scholarly journals The Importance of Social Media in Managing the Image of the Educational Institutions

2021 ◽  
Vol 15 (4) ◽  
pp. 457-466
Author(s):  
Waldemar Jędrzejczyk ◽  
Stanisław Brzeziński
Keyword(s):  
Social Media ◽  
Local Community ◽  
Educational Institution ◽  
Educational Institutions ◽  
Marketing Communication ◽  
Business Organizations ◽  
Positive Image ◽  
Image Creation ◽  
The Subject ◽  
Use Of Social Media

The subject of the article relates to the use of social media in organizational activities aimed at creating a positive image of an organization. The image is an important element of the organization’s strategy—it shapes its distinctiveness, distinguishes it from competitors, and determines how the organization is perceived in the environment. Image is created at the interconnection between the organization and its stakeholders. A significant role in the process of shaping the image is played by marketing communication, which is subjected to increased virtualization due to the progressing digital transformation. The attributes of social media predestine them to be used in the process of image creation. The main purpose of this article is to assess the importance of social media in the process of managing the image of educational institutions. The rules of the market economy apply not only to business organizations but also increasingly to other types of organizations, including educational institutions. Following the example of enterprises, educational institutions must also build a positive image of the organization. In the presented empirical research results, the research subject was narrowed down to one type of educational institution, namely secondary schools. The research has shown that all analyzed schools use social media and the school’s website as tools to promote and build their image in the local community. Unfortunately, the effectiveness of using these tools is low.

scholarly journals Professional Competences of Jurisprudence Educators

2020 ◽  
Vol 9 (7) ◽  
pp. 345
Author(s):  
Anzhela A. Husenko ◽  
Iaroslav V. Petrunenko ◽  
Olha O. Kulinich ◽  
Liudmila V. Tokar ◽  
Vita V. Herashchenko
Keyword(s):  
Teaching Methods ◽  
Local Community ◽  
Educational Institution ◽  
Educational Institutions ◽  
Scientific Article ◽  
Public Interests ◽  
Innovative Teaching ◽  
Legal Norms ◽  
Private And Public ◽  
The Subject

Nowadays, the profession of Jurisprudence educator is one of the most relevant and top requested among all specializations; however, in order to become a high-skilled Jurisprudence educator, one should possess significant professional qualities, including being professionally competent in the context of teaching. Taking into consideration the above mentioned, as well as based on the subject matter of the scientific article, the purpose of the study is to reveal the theoretical and practical features of the professional competences’formation and development of the Jurisprudence educators. Methods of analysis, synthesis, observation, description, comparison and generalization have been applied to reveal the purpose of the scientific research. It has been established that modern Jurisprudence teachers should possess the following professional competences: to be fluent in modern legislation and other legal norms; to rely on the features and qualities of leading scientists, working in this field; to be able to interconnect private and public interests and allocate responsibility to individual cases; to be well-versed in legislative practice and to act by law in unexpected situations; to encourage students to actively participate in the learning process, while avoiding delays in classes or even truancies; to expect knowledge from their studentsin a positive light; to enlist the respect and trust of students; to treat students positively and with respect, regardless of their religious, cultural, social or linguistic background; to cooperate with parents and other students’ custodial persons; to think critically and professionally; to prepare for classesto a full extent, using modern innovative teaching methods to teach material in the classroom;to take an active part in activities organized by the tertiary educational institution, local community, etc.; to be engaged in professional development, constantly improve one’s own competences. Based on the results of the conducted study of the theoretical and practical features of the professional competences’ formation and development of Jurisprudence educators it has been established that these competences begin to form and develop even at the stage, when students (future Jurisprudence educators) study at the tertiary legal educational institutions.

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

scholarly journals MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Internet Access ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Consumer Purchase Intention ◽  
The Subject ◽  
Use Of Social Media

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%

scholarly journals PERCEPTION OF INDIAN YOUTH ON DIGITAL ACTIVISM: MOTIVATION, BARRIERS AND RECOMMENDATIONS FOR EFFECTIVE UTILIZATION

2021 ◽  
Vol 6 (4) ◽  
Author(s):  
Kuhu Sharma ◽  
Aniruddh Verma ◽  
Pranav Sangwan ◽  
Siya Kohli ◽  
Tanvi Chakravarty
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Youth Participation ◽  
Primary Data ◽  
Digital Activism ◽  
Effective Utilization ◽  
Digital Platforms ◽  
Prime Objective ◽  
The Subject ◽  
Use Of Social Media

The present study draws insights from primary research, examines the existing literature on the subject and uses case studies, with a prime objective to understand the use of social media by youth for digital activism. Thereafter, the paper provides recommendations for effectively leveraging digital platforms to encourage youth participation and activism. This research paper looks at the forms of Digital activism and the ways in which the youth have leveraged digital activism to voice their issues, highlighting their motivations and challenges. To get better insight into the barriers and motivations of youth participation in digital activism, multiple stakeholder conversations and survey of Indian youth within the age group 15-25 years (93 respondents) was conducted to gauge their perception on digital activism. Primary data was collected using an online survey from 93 respondents through a structured questionnaire. Results of this study showed that close to 76.09% of the sample does not engage in digital activism, despite 93.5% of them having a social media presence.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry

2017 ◽  
pp. 1305-1328
Author(s):  
Ellen Stokinger ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Market Share ◽  
Communication Strategies ◽  
Customer Retention ◽  
Marketing Communication ◽  
Luxury Brands ◽  
Effective Application ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Ontological Relationship

Debates regarding the ontological relationship between Social Media and customer retention have attracted considerable attention, particularly in the luxury beauty industry. The use of Social Media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference in the exclusivity of luxury brands by limiting the physical and sensual contact between brand and customer. The purpose of this chapter is to provide some insights into how social media impacts on the cosmetics industry. Further, we provide evidence that the effective application of social media in the luxury beauty industry could lead to wider market share, and customer retention. The chapter concludes with some strategies that practitioners and researchers can adopt to develop effective marketing communication strategies, using social media platforms.

Towards Disability-Aware Social Media-Enriched Virtual Learning Environments

2021 ◽  
pp. 922-936
Author(s):  
Julius T. Nganji
Keyword(s):  
Social Media ◽  
Social Learning ◽  
Students With Disabilities ◽  
Learning Environments ◽  
Virtual Learning ◽  
Learning Systems ◽  
Virtual Learning Environments ◽  
Educational Institutions ◽  
The United Kingdom ◽  
Use Of Social Media

The increasing use of social media brings about the need to consider learners with disability when designing learning environments incorporating social learning. Additionally, there is need for educational institutions to consider social media-enriched learning environments. By default, designers and developers of virtual learning environments tend to design for learners without disabilities. The consequences for learners with disabilities are enormous. This chapter aims to propose a disability-aware approach to designing social learning environments that advocates that stakeholders consider the needs of learners with disabilities throughout development. The challenges that learners with disabilities face when interacting with learning systems are reviewed, and a disability-aware approach to designing social learning environments is presented, examining how this could be practically implemented. The opinions and recommendations of 48 students with disabilities from two universities in the United Kingdom and Canada are presented.

The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry

2016 ◽  
pp. 235-258 ◽  
Author(s):  
Ellen Stokinger ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Market Share ◽  
Communication Strategies ◽  
Customer Retention ◽  
Marketing Communication ◽  
Luxury Brands ◽  
Effective Application ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Ontological Relationship

Debates regarding the ontological relationship between Social Media and customer retention have attracted considerable attention, particularly in the luxury beauty industry. The use of Social Media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference in the exclusivity of luxury brands by limiting the physical and sensual contact between brand and customer. The purpose of this chapter is to provide some insights into how social media impacts on the cosmetics industry. Further, we provide evidence that the effective application of social media in the luxury beauty industry could lead to wider market share, and customer retention. The chapter concludes with some strategies that practitioners and researchers can adopt to develop effective marketing communication strategies, using social media platforms.

scholarly journals Anatomy of a Protest: Spatial Information, Social Media, and Urban Space

2020 ◽  
Vol 6 (1) ◽  
pp. 205630511989732
Author(s):  
Alireza Karduni ◽  
Eric Sauda
Keyword(s):  
Social Media ◽  
Public Space ◽  
Urban Space ◽  
Language Processing ◽  
Local Community ◽  
Spatial Information ◽  
Social Media Data ◽  
Public Events ◽  
Use Of Social Media ◽  
Media Data

Black Lives Matter, like many modern movements in the age of information, makes significant use of social media as well as public space to demand justice. In this article, we study the protests in response to the shooting of Keith Lamont Scott by police in Charlotte, North Carolina, on September 2016. Our goal is to measure the significance of urban space within the virtual and physical network of protesters. Using a mixed-methods approach, we identify and study urban space and social media generated by these protests. We conducted interviews with protesters who were among the first to join the Keith Lamont Scott shooting demonstrations. From the interviews, we identify places that were significant in our interviewees’ narratives. Using a combination of natural language processing and social network analysis, we analyze social media data related to the Charlotte protests retrieved from Twitter. We found that social media, local community, and public space work together to organize and motivate protests and that public events such as protests cause a discernible increase in social media activity. Finally, we find that there are two distinct communities who engage social media in different ways; one group involved with social media, local community and urban space, and a second group connected almost exclusively through social media.

Damage Control upon Learning That One’s Study Failed to Replicate

2021 ◽  
pp. 173-190
Author(s):  
R. Barker Bausell
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Damage Control ◽  
Original Study ◽  
Word Priming ◽  
The Subject ◽  
Use Of Social Media

But what happens to investigators whose studies fails to replicate? The answer is complicated by the growing use of social media by scientists and the tenor of the original investigators’ responses to the replicators. Alternative case studies are presented including John Bargh’s vitriolic outburst following a failure of his classic word priming study to replicate, Amy Cuddy’s unfortunate experience with power posing, and Matthew Vees’s low-keyed response in which he declined to aggressively disparage his replicators, complemented the replicators’ interpretation of their replication, and neither defended his original study or even suggested that its findings might be wrong. In addition to such case studies, surveys on the subject suggest that there are normally no long-term deleterious career or reputational effects on investigators for a failure of a study to replicate and that a reasoned (or no) response to a failed replication is the superior professional and affective solution.

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