scholarly journals Social Media in Food and Beverages Industry: Case of Klang Valley, Malaysia

2017 ◽  
Vol 12 (6) ◽  
pp. 121 ◽  
Author(s):  
Ilangovan Perumal ◽  
Uma Devi Krisnan ◽  
Nur Syahirah Binti Abdul Halim
Keyword(s):  
Social Media ◽  
Pearson Correlation ◽  
Research Question ◽  
Quantitative Research Methods ◽  
Independent Variables ◽  
Food And Beverages ◽  
Factors Influencing ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage

Social media marketing plays an important role for the food and beverages industry either new or existing companies. The main objective of this study is to determine the factors influencing the usage of social media as a marketing medium in the food and beverage industry. The study was conducted to test the research question and hypotheses. Data was gathered from quantitative research methods. This research investigate the factors influencing the usage of social media as a marketing media in the food and beverage industry. A total of 198 respondents were participated in this research. Questionnaire has been used to collect the information from respondents to measurement and quantify the respondent’s response with the help of 5 point Likert scale (which indicate 1 = strongly disagree, to 5 = strongly agree). Data collected was analyzed using Pearson Correlation Coefficient and Multiple Regression Analysis. Result shows two of the independent variables; brand awareness and customer acquisition and retention have positive significant value and strong relationship with the dependent variable, the other two independent variables; information platform and feedback have negative significant value relationship with the dependent variable.

scholarly journals Capital Structure and Organizational Performance: Evidence from Nigerian Food and Beverage Companies

2019 ◽  
pp. 1-9
Author(s):  
G. T. Ayo-Oyebiyi
Keyword(s):  
Capital Structure ◽  
Financial Performance ◽  
Organizational Performance ◽  
Stock Exchange ◽  
Secondary Data ◽  
Food And Beverages ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
The Impact

This study seeks to investigate the impact of capital structure on the performance of organizational performance with particular reference to Nigerian Food and Beverage Companies. Secondary data was used for this study. It was adopted from the audited financial statements of the listed food and beverages companies in the Nigerian Stock Exchange (NSE), for the period of the year 2014 – 2018. The method of analysis used was Pearson Moment Correlation Coefficient and Linear Regressions. The results reveal that firm leverage, tangibility of assets and liquidity have an inverse relationship with the financial performance of the Nigerian food and beverage industry, while, growth and firm’s size have a positive relationship with the financial performance of Nigerian food and beverages industry.  The study, recommends that Nigerian Food and Beverage should, therefore, strike a balance between their choice of capital structure and the effect on its performance as it affects the shareholder's risks.

A Survey on Lean Manufacturing Practices in Malaysian Food and Beverages Industry

2014 ◽  
Vol 564 ◽  
pp. 632-637 ◽  
Author(s):  
Nurul Syuhadah Khusaini ◽  
Ahmed Jaffar ◽  
Yusoff Noriah
Keyword(s):  
Lean Manufacturing ◽  
Food And Beverages ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Pull Production ◽  
Food And Beverage ◽  
Preliminary Study

This paper presents a preliminary study on Lean Manufacturing (LM) implementation in the Malaysian food and beverage industry. A survey has been conducted to gauge the extent of LM practices implemented in the organizations. The findings show that the organizations are at the infancy level in terms of implementing LM practices. It can be seen from the Person mean, which is at-0.67 logit. Most of the LM practices in each of the 5 domains studied were not implemented by the majority of the respondents. It was also found that pull production is not being implemented in the same industry. This indicates that LM is not completely accepted throughout the food and beverage industry in Malaysia.

scholarly journals The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Ong Choon Hee ◽  
Woon Say Yen
Keyword(s):  
Social Media ◽  
Survey Method ◽  
Purchasing Behavior ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Food And Beverages ◽  
Beverage Industry ◽  
Food And Beverage ◽  
Social Media Advertising ◽  
Service Advertising

This paper aims to analyze the relationship between print service advertising, broadcast advertising, social media advertising and consumer purchasing behavior. Focusing on the role of advertising media in enhancing consumer purchasing behavior, the research was set in the context of Malaysian food and beverages industry. The respondents consisted of consumers of the food and beverages outlets in Johor Bahru, Johor, Malaysia. A quantitative cross sectional survey method was adopted, coupled with factor analysis and multiple regression analysis to analyze the collected data. The findings of this study revealed that print service advertising, broadcast advertising and social media advertising were positively and significantly related to consumer purchasing behaviour. Further, social media advertising was found to be the strongest predictor of consumer purchasing behavior. The findings of this research facilitate food and beverages operators to identify the appropriate method of advertising to capture the attention of consumers and subsequently increase their market share.

Investigating the antecedents of e-commerce satisfaction in social commerce context

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Razaz Waheeb Attar ◽  
Mohana Shanmugam ◽  
Nick Hajli
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Theory And Practice ◽  
Social Commerce ◽  
Content Type ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
The Relationship

PurposeSocial media is still influencing consumers and is extending social commerce (S-Commerce) use. Different social media activities can influence the users' trust and e-satisfaction at different levels, which in turn influence the purchase intentions. This is evident for the food and beverage industry as S-Commerce mediated by social media can help realise a shorter time to market and meet buyer demands. In addition, credibility factors may influence trust and purchase intentions. Understanding the various factors of influence such as social constructs, namely ratings, reviews and referrals; design constructs such as credibility and features and behavioural constructs such as trust, satisfaction and motivation; and analysing the relationship between these factors and how they influence purchase intentions can provide deeper insights into S-Commerce research, decision-making process and purchase intentions particularly from a food and beverage context.Design/methodology/approachDrawing on trust through social media activities and surface credibility as well as e-commerce satisfaction, the authors have proposed a research model to investigate the purchase intention of consumers in S-Commerce platforms. Survey data were collected from six countries in Asia and analysed using SEM-PLS.FindingsResults indicated that both trust and surface credibility significantly influence e-commerce satisfaction leading to purchase intention. Furthermore, surface credibility, which is a novel predictor for purchase intention in S-Commerce context, is highly significant on e-commerce satisfaction. Besides, encouraged by surface credibility, it was identified that trust significantly affects e-commerce satisfaction and results in purchase intention. This research adds contribution to theory and practice in S-Commerce stream as discussed at the end of the paper.Originality/valueThe results of this research contribute to the S-Commerce literature and have practical implications for practitioners in the food and beverage industry. As such, focussing on these constructs, this paper analyses the relationship between the social media activities, trust, e-commerce satisfaction, surface credibility and intention to buy.

scholarly journals Impact of Covid-19 on Business Performance: A Case Study of Starbucks

2021 ◽  
Vol 4 (2) ◽  
pp. 13-27
Author(s):  
Rupesh Sinha ◽  
Varsha Ganatra ◽  
Priya Pandey ◽  
Deepaa Darshanie Lim A/P Arumugan ◽  
Daisy Mui Hung Kee ◽  
...  
Keyword(s):  
Quantitative Research ◽  
Business Performance ◽  
World Economy ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
The Impact

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.

scholarly journals The Influence of Instagram on Purchasing Decisions through Brand Awareness (a Study at Hive & Honey Solo)

2021 ◽  
Author(s):  
Melisa Christina Nugroho ◽  
Christian Herdinata
Keyword(s):  
Social Media ◽  
Likert Scale ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage

As the food and beverage industry is growing rapidly, entrepreneurs are using this opportunity to engage in this area of business. Data show that social media is a very useful tool to advertise products or services to attract more customers, and with more and more people using social media, businesses have made social media one of their main marketing strategies. This research aimed to explore the effect of Instagram social media marketing on decisions to purchase Hive & Honey Solo products through brand awareness as a mediating variable. The study had a total of 92 respondents who had purchased Hive & Honey Solo products more than once. Data were collected using a questionnaire with 13 indicators that used the Likert scale, and data were processed using PLS-SEM. Social media marketing significantly positively influenced decisions to purchase Hive & Honey Solo products through brand awareness. Keywords: social media marketing, brand awareness, purchasing decision

SOCIAL MEDIA INFLUENCERS AND ELECTRONIC WORD OF MOUTH: THE COMMUNICATION IMPACT ON RESTAURANT PATRONIZING

2021 ◽  
Vol 14 (8) ◽  
pp. 46-56
Author(s):  
Rida Azim ◽  
Praveen Balakrishnan Nair
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Quantitative Methodology ◽  
Intention To Purchase ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
The Social ◽  
Food And Beverage ◽  
Business Entities

Innovative forms of digital communications using blogging, vlogging, etc. have led to wider recognition and acceptance of social media influencer marketing by business entities. The purpose of this study is to explore the characteristics of electronic Word of Mouth (eWOM) generated by food blogging, that has an impact on consumers when they seek out the reviews by social media influencers to make dining decisions. More precisely, the study identifies four independent variables; The expertise of Source (EX); Popularity of Source (PO); Convenience of Information (CO) and Familiarityof Source (FA); and examines its impact on consumers’ Intention to Purchase (IN). The study starts off with a discussion of the coming of digital marketing communication, allowing traditional word of mouth marketing to evolve into the electronic word of mouth. The study followed quantitative methodology and the data was gathered using self-administered questionnaires. 353 usable responses were received, and the data were statistically analyzed using SPSS. The results show that the consumers’ the intention was strongly impacted by the familiarity of source and convenience of information, while the correlation is low for the expertise of source and popularity of source. The findings fill in the lack of studies in this area, specific to the food and beverage industry in the geographical context, and provide marketers a clearer picture of what is being valued by the consumers when they seek out opinions by the social media influencers. This in turn helps their decision-making when choosing food bloggers as part of their social media marketing strategy.

Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia

2016 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Nur Atiqah Rochin Demong ◽  
Abdul Kadir Othman ◽  
Salmi Bawasa
Keyword(s):  
Customer Satisfaction ◽  
Influencing Factors ◽  
Perceived Value ◽  
Perceived Quality ◽  
Kuala Lumpur ◽  
Customer Expectation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Convenience Sampling

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfaction towards American brand in F&B industry in Malaysia. Convenience sampling method was used involving the respondents that consist of customers and shoppers within five mega malls in Kuala Lumpur to represent the total population of the study. The researcher used a multiple regression analysis to analyze 384 data from customers. The results indicate a positive and significant influence of all influencing factors (perceived quality, perceived value and Customer Expectation) on customer satisfaction. Customer expectation is seen to be the factor that was highly influential towards satisfaction, followed by perceived quality and perceived value. The implications of the study are discussed in the paper.

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