, but in a dramatically different quality. Employee matters and adherence to international standards are used as a public declaration to society more than the data on environmental protection, while social matters and research and development (R&D) are played down.


2015 ◽  
Vol 28 (1) ◽  
pp. 37-55 ◽  
Author(s):  
Hongjoo Woo ◽  
Byoungho Jin

Purpose – Corporate social responsibility (CSR) communication is a strategy to address companies’ goodwill to the society. Based on the institutional theory suggesting the influence of environmental factors of companies’ country-of-origins on their marketing practices, the purpose of this paper is to explore and compare the CSR communication practices of apparel firms from different countries. Design/methodology/approach – As a case study approach, this study investigates six apparel firms’ CSR communication disclosures on the official websites using a content analysis method and the Global Reporting Initiative’s categorial CSR reporting guidelines. Findings – Findings revealed that the six firms’ CSR communication adoption levels and focusses varied; the USA firms largely focussed on labor issues, while the European firms focussed on environmental issues and the Asian firms centered on social issues. Research limitations/implications – Although this study has limitations that pertain to case studies in general, this study provides academic contributions to the literature and managerial implications about different CSR focusses and communication activities across countries. Originality/value – CSR is especially important for the apparel business that highly involves social issues such as labor-intensive production. However, limited research showed how apparel firms are actually communicating CSR. This study was one of the early attempts on this topic.


Author(s):  
Dineshwar Ramdhony

The paper examines CSR disclosures by commercial banks operating in Mauritius. Annual reports for the year 2011 were scrutinized using content analysis. Five categories of disclosure were chosen in line with the Code of corporate governance and prior studies. Due to the small number (20) of banks operating in the country all banks were selected. Findings show that banks with higher visibility disclose more CSR information thus confirming that the legitimacy theory is an explanation for CSR disclosure by Mauritian banks. CSR reporting is prevalent among all banks but forty percent of banks disclose CSR information relating to one category only showing a narrow view of CSR. The primary area of disclosure is ‘Human resources’ which is at odds with previous studies. The paper contributes to the scarce literature on CSR disclosures by banks in a developing country.


Media Ekonomi ◽  
2016 ◽  
Vol 24 (2) ◽  
pp. 101
Author(s):  
Yunita Hasanah ◽  
Ida Busneti

<p><em>The goal this research to analyze comparing of factors that influence credit distribution at PT. Bank DKI and finance at PT. Bank Syariah Mandiri. The variable that influence credit distribution is: Third Party Funds, NonPerforming Loan/NonPerforming Finance and Capital Adequacy Ratio.This research used secondary data quertaly during the period 2008-2015 at the case study PT. Bank DKI and PT. Bank Syariah Mandiri from Finance Annual Reports of each Bank. The Methodology used is multiple regression analyze. This research shows is Third Party Funds and Capital Adequacy Ratio significantly and positive influence for the credit distribution and financing. NonPerforming Loan/No</em><em>n</em><em>Performing Finance has a negative and significant effect for credit distribution and financing.  </em></p>


2021 ◽  
Vol 13 (20) ◽  
pp. 11409
Author(s):  
Hina Ismail ◽  
Muhammad A. Saleem ◽  
Sadaf Zahra ◽  
Muhammad S. Tufail ◽  
Rao Akmal Ali

CSR Reporting is an essential mechanism for ensuring the transparency and accountability of companies towards sustainability performance. To further promote that sustainable development agenda, CSR-related regulations and policies have emerged worldwide, including in Pakistan. Therefore this study assesses the quality of corporate social responsibility in annual reports issued by firms listed at the Pakistan Stock Exchange. This study has operationalized the Global Reporting Initiative (GRI) principles for examining the quality of CSR disclosures. The paper sample comprised 540 annual reports of 90 financial or non-financial companies from the years 2012 to 2017. Content analysis is performed to look for six quality principles and measures, i.e., balance, comparability, accuracy, clarity, reliability, and timeliness. Results suggested that most Pakistani firms provide precise and on-time information and put less emphasis on the balance of information and comparable information. Moreover, this study also highlighted that organizations should implement the GRI principle for disclosing qualitative CSR report.


Author(s):  
Jamshaid Iqbal ◽  
Sajjad Hussain ◽  
Khalid Khan

Corporate Social Responsibility is perceived as a major component of contemporary business policies. It is considered as a significant tool for business promotion and survival in the 21st century.  The ideas of CSR (Welfare) and the business model, tobacco companies create a contradictory concept as it kills one-half of its chain users. Tobacco companies are strictly prohibited by international and local laws from the promotion of their products. In order to cope up with such strict laws, they start social initiatives. Hence, they take help from the idea of CSR.  Through CSR they earned a soft image and entered in politics to influence public policy in their favor. This paper is an effort to discuss the real situation behind CSR initiatives of tobacco industry in Pakistan. Annual reports of Philip Morris Pakistan and Pakistan Tobacco Company are analyzed. Interviews of local companies’ owners or officials, research papers, newspaper articles and related sites have been investigated to get the conclusion. Resultantly, this paper emphasizes on the CSR regulations and centralization.


Author(s):  
Nicholas Nicoli ◽  
Marcos Komodromos

The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.


Author(s):  
Paul George Holland ◽  
Ozan Nadir Alakavuklar

The purpose of this study is to understand whether the seeking of legitimacy from Maori communities by Aotearoa New Zealand energy companies is a historical consistent practice or a result of a proposal of privatization. Corporate Social Responsibility (CSR) reports of four different State Owned Enterprises are analyzed longitudinally beginning from 2008 to 2013 with a mixed methods approach. It is found that the NZ energy sector doesn't have a common approach in how it communicates with Maori stakeholders but rather that each organization tailors its interaction with Maori communities based on the circumstances each individual organization is in. The study contributes to research concerning the use of content related to Maori and Maori indigenous values in CSR communication as well as to that research investigating how organizations respond to potential threats to their legitimacy through the use of CSR communication in Aotearoa New Zealand context.


2018 ◽  
Vol 60 (1) ◽  
pp. 69-76 ◽  
Author(s):  
MinChung Kim ◽  
YongHee Kim

Studies on the effects of corporate social responsibility (CSR) on shareholder value identified that CSR communication through marketing channels is a key mechanism necessary to translate CSR into shareholder value. In this study, annual reports are considered the primary information source used by a firm’s financial stakeholders (e.g., investors and analysts) in their valuation of the firm. Specifically, this study examined whether the extent to which restaurant firms communicate CSR through their annual reports influences the effect of CSR on shareholder value in returns (i.e., Tobin’s Q) and risks (i.e., equity-holder risk). CSR was disaggregated into two distinct types for primary and nonprimary stakeholders. Results corroborate that communicating CSR for nonprimary stakeholders through annual reports helps the nonprimary-stakeholder CSR to increase shareholder value by reducing equity-holder risk, whereas communicating CSR for primary stakeholders does not affect the value relevance of the primary-stakeholder CSR through a change of either Tobin’s Q or equity-holder risk.


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