TYPOLOGY OF TOURIST GUIDES AND ITS USE IN TITLES
Purpose. Developing the typology of the genre of tourist guides as a tool for adequate, precise publication titulary. Method. Paging and diagnosing studies revealed the existence of guides without precise titles. To assess the scale of this phenomenon, a collection of 99 pieces of tourist guides from 1989-2009 gathered in a random manner was prepared. Empirical research of this collection was undertaken. Representativeness of the sample was considered sufficient in connection with ensuring territorial, chronological and species-related homogeneity. Statistical methods and techniques were used: statistical average of the occurrence of selected characteristics of the titulary in order to derive qualitative conclusions taken into account during the creation of the typology. Findings. The concept of multicriterial typology of the genre along with the definition of a tourist guide, as the basis for the new standards of tourist guide titles. Research and conclusions limitations. The research concerned Polish guides. Defining the guide and typology requires further research of the guide's empirical reception for corrections resulting from new trends in tourism. Practical implications. Typologies may be used by entities present in the publishing or library classifications. Adequate to the content of the multicriteria, titulary may help authors. The examples of the use of typology in constructing a hypothetical title of the guide are shown. Originality. A large number of examined guides. It is not without significance that the recipients understand the intentions of the author. So far, no such research topic has been undertaken. No tool was proposed to solve the titulary adequacy in relation to the contents of the guides. Type of paper. Article discussing the concept of typology supported by empirical research with examples of its application.