scholarly journals Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone

2016 ◽  
Vol 11 (2) ◽  
pp. 1 ◽  
Author(s):  
Hadi Teimouri ◽  
Nazila Fanae ◽  
Kouroush Jenab ◽  
Sam Khoury ◽  
Saeid Moslehpour
Keyword(s):  
Mobile Phone ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Method ◽  
Brand Personality ◽  
Business Environment ◽  
Historical Study ◽  
Statistical Population ◽  
The Relationship

<p>In the current competitive business environment, all companies look for strategies and tools to stabilize in this competition and bring about their growth and enhancement. Organizations have to align themselves as fast as possible with such permanent changes in order to maintain their survival. Brand Personality is one of the helpful tools that organizations employ to retain their current customers, attract new ones, and achieve competitive advantage. Brand personality is also a potential marketing strategy to increase customers’ loyalty towards a brand. Many customers choose products with a brand that is suitable to their personality. This is true about mobile phone customers, as well. The purpose of this study is to explore the relationship between Brand Personality and Customer Loyalty. To this end, variables such as sincerity, excitement, competence, sophistication, and ruggedness were tested as dimensions of brand personality and formed of the research hypotheses. The statistical population included all customers of Samsung Mobile Phone and a random sampling method was used. The required data related to theoretical principles were collected using a historical study such as books and academic journals and the data required to analyze and test the hypotheses were collected through a researcher self-made questionnaire. The obtained results revealed that there is a significant relationship among brand personality dimensions and customer loyalty.</p>

scholarly journals Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek

2021 ◽  
Vol 21 (1) ◽  
pp. 45-54
Author(s):  
Mirza Putri Andita ◽  
Sulastri Sulastri ◽  
Zakaria Wahab
Keyword(s):  
Customer Loyalty ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Personality ◽  
Equation Modeling ◽  
Brand Trust ◽  
Online Questionnaire ◽  
Global Brands ◽  
The Relationship

Customer loyalty is currently becoming one of the crucial things for the company to survive in competitive markets. Globalization causes imported cosmetic products from global brands can enter other countries’ markets easily. Nowadays imported cosmetic brands from other countries such as USA, South Korea, and Japan come and take a huge of Indonesia’s skincare market share. This change becomes threat for local cosmetics brands in Indonesia such as Wardah. This study was conducted to analyzes whether halal brand personality affects brand loyalty. This study also analyzes whether brand trust can mediate the relationship between halal brand personality and brand loyalty. The sampling method used in the study is non-probability sampling with snowball technique. The data in this research were obtained by distributing an online questionnaire to 111 respondents who were Wardah’s face skincare consumers and had shopped at least twice in the last 1 year (January 2020-July 2021). The data of this study were analyzed using Structural Equation Modeling method with SmartPlS 3 software. The results of this study indicate that halal brand personality has positive and significant effect on brand loyalty, brand trust has positive and significant effect on brand loyalty, and brand trust successfully mediates the relationship between halal brand personality and brand loyalty. This study provides new insight which suggests marketers develop branding strategies in order to strengthen brand trust which leads to maintaining customer loyalty.

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan Pasar dengan Kepuasan Sebagai Variabel Intervening di Toko Abang-Adik

2019 ◽  
Vol 4 (2) ◽  
pp. 363
Author(s):  
Nurintan Asyiah Siregar
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
The Relationship ◽  
North Sumatra ◽  
Positive Effect

<p><em>The purpose of this study was to determine the effect of product quality and brand image on customer loyalty with customer satisfaction as an intervening variable. The study was conducted at Abang-Adik Store in Rantauprapat City, North Sumatra. The population used was all shop customers with a simple random sampling method obtained by 98 final samples. Path analysis with the SPSS Version 22 program is used for data processing. The results of the study prove that product quality and brand image have a positive effect on customer loyalty, product quality and brand image have a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty. The results of the study also prove that customer satisfaction is an intervening variable on the relationship between product quality and brand image with customer loyalty.</em></p><p> </p><p>Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan brand image terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Penelitian dilakukan pada Toko Abang-Adik di Kota Rantauprapat Sumatera Utara. Populasi yang digunakan adalah seluruh pelanggan took dengan metode simple random sampling didaperoleh 98 sampel akhir. Analisis jalur dengan program SPSS Versi 22 digunakan untuk pengolahan data. Hasil penelitian membuktikan bahwa kualitas produk dan brand image berpengaruh positif terhadap loyalitas pelanggan, kualitas produk dan brand image berpengaruh positif terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Hasil penelitian juga membuktikan bahwa kepuasan pelanggan sebagai variabel intervening terhadap hubungan antara kualitas produk dan brand image tdengan loyalitas pelanggan.</p>

scholarly journals The Relationship between Social Adjustment and Self-Esteem of the Female Students in Islamic Azad University of Ramhormoz

2017 ◽  
Vol 4 (3) ◽  
Author(s):  
Efat Shirali ◽  
Morteza Golestanipour
Keyword(s):  
Data Collection ◽  
Social Adjustment ◽  
Random Sampling ◽  
Sampling Method ◽  
Self Esteem ◽  
Female Students ◽  
Statistical Population ◽  
Significance Level ◽  
The Relationship ◽  
Academic Year

This study aimed to determine the relationship between social adjustment and self-esteem of the students. The statistical population of the study included all students of Islamic Azad University of Rāmhormoz in the academic year 2015-2016, of whom 210 students were selected using the random sampling method. Bell Adjustment Inventory and Coopersmith Self-Esteem Inventory were used for data collection. The correlation coefficient was obtained as 0.56 and the significance level was obtained as 0.000 that is less than 0.05, therefore, there a relationship between social adjustment and self-esteem of students of this university.

BANKACILIKTA MÜŞTERİ İLİŞKİLERİ YÖNETİMİNİN MÜŞTERİ SADAKATİNE ETKİSİ

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Fikret GÜMÜŞBUĞA
Keyword(s):  
Customer Loyalty ◽  
Random Sampling ◽  
Management System ◽  
Care Management ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Face To Face ◽  
Descriptive Research ◽  
Customer Care ◽  
Research Type

This study mainly focuses on customer care management and customer loyalty. Even though there are many experiential studies about customer care management and customer loyalty system, the lack of studies on customers in Karabük and Safranbolu locally, has leaded to focus on this study. Thus, this study mainly focuses on the influence of customer care treatments of banks in Karabük and Safranbolu on customer loyalty. Descriptive research type was used in the study. In this study simple random sampling method was used which is one of the probability sampling method, face to face surwey to all 726 participants was used for the study. As the result of the experiential study, the attendance and influence of customer care management and loyalty systems have been comparatively low, but it has been figured out that customer care management system influences customer loyalty level.

PENGARUH NILAI PELANGGAN, INOVASI PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH BANK MUAMALAT INDONESIA CABANG MADIUN

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Binti Mutafarida
Keyword(s):  
Quality Of Service ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Product Innovation ◽  
Customer Value ◽  
Research Method ◽  
Sampling Method ◽  
Descriptive Research ◽  
Independent Variable

The development of sharia banking in Indonesia very rapidly grow up preceded by Bank Muamalat Indonesia and in 2013 ranked as the bank with the highest loyalty and the best among other sharia banking nationally. Bank Muamalat Indonesia branch of Madiun is one of the first branch in Madiun and currently has many competitors from other sharia banking. Based on this background, in this study take what factors affect the size of customer loyalty Bank Muamalat Indonesia branch of Madiun. Based on the result of research, it is found that the level of loyalty of customer of Bank Muamalat of Madiun branch is mostly influenced by product innovation with value of t test value obtained by t-count 2,493, while second factor is influenced by service quality with result of tcount 2,268. So the least influenced factor by the value of the customer is with value of 2.217. This research is a descriptive research method and associative / relationship, this matter to know the value of independent variable. While population of this research is funding customer of Bank Muamalat Indonesia branch of Madiun with amount of 22.196 customer by taking data using random sampling method as much as 108 customer. Keyword: Customer Value, Product Innovation AND Quality Of Service

scholarly journals Investigating the Relationship between Professionalism and (Technical, Human, and Perceptual) Skills of Managers in Poly Akril Company of Iran from Experts’ Viewpoint

2016 ◽  
Vol 6 (2) ◽  
pp. 117
Author(s):  
Marzie Ghanbari ◽  
Reza Hoveida ◽  
Seyed Ali Siadat
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Sampling Method ◽  
Regression Coefficient ◽  
Reliability Coefficient ◽  
Descriptive Statistics ◽  
Stratified Random Sampling ◽  
Perceptual Skills ◽  
The Relationship ◽  
Test Correlation

The objective of the present study is to investigate the relationship between managers’ professionalism and (technical, human, and perceptual) skills in managers of Iran Poly Akril Company. The research is an applied one in terms of objectives, and a descriptive-correlational in terms of method. The population includes all experts working in the company in 2012 as 240 individuals among who 144 participants were selected using the stratified random sampling method proportionate to the population size as the sample size. The data collection instruments were two researcher-made questionnaires of Managers’ skills containing 22 items and with the reliability coefficient as 0.96, and Professionalism containing 28 items and the reliability coefficient as 0.95. Their validity was investigated and confirmed by professors and experts of management. Analyzing data was conducted at the two level of descriptive statistics (frequency, mean, SD, and presentation of tables and charts) and inferential statistics (one sample t-test, correlation coefficient, regression coefficient, ANOVA, and F-test).

scholarly journals Women’s participation in rice mills in Sherpur sadar upazila of Bangladesh

2014 ◽  
Vol 4 (1) ◽  
pp. 36-39
Author(s):  
Naima Sultana ◽  
MSI Afrad
Keyword(s):  
Present Status ◽  
Random Sampling ◽  
Sampling Method ◽  
The Relationship ◽  
Cluster Random Sampling ◽  
Status Of Women

The main purpose of this study was to determine women’s participation in rice mills of Sherpur sadar upazila of Bangladesh. Ninety respondents were selected using cluster random sampling method. The researchers personally collected data from August to September 2012. Aimed at explaining the assessment of the present status of women worker of rice mills and explored the relationship between their selected characteristics and extent of participation. Majority of the respondents had long experience in working in the rice mill and almost everybody had participation around the year. Women were mostly involved in drying and on an average spent time for helping in husking machine operating (3.02 hours) followed by final drying of paddy (2.05 hours), drying the paddy before boiling (1.25 hours), piling the paddy (1.12 hours), cleaning the threshing floor (1.05 hours), packing the rice (1.02 hours) per day. They worked about 8-10 hours per day. Results show that the women worker’s performance decreased with the increase of their age. DOI: http://dx.doi.org/10.3329/ijarit.v4i1.21089 Int. J. Agril. Res. Innov. & Tech. 4 (1): 36-39, June, 2014

scholarly journals Students’ Individual and Social Behaviors with Physical Education Teachers’ Personality

2015 ◽  
Vol 9 (1) ◽  
pp. 154 ◽  
Author(s):  
Azizollah Arbabisarjou ◽  
Mehdi Sadeghian Sourki ◽  
Seyedeh Elaham Hashemi Bonjar
Keyword(s):  
Physical Education ◽  
Sampling Method ◽  
Social Behaviors ◽  
Sample Volume ◽  
Physical Education Teachers ◽  
Statistical Population ◽  
Teachers And Students ◽  
Collection Data ◽  
The Relationship ◽  
Academic Year

<p class="apa">The main objective for this survey is to assess the relationship between physical education teachers’ personality and students’ individual with social behaviors. The statistical population of the study was all the teachers of physical education working at high schools in the academic year 2012-2013. The sample consisted of sixty teachers that were selected by stratified sampling method proportionate to the sample volume. The research method was descriptive-correlative type. The collection data instruments were the five-factor questionnaire of McCrae and Costa (2013) and a questionnaire about beliefs, individual and social behaviors tailored by the researcher. The reliability of two questionnaires in a pilot study was 0.89 and 0.83 respectively. Both questionnaires had conceptual and construct validity. The findings of the study indicated that there was a relationship between personality aspects of physical education teachers and students’ beliefs, individual and social behaviors. Since paying attention to the personality of physical education teachers could help improve the students’ beliefs and individual behaviors.</p>

scholarly journals The Relationship between Work Motivation, Burnout and Intention to Leave for the Top Level Managers of Garment Industry (A Case Study of Indian Garment Industry)

2013 ◽  
Vol 3 (4) ◽  
pp. 128 ◽  
Author(s):  
Seema Qureshi
Keyword(s):  
Sampling Method ◽  
Work Motivation ◽  
Intention To Leave ◽  
Garment Industry ◽  
Total Work ◽  
Review Of Literature ◽  
Deep Insight ◽  
Relationship Of ◽  
The Relationship

Managers play an important role in organizations. They are the persons who formulate and implement policies, plans etc in the organization. Managers are the first to be contacted for suggestions with regard to overall information about the organization. Taking into consideration the importance of managers in the organization and a critical review of literature which revealed that the study on work motivation, burnout and intention to leave has not been conducted so far on the top level managers of garment industry of Delhi and NCR, the researcher found a gap to be filled by  conducting investigation on this sample for the variables in question. So the sample of the present study consists of top level managers of garment industry of Delhi and NCR. Thus, a convenient sampling method was used for drawing the sample from 60 garment export houses of Delhi and 40 of NCR. This paper gives a deep insight of work motivation, burnout and intention to leave for the top level managers of the garment industry of Delhi/NCR. In this paper we have checked the relationship of all dimensions of work motivation with the dimensions of burnout and intention to leave and have observed that all dimensions of work motivation have some more or less relationship with each dimension of burnout but neither of the dimensions of work motivation or total work motivation have any relationship with intention to leave. So even if top level managers leave their current job they don’t leave because of lack of work motivation.

scholarly journals The Relationship Between Hotel Brand Personality and Customer Loyalty

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Bahar Yasin ◽  
Kamile Jamontaite ◽  
Saida Ahmedova ◽  
Mahmut Selami Akın
Keyword(s):  
Customer Loyalty ◽  
Brand Personality ◽  
The Relationship
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