The Impact of Digital Social Media Networks within Communication Management for Start-ups.

2019 ◽  
Vol 2019 (1) ◽  
pp. 18933
Author(s):  
Stefanie Pakura ◽  
Christian Rudeloff
Keyword(s):  
Social Media ◽  
Communication Management ◽  
Social Media Networks ◽  
Start Ups ◽  
The Impact

scholarly journals I Know Where You Are Coming From: On the Impact of Social Media Sources on AI Model Performance (Student Abstract)

2020 ◽  
Vol 34 (10) ◽  
pp. 13971-13972
Author(s):  
Yang Qi ◽  
Farseev Aleksandr ◽  
Filchenkov Andrey
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Model Performance ◽  
User Profiling ◽  
Personalized Recommendation ◽  
Modal Data ◽  
Social Media Networks ◽  
The Impact

Nowadays, social networks play a crucial role in human everyday life and no longer purely associated with spare time spending. In fact, instant communication with friends and colleagues has become an essential component of our daily interaction giving a raise of multiple new social network types emergence. By participating in such networks, individuals generate a multitude of data points that describe their activities from different perspectives and, for example, can be further used for applications such as personalized recommendation or user profiling. However, the impact of the different social media networks on machine learning model performance has not been studied comprehensively yet. Particularly, the literature on modeling multi-modal data from multiple social networks is relatively sparse, which had inspired us to take a deeper dive into the topic in this preliminary study. Specifically, in this work, we will study the performance of different machine learning models when being learned on multi-modal data from different social networks. Our initial experimental results reveal that social network choice impacts the performance and the proper selection of data source is crucial.

scholarly journals The Impact of digitization on the religious sphere: televangelism as an example

2014 ◽  
Vol 4 (2) ◽  
pp. 189
Author(s):  
Shaimma El Naggar
Keyword(s):  
Social Media ◽  
Digital Media ◽  
First Century ◽  
Religious Expression ◽  
Media Technologies ◽  
Social Media Networks ◽  
Twenty First Century ◽  
Nuanced Understanding ◽  
Muslim Communities ◽  
The Impact

<p>Over the past few decades, televangelism has emerged as one important media phenomenon, inter alia, among Muslim communities. As a phenomenon, televangelism is interesting in many respects; it is a manifestation of the phenomenon of "info-tainment" as televangelists integrate entertainment features such as sound effects and music in their sermons. It is also a manifestation of the rise of the celebrity culture as televangelists have become 'media celebrities' with thousands of hundreds of fans and followers on social media networks.</p><p> </p><p>Thematically, this study is divided into two main sections. First. I delineate the characteristics of televangelism as a novel form of religious expression in which televangelists adopt a modern style and use colloquial language; and in which televangelists present religion as a source of individual change. I have argued that these features seem to have granted televangelists popularity particularly among Muslim youth who view televangelism as a new form of religious expression that is modern in appearance and relevant to their everyday lives.</p><p>The study has further highlighted the importance of digital media technologies in popularizing televangelists' programmes and sermons. Drawing on two case studies of popular televangelists, namely Amr Khaled and Hamza Yusuf, the study has shown that televangelists draw on a plethora of digital media tools to extend the visibility of their programmes including websites and social media networks. The study has found that televangelists' fans play an important role in popularizing televangelists' programmes. Moreover, the study relates televangelism to the rise of digital Islam. The study has argued that digitization and the increase of literacy rates have changed the structure of religious authority in the twenty first century, giving rise to new voices that are competing for authority. </p><p>Having provided an explanatory framework for the phenomenon of televangelism, the study moves in the second section to critique televangelism as an 'info-tainment' phenomenon.</p>Drawing on Carrette and King's <em>Selling Spirituality, </em>one issue that the study raises is the extent to which televangelism fits into the modern form of 'spiritualities'. Rather than being a critical reflection of the consumer culture, modern spiritualities seem to 'smooth out' resistance to the hegemony of capitalism and consumerism. I have proposed that it is through a content-related analysis of televangelists' sermons that one can get a nuanced understanding of how the discourses of particular televangelists can possibly relate to dominant (capitalist) ideologies, how structures of power are represented in their discourses and what their texts may reveal about the socio-historical contexts of Muslims in the twenty first century.

IMPLICATIONSOF SOCIAL MEDIA NETWORKS TECHNOLOGY IN INTERPERSONAL SKILLS AND ACADEMIC PERFORMANCES

2017 ◽  
Vol 3 (2) ◽  
pp. 99-110 ◽  
Author(s):  
Mohamad El Khatib ◽  
M. Firdouse Rahman Khan
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Demographic Data ◽  
Research Work ◽  
Full Time ◽  
Social Media Networks ◽  
Language Studies ◽  
Business Engineering ◽  
Research And Education ◽  
The Impact

PurposeSocial media has transformed and influenced communication, research and education in general through the vast variety of online tools which are available for communication.The objectives of the research study is to examine and analyze the influence of Social Media on the academic Performance of students and their social interpersonal skills.Design/methodology/approach195 samples were collected from full-time undergraduate students studying in the University from different faculties including business, engineering, law, English Studies and Language Studies. The descriptive statistics analysis was used to analyze the demographic data while inferential statistics was used in testing the research hypotheses. The results obtained from the analyses were used to interpret the outcomes.FindingsThe empirical results reveal that the students get to learn through social media differently enabling them new information and are also able to communicate easily with others. The communication exchanged is irrelevant to studies and does not help them in any manner to improve their learning. It is confirmed that the Social Media effects do not support the Learning of the students and most of the students are addicted to social media.Practical ImplicationsThe study confirms that it is good means to approach the students through social media whichmight boost the education in an easier way.Originality/valueThe research work is of its first kind as it focuses on the impact of social media on the academic performances of the students studying in Higher Educational Institutions. 

scholarly journals Virtual networks: Why do students use Instagram?

2019 ◽  
Vol 2 (1) ◽  
pp. 43
Author(s):  
Stavros Kaperonis
Keyword(s):  
Social Media ◽  
Conceptual Model ◽  
Social Presence ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Social Media Networks ◽  
Video Sharing ◽  
Photo Editing ◽  
The Impact

 Instagram has become the bridge between consumers who share moments from their lives and companies that share their products and services with the users. Instagram stands out from the other social media networks thanks to user-friendly toolkit that provides photo editing, video sharing and Instagram stories. This conceptual model research investigates the impact of Instagram on user's attitude. Data were collected from young Instagram users in order to measure if there is a relationship between specific factors of Instagram and user attitude through Structural Equation Modeling (SEM). In this research, will be analyzed the consumer behavior in social media and particularly on Instagram. As a first stage of our research we are going to develop the theoretical study for Instagram users (n=200) at the age of 18-34, investigating the behavior of use Instagram which is determined by social presence. This study presents a theoretical conceptual model based on the theory of social presence, perceived pleasure, perceived usefulness and perceived value on Instagram and the potential connection of those factors to the user attitude.

scholarly journals Reshaping Offline Community in the Image of Online Experience: The Impact of Digital Media on Church Conflict in the Episcopal Diocese of Pittsburgh

2020 ◽  
Vol 7 (1) ◽  
pp. 48-66
Author(s):  
Christopher Craig Brittain ◽  
Andrew McKinnon
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Field Research ◽  
Church Conflict ◽  
Social Scientists ◽  
Social Media Networks ◽  
Cultural Phenomenon ◽  
Christian Churches ◽  
Online Experience ◽  
The Impact

As more and more people join social media networks, Christian churches struggle to discern how best to adapt to this emerging cultural phenomenon and employ it in ways that are consistent with Christian beliefs, values, and practices. This essay argues that as Christians explore the potential of digital media, they should not neglect to also reflect deeply on the negative aspects of the medium, which are increasingly coming under scrutiny among social scientists and media analysts. We raise this concern in response to our discovery of the capacity of digital media to contribute to church conflict while we were engaged in ethnographic field research in the Episcopal Diocese of Pittsburgh. The essay identifies ways in which digital media exacerbated tensions among Anglicans and Episcopalians in Pittsburgh and concludes with a reflection on the limitations of one of our online attempts to intervene in these dynamics.

The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups

2019 ◽  
pp. 1245-1268
Author(s):  
Tamer Abbas Awad ◽  
Shereen Mohamed Abdel Fatah
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Second Phase ◽  
Electronic Word Of Mouth ◽  
Brand Advocacy ◽  
Start Ups ◽  
The Impact ◽  
The Relationship

Organizations are realizing the importance of social media and social networking sites as a communication channel for their brands. Startups, which are new small ventures, face many challenges to prosper in today's fast-paced economy. This research focuses on the challenge of building brand advocacy against the start-ups' low brand awareness and limited financing capabilities. Brand advocacy is defined as the extent to which consumers recommend the brand to their community. It is mainly characterized by high brand loyalty and strong positive electronic word of mouth. This research aims to explore the drivers of brand advocacy on social media in case of startups. The results of the will serve as the input for the second phase which follows a quantitative approach in which a survey will be undertaken to determine first, the relationship between the variables validated in the first phase and brand advocacy mediated by brand loyalty and electronic word of mouth, and second, test for demographics differences in this relationship.

Tweet so good that they can't ignore you! Suggesting posting strategies to micro-celebrities for online engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shahid Iqbal Khan ◽  
Bilal Ahmad
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Target Population ◽  
Content Type ◽  
Mean Values ◽  
Social Media Networks ◽  
Online Engagement ◽  
Day Of The Week ◽  
Engagement Factors ◽  
The Impact

PurposeThe purpose of this study is to investigate the impact of post content, post media and post scheduling strategies on online engagement on Twitter in context of micro celebrities in Pakistan.Design/methodology/approachFor this research, micro celebrities of Pakistan have been defined as the target population. Secondary data consisting of 464 tweets from walls of six micro celebrities belonging to both genders and diverse set of socio-political fields was collected. Tweedie estimation analysis was run to accept or reject the hypotheses. Mean values with standard deviations were utilized to analyze the different engagement patterns of dichotomous variables (content type, content language, mentions, hashtags, text, images, links, videos, hour of the day and day of the week) on online engagement.FindingsContent type, content language, content length, hashtags, mentions, images, links, videos, hour of the day and day of the week have been found to have a significant relationship with online engagement on Twitter.Research limitations/implicationsFirst, the study has been conducted in context of micro celebrities on Twitter. It did not include influencers on other social media networks. Second, study considered only quantitative aspects of engagement based on secondary data ignoring qualitative aspects of phenomenon due to time and methodology constraints. Third, study did not include link clicks as a measure of engagement as clicks data is not publicly available on the posts.Practical implicationsThe study contributes significantly to find out valuable “micro celebrity” strategies in Pakistan. The study suggests micro celebrities to tweet soft content in Urdu language along with relevant hashtags and mentions to get higher engagement on their tweets. Further, tweets should contain maximum number of characters. Micro celebrities should not insert images, links and videos in their tweets as these media types result in lower engagement on Twitter. Micro celebrities should tweet at low hours and weekends.Social implicationsAs this study focuses on investigation of better engagement practices for micro celebrities, it will help general public to express themselves more effectively through social media.Originality/valueFirst, this is the first study that investigates the online engagement model for micro celebrities. Second, the online engagement model designed in this study has yet not been investigated to best of our knowledge. The theoretical model combines multiple engagement factors discussed in previous studies conducted on Facebook, YouTube, Instagram and Twitter.

The journey of Chumbak: from mail to mall – leveraging social media networks for on-going dialogue with customers

2015 ◽  
Vol 5 (4) ◽  
pp. 1-20 ◽  
Author(s):  
Chetna Kudeshia ◽  
Arun Mittal
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Subject Area ◽  
Small Scale ◽  
Content Type ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
Management Students ◽  
Positive Word Of Mouth ◽  
Start Ups

Subject area Marketing. Study level/applicability Undergraduate and postgraduate management students. Case overview Small scale business in India employ almost 30 million people contributing 50 per cent to industrial and 45 per cent to the total exports of the country. The rapid growth of internet has made it possible for the small scale start ups to reach its existing and potential customers without investing much. The case highlights this fact describing the journey of “Chumbak” a small scale business from an unknown brand to the foremost favourable funky product of India. Through this case the authors have tried to relinquish a synoptic view of how Chumbak has used varied social media platforms, to engage and connect with its customers. A survey of 147 customers of Chumbak customers shows that engagement through Facebook fan page of Chumbak positively impacts its purchase intention, brand image and leads to positive word of mouth. Expected learning outcomes The case highlights numerous dynamics of social media marketing and shows the recent social media promoting methods being used by the little scale businesses to ascertain on-going dialogues with their customers. The Case would facilitate the scholars in learning how these platforms may be used alone as a promotional tool not solely to reach the purchasers but additionally to type a higher complete awareness of the products with reference to Chumbak. The case explains that communication happening at varied social media platforms got to be tailored considering the sort of users. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals The impact of using online social media networks on employees’ productivity in higher educational institutions

2020 ◽  
pp. 381-388
Author(s):  
Khaled Salmen Aljaaidi
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Work Place ◽  
Ministry Of Education ◽  
Policy Makers ◽  
Social Media Networks ◽  
Work Related ◽  
Related Information ◽  
Online Social Media ◽  
The Impact

The purpose of this study was to examine the impact of the online social media networks (OSMNs) on productivity at workplace among 88 administrative staff at Prince Sattam bin Abdulaiziz University for the academic year 2020-2021. This study finds that using online social media networks by PSAU’s employees at the workplace enhances their productivity. The majority of the employees (59%) perceive that using the OSMNs at workplace have a positive impact on their productivity. In addition, the majority of the employees (33%) regu-larly use WhatsApp as a useful online social media network at the workplace. The results also indicate that the majority of the employees (66%) use the OSMNs at workplace more than once a day. Further, the majority of the PSAU’s employees (39%) use the OSMNs at work-place less than half an hour per a day. Furthermore, 39% of the PSAU’s employees use the OSMNs at workplace to keep in touch with their families and friends, and 34% of the employees use the OSMNs to search for work-related information. The results of this study should be useful to policy makers in Saudi Arabia at the country, ministry of education, PSAU, and elsewhere in gaining a deeper understanding on how using the OSMNs at work-place can enhances the employees’ productivity.

scholarly journals THE IMPACT OF USING THE SOCIAL MEDIA NETWORKS ON FAMILY RELATIONSHIPS A SYUDY AN VARIOUS LEVEL CLASSES

2021 ◽  
Vol 48 (1) ◽  
pp. 195-214
Author(s):  
Noha M. M. Al Mansouri ◽  
Amal A. Shams ◽  
Mohamed A. A. Heiba
Keyword(s):  
Social Media ◽  
Family Relationships ◽  
Social Media Networks ◽  
The Social ◽  
The Impact
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