scholarly journals Peningkatan Volume Penjualan Produk Otomodified Ditinjau Dari Penerapan Strategi Pemasaran: Harga, Produk, Tempat, Promosi

eCo-Buss ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 302-312
Author(s):  
Endro Purnomo ◽  
Leonard Adrie Manafe ◽  
Erina Dwi Yanti
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Random Sampling ◽  
Research Method ◽  
Marketing Strategies ◽  
Data Sources ◽  
Price Strategy ◽  
Sales Volume ◽  
Promotion Strategy ◽  
Special Strategy

Marketing strategy is an important part in increasing the sales volume of a product. A special strategy is needed for marketing so that the Automodified business can achieve the expected target. The purpose of this study is to determine the extent to which the implementation of marketing strategies that have been carried out by the company in an effort to increase the company's income. The research method used is descriptive qualitative with data sources taken from informant data by random sampling. Data collection techniques were carried out through distributing questionnaires and direct interviews with informants. There were 30 selected informants, dominated by male informants. The results of the study conclude that the Otomodified business has implemented a good marketing strategy, both product strategy, price strategy, promotion strategy, and place strategy. From the four strategies, it is evident that the price strategy was chosen by the informants because the prices given are very competitive in the market. The company's sales volume is proven to have increased because the price factor is more dominantly influential. Other factors, namely promotion, place and product also have an influence on the increase in company sales but not significantly

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

ANALISIS STRATEGI PEMASARAN DI TENGAH PANDEMI COVID-19 UNTUK MENINGKATKAN OMZET PENJUALAN PADA RESTU BAKERY BOJONEGORO

2021 ◽  
Vol 4 (1) ◽  
pp. 146
Author(s):  
Afrida Eva Erdiana ◽  
Siti Ning Farida
Keyword(s):  
Factor Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
External Factor ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Internal Factor

This research uses Restu Bakery Bojonegoro as an object of research that sells various cakes and bakeries. The purpose of this study was to determine and analyze marketing strategies in increasing sales turnover during the Covid-19 pandemic at Restu Bakery Bojonegoro. The research method used is descriptive quantitative using SWOT, data collection techniques are carried out by means of observation, documentation, interviews and triangulation related to marketing strategies based on the 7P marketing mix indicators used by researchers in identifying strengths, weaknesses, opportunities and threats with the SWOT method. at Restu Bakery Bojonegoro.From this study, the results of the Internal Factor Analysis Summary showed a strength of 1.76 and a weakness of 1.46. Meanwhile, the results of the External Factor Analysis Summary show that the threat is 1.97 and the opportunity is 1.41. In this case, Restu Bakery Bojonegoro occupies the quadrant point I. In this case, a supporting marketing strategy is an aggressive strategy on the various opportunities and strengths of Restu Bakery Bojonegoro.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

Pengaruh Motivasi Kerja dan Budaya Kerja Terhadap Produktivitas Kerja Karyawan di Kebun Huta Padang PT. Perkebunan Nusantara III (PERSERO) Kabupaten Asahan Sumatera Utara

2020 ◽  
Vol 2 (2) ◽  
pp. 167-180
Author(s):  
Luli Achmad Gozali ◽  
Yusniar Lubis ◽  
Syaifuddin Syaifuddin
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Research Method ◽  
Sampling Method ◽  
Quantitative Approach ◽  
Stratified Random Sampling ◽  
Direct Influence ◽  
Dominant Influence

This study is aimed to determine and analyze the effect of the implementation of motivation and culture on the employees productivity at Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera. This research method uses a quantitative approach, the type of research is a survey. The sample was determined by stratified random sampling method, 95 people. The data collection through questionnaires. Data were analyzed using multiple linear regression. The results showed that partially and simultaneously, the implementation of motivation and culture had a positive and significant effect on the employess productivity at Huta padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera. The determination coefficient value of 0.882, indicates that the influence of the implementation of motivation and culture on the employess productivity of Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera is 88.2%. The culture has more dominant influence on the employees produktivity at  Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera, with a direct influence of 73,2%. 

FAKTOR PENGETAHUAN YANG MEMPENGARUHI KETERATURAN IBU BALITA DALAM MENGUNJUNGI POSYANDU DI DESA CIPANGERAN KECAMATAN SAGULING KABUPATEN BANDUNG BARAT TAHUN 2017

2018 ◽  
Vol 5 (2) ◽  
pp. 13-20
Author(s):  
Lia Kamila ◽  
Liawati . ◽  
Suci Lailani Alipah
Keyword(s):  
Public Health ◽  
Data Collection ◽  
Sample Size ◽  
Health Center ◽  
Analytical Method ◽  
Random Sampling ◽  
Research Method ◽  
Cross Sectional ◽  
Public Health Center ◽  
Level Of Knowledge

ABSTRAK Indikator D/S di wilayah kerja Puskesmas Saguling Desa Cipangeran pada tahun 2016 menunjukkan masih rendahnya kunjungan balita dalam kegiatan posyandu dengan rata-rata hanya memcapai 41,5%, sedangkan target standar palayanan kota jumlah D/S yaitu 85%. Tujuan penelitian ini adalah untuk mengetahui keteraturan ibu dalam mengunjungi Posyandu dari faktor pengetahuan di Desa Cipangeran Kecamatan Saguling Kabupaten Bandung Barat tahun 2017. Metode penelitian ini menggunakan metode analitik dengan pendekatan cross sectional. Data yang digunakan adalah data primer. Populasi seluruh balita di wilayah kerja Puskesmas Saguling tahun 2016 sebanyak 424 ibu balita, besar sampel yang diambil 81 ibu balita, pengambilan sampel dengan menggunakan Sampel Random Sampling, pengumpulan data dengan hasil kuesioner berisi pertanyaan untuk mendapatkan data yang berkaitan dengan variabel yang diteliti. Hasil penelitian pengetahuan ibu balita didapatkan hampir setengah berada dikategori cukup yaitu 47 ibu balita (58%), namun masih ada ibu balita yang memiliki pengetahuan baik yaitu 18 ibu balita (22%), dan ibu balita yang memiliki pengetahuan kurang yaitu 16 ibu balita (20%). Kesimpulan dari penelitian didapatkan tingkat pengetahuan ibu balita yang tidak teratur dalam mengunjungi Posyandu di Desa Cipangeran Kecamatan Saguling Kabupaten Bandug Barat hampir setengah ibu balita berpengetahuan cukup. ABSTRACT The D / S indicator in the working area of ​​Saguling Public Health Center of Cipangeran Village in 2016 indicates that the low number of toddler visits in posyandu activities reaches an average of 41.5%, while the standard target for city / city is 85%. The purpose of this study is to determine the regularity of mothers in visiting Posyandu from knowledge factor in Cipangeran Village, Saguling District, West Bandung regency in 2017. This research method using analytical method with cross sectional approach. The data used is primary data.The population of all toddlers in the working area of Saguling Publich Health Center in 2016 were 424 mother, the sample size was 81 mother, using Random Sampling , data collection with questionnaires containing questions to obtain data related to the variables studied. The result of the research of the knowledge of the mother of the toddler is almost sufficient, namely 47 mothers (58%),but there are still mother who have good knowledge that is 18 mother of toddler (22%) and mother with less knowledge that is 16 mother of balita (20%). The conclusion of the research is the level of knowledge of irregular mother in visiting Posyandu in Cipangeran Village, Saguling, of West Bandung district, almost half of the toddler are knowledgeable enough.

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals Analysis of Marketing Strategies to Increase Sales at PT. Karya Tunggal Properti

Jurnal Office ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Aidil Amin Effendy
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Qualitative Methods ◽  
Marketing Strategy ◽  
General Property ◽  
Deep Understanding ◽  
Study Data ◽  
Marketing Strategies ◽  
Research Approach ◽  
Sales Growth

Innovative and creative marketing strategies must always be carried out so that the company does not experience a loss in sales so that if it is unable to compete with other companies. The purpose of this study was to determine the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang Tangerang Selatan and know the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang, Tangerang Selatan to increase sales. In this study, the research approach used is to use qualitative methods. Qualitative research is aimed at gaining a deep understanding of the situation at hand. In this study, data collection techniques used in qualitative methods are interviews, observation, and documentation. The research results obtained, namely in general property products managed by PT. Karya Tunggal Properti experienced sales growth from year to year, but the target of the company has not been achieved. The unit sales data obtained are a total of 20 housing units sold from 2017 totaling 8 units and in 2018 totaling 12 units, while the target given by the company is 36 units so that the realization of the percentage obtained only reaches 22.22% and 33.33 %, but sales from 2017 to 2018 increased by 11.11%. The success of increasing sales of PT. Karya Tunggal Properti for 1 year was obtained from the implementation of marketing strategies, including product strategy, price, promotion, and place.

scholarly journals UPIN AND IPIN FILM TRANSLATION ERRORS (MALAYSIA LANGUAGE TO INDONESIA LANGUAGE)

2019 ◽  
Vol 3 (1) ◽  
pp. 44-51
Author(s):  
Andestend Andestend
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Research Method ◽  
Document Analysis ◽  
Analysis Data ◽  
Qualitative Approach ◽  
Data Sources ◽  
Analysis Techniques ◽  
Translation Errors

Abstract:The focus of this study is the translation errors contained in the subtitle film Upin and Ipin Terlajak Laris part one (Malaysian language into Indonesian. The research method uses a qualitative approach. Data sources are in the form of documents (translation results). Data collection techniques use document analysis. Data analysis techniques 1. Transcribe the conversations in the movie Upin and Ipin, 2. Group the languages of Malaysia and Indonesian 3. Analyze the incompatibility between Malay and Indonesian languages, 4. Conclude the results of the analysis. The results are 20 words that are not accurate in translation.

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals Analysis of Marketing Strategy of PT. ERP as a Modern Smartphone Retailer

2021 ◽  
Vol 8 (9) ◽  
pp. 261-274
Author(s):  
Izzati Aqmarina ◽  
Arif Imam Suroso ◽  
Joko Ratono
Keyword(s):  
Growth Rate ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Group Discussion ◽  
Volume Growth ◽  
Price Strategy ◽  
Sales Volume ◽  
Sales Training ◽  
Bcg Matrix ◽  
Depth Interviews

In the last five years, smartphone sales have increased by an average of 2% annually. This increase is supported by the era of globalization and technology that makes smartphones become one of the needs at this time. At the level of competition between modern retail players who are very competitive, directly causing PT. ERP should carry out a strategy to increase its sales. PT. ERP as one of the retail players needs to recognize the strengths and weaknesses of the company in competition against competitors and need to recognize the opportunities and threats that exist in the market. Considering this background, the objectives of this study are: (1) Analyzing the market share of PT sales. ERP and sales volume growth rate (2) analyze internal strengths and weaknesses pt. ERP and opportunities and threats to PT. ERP (3) formulate and effective marketing strategy for PT. ERP to increase sales. This study employed the descriptive with guided group discussion, in-depth interviews and using BCG matrix anaylze and so SWOT analysis. The result showed that, PT ERP should focus on strengthening marketing materials related to the officiality of the product, as well as vigorously conducting exchange promos for outlets located in the Mall, WO strategy that can be applied is cooperation with brands related to sales training, as well as ST Strategy is to open outlets outside the Mall, while the WT strategy that can be done is strengthening the price strategy and the implementation of scheduled promotions. Keywords: BCG, PT. ERP, Retail, Smartphone, SWOT.

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