scholarly journals DIRECT SALES AS AN EXAMPLE OF A DISTRIBUTION CHANNEL WITHIN THE MAŁOPOLSKIE REGION

Author(s):  
Monika Wojcieszak-Zbierska ◽  
Małgorzata Bogusz

The purpose of the study was to attempt to present examples of projects related to direct sales within the Małopolskie Province aimed at selling and promoting certified organic products. Direct sales are one of the best forms of a distribution channel between a food producer and a consumer. Direct contact gives measurable benefits on both sides of this chain, fosters raising the quality of offered products and ecological awareness among consumers. The offer proposed by producers often includes certified organic products. The Małopolskie Province is characterised by high agricultural fragmentation. In order to survive on the market, small farms change the profile of their farms, often to organic plant production. Growing awareness of customers with regard to ecology causes producers to strive to certify their farms. This is certainly connected with quality and food security. The analysis covered two types of projects that are characterised by an innovative approach: the Odrolnika.pl project and Targ Pietruszkowy (Parsley Market) in Cracow. The research tool was an interview questionnaire, and the research method was a case study. The research was conducted among the leaders of both projects in 2018. The Odrolnika.pl project and Targ Pietruszkowy in Cracow are very good examples of direct sales and the promotion of certified organic food with the simultaneous familiarisation of customers with the values of such products. This is possible due to direct contacts of food producers with consumers.

2021 ◽  
Vol 905 (1) ◽  
pp. 012015
Author(s):  
A Setiawan

Abstract One strategy of communities to easily embrace ecological awareness is by involving directly in the improvement of their environmental quality. This paper discusses the case study research of the co-design process of the neighborhood regeneration project in Kampung Tongkol at the Ciliwung riverbank, Jakarta. This project is carried out collaboratively involving residents of the area and facilitated by ASF (Architecture Sans Frontières) Indonesia. The main important object of this regeneration project is the construction of a self-supporting sample house. This house aims as an ideal model which another neighborhood can replicate. Residents are directly involved in the organizing, the design process, to the construction stage. The primary purpose of regeneration is to improve the quality of the residential environment. The principles of sustainable design are employed as the main guidance from the beginning of the process. This study concludes that the final achievement of this project not only results in a higher quality environment but also raises the ecological awareness of the residents of the neighborhood.


Author(s):  
José G. Vargas-Hernández

This chapter aims to analyze the main factors of the production and consumption of organic products, as well as their policies and strategies. The analysis is based on the premise of the sustainable development of the production, distribution, and consumption systems of organic products that have the potential to improve the quality of life levels of producers, consumers, and society. It is concluded that the production and consumption of organic food is based on a more favorable agriculture of the ecological and the environment, as well as by providing more nutritious and healthy food for consumption.


2016 ◽  
Vol 20 (1) ◽  
pp. 119-125 ◽  
Author(s):  
Elżbieta Olech ◽  
Maciej Kuboń

AbstractThe objective of the paper was to know preferences of consumers from Małopolskie Voivodeship as a fundamental factor of growth and functioning of distribution channels of organic products. A fast development of the organic products market as well as growing requirements of the society with regard to the quality of sale and form are observed. More and more often consumers pay attention to the source of goods and the form in which the product is offered to them. Research and analyses are a precious source of information for agricultural producers on account of production orientation and the form of sale. It will also facilitate development of existing distribution channels and formation of new ones. Research results indicate that consumers are interested in the purchase of products in small packaging or loose. Sums which they spend on organic food do not exceed PLN 400 per a month.


2012 ◽  
Vol 28 (3) ◽  
pp. 255-262 ◽  
Author(s):  
Lydia Oberholtzer ◽  
Carolyn Dimitri ◽  
Edward C. Jaenicke

AbstractOver the past decade, organic food sales and farmland have grown rapidly worldwide. As the US market for organic food has expanded, anecdotal evidence indicates that imports of organic food have increased. US organic handlers may be importing to meet consumer demand for out-of-season products, as well as products not grown domestically. Handlers may also be importing organic products that are in short supply or to reduce input costs. This paper provides the first examination of imports of organic products into the USA. Data from a national survey of certified organic handlers in 2007 are used to examine the extent, types and origins of imported organic commodities. A Heckman model is employed to investigate the factors that influence an organic handler's decision to import organic products, and the level at which organic handlers import a product. Summary results show that while many of the products being imported into the USA are those that cannot be produced domestically, such as coffee and tropical fruits, some oft-imported commodities are those that can be produced in the USA, such as soybeans, wheat, barley and berries. The summary results also show that organic handlers are procuring almost a half of their imported products from a few countries, including Canada, China, Mexico, Brazil and Indonesia. In the econometric analysis, we found those handlers prioritizing local suppliers negatively affected the facility's decision to import products. The use of a social label, such as Fair Trade, positively affected a handler's decision to import. The size of organic sales was important to both the decision to import and the share imported, with larger firms more likely to import and smaller firms less likely to import. However, once a smaller firm had decided to import, they imported a larger share. Finally, our analysis found that experiencing limited supplies or prioritizing price with suppliers did not influence a handler's decision to import products. Based on the findings, we suggest future research avenues, including studies that address consumer preferences and the impact of increased imports on domestic organic farms.


2018 ◽  
Author(s):  
Jayalakshmi Mitnala

In India, with less than 42,000 ha under certified organic farming during 2003-04, the area under organic farming grew by almost 25 fold, during the next 5 years, to 1.2 million ha during 2008-09. Later, however, the area under certified organic farming has fluctuated between 0.78-1.1 million ha. Presently, about 0.7 million ha area is under certified organic cultivation and India ranks 4th in terms of largest areas of organic agricultural land (Willer and Julia, 2016). During 2014-15, India had the largest number of organic producers of about 0.65 million and accounted for 1.35 million tons of certified organic produce. India exported 135 products during 2014-15 with the total volume of 263687 MT. The organic food export realization was around 298 million USD.


Author(s):  
Mirela Stoian ◽  
Diana Caprita

Promoting sustainability, including the production and consumption of food, is badly needed nowadays, given the fact that consumers are increasingly concerned about protecting their health, through a thorough verification of food quality. From this perspective, organic food may represent a viable solution for a healthier future. Currently, we are witnessing a substantial increase in the number of countries, organizations, and companies encouraging organic farming, an economic activity that involves environmentally friendly agricultural practices. The main objective of this chapter is to reveal the growing importance of organic farming to the food markets. This research will also focus on presenting a very detailed analysis of the defining elements of organic agriculture, such as the evolution of certified organic surfaces, both contributory and disfavoring factors of the developing organic agriculture, and last but not least, overall outlook for global consumption of certified organic products.


Author(s):  
José G. Vargas-Hernández

This chapter aims to analyze the main factors of the production and consumption of organic products, as well as their policies and strategies. The analysis is based on the premise of the sustainable development of the production, distribution, and consumption systems of organic products that have the potential to improve the quality of life levels of producers, consumers, and society. It is concluded that the production and consumption of organic food is based on a more favorable agriculture, as well as by providing more nutritious and healthy food for consumption.


Author(s):  
Xiyuan Wu ◽  
Min Liu ◽  
Qinghua Zheng ◽  
Yunqiang Zhang ◽  
Haifei Li

In the post WWW era, the research of e-learning focuses on facilitating intelligent and proactive services for learners. The quality of user experience determines whether e-learning services would be accepted by learners. However, many researchers traditionally focus on the effectiveness of computer systems or the accuracy of algorithms themselves rather than on user-centric psychological experience. How to model and evaluate user experience taking into account user psychological and cognitive properties are challenging research topics. There are some traditional methods typically proposed to evaluate users’ psychological experience, such as interview, questionnaire etc. They are qualitative and easy to conduct but need more time and resource. And they are liable to subjective views. Based on user web log data, the current paper presents a quantitative approach of modeling user psychological experience in the context of intelligent e-learning. The properties and elements, which affect user experience, are analyzed and quantified. The holistic user experience is quantified through the fusion of analytic hierarchy process (AHP) and Delphi methods. A case study, at a university in China, is conducted for diagnosing whether the result of the proposed approach can be uniform with user subjective experience, and indicates that the proposed approach is effective and complements existing user experience research in intelligent e-learning.


Energies ◽  
2021 ◽  
Vol 14 (17) ◽  
pp. 5566
Author(s):  
Magdalena Śmiglak-Krajewska ◽  
Julia Wojciechowska-Solis

The main objective of this study was to determine the behavior of the Polish consumer of organic products during the COVID-19 pandemic and to identify preferred channels of distribution of organic products in the situation of restricted freedom of movement as well as to assess what information displayed on the labels of organic food was most important to the customer. The research was conducted on a sample of 1108 respondents with the use of CAWI technique collected in an online survey carried out in February–August 2020. To analyze the obtained results, cluster analysis, linear regression model and duplication method were used to verify the substitute channels for purchasing organic goods. The pandemic has intensified the health value of consumers when making decisions about choosing food products. Consumers are sensitive shoppers who read the content of the labels and pay attention to the ingredients of the products they buy. The price is also of significant importance for consumers; however, it is less important than, for example, the expiration date of the purchased product. With the use of PCA analysis, it was possible to identify 18 factors that could be divided into three segments: marketing, practical and sensory. The proposed factors, according to the respondents, had an effect on the purchase of organic products by Polish consumers. Regarding the preferred purchasing channels, the Internet is becoming more and more important. Almost one-quarter of the respondents confirmed that they bought organic products via the above-mentioned distribution channel. Nearly 17% of the surveyed consumers considered the Internet to be an alternative way of doing their shopping. The results obtained in the research can be used in the sector of organic food producers to design marketing strategies and to adapt their offer to the proposed four groups of purchasers of organic products: eco-activists, eco-dietitians, eco-traditionalists, eco-innovators.


2018 ◽  
Vol 18(33) (3) ◽  
pp. 49-58 ◽  
Author(s):  
Katarzyna Brodzińska

The aim of the article is to recognize the process of greening of the agriculture in Poland in terms of worldwide development tendencies and the policy of financial support under the CAP. Analyses were conducted using statistical data from the International Federation of Organic Agriculture – IFOAM, the Institute of Organic Farming Research - FIBL and the Main Inspectorate of Trade Quality of Agricultural and Food Products – GIJHARS. Analyses showed that the process of greening of the agriculture is proceeding at different speeds on individual continents, but it is in Europe that both the area of cultivation and the market for organic food products is rapidly growing. In Poland, the implemented policy of financial support has a major impact on the process of greening of the agriculture, and the success of this process depends on the market strengthening of ecological farms (increase in commodity and shortening the food supply chain) and building ecological awareness of consumers.


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