scholarly journals Analysis of Marketing Strategy of PT. ERP as a Modern Smartphone Retailer

2021 ◽  
Vol 8 (9) ◽  
pp. 261-274
Author(s):  
Izzati Aqmarina ◽  
Arif Imam Suroso ◽  
Joko Ratono
Keyword(s):  
Growth Rate ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Group Discussion ◽  
Volume Growth ◽  
Price Strategy ◽  
Sales Volume ◽  
Sales Training ◽  
Bcg Matrix ◽  
Depth Interviews

In the last five years, smartphone sales have increased by an average of 2% annually. This increase is supported by the era of globalization and technology that makes smartphones become one of the needs at this time. At the level of competition between modern retail players who are very competitive, directly causing PT. ERP should carry out a strategy to increase its sales. PT. ERP as one of the retail players needs to recognize the strengths and weaknesses of the company in competition against competitors and need to recognize the opportunities and threats that exist in the market. Considering this background, the objectives of this study are: (1) Analyzing the market share of PT sales. ERP and sales volume growth rate (2) analyze internal strengths and weaknesses pt. ERP and opportunities and threats to PT. ERP (3) formulate and effective marketing strategy for PT. ERP to increase sales. This study employed the descriptive with guided group discussion, in-depth interviews and using BCG matrix anaylze and so SWOT analysis. The result showed that, PT ERP should focus on strengthening marketing materials related to the officiality of the product, as well as vigorously conducting exchange promos for outlets located in the Mall, WO strategy that can be applied is cooperation with brands related to sales training, as well as ST Strategy is to open outlets outside the Mall, while the WT strategy that can be done is strengthening the price strategy and the implementation of scheduled promotions. Keywords: BCG, PT. ERP, Retail, Smartphone, SWOT.

scholarly journals MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR

2019 ◽  
Vol 7 (1) ◽  
pp. 67-78
Author(s):  
Vivi Nila Sari ◽  
Marta Widian Sari ◽  
Yosi Yulia ◽  
Ratma Helmi Wati
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Analysis Data ◽  
Marketing Strategies ◽  
Market Development ◽  
Sales Volume ◽  
Analysis Method ◽  
Good Service ◽  
Independent Variable ◽  
Collection Methods

This study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording. Keywords : Marketing Strategy and Sales Volume.

scholarly journals Peningkatan Volume Penjualan Produk Otomodified Ditinjau Dari Penerapan Strategi Pemasaran: Harga, Produk, Tempat, Promosi

eCo-Buss ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 302-312
Author(s):  
Endro Purnomo ◽  
Leonard Adrie Manafe ◽  
Erina Dwi Yanti
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Random Sampling ◽  
Research Method ◽  
Marketing Strategies ◽  
Data Sources ◽  
Price Strategy ◽  
Sales Volume ◽  
Promotion Strategy ◽  
Special Strategy

Marketing strategy is an important part in increasing the sales volume of a product. A special strategy is needed for marketing so that the Automodified business can achieve the expected target. The purpose of this study is to determine the extent to which the implementation of marketing strategies that have been carried out by the company in an effort to increase the company's income. The research method used is descriptive qualitative with data sources taken from informant data by random sampling. Data collection techniques were carried out through distributing questionnaires and direct interviews with informants. There were 30 selected informants, dominated by male informants. The results of the study conclude that the Otomodified business has implemented a good marketing strategy, both product strategy, price strategy, promotion strategy, and place strategy. From the four strategies, it is evident that the price strategy was chosen by the informants because the prices given are very competitive in the market. The company's sales volume is proven to have increased because the price factor is more dominantly influential. Other factors, namely promotion, place and product also have an influence on the increase in company sales but not significantly

scholarly journals STRATEGI PEMASARAN TAKSI BANDARA NGURAH RAI DENGAN METODE BGC (BOSTON CONSULTING GROUP)

Jurnal IPTA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 147
Author(s):  
Jontinus Naibaho ◽  
I Gusti Putu Bagus Sasrawan Mananda ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Stable Condition ◽  
Structured Interviews ◽  
Literature Study ◽  
Market Growth ◽  
Group Matrix ◽  
Bcg Matrix ◽  
Relative Market Share

The purpose of this research is to find out the right marketing strategies and competitiveness by identifying and analyzing the internal and external environment that affect the Ngurah Rai Airport Taxi Cooperative. In this study using marketing strategy analysis, namely BCG/Boston Consulting Group Matrix and SWOT (Strength, Weakness, Opportunity, Threats) analysis. BCG matrix to determine the level of market growth and relative market share. SWOT analysis to analyze strengths, weaknesses, opportunities and threats, then using segmenting, targeting, positioning/STP and 7P (marketing mix) results of the data obtained and then analyzed with IFAS and EFAS. The types of data used in this study are qualitative and quantitative data, primary and secondary data. Determination of samples in this study using purposive sampling method as many as 50 respondents. Data collection techniques by observation, questionnaires, structured interviews, and literature study. The results of the BCG matrix research, based on the calculation of the market growth rate is 1.35% and the result of the calculation of the relative market share is 1.45 x> 1 so that it is in the position of Cash Cow. The marketing strategy that can be carried out by the Ngurah Rai Airport Taxi Cooperative is to maintain the market, create new products, find new businesses. The strategy offered in the Cash Cow quadrant the company must always keep the company in a stable condition. The results of the SWOT analysis study from IFAS assessment were 2.66 and EFAS was 2.28. Then the position of the SWOT diagram is Growth Stability which is the company must determine efforts to strengthen market share, increase sales, pursue large profits by diversifying/expanding the market.

scholarly journals Strategi Pemasaran Pt. Huawei Dalam Meningkatkan Pangsa Pasar

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Nicolas Septian Dan Chairy
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Smart Phones ◽  
Matrix Analysis ◽  
Adoption Rate ◽  
Data Collection Methods ◽  
Bcg Matrix ◽  
The World ◽  
Collection Methods

In this era, everyone is very dependent on cellphones, especially smart phones. With the fourth most populous population in the world and the low adoption rate of smart phones, the smartphone market is an attractive market for local vendors and international vendors. As one of the world's biggest vendors, Huawei has difficulty facing competition in the Indonesian market. Therefore, the purpose of this thesis is to arrange and suggest a proper marketing strategy for the company. Data collection methods were interviews and observations. Writing starts from the analysis of external, internal, and industrial environments, SWOT analysis, and BCG matrix analysis.

B. STRATEGI MARKETING TEH REMPAH “UWUHABLE” DI ERA URBANISME DAN PANDEMI COVID-19

2020 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Alifia Mandira ◽  
Stephanie Swikno ◽  
Mudrihatul Fadilah ◽  
Dwi Sunaryo
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Digital Marketing ◽  
Sales Volume ◽  
Herbal Tea ◽  
Product Price ◽  
New Business ◽  
Place Promotion ◽  
The Right

ABSTRAK   Pemasaran merupakan ujung tombak dari setiap perusahaan. Masing-masing memiliki peluang yang sama untuk memproduksi barang/jasa dan bersaing merebut pasar. Herbadrink Group merupakan sebuah usaha baru yang bergerak di bidang penjualan minuman rempah yaitu wedang uwuh. Produk tersebut  dikemas  dengan  packaging  yang  modern  dengan  nama  Uwuhable.  Usaha  ini  dibentuk dengan  tujuan  untuk  melestarikan  budaya  minum  wedang  yang  baik  untuk  kesehatan  dan berkontribusi dalam meningkatkan kesehatan masyarakat dengan menyediakan minuman herbal yang praktis dan menyehatkan. Peranan strategi pemasaran yang tepat sangat berguna agar Uwuhable dapat  dikenal  oleh  konsumen  dan  bisa  bersaing. Penelitian  ini  diharapkan dapat  menghasilkan stategi pemasaran teh rempah Uwuhable yang tepat untuk meningkatkan minat beli konsumen di era urbanisme dan pandemi Covid-19. Untuk menentukan strategi pemasaran yang tepat, penulis menggunakan teknik pengumpulan data dengan melakukan analisis SWOT (Strenght, Weakness, Opportunity and Threat) dan pendekatan strategi pemasaran 4P (Product, Price, Place, Promotion) kemudian dilanjutkan dengan studi pustaka dan literasi. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa strategi pemasaran memiliki peranan yang sangat penting di dalam meningkatkan volume penjualan. Hal ini dapat dilihat dengan melakukan strategi yang tepat dan perluasan promosi ke media sosial, penjualan Uwuhable semakin meningkat.   Kata kunci : Digital Marketing, Analisis SWOT, Strategi Pemasaran 4P     ABSTRACT   Marketing is the spearhead of every company. Each of them has the same opportunity to produce goods/ser, vices and compete for it’s market. Herbadrink Group is a new business of herbal drinks, namely wedang uwuh. The product is using modern packaging called Uwuhable. Herbadrink Group’s visions are survive a culture of drinking wedang and contributing for public health by providing simple and healthy herbal drinks. This research is expected to produce the right Uwuhable herbal tea marketing strategy to increase consumer buying interest in of urbanism and Covid-19 pandemic era, so if the company using the right marketing strategy it will give a big impact of sales. To determine the right marketing strategy, the authors use data collection techniques by conducting with SWOT analysis (Strength, Weakness, Opportunity and Threat) and a 4P marketing strategy approach (Product, Price, Place, Promotion) followed by literature. The research method is descriptive qualitative. The results showed that the marketing strategy has a very important role in increasing sales volume. As the result of marketing strategy shows by expanding promotions to social media that comparable with Uwuhable increased sales.   Keywords: Digital Marketing, SWOT Analysis, 4P Marketing Strategy

scholarly journals Community empowerment model of coastal border based on ecotourism

2019 ◽  
Vol 32 (4) ◽  
pp. 363
Author(s):  
Toto Sugito ◽  
Adhi Iman Sulaiman ◽  
Ahmad Sabiq ◽  
Muslih Faozanudin ◽  
Bambang Kuncoro
Keyword(s):  
Swot Analysis ◽  
Group Discussion ◽  
Sea Turtle ◽  
Community Empowerment ◽  
Community Leaders ◽  
Border Area ◽  
West Kalimantan ◽  
Empowerment Model ◽  
Village Government ◽  
Depth Interviews

Development in coastal areas is an essential priority for overcoming social and economic gaps and conflicts through empowerment programs. The purpose of this research is to create a model of ecotourism-based coastal community empowerment. This study uses the Participatory Rural Appraisal (PRA) qualitative research method by collecting data through in-depth interviews, observation, documentation analysis, Focus Group Discussion (DKT) and Participatory Decision Making (PDM). Research locations in the border area of West Kalimantan are Sebubus Village and Temajuk Village, Paloh District, Sambas Regency. The informants of this study were 35 people consisting of empowerment activists, community leaders, village government, business groups, academics, and tourists. Research data were analysed using a SWOT analysis. The results showed 1) To develop the potential of mangrove forest ecotourism and processing of food from mangrove fruit, sea turtle breeding, and coastal inheritance, participatory empowerment programs are needed; 2) Youth activists become activists of empowering ecotourism with community leaders needing support and cooperation with village and regional governments, as well as the private sector; and 3) The need to improve road infrastructure, electricity and telecommunications signals, especially in Temajuk Village so as not to cause social and economic dependence and jealousy with the Malaysian border area.

scholarly journals Formulasi Strategi Pemasaran Lembaga Amil Zakat Nasional Yayasan Yatim Mandiri

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Bimo Wahju Wardojo
Keyword(s):  
Growth Rate ◽  
Marketing Strategy ◽  
Market Share ◽  
Strategy Formulation ◽  
Literature Study ◽  
Average Growth Rate ◽  
Average Growth ◽  
Frame Work ◽  
The Right ◽  
Depth Interviews

In the past five years (2014-2018) LAZNAS Yatim Mandiri experienced: (1) the growth rate of LAZNAS Yatim Mandiri donation growth decreased from two digits to only one digit; (2) declining market share of LAZNAS Yatim Mandiri donations; (3) the low growth rate of LAZNAS Yatim Mandiri donation collection in the last five years has been 8% compared to the average growth rate of zakat nationally (25.79%) This study aims to design the right marketing strategy formulation for LAZNAS Yatim Mandiri to increase market share in the competitive era by using diamond strategy frame work. The research method used in research is a qualitative approach, namely case studies. Data collection uses literature study and in-depth interviews. The results of this study recommend the marketing strategy formulation based on the diamond strategy framework including arenas, vehicles, differentiators, staging and ecolonomic logic  

scholarly journals Innovation of Community Potential Development in Khlong Luang district, Pathum Thani province

2021 ◽  
Vol 58 (1) ◽  
pp. 1666-1673
Author(s):  
Pinyapat Nakpibal, Metharat Chantanee
Keyword(s):  
Swot Analysis ◽  
Group Discussion ◽  
Research Area ◽  
Community Leader ◽  
Community Based ◽  
Marketing Innovation ◽  
Potential Development ◽  
The Government ◽  
The Impact ◽  
Depth Interviews

This research had the following purposes :1) to study the participatory community potential; 2) to search for innovation of community potential development; 3) to study the impact of innovation on community in Khlong Luang district, Pathum Thani province. The data was collected by in-depth interviews, group discussion and SWOT analysis from key informants, such as the community leader, the chairman and the members of career group and community-based tourism group. The result showed that the community leader was a professional agriculturist, a positive and systematic person as well as having a sweeping vision. Moreover, the community worked together to utilize the resources and solve the problems. The agriculturists in this research area also took the Philosophy of Sufficiency Economy and the new theory of agriculture to develop the community and showed the way of living with community based on“Home, Temple, School”. There was a sufficiency economy learning center with the government sponsorship. The innovations for community potential development were product and service innovations, marketing innovation and process innovation including the impact of innovation on community which was teamworking.  Community networks were established and the income of the community was increased.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

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